Jennifer McDougall

Copywriting Hack: Replace adjectives for verbs in your copy. Instead of saying: "Our new cleanser is effective, healthy, and perfect for your skin." Say: "Our cleanser treats your pores, moisturizes your skin, and adjusts to your skin type." Action >>> Description.

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Looking to grow your salon or beauty business? Here are 7 actionable strategies to attract more clients and boost your online presence. From creating Instagram-worthy content to hosting interactive beauty workshops, these tips are designed to help you stand out in a competitive market. Whether you're a seasoned pro or just starting, there's something here for everyone! Ready to level up? #BeautyBusiness #Entrepreneurship #ClientGrowth

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People overcomplicate freelancing. Listen, if you’re a beginner: 5 things you should avoid: - Underpricing just to win clients - Taking on too many projects at once - Ignore your physical and mental health - Neglecting networking and relationships - Skipping the project contracts/agreements Instead: - Set fair rates reflecting your skills - Take small projects to ensure quality - Understand the value of relationships - Prioritize your physical & mental health - Always use clear contracts/agreements Focus on this for the first 6 months. Build it the RIGHT way. Sincerely: RM Tehseen

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4 ways to build credibility as a ghostwriter (even if you've never ghostwritten anything before): • Your bio • Your content  • Your own asset • Your conversation with potential clients "Credibility" doesn't matter as much as you think.

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Bad copywriting: - Focused on the product - Feature-oriented - Feels like a pitch Good copywriting: - Focused on them - Benefit-oriented - Feels like a conversation Good copywriting is all about the prospect.

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How do you start a new influencer marketing job with a BANG? (Besides remembering names, finding your perfect-fit Slack channel, and deep-diving into product knowledge) 👉Score 1-2 quick points that make a real impact.  Some ideas 👇 1. Take a whole "thing" off someone's plate: e.g., a campaign, project, event 2. Bring in new perfect-fit talent: this can be from your past network or someone new you find. 3. Clean-up processes: Find unnecessary or ineffective things, and stop doing them 4. Improve processes: Set up a better way for inbound influencer applications 5. Find a big bottleneck and solve it. You want to do your best to set yourself up for long-term success, but if you can make a real difference in your first 30-60 days? ✨ iconic ✨

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Every creator wants to make money from brand partnerships: But here’s the thing... In order to do that you have to actually start. First, it’ll be 3-figure paychecks, then consistent 4-figure months, then you’re making more than your current 9 to 5 job. But you have to actually start. Don’t be afraid to be bad at something before you’re a pro at it. Every creator you look up to started from zero!  #talentmanagement #talentagency #creatoreconomy #influencermarketing

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Copywriting Tip: Always justify your price. To do so, you can highlight: - Durability - Quality - Craftsmanship - Warranty - Exclusivity - Customer Service Justified price → fewer objections → easier sale.

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3 Keys to Finding the Right Influencer 🚀 1. Authenticate & Validate Audience Engagement 🤖 Don't get caught partnering with influencers who have fake views and followers. Validate their audience with an audience validation tool or work with a reputable agency. 2. Brand Alignment 🫶 Partner with creators who are aligned with your brand. Choose creators who are already talking about topics in your industries niche. 3. Keep the WINNERS, cut the LOSERS 💪 Winning with influencer marketing is about testing and optimizing. Not every influencer will work for your brand. Keep working with those that generate results, move on from those that don't 🏆

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Your LinkedIn Profile Checklist for Content Marketing Success Let us share a story. One day, a client came to us. Their business was thriving, but their LinkedIn wasn’t. No leads, no engagement—just silence. We asked one question: "Is your LinkedIn profile working for you?" It wasn’t. Here’s what we changed: - Optimized their headline to show their value. - Added a professional photo for instant credibility. - Made their summary a storytelling masterpiece. And the results? Game-changing. Connections grew. Inquiries rolled in. Their LinkedIn became a lead-generation engine. Your LinkedIn profile is more than a résumé. It’s your brand’s first impression. Ask yourself: - Does your profile show your expertise? - Does it speak directly to your audience? - Does it drive meaningful connections? If not, let us help. At Anhad Creations, we transform profiles into growth tools. Ready to turn your LinkedIn into a powerhouse? Let’s connect.

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