Michael O'Mara

🚀 Crafting the Perfect Subject Line for Media Pitches 🚀 In today’s Association Insights, I’m zeroing in on a crucial element of PR success: the subject line of your media pitch. Why is it so critical? Here’s what you need to know: 1️⃣ Clarity and Relevance: Ensure your subject line is a direct reflection of your email's content. A straightforward subject makes it immediately apparent to reporters that your pitch aligns with their interests. 2️⃣ Brevity is Key: Keep subject lines to 1-5 words. This conciseness is not only effective for visibility on mobile devices but also respects the reporter's need for efficiency. 3️⃣ Convey Urgency and Value: Use impactful words like 'introducing,' 'new,' or 'exclusive' to grab attention and highlight the importance of your content. 4️⃣ Continuously Test and Refine: Employ A/B testing to discover which subject lines perform best, allowing you to enhance your media outreach strategies. A compelling subject line can make the difference between an opened email and one that slips through the cracks. It's your pitch's first impression—make it impactful! 💌 What are your top tips for writing effective subject lines? Share your insights below! #MediaPitching #PRtips #AssociationInsights #OnWrdUpWrd #PublicRelations #CommunicationsStrategy

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The October monthly episode of our For Immediate Release podcast explores critical communication trends. Shel Holtz, SCMP, and I discuss six compelling topics, including Reddit's potential for crisis comms, the state of blogging in 2024, ethical concerns in celebrity news coverage, workplace connection challenges, and AI's impact across industries. In a blog post, I've set out some key takeaways that present opportunities for communicators, including leveraging Reddit for stakeholder engagement and preparing to guide organisations through AI adoption. Read more and listen now for valuable perspectives and insights on navigating today's complex communication landscape. https://lnkd.in/e5_CcMR2

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Our 2024 Marketing & Publicity Summit is in the books. Nine of us total, from four different states. Topics included an enneagram assessment; growth mindset; marketing and PR innovation; media and competitive analyses; and go-to-market strategies. All dedicated to helping authors define their audience and bring their true stories to readers in a way that resonates with them, and causes them to take action and tell their friends. 📚🚀 #zondervan #books #zondervanbooks #marketing #publicity #team

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Industrial marketers: How do you tailor your technical content to resonate with buyers at different decision stages? Dive into my latest blog post for a step-by-step guide, and share your insights in the comments! https://buff.ly/46b6liT #industrialcontentmarketing #industrialmarketing #manufacturingmarketing #technicalwriting

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A Timely Direct Mail Reminder in Honor of National Poster Worker Day (July 1st) When your marketing efforts add up, so does your revenue. Our omnichannel solutions maximize your ROI by allowing you to reach your customers wherever they are - including in their homes. We're so grateful for the hardworking postal workers who help ensure our mail arrives at its destination! Check out our blog post to learn more about how direct mail can reinforce your advertising campaign. #DirectMail #Marketing #Omnichannel #NationalPostalWorkerDay

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There are so many "awareness" days, weeks and months. You can post on something nearly every day. I wonder, though, how helpful this kind of post is and would love to hear from marketers about it. #awarenessdays #publicrelations #socialmedia #marketing

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Find the ideal balance for industrial content creation. It's the perfect blend of GenAI efficiency and human expertise. Discover the strategies that will elevate your manufacturing content marketing. My latest post — Industrial Content Creation for Scalable Manufacturing Content Marketing Needs GenAI + Human Expertise. https://buff.ly/3Q41IA6 #industrialcontent creation #industrialcontentmarketing #GenAI

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We’re breaking down the six key elements that should go into any marketing strategy and how you can optimize plans to drive business success. Not sure how to get started? Reach out to YGL Enterprises today! #MarketingStrategy #MarketingPlan #MarketingCampaign #CustomerEngagement https://ow.ly/BsZ250RkaW7

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Worth reading from TimelyCare VP Katie Neal: 13 Leadership Lessons for PR Pros (Taylor’s Version). Let’s face it. Taylor Swift’s much-anticipated album, The Tortured Poets Department (out April 19), sounds like it should be about a corporate communications team. While most PR professionals will never win any Grammys, we share more in common with the megastar than you might think. We are creators, storytellers and writers. We find inspiration in life, work and relationships. And we are influential to our teams, across our organizations and in our communities — demonstrating daily how smart, strategic communications can advance your brand, even in times of crisis. In addition to Swift’s mastery of public relations, have you noticed that her catalog of leadership lessons is almost as extensive as her collection of songs? I curated 13 key Tay-keaways for comms pros — each paired with an album or song — to inspire your leadership style as well as your playlist. Are you ready for it?

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The Digital Healthcare Experience's new podcast is launching in a couple weeks! Join the waitlist to be notified the day the first episode drops. #healthcarethroughtleadership #healthcaretechnology

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Authority Magazine recently interviewed me on strategies to maximize your marketing budget ROI. Many of these seems simple, but it can discipline to pull them off. Check it out: https://lnkd.in/g5gHeV8W #Marketing #MarketingStrategy

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An evolving digital landscape has led to some new stategies for how communicators can most successfully manage the reputation of the brands they represent -- Ronn Torossian, 5WPR Chairman and Founder, 5WPR https://odwpr.us/44DT29H

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I truly believe in the power of face-to-face interactions, especially when it comes to showcasing new products. That's why I love trade shows (not to mention I worked for the largest organizer of trade shows) – they offer a unique opportunity to connect with customers on a personal level and demonstrate the value of our brand. Did you know that 92% of trade show attendees are actively seeking out new products to purchase? That's a massive audience eager to discover what we have to offer. Plus, with 78% of attendees traveling over four hundred miles to attend, you’re not just reaching local customers – you’re tapping into a national market. Branded merchandise play a key role in making your presence memorable. Studies show that nearly 60% of consumers receive branded merch at trade shows, and a whopping 71.6% remember the company that gave it to them. That's why I'm committed to ensuring your branded merch are not only useful but also reflect the quality and personality of your brand. When it comes to booth strategy, location matters. Investing in a prime spot can significantly boost foot traffic and brand visibility. But it's not just about where you’re located – it's also about how you stand out. Customized banners and engaging booth design are essential for capturing attendees' attention and drawing them in. Of course, none of this matters if you don't have the right team representing you. That's why you should make it a priority to bring your best employees to the show – those who know your products inside and out and can confidently engage with potential customers. And let's not forget about the post-show follow-up. It's crucial to capitalize on the connections you've made and the leads you've generated. Whether it's through personalized emails, LinkedIn invites, or social media engagement, your goal is to add value and keep your brand and story top of mind. By implementing a targeted pre-trade show package and offering engaging demonstrations at your booth, you’ll see a significant increase in both attendance and sales. It's proof that with the right strategy and execution, trade shows can be incredibly impactful for your business, brand and story. #TradeShowSuccess #ElevateYourBrand #EventMarketing #TradeShowTips #BrandingStrategy #BrandedMerchandise #BrandedMerch #BrandStorytelling

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Let’s dive into this week’s Association Insights video, tackling one of the evergreen questions association communicators always have: How do I get more reporters to attend our event? 🎤 Make It Newsworthy: Highlight unique angles, exclusive access or significant industry developments that resonate with your audience. The more relevant your event, the more likely reporters will see value in attending. 📧 Personalize Your Outreach: Skip the generic press releases. Tailor your invitations to individual reporters, referencing their past work and explaining why your event is relevant to them. ⏰ Time It Right: Send out invitations well in advance, but not too early. Follow up closer to the event with additional details or exclusive opportunities. 🎁 Offer Unique Incentives: Consider one-on-one interviews with key speakers, access to exclusive content or behind-the-scenes tours. Unique offerings can make your event more appealing. 🤝 Build Relationships: Share valuable insights and be a reliable resource year-round. Strong relationships increase the likelihood that reporters will prioritize your event. By focusing on these strategies, you can boost your chances of getting reporters to attend and cover your event. 💬 How do you get reporters to attend your events? Share your tips in the comments! #AssociationInsights #EventPR #MediaRelations #OnWrdUpWrd #Communications

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One of THE most important jobs of PR in any organization is evaluating ALL opportunities for downside risk vs potential upside. Sometimes (and by that I mean often) PR guides the org to do things that will protect the brand and not put it in jeopardy. If you find an org stepping in it that is because PR didn't do its main job. This is a "first, do no harm" type of situation. Good to be creative. Bad to be creative—and stupid. So let's say you're working for the Paris Olympics Opening Ceremonies and someone comes in and says "I really think we should do a parody of The Last Supper using transvestites...." If it's me on point, PR kills that idea almost instantly (probably before the sentence ends)—and if PR isn't gonna do it, you can almost ALWAYS count on Legal to step in. Evaluating Downside Risk—It's a real thing. PR needs to step up in these companies that are being very careless and reckless with their brands. #publicrelations, #pr, #strategy, #risk

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