Michael Attea

My latest article on The SAS AI SMB Summit for WRAL TechWire. Thanks Jennifer Chase and Danny Rosin for your insights! https://lnkd.in/eDFHTAbp

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I just workshopped a buyer persona using Claude.ai. I uploaded five transcripts from discovery calls with clients. Using these transcripts, I had Claude analyze and identify trends to determine WHY these people chose to purchase services from me. With this information, I can accurately update my buyer persona based on real data. This Buyer Persona (final version still under development) will more accurately create marketing materials that resonate with the people who would benefit most from my services. How can you leverage the work you're already doing to expand your results? #AIInnvoation

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In the 2024 State of Revenue Report, #ModelN explores why #lifesciences executives believe #data holds the key to revenue optimization. Check out the infographic to see highlights of this year’s report: https://lnkd.in/eY4kijuw #RevenueOptimization #RevenueManagement

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My column in MarTech published yesterday. The predictions are grounded in years of C-suite interviews and associated data. Like all predictions, even if they’re directionally correct they may take longer to manifest. That said, it is clear that we have reached a point of crisis in B2B GTM. The definition of “crisis” is a moment from which things can get better or very much worse. That applies here. None of us like moments of crisis. They represent fundamental instability, and the threat of unwelcome change. However, with the right responses, crises are also huge opportunities. I believe that we stand on the threshold of a golden era in GTM, but we all have to choose to do what’s necessary to realize it. What’s on the table from the CEOs and CFOs I spoke to is a demand for a common rule book on navigating, forecasting, optimizing, and correcting GTM spend and operations. Without this, the present dysfunctions will only deepen. The executives I interviewed said a number of things very clearly and consistently. A big takeaway was the dissolution of confidence and trust in their Marketing and Sales functions. The question of “who’s right, and who’s wrong” will need attention, but the main objective is repairing one of the most important relationships in business today.

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In this case study, we highlight a recent project exploring generative #AI capabilities over complex tabular data in #pharma, where Clarkston’s Data + Analytics team created a pharma-centric AI agent. https://hubs.ly/Q02_7LgL0 #PharmaCentric #AIagent #genAI #ArtificialIntelligence #DataAnalytics #LifeSciencesTechnology

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How To Develop Great Data Studies - The 5R2 Roadmap To Great Data Story https://ow.ly/3jmB50Sq43Z

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"Through a meticulously designed questionnaire, we offer a blend of standard demographic inquiries alongside innovative questions about social media habits, organizational follow-ups, and event-specific perceptions." https://lttr.ai/AT2xT #Dataanalytics #Datascientist #Datadriven #MeticulouslyDesignedQuestionnaire #SocialMediaHabits #ShepherdSHopeAttests #ShepherdSHopeUnderscores #DriveMissionFocusedOutcomes #CreateImpactfulEvents #ActionableStepsTailored #dataanalytics #datascientist #datadriven

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🎧 How Snowflake is Reshaping Cloud Interoperability for Healthcare with Joe Warbington   In this exclusive interview, Sandy Vance discusses cutting-edge advancements in healthcare interoperability with Joe Warbington, the Healthcare Industry Principal at Snowflake. Following a previous conversation with Todd Crosslin, another industry expert from Snowflake, Sandy delves deeper into how Snowflake's innovative platform is revolutionizing data sharing in healthcare. By eliminating the need for data replication, Snowflake accelerates the process of sharing medical records and patient information, leading to quicker results and more accurate diagnoses.    In this episode, they talk about⬇️ ✅ The latest updates about Snowflake and how they help their customers and clients ✅ How other industries use and share data, and how that compares to the healthcare industry ✅ Use case examples involving clinicians sharing medical records ✅ What’s next for health interoperability innovation ✅ Advice for organizations just getting started in making sure they have the right interoperability infrastructure Listen now 👉 https://lnkd.in/eu5pHcxf #Interoperability #healthIT

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Tired of chasing quotas and waiting for the results to trickle in? Blended sampling taps into multiple sources to help speed up fielding, reduce bias, and improve data quality. Our latest blog post digs into the benefits of blended sample, including how IntelliSurvey curates audiences to ensure you get a diverse, representative group of respondents that meets your survey goals. Read it here: https://lnkd.in/g44ytw-3 #mrx #SurveyPanel #MarketResearch

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The latest update for #SnowflakeDB includes "5 Ways #Healthcare and Life Sciences Organizations Are Using #GenAI" and "TruLens Snowflake OSS". #analytics #BusinessIntelligence https://lnkd.in/dH8h5ftY

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Prescriptive analytics offers a roadmap to success by turning complex data into actionable strategies. This transformative approach enables organizations to predict outcomes and prescribe specific actions for optimal results. Learn more, here. 👉 https://ow.ly/Isa650SbpUg 👈 #prescriptiveanalytics #data #grazitti

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24 leads in 2 weeks tutorial for dummies ↓ Identify ICP ↓ Build lead list ↓ Segment lead list based on {x} ↓ Upload list to Clay and start using enrichment to find relevant data ↓ Map the data so that you have multiple versions of your copy to split test ↓ Re-read your copy ↓ One more time out loud, and if you cringe, remove it ↓ Send leads to Instantly.ai ↓ Launch ↓ 24 leads Tomorrow I'm going to share a carousel with every single reply we got so you can see for yourself what happens when you do outbound the right way. and as for how EXACTLY we did it? I'm gatekeeping I'm Xavier Ca..blablabla you know who I am and if you don't, you know how to click follow see you soon ✌🏼

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Thinking about monetizing your data? Join Jeff McDonald for the "Transforming Healthcare with Databricks Marketplace: Real-World Sharing Lessons" panel at the #DataAISummit. During the panel, Jeff and others will discuss collaborating on the Data Intelligence Platform to maximize ROI with data analytics and AI in healthcare. 📅 June 12th ⏰ 11:20 am PT https://ow.ly/Vbli50S4PMB #Databricks #DataAnalytics #KytheraLabs #HealthcareAnalytics

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#ACRdata value grows exponentially as #CTV viewing accelerates and #adtech vendors differentiate via data partnerships. This illustration highlights *some* key players and integrations. This is new turf for me, I look forward to your comments and feedback. Also feel free to DM! Update: Samsung does *not* currently license its ACR data (ad inventory is available via TTD and there are other data partnerships with Nielsen and Comscore) H/T AdTechGod (™) and Eric Tilbury Walmart Connect LG Ad Solutions Samsung Ads VIDAA webOS Samba TV VIZIO Hisense Group The Trade Desk Comscore, Inc. Nielsen Nexxen Google Magnite Yahoo Innovid #streaming #advertising #attribution #audiences

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7 CFO tips for yielding high ROI during the rush into generative AI - CFO Dive: 7 CFO tips for yielding high ROI during the rush into generative AI  CFO Dive http://dlvr.it/TB64fK #ai #artificialintelligence

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