Mike Perlow

Ads are different on podcasts - they work better. Jeff Ulster has an excellent summary of the arguments. Commercial TV has allowed a total ensh*ion of the experience as accountants try to figure out just how much they can push us before we leave the medium (the same goes for commercial radio). Pods have had a different ad culture - and if they stay protected, we are in good shape as an industry. But - the forces of darkness are gathering. I have noticed some of my favourite shows (talking about you Scott Galloway) now have 3 minute or more ad blocks. I used to enjoy his reads on shorter ad stacks, but now I skip them. I'm hooked on the show, so likely some algo will tell his people they could even do more, but at some point, it makes me resent the ads I do hear before hitting the skip button, which undermines the special power of podcast ads. Since pods are great at delivering niche audiences, it makes the case for branded content even stronger. You can gather a few thousand fans a day/week who care about your area of subject expertise and, since they are often spending 20-30 minutes per episode with you, create a different kind of relationship. In short - and I know everyone who works in the medium knows this, but it bears repeating - if you want to form a genuine relationship with your customers, pods are effective. https://lnkd.in/gZhM4J8W

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Remote production is a hot topic in the broadcast world right now! So hot infact, it's a topic at Innovative Insights, our upcoming Showcase, Expo and Industry Panel Session event on the 20th June. You should be there! https://lnkd.in/g2QvWEbb But back to the topic at hand...Remote production. If we are needing to have a system sit idle and be on standby onsite, not because of equipment failure but because of connectivity reliability, then what's the point?! Also, that's not very 'sustainable'!!!??? In fact it's quite the opposite. ooooooo now isn't this good material for a great conversation 😉 #weneedtotalk #innovativeinsights

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Unlock the potential of your interview content with essential filming techniques. Choose a suitable location, ensure proper lighting, and use a tripod for steady shots. Remember, quality audio is crucial—invest in a good microphone and prepare open-ended questions for engaging responses. These best practices can elevate your video production to professional levels. #Filmmaking #VideoProduction #ContentCreation

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I know this is "crossing streams" between my voiceover work and #weather, but wanted to share some insight into the weather pattern change for the Northeast US this week. I dive into all sorts of topics on my Facebook page, which can also be seen on my website here - https://lnkd.in/eRFmGVFN https://lnkd.in/epKFsSMp #weatherforecasting #meteorology

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Resource Management Applications that deliver our video platforms to consumers are truly only as good as the people who build and run them. Case in point, Joe Daniel, Seven.One Entertainment Group. Joe oversees an array of applications for seven.one, across digital and legacy media, delivering everything from news to sports. However, as important as their tech stack is to their operation, Joe and I spent a good deal of time on the human resources needed to make the app trains run on time. In the daily disruption cycle that is modern entertainment, it takes high quality human resources to truly compete. The direct correlation between the right number of highly talented people and the ability to stay ahead of the streaming curve and deliver products that satisfy consumer need, is not something most folks in the C-Suite grok. Joe and I talked about the need for talent, the complications of managing a team that lives both in and out of house, and his very high expectations for the partners he brings on board. When we discussed when to BUILD vs when to BUY certain services for app development, we did NOT get into the nitty gritty of workflow, but rather, Joe focussed on the importance of TRUST. He reminded me that your investment in tech often doesn't matter, if you don't make equivalent investment in the humans who do the work. Thanks so much to Applicaster for empowering this series and shining a spotlight on the people in it. Catch a clip below. Watch the whole episode here: https://lnkd.in/emwKSEww #Apps #applications #streaming

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📣 Calling all IT Directors, AV professionals, Video Specialists, PIOs, and decision-makers in government communications! Tackling complex A/V projects—whether it’s launching closed captioning, a new streaming app, or building a city council chamber—comes with major challenges. Sign up for Cablecast by Tightrope Media Systems webinar to help you navigate roadblocks like: ✅ Misaligned teams; ✅ Lack of stakeholder buy-in; ✅ Budget and timeline issues; ✅ Coordinating vendors. Join us to hear from experts who have navigated these challenges and come out on top. You’ll leave with actionable strategies to ensure your next big video project hits the ground running—with every stakeholder on board. Registration link in the comments.

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Insightful analysis of the much publicized recent Oasis ticketing fiasco and the related (and justified) consumer backlash and negative PR. Where appropriate to deploy, a well designed, communicated, and executed dynamic pricing strategy can level the playing field between the primary source of ticket inventory and the reseller market and help prevent price gouging by resellers. In this particular instance, despite a well-intentioned approach to restric reselling, best practices in dynamic pricing were not followed, leading to unfortunate outcomes for fans that could have been mitigated or avoided.

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DURING THE FALL This past week: - We found out that Streaming hit its highest share of TV viewing ever. - We learned that YouTube surpassed The Walt Disney Company as the most watched single distributor - on the TV. - And we heard from Sony’s CEO that in the next two years the Media industry is in for “chaos - mergers and bankruptcies and sales and all kinds of fun things.” “The business will be in a period of chaos for the next 18 to 24 months. Just look at all the companies with cable networks that have this albatross of cable networks around their necks that they have to figure out what to do with.” https://lnkd.in/eGmhjXya The most surprising part of all this? That the collective braintrust of the Media ecosystem acted as if all of this was somehow surprising. “Vinciquerra is certainly not the first media executive to predict more consolidation in Hollywood, but he may be the only one using the most-damning language.” - IndieWire Really IndieWire? I have been ringing the alarm bell with much stronger language FOR YEARS. I have written the phase “Media Apocalypse” more times than anyone can count. I have been urging Disney to do big things like buy Roblox. I have been calling for David Zaslav to be fired for malpractice. I have been beseeching the C-Suites, boards, and shareholders of Big Media to look beyond the models of the past, look towards Big Tech lifestyle bundles as the the future, to collaborate with their data in order to better compete with the Trillion Dollar Death Stars, to empower younger product and project managers to make the transformations they need, and to (finally) put their consumers at the center of everything they do. While some of you reading this may have listened, few (if any) in Hollywood have. To be fair, it’s hard to hear the strategic advice of an outsider when your conference rooms are packed full of Ivy League fraternity brothers harrumphing their sycophancy in your ears. And boy are those free sushi lunches on the 52nd floor hella distracting! Now, as a consequence of years of corporately delinquent negligence and continual narcissistic anal gazing, Paramount is being sold for parts, Warner Bros. Discovery has lost 71% of its value, Disney (after an historically disastrous and permanently damaging non-succession) is AGAIN looking for a successor, Fox Corporation is reenacting (verbatim) the last season of Succession, and Netflix is playing a shell game with their failing ad business. So what’s a Media business to do now? More importantly, what the fuck happens NEXT? As we embark on the fall and begin the end of 2024, here (at the link) are my TOP SIX PREDICTIONS for THE NEXT 24 MONTHS... https://lnkd.in/ea8FHD33 Have a safe fall! 💀

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Join the 86% of businesses using video as a marketing tool! Boost your audience engagement with Telos Digital Media's Video Business Card, a compelling introduction to your business that leaves a lasting impression. Don't miss out on this opportunity to leverage this powerful asset for your business! #TelosDigitalMedia #ContentStrategy #ClientCentricity #DigitalMarketing #VideoProduction #BusinessGrowth #BrandAwareness #OnlinePresence #EngagingContent #MarketingInnovation

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You need to build your influential reach. Your ideal client may be two doors down from you, and neither of you knows the other exists. Why - because you are both looking online, and the 45y.o.+ experts with the solution have a limited online presence. Guest on PSI TV gets exposure to the TV audience and so much more. Learn more here

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Miscommunication, delays in transportation, technology glitches… and even ex’s coming back out of nowhere! Who’s feeling the effects of #MercuryRetrograde? Learn more with the article I wrote for Sensi Media Group, LLC! ✨ https://lnkd.in/gcweCBvz

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