Mia Rodriguez

You don’t need a crystal ball to understand your customers. 🔮✨ With cookies fading away, it's time to rethink your approach. From flexible data tools to privacy-first strategies, LiveRamp has you covered. Ready to see the future clearly? Read the 5 key insights for addressable marketing success.

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Think of your marketing strategy as a treasure hunt. LiveRamp's "Measurement Primer for Brands" is your trusty map! Dig into how to maximize ROAS, unravel data silos, and navigate privacy regulations. https://lnkd.in/gt2aM2jG

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Marketers today must balance personalization with privacy, as consumers demand relevant experiences while regulations tighten. @AnalyticsIQ CEO Scarlett Shipp emphasizes that understanding your data, maintaining clear privacy policies, and leveraging predictive analytics are crucial strategies for navigating this challenge. As third-party cookies phase out, innovative tools like contextual targeting and data-driven insights can help marketers stay compliant while delivering effective campaigns. #Privacy #Personalization #MarketingData https://lnkd.in/g-7MTpzD

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Yahoo's latest collaboration with Inspire Brands is reshaping TV advertising with the Yahoo DSP. By streamlining CTV buys primarily with one platform, harnessing the potential of PMPs, and implementing advanced identity strategies, Inspire Brands is elevating targeting and efficiency while setting the stage for the future of media buying. Want to delve deeper into this groundbreaking approach? Read more in AdExchanger: https://lnkd.in/ezuPdQw8

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What trends are consumers loving most this holiday season? ✨ Our latest Seedtag blog reveals what key trends are showing the highest engagement this season, including: 🎁 Gifting tops the list with 6.1M impressions as shoppers search for the perfect present. 👗 Fashion and beauty are trending big, with influencer styles and DIY ideas driving 6.9M impressions. ✈️ Travel inspiration is on the rise, with 5.9M impressions inspiring holiday wanderlust. Ready to unwrap more insights? https://lnkd.in/eKR3khyq #HolidaySeason #ContextualAdvertising #HolidayInsights

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This is a must-read for CMOs! Mars United Commerce spoke with CMOs at leading retailers to hear what business challenges they are currently facing. Michele Roney outlines three key capabilities retailer CMOs must build within their marketing organizations to help tackle these challenges. Link to read it in the comments 👇

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Pinterest performance at Roundel™ outpaces Pinterest CPG averages in both engagement and CTR. Learn how Pinterest can plus-up your multi-channel strategy at https://lnkd.in/eAF7GTpR. #RetailMedia #RoundelInsights 

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Discover how to enhance your DOOH and in-store retail media strategies by reading our interview with Paul Brenner of Vibenomics, a Mood Media company. Key takeaways: ✅Retail Media & Shopper Marketing: Insights on integrating retail media with modern merchandising. ✅Advanced Data Targeting: Techniques for understanding shopper behavior and measuring campaign success. ✅Innovative Retail Media Strategies: Leveraging retailer data and in-store tech for a cohesive shopping experience. Read the full interview on AdMonsters now and transform your in-store retail media approach. 🔮 #RetailMedia #DOOH #ShopperData #AdvancedTargeting https://bit.ly/4cos894

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Our latest shopper marketing research highlights a growing trend: consumers are buying in bulk and splitting the bill as a way to beat inflation. https://lnkd.in/dgMUR_zX #shoppermarketing #commercetrends #thoughtleadership

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Frederick Stanichev, LiveRamp’s VP of Sales at LiveInsights, reveals how LiveRamp is making data collaboration simpler and more effective for commerce media. Watch the interview to learn how you can elevate your commerce media efforts!

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For brands, managing the relationship with key retailers is a challenging task. But establishing truly collaborative, business-building partnerships is a strategic imperative for brands looking to drive sustainable growth. Join us for this webinar on May 14 as The Mars Agency's Kandi Arrington and Meghan Heltne will discuss how brands can elevate the relationship and unlock growth that's transformational for both parties. Learn more and register here 👇 #brandstrategy #retail #retailerrelationship #webinar

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🎯 Fact: 43% of consumers associate red with passion. 💡 Insight: At Valpak, we’re 100% passionate about precision targeting to help businesses reach the right audience at the right time for optimal results. 📈 Market Data: Direct mail response rates are 9x higher than email, making it one of the most effective channels for customer engagement. (Source: DMA) If you’re ready to drive impact for your business, let’s talk about how Valpak can deliver results: https://bit.ly/4eLSyT0 #Clipp #Valpak #audiencetargeting #advertising #B2B #marketing

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This is a must-read for CMOs! Mars United Commerce recently spoke with CMOs at leading retailers to hear what business challenges they are currently facing. Michele Roney outlines three key capabilities retailer CMOs must build within their marketing organizations to help tackle these challenges. Link to read it in the comments 👇

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If you missed the Retail Media Report Card Deep Dive webinar, it's now available to watch on-demand! Watch The Mars Agency's commerce media team discuss how retail media can be leveraged to drive incremental growth for your brand and what capabilities leading retailers are bringing to the table: https://lnkd.in/dUXpPsT4 #retailmedia #webinar #retailmediareportcard

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Value is at the top of holiday shoppers’ minds this year – what can brands do about it? Check out this holiday shopping trends blog post for the answer.

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This is a must-read for CMOs! Mars United Commerce recently spoke with CMOs at leading retailers to hear what business challenges they are currently facing. Michele Roney outlines three key capabilities retailer CMOs must build within their marketing organizations to help tackle these challenges. Link to read it in the comments 👇

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Still struggling to connect all your marketing data sources? LiveRamp's latest guide reveals how top brands are boosting ROI with privacy-enhancing data clean rooms: 🛒 Mondelēz lifted sales 16% with in-market retail targeting 💸 Snapchat cut acquisition costs by 10% using conversion data 📺 McDonald's unlocked $2+ ROI from CTV creative optimization Don't let fragmented data hinder your business growth. Grab your copy: https://lnkd.in/efHgrsmX #datadriven #measurement #marketing

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Nothing influences the hearts, minds, and identifiable behavior of in-store shoppers like Freeosk Experiential Media. We look forward to discussing this and more at #RetailMediaSummit with Path to Purchase Institute #retailmedia #CPG #marketing

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