Megan Ramwa

Nearly one-third of North American CMOs say data privacy regulation and cookie deprecation is one of the most challenging parts of media transformation, according to Dentsu. Download EMARKETER’s “Field Guide to Identity Resolution and Alternative Identifiers,” made possible by LiveIntent, Inc. Inside, you’ll discover how identity solutions and alternatives to traditional identifiers can help advertisers track and target digital users. Get Your Copy: https://shorturl.at/G3vIe #cookies #identityresolution #alternativeidentifiers

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In the hustle of NYC, a quick snack run turned into a LinkedIn message that landed Alyssa Bonanno the role of fractional CMO at Ithaca Hummus. Today, she's part of a growing trend of fractional marketing execs, changing how companies tackle their marketing needs. As expectations for CMOs evolve, fractional roles offer flexibility and expertise without a long-term commitment. Fractional CMOs step in to bridge these gaps, whether due to parental leave, sick leave, or sudden departures. It's a win-win for both sides, making sure there's the right fit without the risk. Hiring a fractional CMO is a big decision for many businesses — so the question becomes, when is the right time to consider the hire? What scenarios need to exist? ➝ Starting Out: Need strategic guidance from the start? A CMO leads critical steps in user acquisition and growth. ➝ Stagnant Growth: A marketing leader refreshes your approach for better results. ➝ Communication Challenges: Need a narrative refresh or improved media outreach? A CMO enhances your story and visibility. ➝ Retention and Engagement Focus: A CMO brings fresh strategies to keep customers engaged while fostering better team collaboration, even part-time. Have you considered hiring fractional? What questions would you need answered before taking that step?

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📣Listen up, marketers! DISQO just dropped fresh TikTok Advertising #insights. 📱 The social platform has remained front and center for short-form video ad dollars due to its diverse and loyal audience - despite the looming ban. Our new report covers: 👉 The demographic makeup of the TikTok audience 👉 Receptivity to current ads on TikTok 👉 Behavioral impacts of TikTok content 👉 Where consumers might go if TikTok is banned in the US Download it now for the data-driven #insights: https://hubs.li/Q02BJY4B0

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The court of #ContentMarketing appeal is nearly in session. As a judge for Content Marketing Institute's Marketing Awards, I can't be bribed, but I can be dazzled by great work. If you've got successful strategies and exciting campaigns to share, enter by May 19, 2024.

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Modern PR goes beyond media relations, forging deep community connections directly with key audiences and stakeholder groups. Join Beverly Durham and Lee Wochner as they explore PR strategies in the modern age. Learn to connect authentically with your audience and navigate any PR crisis with grace on this episode of That’s What C! Said! Listen at https://lnkd.in/gGKFDEwz #publicrelations #nonprofitcommunications #nonprofitmarketing #nonprofit

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More on the AI front: OpenAI has partnered with Hearst in a content agreement, permitting the use of Hearst's newspapers and magazines to train its products, including ChatGPT. Get ready to experience ChatGPT citations and direct links to Hearst content, ensuring transparency and accessibility to original stories. Hearst, a renowned publisher with over 40 newspapers and 20 magazines, will receive compensation as part of the agreement. Specific terms of the deal, however, have not been disclosed. #OpenAI #Hearst #ChatGPT #AI

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As we gear up for 2025, we're reimagining how we measure success and elevate performance for our clients. 🎯 In today’s evolving media landscape, it’s no longer just about impressions—it’s about aligning every dollar spent with your brand’s goals. In his latest insights, our CEO, Seth Hargrave, explores how integrating #OKRs into #MediaBuying unlocks sharper focus, accountability, and better outcomes for advertisers. If you're a CMO or Marketing Director seeking clarity and smarter strategies for 2025, this one's for you. Don’t miss it! 👇 #MediaPlanning #MarketingStrategy #AdvertisingResults #CMO #OKRs

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🌍 Unlocking Regional Relevance 🌍 Our latest Media Monday dives into the strategic blueprint for PR success in diverse markets. Discover how we craft impactful connections tailored to regional nuances, from research insights to community engagement. #RegionalRelevance #PRStrategy #DiverseMarkets #MediaMonday #HighVizPR

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TODAY'S EVENT: Vivaldi's Anne Olderog, Lal Kokoglu, and Sabrina Romviel will discuss how AI is reshaping brand strategy, innovation, and marketing. Learn from real-world examples, and network with peers in breakout sessions. In New York and interested in attending? Email us at [email protected] for a last-minute spot! #ai #strategyevents #newyork #networking

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When employee influencers share authentic experiences, they forge deeper connections with audiences. This week, our team is onsite at Advertising Week New York to present insights on the impact of user-generated content in amplifying brand messages. See how our social activation platform make it easy to empower brand influencers at scale: https://lnkd.in/e6jsr7wS #Augeo #SocialMediaStrategy #EmployeeAdvocacy #BrandAmbassadors #InfluencerMarketing #CompanyCulture #PeopleFirst #BrandAdvocacy #AdvertisingWeek

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Say hello to our new Diverse 360 Report series! 👋🏼 We’ve put a fresh new spin on our research to empower marketers to transform brand experiences into lifelong relationships — kicking off with a focus on Hispanic audiences. Our latest research offers insights into aligning ✅ media, ✅ messaging, and ✅ moments with the values of the vibrant Hispanic community. Here’s a glimpse at our findings: ➡️ 89% of Hispanic Gen Z (18-24s) watch online videos daily  👀 (up +5 pts. YoY) 📈  ➡️ 85% of Hispanic adults are daily social media users 📲, over indexing in interest in memes 😆 and personalized recommendations 🙌🏽 ➡️ Over half (54%) of the Hispanic community is more interested in participating in Hispanic Heritage Month celebrations related to their family's country of origin 🇦🇷🇧🇴🇨🇱🇨🇴🇨🇷🇨🇺🇩🇴🇪🇨🇸🇻🇬🇶🇬🇹🇭🇳🇲🇽🇳🇮🇵🇦🇵🇾🇵🇪🇵🇷🇪🇸🇺🇾🇻🇪 Check out the full report below to start elevating your brand strategy! ⬇️ https://bit.ly/3VoiRYA

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Elav Horwitz's take on the balance between tech and human experience in marketing really resonates. As AI continues to evolve, it’s easy for brands to get caught up in the excitement of new tools and data-driven strategies. But the real value lies in using these advancements to enhance—not replace—the human element. Horwitz’s emphasis on combining branding, technology, and human impact in a "flower-shaped Venn diagram" is spot on. The key to unlocking true innovation isn't just adopting AI; it’s making sure that technology serves to deepen the connection between brands and the people they engage. This human-centered approach will be crucial as AI reshapes the marketing landscape. The question now: How will brands ensure their tech innovations maintain that human touch? Source: The Drum Read more here ➡ https://lnkd.in/eXQrDyYx #MarketingInnovation #AI #HumanExperience #EmergingTech #Branding

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Check out these #remotejobs #jobs

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Are you maximizing the potential of CTV for your brand?📺✨ CTV has become a game-changer for brands and agencies, offering unmatched reach and engagement. But are you truly tapping into everything it has to offer? - Be sure to make plans to attend Stirista's panel us at Advertising Week New York, modrated by our Founder / CEO Ajay Gupta as we dive deep into Addressable CTV's full potential! Our panel of industry experts will cover: 🔍 Elevating Transparency: Gain control and clear insights. No more walled gardens or hidden fees. 🚀 Taking Control of Your Strategy: Go beyond linear limitations with targeted messaging. 🎯 Non-Skippable Engagement: Learn how to deliver impactful ads that keep your audience engaged. We look forward to seeing you there! Media Stage 📅 Monday, October 7th, 2024 🕒 3:30 PM EDT  📍 The Penn District, 100 W. 33rd St, New York, NY Moderator: Ajay Gupta – Founder & CEO, Stirista Speakers: Jason Swartz – VP, Advanced Advertising, New York Interconnect Gretchen Littlefield – CEO, Moore Kris Magel – Head of Global Agency Partnerships, FreeWheel Sarah Zurell – Chief Marketing Officer, CELS Brands

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The second and, as of now, the final presidential debate is in the books. As we approach another critical election season, political campaigns must rethink how they reach voters. Thousands of voters will decide this race in 15 or so counties across a few battleground states. The key to victory? Aligning message with mindset. By aligning messages with relevant, real-time content, campaigns can engage voters in more personalized, meaningful ways—while ensuring brand suitability and maximizing reach. It was great talking with Chris Wood and MarTech, as we discuss how video-level contextual targeting in CTV empowers political campaigns to make smarter, data-driven decisions, delivering the right message to the right audience at the right time. Check out the article for more insights on how political strategies are evolving! #election2024 #adtech #programmatic #connectedtv #contextuladvertising https://lnkd.in/g8rBNnn3

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🇺🇸 Is your social media team prepared for the shifts election week will bring? On a recent call with 230+ social media leaders from top brands, #SocialMediaorg uncovered key strategies for navigating this pivotal week: ➡ 36% of brands will pause organic content in North America. ➡ 26% are still considering their options with organic content. If you're refining your strategy or looking for new insights, SocialMedia.org is the go-to space for leaders like you to stay prepared. Members can access the full findings—including paid content insights—in the Member Center. #election #socialmediastrategy

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Microinfluencers are getting more and more popular with our clients -- and for good reason. Or make that reasons, plural -- which Sr. Influencer Marketing Manager Laura Elliott details in her new column on MediaPost! #microinfluencers #influencermarketing

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Does #AI belong in the #PR industry? Here are some highlights and hot takes from Michelle Songy's article in MarTech Series: 🔍 Traditionally, getting a brand noticed by #journalists required extensive networking, pitching, and often a bit of luck – or a pay-for-play opportunity. Today, AI-powered tools are making it easier for journalists to find relevant brands and stories. ⚡️ AI-powered #media monitoring tools provide real-time insights into how a brand is being perceived across various channels. These tools can track mentions, analyze sentiment, and even predict potential PR crises before they escalate. 🤝 The key is not removing the #human element, and instead, understanding how to work in alignment with #generativeAI tools – ensuring press releases, pitches and other content always has the personable, tailored touch. Let's say that one more time. 🗣️ The distinctive human touch in #communication creates the nuance, emotional intelligence, and creativity that resonate on a deeper level. Especially: ⚠️ During crises, AI cannot replace the intuitive understanding and strategic thinking required to manage a sensitive situations effectively. 🎤 Preparing executives for media interactions involves personalized training and coaching that goes beyond what AI can offer. Want the full scoop? 🔗 Read at: https://lnkd.in/eNs9uPdK

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