Michael Olaye

Michael Olaye

Los Angeles Metropolitan Area
8K followers 500+ connections

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About

A servant leader with 25+ years of involvement in the technology, product, marketing and…

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Articles by Michael

  • AUDIENCES ARE IN NEED OF EXPERIENCES
    Dec 21, 2022

    AUDIENCES ARE IN NEED OF EXPERIENCES

    Outlet: Control Publicidad / Original print article in spanish December 2022 / Country: Spain R/GA New York AUDIENCES…

    1 Comment

Contributions

Activity

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Experience

  • Hero Digital Graphic

    Hero Digital

    Los Angeles, California, United States

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    Los Angeles, California, United States

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    Los Angeles, California, United States

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    Global

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    United States

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    London, United Kingdom

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    United Kingdom

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    Sandanavia/Global

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    United Kingdom

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    London, United Kingdom

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    London, United Kingdom

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    London, United Kingdom

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    London, United Kingdom

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    London, United Kingdom

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    London, United Kingdom

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    Godalming, Surrey

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    Covent garden, London

Licenses & Certifications

Volunteer Experience

  • BIMA (British Interactive Media Association) Graphic

    Mentor

    BIMA (British Interactive Media Association)

    - 4 years

    Month mentoring programme that supports all levels of talent development in the digital industry. Mentees are matched with a compatible mentor from another organisation based on experience and interest area.

  • School of Communication Arts 2.0 Graphic

    Mentor

    School of Communication Arts 2.0

    - 6 years

    Science and Technology

  • Alumi

    Future First

    - 4 years 1 month

    Education

    "Back to School" talks to supporting students who are close to taking their exams to understand the importance of education for their future career prospects, including the various routes to having a great career.

Publications

Projects

  • Minecraft - A Blocky Universe of Play

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    Minecraft is a popular game with over 132 million players each month. It has grown to become a global phenomenon and an entertainment franchise, like Lego. The team created a new strategy, architecture and identity for the franchise, bringing together all parts of the Minecraft universe from games to services, tv shows, festivals, events, toys and partnerships. This resulted in a new franchise-wide brand identity with a distinctive look and feel that's consistently rolled-out across all digital…

    Minecraft is a popular game with over 132 million players each month. It has grown to become a global phenomenon and an entertainment franchise, like Lego. The team created a new strategy, architecture and identity for the franchise, bringing together all parts of the Minecraft universe from games to services, tv shows, festivals, events, toys and partnerships. This resulted in a new franchise-wide brand identity with a distinctive look and feel that's consistently rolled-out across all digital and physical touchpoints.

    See project

  • Mojang Studios - Power of Play

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    Mojang Studios are the creators of Minecraft, the bestselling game in the world. But with fierce competition in the gaming industry over who can attract the best talent, gamers and followers, Mojang Studios needed an identity update to fix any bugs and help them stand out.

    Play is in Mojang Studios’ DNA. It’s the magic ingredient that makes their games so popular. It informs their brand purpose. It’s even in the definition of their name (which roughly translates to “gadget” in lovely…

    Mojang Studios are the creators of Minecraft, the bestselling game in the world. But with fierce competition in the gaming industry over who can attract the best talent, gamers and followers, Mojang Studios needed an identity update to fix any bugs and help them stand out.

    Play is in Mojang Studios’ DNA. It’s the magic ingredient that makes their games so popular. It informs their brand purpose. It’s even in the definition of their name (which roughly translates to “gadget” in lovely, old-timey Swedish). Play is at the heart of everything Mojang Studios do, so we put it at the center of their new brand identity.

    See project

  • IBM Design & Branding Brewed with Data, 1

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    Customer engagement agency Havas helia has worked with IBM Watson to capture the mood of the nation during the New Year party season to create a world first – a beer that tastes of joy and optimism.

    Data experts at Havas helia analysed thousands of New Year related messages on social media and matched them with a range of emotional states. The top most shared emotions were love, joy, harmony, cheerfulness, optimism, resolution and excitement.

    See project

  • Durex "Explore" - Behind Closed Doors

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    Durex has always been synonymous with condoms and safe sex. It is a big, reputable and trusted brand. But it had no momentum. People used it because it’s necessary, but unfortunately, a necessary evil. Our task was to change attitudes and behaviours by making the shift from safe sex to great sex. We needed to remove taboos and give lovers the inspiration to truly enjoy sex.
    We’ve taken on the invasion of technology in the bedroom. For Reckitt Benckiser, we manage 15 brands across 70…

    Durex has always been synonymous with condoms and safe sex. It is a big, reputable and trusted brand. But it had no momentum. People used it because it’s necessary, but unfortunately, a necessary evil. Our task was to change attitudes and behaviours by making the shift from safe sex to great sex. We needed to remove taboos and give lovers the inspiration to truly enjoy sex.
    We’ve taken on the invasion of technology in the bedroom. For Reckitt Benckiser, we manage 15 brands across 70 markets, and our partnership is assessed by the impact we have on sales across each of those brands. For Durex, part of the Reckitt Benckiser brand’s portfolio, we’ve grown relevance by redefining product perceptions. Since we started working together, there has been a 36% increase in sex toy ownership. The journey we have gone on together went from safe sex to great sex.

    See project

Honors & Awards

  • Minecraft / Mojang (GOLD)

    Cannes Lions

  • D&AD Mojang Studios (Graphite Pencil)

    D&AD

    Graphite Pencil / Branding / Brand Refresh / 2021

  • D&AD Mojang Studios (Wood Pencil)

    D&AD

    Wood Pencil / Branding / Logos

  • Guldägget (Silver)

    Mojang Studios

  • Mojang Studios (Bronze, brand identity)

    Cresta Awards

  • Mojang Studios (Gold & Grand Prix)

    Eurobest

  • Mojang Studios (Silver)

    Cresta Awards

    Logo re-imagine

  • The Mobious Advertising Award

    Mobious

  • MMA Global Smarties (Gold)

    Mobile Marketing Association (MMA) Smarties

    Cross Screen Advertising: Creation of a meaningful and rich consumer connection across all size screen including broadcast, desktop and mobile (phone and/or tablet).

    http://www.mmaglobal.com/case-study-hub/case_studies/view/36691

  • Durex (Winner)

    Ariel AWards

  • CLIC Sargent (Winner)

    Eurobest

    One of the toughest things a young person faces when living with cancer is being ostracised. From school, from friends and in some cases from their family. They miss out on the normal stuff. The things that kids care about most. Friendship and laughter. This is one of the key areas of CLIC Sargent’s work - and why The Joke Appeal was such a fitting campaign to raise their awareness. The idea was simple. Instead of donating money or blood, we wanted jokes.

  • Credit Suisse (Gold)

    London International Awards - LIA

  • Durex (Sapphire)

    Cristal Festival

  • Durex In-Sync (Gold)

    Golden Award of Montreux

  • Mojang Studios rebrand (Gold)

    Swedish Resumé Design Award

    Mojang Studio rebrand wins gold

  • VO5 (Gold)

    Golden Award of Montreux

Organizations

  • Creative LIAisons Global Coaching Academy

    Coach

    - Present

    LIA created this exclusive and sought after Creative LIAisons program in 2012 as a way of giving back to the industry that supports us. Our mission is to empower young talent with key skills for a purpose-driven future. This program was developed as a global coaching initiative to develop, educate, inspire and nurture emerging talent. The goal is to give young creatives from around the globe, access to learn from the most experienced and awarded people working in our industry and related…

    LIA created this exclusive and sought after Creative LIAisons program in 2012 as a way of giving back to the industry that supports us. Our mission is to empower young talent with key skills for a purpose-driven future. This program was developed as a global coaching initiative to develop, educate, inspire and nurture emerging talent. The goal is to give young creatives from around the globe, access to learn from the most experienced and awarded people working in our industry and related businesses. This game-changing training academy is a powerful springboard for the current and next generation of talent.

  • The Metaverse Standards Forum

    Member

    - Present

    The Metaverse Standards Forum aims to "foster interoperability standards for an open metaverse," and its existence could accelerate developing metaverse technologies technologies. A place where Leading Standards Organizations and Companies Cooperate to Foster Interoperability Standards for an Open Metaverse

  • D&AD

    Jury Chair (Side Hustle)

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    The Awards category that celebrates the hustle and grind of passion projects. For anyone from creatives to designers, solopreneurs to teams.

  • BIMA

    Mentor

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    BIMA is Britain's digital community. We drive innovation and excellence across the digital industry.

  • Creative Circle

    Judge (Digital Media)

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  • Creative Circle

    Judge (Digital, Direct and Experiential Gold)

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  • IDEAS Awards

    Judge (Innovation)

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  • School of Arts and Communication 2.0

    Mentor

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    School of Communication Arts is a social enterprise, supported by over 100 agencies. Some agencies donate money to fund scholarships. Some donate time, by sending their staff down to the school to mentor in our studio. Some do both, and much more. The result is that about a third of our 36 students benefit from industry funded scholarships, and we have a network of over 700 teachers. On a typical day (if there is such a thing at SCA!) about half a dozen industry professionals visit our studio…

    School of Communication Arts is a social enterprise, supported by over 100 agencies. Some agencies donate money to fund scholarships. Some donate time, by sending their staff down to the school to mentor in our studio. Some do both, and much more. The result is that about a third of our 36 students benefit from industry funded scholarships, and we have a network of over 700 teachers. On a typical day (if there is such a thing at SCA!) about half a dozen industry professionals visit our studio to mentor our students.

  • Eurobest

    Judge (Innovation)

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  • M&M Global Awards

    Judge (Digital & Innovation)

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  • D&AD

    Judge (Side Hustle)

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  • D&AD

    Judge (New Blood)

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  • BIMA

    BIMA100

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    Every year, BIMA celebrates the very best people in our industry via the BIMA 100. The BIMA 100 and the Hall of Fame salute the people who have shaped and who are shaping the British digital industry. #BIMA100

  • CreativePool

    Judge (Agency of the Year)

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    Agency of the Year category judge https://creativepool.com/annual/2018/judges/

  • Campaign Magazine

    Judge (Creative Technology)

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    The industry is being revolutionised to a large extent by the coming together of brave clients, smart creative thinkers and game-changing tech. http://www.campaigntechawards.com/judges/michael-olaye/

  • The Drum

    Top 100 Digerati

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    http://www.thedrum.com/lists/digerati The Digerati is The Drum’s annual celebration of the 100 most influential people across the breadth of the UK’s digital media and marketing industries. This year, we invited our readers to nominate the individuals they admired and provide testimonials explaining why their peer deserved a place on our list. Then, our editorial team pored over their submissions to whittle the hundreds of nominations down to our final Digerati. In tandem with The Drum’s Dadi…

    http://www.thedrum.com/lists/digerati The Digerati is The Drum’s annual celebration of the 100 most influential people across the breadth of the UK’s digital media and marketing industries. This year, we invited our readers to nominate the individuals they admired and provide testimonials explaining why their peer deserved a place on our list. Then, our editorial team pored over their submissions to whittle the hundreds of nominations down to our final Digerati. In tandem with The Drum’s Dadi Awards, which reward digital excellence, the Digerati represents our commitment to recognising the businesses, work and people excelling in the industry today.

  • Creativepool

    Top 100 Influencer

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    The Influencer of the Year, where Creativepool honour the individuals within the industry that have surpassed expectations and impacted the market in 2015 and beyond. They're people who don't follow the herd but instead look for what’s next. They create change that alters lives or improves society. They move and shake. They have the power to change perceptions.

  • The Drum

    Top 100 : THE DRUM Digerati

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    http://www.thedrum.com/users/michaelolaye The Drum Digerati is an annual celebration of the 100 most influential people across the breadth of the UK’s digital marketing industries.This year, we called on our readers to nominate those they most admired in the industry. The nominations were then put to a panel of independent digital experts – drawn from the pool of Dadi Awards judges – to curate and rank the shortlist. In tandem with The Drum’s Dadi Awards, which reward digital excellence, the…

    http://www.thedrum.com/users/michaelolaye The Drum Digerati is an annual celebration of the 100 most influential people across the breadth of the UK’s digital marketing industries.This year, we called on our readers to nominate those they most admired in the industry. The nominations were then put to a panel of independent digital experts – drawn from the pool of Dadi Awards judges – to curate and rank the shortlist. In tandem with The Drum’s Dadi Awards, which reward digital excellence, the Digerati represents our commitment to recognising the businesses, work and people excelling in modern marketing.

  • Bucharest Technology Week

    Guest Speaker - Baking maker culture within your agency

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    A user generated discussion and presentation on the implications for agencies wishing to be makers. https://t.co/zBZlh41fzM

  • Future First Alumi

    Speaker, Support & Advisor

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    Future First helps schools and colleges harness the experiences and skills of their former students. http://futurefirst.org.uk/

  • Havas Next Generation Leaders

    Tomorrow’s Leaders

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    One of the great frustrations expressed by people in our industry is poor management, ranging from absent to overbearing. Too many people are promoted into management positions with zero training in how to lead a team. So we’ve made it a priority to ensure that tomorrow’s leaders are being identified and given a solid grounding today. We are in the process of developing our Next Gen Leadership program, a joint project of Havas Creative Group and Havas Media Group. Talent specialists within…

    One of the great frustrations expressed by people in our industry is poor management, ranging from absent to overbearing. Too many people are promoted into management positions with zero training in how to lead a team. So we’ve made it a priority to ensure that tomorrow’s leaders are being identified and given a solid grounding today. We are in the process of developing our Next Gen Leadership program, a joint project of Havas Creative Group and Havas Media Group. Talent specialists within the two groups got together and asked what our rising stars truly needed to become strong and insightful leaders. The result: the creation of an 18-month program that includes three weeklong training modules in Europe, North America, and Asia. The modules will focus on leadership, driving innovation, emerging technologies, and consumer behavior. Participants will engage in project work between and after sessions to fine-tune their new skills, develop deeper relationships across the network, and gain a better understanding of the career pathways available to them within Havas. http://www.prosumer-report.com/blog/2014/08/26/we-can-do-better%E2%80%A6together/

  • Cristal Festival of Digital

    Guest Speaker (Future Is Now)

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  • Cristal Festival of Digital

    Judge (Innovation)

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