Meghan Jacobi, M.A.

Is your media measurement all grown up? 🌱 Take LiveRamp's quick 5-minute assessment to find out where your strategy stands—and unlock tips that’ll help you boost ROAS, engage your audience, and fill in the gaps.https://https://lnkd.in/dgpP5Rwg

5

AMP's Co-CEO Adam J. Epstein spoke with Allison Schiff on the latest AdExchanger Talks podcast to discuss the pending ruling in the DOJ's landmark antitrust suit against Google. 🎙️ “This ruling could change the game and unleash innovation in search that you really haven’t seen in 20 years," Epstein proclaimed. 🔍 Tune in to hear more about how the outcome of the antitrust trial could fundamentally reshape the search advertising landscape. Listen to the full podcast below 🎧 https://lnkd.in/e2jMGSHb #Antitrust #TechInnovation #SearchAdvertising

22

Transform or Be Left Behind! In an opinion piece for AdExchanger, Broadsheet Client Bob Walczak, CEO of MadTech, emphasized the urgent need for businesses to invest in their transformation. "Rather than try to purchase your way into the future, organizations need to explore transformation from an accounting sense." As the advertising industry pivots away from third-party to first-party data, Bob sees this as the opportunity for businesses to retool and approach transformation through corporate accounting.  Read more here: https://lnkd.in/dFCE-hdU  #BroadsheetPR #ClientNews #adtech

4

Even amid Google's delayed cookie deprecation plans, this is the year for ad industry transformation. Companies need to consider whether they do that through M&A or other one-time investments. MadTech CEO Bob Walczak explains the pros & cons of each approach in AdExchanger today. https://lnkd.in/dFCE-hdU

30

 As CTV ad spend increases, advertisers face ongoing challenges in the areas of measurement and attribution. With CTV now a critical part of the media mix, our new report with MNTN breaks down why brands need CTV-specific methodologies to confidently measure their campaign performance and outcomes. #sponsored https://lnkd.in/eJKzq3by

9

1 Comment

Interesting findings from recent reports from Integral Ad Science on how attention drives better outcomes - and what advertisers think about about the attention landscape in 2024: https://lnkd.in/eCbUr3eX

2

Transformation in action! A 17% boost in digital subscriptions + 37% surge in digital ad revenue = game-changing results. The Inquirer and Mirror's success story with BLOX Digital is proof that innovation drives growth. 🧠🚀💸

16

Think of your marketing strategy as a treasure hunt. LiveRamp's "Measurement Primer for Brands" is your trusty map! Dig into how to maximize ROAS, unravel data silos, and navigate privacy regulations. https://lnkd.in/gBPjigx6

3

Our Victor Y. discusses how the convergence of CTV and commerce media will provide brands the ability to create more cohesive omnichannel campaigns -- via Streaming Media Magazine: https://lnkd.in/eeBMp5pn

21

1 Comment

With the rise of global privacy laws, the advertising industry is undergoing significant change. In conversation with Marketing Dive's Sara Karlovitch, Rachel (Eisenberg) Gantz, Managing Director of Proximic by Comscore, a Broadsheet client, discussed the company's inaugural State of Privacy in Advertising report, diving into some key challenges advertisers face in navigating mounting regulations. Rachel’s insights offer a clear reminder that privacy compliance isn't just about ticking boxes—it’s about creating a more trusted and effective relationship between brands and consumers. Check out the full article here: https://lnkd.in/gXn73WUf You can find the full State of Privacy in Advertising report here: https://lnkd.in/g7n2wr_R #AdTech #ClientInsights #Broadsheet #Proximic

11

ICYMI: Andrew Covato Founder and Managing Director of Growth By Science, sat down with Allison Schiff from AdExchanger for an insightful and engaging discussion on the state of marketing measurement and optimization today. Check it out below: #adtech #measurement #incrementality

3

Writing for Association of National Advertisers, Peter Crofut, VP of Business Development at Wurl, explores how innovations in emotional targeting, GenAI, and strategic partnerships are paving the way for a new era in CTV. Read his full piece at: https://lnkd.in/eKgWMgY4

1

Yahoo DSP is ushering in 2025 as the Year of Choice & Control for advertisers. With privacy-first solutions, dynamic creative optimization, and cross-channel measurement tools, we’re giving marketers the reins to design campaigns that truly resonate. Check out Yahoo DSP’s GM, Adam Roodman's thoughts on what marketers can expect in 2025 in AdExchanger: https://lnkd.in/e-7w7x-N

61

2 Comments

Analytic Partners’ ROI Genome empowers businesses to make smarter marketing decisions by leveraging 20+ years of data across industries. It provides predictive insights, benchmarks, and customized recommendations to help brands optimize their budgets and drive sustainable growth. With cross-channel attribution, it measures the impact of both online and offline efforts, offering a holistic view of performance. Check out our latest report which looks at Retail Media and how to create a winning strategy. #analytics #marketing #retailmedia #commericalanalytics

9

2 Comments

In connected TV (CTV) advertising, "outcomes" are the new focus as platforms introduce shoppable ad formats and partner with measurement providers like Innovid and EDO. These partnerships aim to prove that ads drive real business results beyond just reach and frequency. EDO emphasizes measuring actions like search activity and web traffic to predict sales, advising against focusing solely on immediate sales to maintain long-term brand health. #CTV #DigitalMarketing #DigitalAdvertising https://lnkd.in/geJZjX-F

3

Sell-side curation is on the rise, but publishers are pushing back. SSPs are forming deals without input from publishers, leading to concerns over data transparency, pricing, and direct sales impact. As the curation craze grows, publishers need more control and clearer terms. https://lnkd.in/eMc6XJN4

25

1 Comment

Yahoo's latest collaboration with Inspire Brands is reshaping TV advertising with the Yahoo DSP. By streamlining CTV buys primarily with one platform, harnessing the potential of PMPs, and implementing advanced identity strategies, Inspire Brands is elevating targeting and efficiency while setting the stage for the future of media buying. Want to delve deeper into this groundbreaking approach? Read more in AdExchanger: https://lnkd.in/ezuPdQw8

31

1 Comment

Feeling like your marketing magic is fading in today’s digital maze? Fear not, LiveRamp's eBook "Demystifying Match Rates: Getting to What Really Matters," is your spellbook for success! Learn how to optimize ad spend, understand key metrics, and choose the best data collaboration partners.

1