Michael Akkerman

Adtech M&A is certainly heating up. Last week Digiday reported that Teads is exploring various sale options. This kind of news piques our Quo Vadis curiosity. So we did our best to puzzle together a fundamental valuation model. As imperfect as it may be, our model tells us that $2.2 billion is close to the magic number. Get the details and see how we get there: https://lnkd.in/ee6wEyXM Subscribe to Quo Vadis to follow this very interesting adtech valuation story! #adtech #programmatic #radicaltransparency

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In our March San Francisco Beelieve Conference, Adam Lifshitz, Sr. Director of Product Subscriptions from Condé Nast, opened the Chargebee audience eyes to how Conde's media brands are constantly improving at acquiring and retaining millions of media subscribers through targeting, testing, and engagement of niche audiences. This has had had an "immense" impact on Conde's top line. 📈 From our new case study, now live: "Deploying Chargebee Retention transformed our strategy, allowing us to craft targeted experiences for niche audiences. By simply introducing this technology, we witnessed a notable increase in customer retention. Through a customized approach to retain subscribers, we initially focused on simply reiterating the value they gain by staying with us, which in itself resulted in a significant boost in retention right out of the gate." Adam Lifshitz thank you for you/your teams' efforts to constantly improve your subscription business with Chargebee - and for being a great partner! Case study linked in comments below ⬇

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LinkedIn's venture into Connected TV (CTV) advertising highlights a significant shift in B2B marketing, aiming to intersect personal and professional lives of users. By tapping into streaming platforms such as Roku, Samsung, and NBCUniversal, LinkedIn provides its B2B marketers with an innovative channel to engage with audiences beyond the typical work environment. This expansion underlines the platform's unique approach—utilizing detailed user data to target ads more effectively, based on professional roles and workplace information. Explore how LinkedIn’s new CTV placements can enhance your B2B marketing efforts. Learn more: https://buff.ly/3PSDLfa #marketing #advertising #digitalmarketing #content #cmo

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For years, publishers have been chasing clicks on a CPM-driven ad product. The New York Times Advertising is reshaping that economy by focusing on the real USP of Display Ads. Display advertising on premium sites is about delivering meaningful attention: connecting the right message to the right audience in a premium environment through high-quality, trustworthy content. The recipe: Premium High-Impact Ad Product (“Flex Suite”) + Contextual Targeting matching Ads with the right content ("BrandMatch") + Focusing on the right metrics (“Attention instead of Clicks”).

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AI Video will change the way brands approach video marketing. My thoughts in the article below.

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The Trade Desk reported another very strong quarter last night, outperforming the digital ad market as it has done every quarter for the last few years. As CEO Jeff Green pointed out in the earnings call, TTD is privileged to work with many of the world's leading marketers and agencies in helping them make the most of every advertising dollar. With that focus on value and innovation for our clients, TTD expects to continue to outperform the market.

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Laurel Rossi speaks the truth. I don't think anyone can argue the link between consumer attention and results. And as Laurel points out, when advertising engages consumers, brands benefit across the entire marketing funnel. When we launched TRUSTX eight years ago, we understood the power of attention and built 100% viewability into the core of our display advertising marketplace. Why? Because it's impossible for a person to pay attention to an ad they can't see. And from day one, our promise to advertisers has been that they'll get better results when they buy media across the premium publishers connected to TRUSTX. Let me reinforce Laurel's pitch with two TRUSTX client-provided performance metrics. >> 2.5x lower CPA: That's how much less an automotive brand spends with TRUSTX vs. other supply-paths to the same publishers to drive a request for a test drive. >> 25% better engagement rate: A global technology brand tells us that TRUSTX delivers the lowest cost per engaged visit and highest engagement rate across all their DCO exchanges. As a supply-side exchange, we can't directly measure full funnel results. But I can tell you that when you put together highly engaging premium content and 100% viewability, there can be no doubt in the results. Laurel is spot-on.

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I enjoy being able to discuss these topics to drive the ad tech industry forward. Want to know how to make this work for your business or media property? I have a few tricks up my sleeve if you want to get all Copperfield. 😏

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🌟 KERV Interactive is setting the standard in AI Adtech by solving today’s toughest ad compliance and brand safety challenges for publishers, content owners, brands, and agency partners 🌟 As regulations shift, we understand that stakes are high: manual compliance slows campaign activations, risking missed opportunities and lost revenue for advertisers and publishers alike. That’s why we created our AI powered Ad Compliance tool to streamline compliance checks, accelerate approvals, safeguard brand safety, and maximize monetization potential for everyone. Marika Roque explains how our API can transform your approach to brand safety and compliance! #AIForGood #JustKERVIt

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The newest pod is now live with Shailley Singh and you can hear about the first ever… MARKETECTURE LIVE CONFERENCE! To learn more go to marketecturelive.com

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Transformation in action! A 17% boost in digital subscriptions + 37% surge in digital ad revenue = game-changing results. The Inquirer and Mirror's success story with BLOX Digital is proof that innovation drives growth. 🧠🚀💸

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Video advertising requires a new metric to determine the right balance of efficiency, attention and impact. Some agencies are already stepping up and using CPS Viewed, or Cost Per Second Viewed, as a primary metric. Find out what that means https://lnkd.in/gHfEYmk6 #advertising #videoadvertising

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Managing current client workloads while still prioritizing agency growth is no easy feat— it takes a skilled leader with strong creativity, drive, and a clear vision to strike that delicate balance. Katie Hollar, Clutch VP of Marketing, sat down with Anjelika Kour, Managing Partner and Creative Director of DD.NYC®, an award-winning New York-based design agency, to discuss the challenges and solutions associated with balancing client demands while nurturing long-term agency growth. 📈 From time management techniques to resource allocation strategies, learn how a successful agency owner navigates the delicate balance between serving existing clients and pursuing expansion opportunities. Watch their conversation below! ⬇ #AgencyOwners #AgencyGrowth #WomenOwnedBusiness

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Managing client flow and striving for growth is a true #art. Check out the interview with Anjelika Kour, Managing Partner and Creative Director of DD.NYC®, as she shares her best practices and strategies! #AgencyOwners #BusinessGrowth #DDNYC

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This is certainly a change in direction from Google. A lot of time and energy was spent in the marketing and MarTech space planning for this change for it to seemingly be all for naught. However, the conversation it drove around first-party data was an important one, and one that I think ultimately benefits marketers and customers in the long run. #customerexperience #firstpartydata #marketing #martech

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New Breaking Through the Mayhem podcast episode alert! 🚨 I had the pleasure of joining Adam Katz, CEO of Sightly, for an engaging discussion on empowering the future of AdTech. We dove into topics like minimizing bias in AI, the importance of data quality, and career growth in our industry. We discussed the importance of fostering a culture of mentorship and providing opportunities for growth, especially for both those just starting out in the industry and seasoned leaders. I emphasized the need for companies to find eager people with grit and a can-do attitude, and to encourage collaboration across teams. Shoutout to Walt Cheruk for pushing me to learn ad ops hands-on early in my career at Carat, and to Jeffrey Bustos for some friendly competition in growing our LinkedIn networks! 😄 At the IAB, I'm proud of the work we've done, like our guide on minimizing bias in AI for marketing. I mentioned how the IAB has stepped up our game in recent years, offering events and programs that tackle the most pressing issues our members face. We're committed to helping them navigate the ever-changing digital landscape through thought-provoking content and actionable insights. Additionally, I touched on the importance of networking and collaboration. By bringing together diverse perspectives from across the industry, we can foster meaningful relationships, share knowledge, and drive innovation. 👉 Check out the full episode to hear more on nurturing talent, balancing efficiency and quality, and my motto "Find a need, fill a need." Let's empower the next generation of AdTech leaders together! https://lnkd.in/ecRxQF6c #AdTech #Careers #Leadership #IAB #BreakingThroughTheMayhem

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Really good read for younger salespeople & sales managers or really anybody looking to build a career in adtech, martech and/or digital advertising. Noting specifically Paul Bell's “5 Things You Need To Create A Highly Successful Career In The Marketing and Advertising Industries?” #Sales #ProgrammaticMedia #Adtech #LetsGo

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Great report by Nikhil Lai on #GenAI for #OmnichannelAdvertising. In addition to the sage advice from John Mruz, I thought this bit from Nikhil was super on point re: #CreativeAdTech: "Let these solutions handle tedious, predictable tasks like creative versioning and audience segmentation, but retain ownership of customer-facing decisions like creative direction and media strategy."

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FROM COOKIES TO CLARITY - The Israelites' golden calf story mirrors digital advertising's misplaced trust in third-party cookies. - Early ad tech fraud exposure showed addressable targeting's unreliability and data manipulation. - Google and Meta now use AI targeting, recognizing hyper-specific targeting's flaws. - Studies show 1:1 addressable data is inaccurate; broader targeting strategies may be better. - The ad industry should shift to AI-driven broad targeting, focusing on fundamental marketing principles and real outcomes. 📖 Article by AdExchanger : https://lnkd.in/gZms44JV 🌎To learn more join the AdTechGod Slack Community: https://lnkd.in/g-XzVDkX ✉️Sign up for the Marketecture Media newsletter: https://lnkd.in/gm85yuaf

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