Michael Jason E.

I keep hearing the fear about AI in design—how it’s going to replace creativity, take over, and leave designers scrambling. Ya-da Ya-da. Recently Pentagram shared a case study that I feel shows how this relationship with AI should work. They used Midjourney for assistance in designing the performance.gov site, and the results are incredible. It wasn’t AI doing the work alone—it was real creatives using AI as a medium for creativity, not a replacement. Mia Blume also wrote a brilliant Substack post on this. Honestly, I don’t have anything profound to add to her insights. But this is the future. AI isn’t something to fight—it’s something to learn, to leverage, to evolve with. Designers who embrace it will shape the future of our craft. Those who don’t? They’ll find themselves stuck, fighting against a tide that’s already here.

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This should be the headline for all us ad folks: "The integration of advanced AI into brand interactions will require marketers to work closely with AI teams to ensure that these systems accurately represent brand voice and values." I'd add "brand story" to that list as well. No matter how much things change and tech evolves, the fundamental truth remains, we are the keepers of the brand story, voice and values.

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Let’s bring some nutrition into cards. That’s something OPC (Organic Playing Cards) probably thought of themselves when they started to create playing cards with various fruit and vegetable themes. Together their team and I refined OPC’s positioning allowing the brand to double down on the things it is already known for. In a collaborative effort, we discussed ways to redefine OPC during multiple strategy sessions. The goal was to clarify OPC’s voice and approach to ideate, produce, and sell products as a community-first brand. Eager to grow and expand awareness the following are some learnings we discovered. Complete Case Study: https://lnkd.in/ewCPvx3T —- Client: Organic Playing Cards Strategy: Max Jung

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I wouldn't be where I am today without mentors, so I'm glad to try & return the favor 🌱 I'm now providing mentorship on adplist.org If you'd like help navigating: – Freelancing – A career in design (either brand or product) – Being a "0 to 1" designer or generally working in Tech/SaaS I'd be happy to chat. You can schedule time with me on ADPList below 👇 #designmentorship #freelancetips #designadvice #designcareer

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A takeaway from Adobe's AI/Terms of Service controversy: Creatives are, understandably so, on high alert when it comes to product/software changes around AI. Not only to protect our original work and IP but guarding the privacy of our clients and upholding NDA's. Many creatives I know have questions about AI, are vigilant about vetting any changes, and significant news spreads like wildfire. Although many of us use AI tools in our day-to-day or are overall optimistic (myself included), there is still a lot of unease and uncertainty in the community. Communicating changes clearly, in plain English (we're not lawyers), and making clear what it is and is not when making these updates is critical. #ai #creativeleadership

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Who wants to come work with me?? Are you an expert in design system workflows and building multi-state components within Figma?? Then Digitas Health could be perfect for you! Send me a DM with your resume/portfolio and let’s chat!

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“AI is not there yet” “Oh it isn’t?” I’ve been replying. This has happened with CPG clients. Movie clients. All types of clients we interact with. And what I’ve garnered is, that in their mind, AI will be there when it can just: Do a great job reading your mind. And frankly, we’re probably decades away from that. AI requires soft skills. Great communication. Patience to learn what it’s good at.  Strengths vs weaknesses. AI is becoming KEY in our 3D/CGI work flow.
But only after trial and error and learning where it can have an impact. This was our first successful effort combining AI with minimal Blender to make it be successful with an actual product. It’s working… It’s been mucho trial and error. And as I’ve said before a lot of my time trying out platforms. My goal? Make our creatives more effective, efficient and… Yes, more creative. I think soon we will have a breakthrough where we’ll be able to do our work in a fraction of the time. Those who know how to use it, will ride that wave. What's your take? Are you embracing AI in your creative process, or waiting for it to "get there"? 👇

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Zapier's creative team found that generative AI affected its work in three ways: how they worked, what they were building and who was working on what. At Superside's Virtual Summit, Aletheia Délivré (Manager, Design and Product Operations at Zapier) shared some of the ways Zapier is using AI. To learn more about how to experiment with AI, check out our blog post https://lnkd.in/dUneQZkP

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Interesting conversation about AI in the design field...

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Case study with full detailed process (and results) of this year's Brand New Conference identity is here! https://lnkd.in/guMvJQxf

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Adding a Contact to @gohighlevel using @anthropic-ai 's new Desktop Claude AI Model. Yeah. It is that crazy. I know. I had the same thought. Check out my new video here: https://lnkd.in/gnxs62gC

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Not sure how to make your products stand out? From crafting unique identities to implementing complex visual systems, I’ve got you covered. Let’s chat!

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Congrats team. We're doing generative A.I. photo experiences differently. We can do some very unique things, allow product placement, etc that off the shelf solutions will not do. We just had a wonderful opportunity to work with Revolution Marketing and their client Method on the AI Aura Photo Experience at Coachella. Case study https://lnkd.in/g9a4Nffn It is an AI-powered generative image experience that creates personalized, stylized portraits that reflect a person's “Aura” in one of three styles: Pure Peace, Simply Nourish, or Daily Zen based on their inputs. Groove Jones is establishing policies and guidelines for developing AI-powered Applications and Experiences for brands that ensure ethical and legal use. Learn more here - https://lnkd.in/gX88cmRp

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Ever landed on an online shop and just clicked away because something felt off? 😕 That's the UX (user experience) making or breaking the deal right there. I just read this eye-opening piece on E-Commerce Times by Abe Schmidt from our SmartBug team, "Beyond the Cart: UX Hits and Misses Can Make or Break a Virtual Storefront," and wow, it's a game-changer! Abe talks about the small stuff we might not think about but makes a HUGE difference in whether someone buys or bounces. It's got me looking at websites in a whole new way. Check it out and let me know what you think. I'm all ears for a good chat about making our online spaces better for everyone. 🚀 https://lnkd.in/gNuEXvyi #UserExperience #ECommerce #SmartBug #DigitalMarketing #UX

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😍 Thanks all for the kind notes and support over the last few days as we continue to progress on the launch of our latest iteration of the Career Sandwich platform. I know many of your minds are in thousands of places right now, which makes it extra special to have folks reaching out and asking to support us. I've had a few DMs asking me for more info, so I decided to pull together a quick post to highlight what's new and how someone should consider utilizing Career Sandwich as a sidekick in their career. Lastly, I'm happy to give demos to those who are job-seeking or stuck in their careers. Check the comments for the link to the article and how to book time. Thanks all! #careermanagement #careersupport #careercoaching #jobseeking #layoffs #launchweek #buildinpublic #demos #memberships #careerdevelopment #careercoaching

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#gigalert #hiring Just saying... you've got a damn good design option here: https://lnkd.in/gxnS9RCm • Narrative, presentation, and sales decks for the halls • Demand initiatives to get you on the good list • Websites and UX storytale design • Promotional banners that can light that shit up

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Emotional intelligence is an amazing skill for leaders.

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One to one messaging has long been the promise of digital marketing, but achieving personalization at scale has been a struggle for a variety of reasons, including the challenges in producing the volume of assets required to truly deliver on this promise. Yes, template-driven asset production and dynamic creative optimization have been around for a while, but most of it is still very rules-based. The arrival of Generative AI may finally unlock this opportunity for agencies and brands. But, does hyper personalization work? Is it more effective than non-personalized advertising? A recent study from researchers at Kellogg, Columbia and Stanford suggests yes…

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