Michael Stoppelman

Polls can be a cheat code for earned media, and a great way to build authority. But there are levels to this. Here's how one of the best I've seen - Capital One - does it. (And what I'd do differently to increase earned coverage). Led by Shena Ashley, PhD, Capital One's Insights Center is a masterclass in leveraging polls to create unique insights that would do incredibly well via earned syndication. Here’s what they do great: ✅ Content that sticks: Crucial issues > fleeting trends. Focusing on topics like financial stability, mobility, and entrepreneurship, it's easier to rationalize investment on topics with a longer shelf life. Their insights + stories can drive coverage for months to come. ✅ Visual storytelling: Data doesn’t have to be dry, and Capital One presents original insights through clear and eye-pleasing visuals that are easy to understand. Publishers like charts, they love colorful charts, and they LOVE colorful charts that are easy to understand. Check, check, check. ✅ Strong methodologies and extensive polling numbers: Capital One frequently involves 7k+ participants in their studies - they are not half a**ing it. Well explained methodologies are table stakes to get your polls covered, and Capital One does a great job outlining their data collection process, sample size, and research methodologies.   ✅ Easy to steal: Each report has multiple easy to take stories/soundbites, and are also written as full pieces of content, which can be taken as whole. Finally --- if I could change one thing... Add a byline. Brand publishing NEEDS a byline - no news outlet wants to cover a story that can't be credited back to a human. All in all, polls can be incredibly valuable for driving earned syndication - check out Capital One's Insights Center in comments for killer examples.

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In this week's episode of the Mobile Dev Memo podcast, I speak with notable X personality Trung Phan about the evolving social media landscape, and how to tame the mayhem and pandemonium of X. https://lnkd.in/dVHMzbui

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TWO OR THREE-STEPPING TO SERIES A A lot of software founders are still trying to raise a $4-5M seed round from a pre-revenue standpoint to get to Series A. I get that we all want more buffer nowadays but it's also a harder calculus to go from pre-monetization, to early customers, to giving yourself enough sales cycle time in order to hit $1-2M ARR proxy for a strong A. Which is why inevitably, more founders end up having to raise messy extensions/bridges/Seed II or whatever you want to call them. So my advice is that IF you have the luxury of starting a company today, PLAN AHEAD. Even prior to even raising your first angel round. Break up your path to Series A into 2 or 3 tranches of mission-driven capital. Each tranche has a clear goal that you can rally your team and investors around. For example: First tranche to build the product and get early design partners. Second tranche to get to $300K of ARR. Third tranche to get to Series A. This will help support higher operating discipline and awareness. Incremental purchasing and hiring decisions will instantaneously shorten your runway in a way that a larger $5 million seed round obfuscates. And you'll be motivated to find GTM efficiency faster in the journey. Great habits for long term success. For context, Peter Walker of Carta recently sent an update on the arduous path from Seed to Series A. The survival rate is about 1/2 of what it used to be: "Something like 20-24% of startups that raised a seed round would graduate to their Series A in 24 months or less. For companies that raised their seeds in H1 2022, only 13% have made it to Series A across the 6 industries in the chart."

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Apple’s contact-sharing crackdown Apple almost certainly implemented its contact-access changes in iOS 18 to dismantle these growth schemes. Given the use of a prompt mechanism, it’s tempting to view Apple’s contact-sharing crackdown as redolent of Apple’s App Tracking Transparency (ATT) privacy policy. But the comparison ends there. ATT served as a drag on the entire digital economy by constraining growth that would have otherwise been re-invested. Apple’s contact-sharing crackdown will simply abate the short-term windfalls that derive from successful implementations of contact harvesting growth tactics.

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How did you meet your co-founder at LendAPI? It’s one of the most frequently asked questions, and I truly believe the stars were aligned at that time. I feel blessed to have Tim as a partner on this journey. Here is the story: https://lnkd.in/gDeFYQG8 #fintech #startup

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I've been sending this out via email, but posting here too: (lmk if you want to be added to the email list where i go a bit deeper) Dave's Quick Hits, November 1, 2024 1. Terraforming the American West: A Climate Adaptation Moonshot (https://lnkd.in/gmjtEqzE) Strategic interventions in the American West could help address water scarcity and climate challenges. This includes innovative approaches to water management, ecosystem restoration, and climate-resilient infrastructure. 2. The Dawn of Spatial Medicine: Mapping the Body's Hidden Architecture (https://lnkd.in/gaTVMPTb) Scientists are discovering that manipulating bioelectric fields and spatial patterns in tissues could revolutionize medicine. These insights suggest we might be able to program complex anatomical structures and heal injuries by controlling the "software" of cellular organization, rather than just manipulating genes and proteins. 3. AI Content Creation Gets Wild: Or, how I made a 15 minute podcast about the AI revolution in 25 minutes (https://lnkd.in/gvrFn6Nc) I transformed Tim Urban's classic 2015 "The Artificial Intelligence Revolution" blog posts into a podcast using AI tools. Total time: 25 minutes (vs 8+ hours traditionally). Process was simple: PDF conversion → NotebookLM for content → Descript for captions → YouTube publication.

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~40% of Frec’s customers are engineers working in tech, many of whom expect frequent and large capital gains. They also prefer to self-manage their money, which makes Frec an ideal platform. Meet Evan: an engineering leader who upgraded from investing in ETFs to direct indexing. Direct indexing appealed to Evan because it offers comparable returns to his ETFs while saving him money on advisory and ETF fees. “ETFs are true and tested, and giving folks a different way of investing in the market while saving more money is really appealing.” He’s used many other robo-advisors and other fintech tools, but “Frec seems to maximize tax loss harvesting opportunities better than any other product that I’ve used.” He also likes Frec's transparent fee structure.  “I feel like with a lot of other companies, that’s muddled in with the cost of investments,” he told us, “and you don’t really know how much you’re paying or how much you’re not saving as a result. I think Frec does a really good job of laying all of that out and giving you a true understanding of the cost of these investment products.” Read more about his Frec journey here ⬇

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What a week this has been for innovative companies in Seattle (first Smartsheet and now OctoAI). Today NVIDIA made public the news that they have acquired Madrona portfolio company OctoAI. Partnering with the founders since Day 1 (ok Day -1) has been one of the greatest experiences of my life. Luis Ceze, Jared Roesch, Tianqi Chen, Jason Knight, Thierry Moreau and Carlos Guestrin were all involved in the research and insights that helped create the TVM open source technology at the University of Washington computer science school and then the creation of OctoAI back in 2019 to drive commercial impact with this technology. From sorting out the terms of the original "pre-seed" round over a bottle of Caymus Vineyards wine to helping Amazon Web Services (AWS) understand the dynamics around the open source movement in Applied AI to learning our way in to product-market fit with the BEST inference optimization service available (OctoAI can help customers find their optimal fit of performance, customization, and cost), OctoAI has been the best! The company has helped set the table for AI-driven innovation for the years ahead and they will be a perfect compliment to the many capabilities at Nvidia. Luis, his leadership team, the board (including Carlos Guestrin Lip-Bu Tan and Mike Dauber) and so many "friends of OctoAI" know what a motivated, talented and authentic group of people are associated with this company. It is inspiring to see an acquisition at a total deal value of over $250 million in this highly dynamic and fast-moving phase of AI disruption. It is even more exciting to anticipate what will be possible with innovations powered by AI models and related technologies in the years ahead. Madrona has been investing in Applied AI for over a decade and we truly believe that we are just getting started! One of the hardest judgement calls as an investor and board member is to assess the benefits and risks of selling a company at a key inflection point in the journey. Nvidia made a compelling case that the impact for the OctoAI team and technology would be maximized within the market leader for AI infrastructure. I will be rooting every day that they all maximize this impact in the months and years ahead!

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Sharing this primarily for markets outside the top 5 in VC as it's a problem I've experienced as well. One can and sometimes should criticize SV founders who have too much ambition in the way some pursue it, but a super serious problem almost everywhere else is not enough ambition, certainly to include NM. It may surprise some to hear that Seattle lacks ambition given headquarters of Microsoft, Amazon, Costco, Starbucks and others, but that's actually part of the problem--golden handcuffs and conformity, versus hungry and competitive when I grew up in WA in business in the 80s. It's also a problem with many VCs around the country now. They have become so focused on flipping to incumbents their (BT) dominance became a self-fulfilling prophecy. That's not the role of VCs -- if that's their goal they should be a CVC. NM has a similar golden handcuff problem to Seattle, but it's worse in some respects. The national labs pay really well relative to the local cost of living, so it's the career goal of thousands to spend entire careers working for the labs. In both markets the level of early stage funding is so low that it's difficult to leave big tech or labs to join a startup. And in both, the experience of big tech and labs doesn't apply well to startups. Very different world. A related challenge is SV rarely invests outside the region in would-be market leaders--most want to see those remain in CA. So we have a problem for certain, and big disconnect in the market.

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If you're running a data or AI-focused startup, connect with Stephan Goupille and his team! When three of the industry's brightest data minds join forces to back your venture, you get more than just funding – you gain invaluable operator expertise. They understand the challenges and opportunities you face because they've been there themselves.

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For folks selling in the cybersecurity market, how do you think about the trade-off between exposing product capabilities self-serve vs. gating behind a compliance check? At Stytch, we’re big believers in product-led growth. As a dev-focused company, we know and understand that our target audience likes to see how things work. They like to get into the details. They want to try it. That’s why our auth products are all free to get started, with the details of our API in the docs. But our device fingerprinting products are a bit different - to access them, we require a basic compliance check, proof that you are who you say you are and have a legitimate (non-nefarious) need for our product. Having to gate products isn’t fun; we’re proud of our solutions and want people to try them out. But we also want to make it more difficult for attackers to set up easy lab environments for brute force testing. This GitHub repo is a perfect example of how that plays out in practice; without precautions, your cool sales demo becomes a reliable testing site for new evasion tactics: https://lnkd.in/gaNFXnF2 Anyone else building security products who’s dealt with this kind of trade-off? How did you balance encouraging product discovery/PLG with maximizing product security?

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"Probably the worst decision that I made as CEO of Loudcloud was to take ona. 10-year lease with a $30M letter of credit. We leased the space right before the dot-com crash. Rents dropped 10-fold in Menlo Park... worse yet, due to the recession, we couldn't hire so the space we already had was sufficient and we never ended up moving into the new building. So I basically lost $30M for nothing." This is from Ben Horowitz's recent interview with Big Think. Even a quarter century ago the typical office lease construct is misaligned with how a company needs to operate. Our industry could get away with this when office spaces had a monopoly on how and where work got done, but those days are dead. As global markets are crashing, we'll be looking at another disruptive cycle for businesses which will create more cost cutting pressure and the first thing to go when they roll will be inflexible leases. CRE needs to develop new offerings and fast. https://lnkd.in/ePuZgzkU

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If anyone is in North County San Diego, on Thursday May 2nd, we will be hosting a tech entrepreneur and investor meet up at 5:30pm. We’ll have a couple speakers, one of which is a fin-tech start-up raising a round, followed up by a presentation on the state of the stock & crypto market. We host these events quarterly and usually get a lot of founders and investors to attend. If anyone is interested, please message me and I can send you the details. LaunchPad San Diego #startups #startupincubator #entrepreneur #investing #crypto #meetup

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PSA: If you send a founder product nits + feedback with concomitant screenshots/mocks you instantly vault into being an S-tier user. (Friction logs are even better, of course.)

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Downturn? What downturn? Innovation is on a tear! Check out the impressive 175% growth of the Stealth Startup employees over the last two years (you know who you are 🤫 ).

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We use Circle for our community at Exit Five, and Matthew Carnevale has become a Circle power user (he runs our community). They did this awesome write about how to grow a community with insights from Matt and Exit Five sprinkled in. • How to use your community as an audience growth multiplier • 5 systematic community growth strategies • Why you should treat your community like a product, and • Best practices for growing your community https://lnkd.in/e9vs32NQ

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Let's talk about data and dbt at Foundations on Nov 7th!

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TechCrunch's Mary Ann Azevedo discusses our list of 85 potential M&A target predictions for Ramp Watch this list of targets If you're a corp dev team and want to quickly build a target M&A list in seconds, we got you note: We made some predictions for Wiz M&A targets earlier this week (see first comment) https://lnkd.in/ezQ7mmex

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