Maya Mirt

WSJ article this morning highlights the rise of store brands amidst inflationary pressures impacting consumers nationwide. Targeted digital media drives awareness, but conversion tactics should meet consumers in-store during the price-driven decision-making process. Vestcom's shelfAdz brings brand promotions and brand equity to life at the critical retail shelf moment. #vestcom #shelfadz

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Thanks to WWD for the time and inclusion in this piece! I love this topic. For retailers, new emerging Instant Commerce programs are awesome and an obvious response to consumer demand. ❓Who doesn't want to be able to find the product you want online and get it delivered to you in the same day? 🏔️The challenge is (of course) surfacing real time inventory data from your stores and warehouses to search and 3P channel programs like Google Local Inventory Ads (search), Amazon Today and Walmart LocalFinds, Instacart and Doordash... and syncing resulting orders /returns/etc while providing tools, enablement and training to the in-store teams (where necessary). 🤔 No doubt the partnerships between social commerce channels and last mile delivery are next up (since they don't have their own native fleets... so far). If turning on Instant Commerce programs before holiday is something you're interested in, DM me. 💡Feedonomics can help, fast. (...and you don't have to replatform to make it possible).

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BIG NEWS...introducing Custom CPG Audiences from Alliant! Every shopper is unique, and that's exactly how Alliant builds each of our new Custom CPG Audiences. Ready to build your custom audience? Reach out to me, or click here to learn more: https://lnkd.in/eSBJjhca #AlliantAudiences #CPGMarketing #AudienceTargeting #CPGData #AudienceData

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I'm excited to share that I'll be attending the MediaPost - Brand Insider Summit CPG in Santa Barbara, California, from November 17th to 20th! Let's dive into the world of "Omni Search" with SitePlug—where we help you navigate the ever-changing search landscape. Connect with me or send me a message if you'll be at the event, and we can explore ad-tech strategies that capture incremental intent.   #SitePlug #AlternativeSearch #SearchTrends #SearchStrategy #SearchOptimization #SearchSolutions #BrandInsider #MediaPost #Event

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Struggling Norfolk Retail Biz? Feeling stuck in the past? Is your online presence a ghost town? Brick and mortar stores can THRIVE in today's market! Here's how a combined CTO / CMO approach can transform your business like it did for Tidewater Safety Shoes. Questions? 📈 How can I leverage data to reach new customers? 🤝 Is my online store user-friendly? ⛓️ Are my marketing efforts disconnected? This FREE case study has the answers! ➡️ https://lnkd.in/eyu5KJDi #norfolk #retail #growthhacking #entrepreneur #ecommerce

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A love letter to authentic Mexican food? Yes, please. The best Insights & Action Planning team available in the world of #customerexperience? That’s SMG - Service Management Group Check out the video below to learn how we helped elevate the #cx program: a brand that was previously “data rich, but insights poor”.

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Really enjoyed spending time with Rachel Gignac at CSP Daily News talking #personalization in Convenience Retail and why its the most cost-effective & accessible way to grow your business 🙌 Here's the thing: every retailer is awash in data which is super exciting because it means each of you has the raw material necessary to deliver personalized consumer experiences... 🛢 The challenge is the data is generally raw, unorganized, and not easily connected to individual consumers....so it largely goes unused 😕 Finding the right partner to make sense of that noise can provide a platform for you to connect with new customers and grow wallet share from existing ones *without* huge startup costs or admin fees 🤝 🎉 ...so why is this extra, extra, *extra* important to consider now? #Inflation has caused common business health metrics like Monthly Store Revenue to have huge caveats on them 👀 For example, Upside reviewed 4 years of transaction data from 1,700+ convenience retail locations and the data shows in Inflation-adjusted daily c-store revenue has actually dropped 19% (Jan ‘21 to Jan ‘24) 😬 There's hope though! If you're interested in even deeper industry analysis (or your business in particular 🙂 ) don't hesitate to reach out! Thanks for the opportunity to chat Rachel & CSP! https://lnkd.in/e_8DWC5U Informa Connect Upside #AtYourConvenience

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Check out Patrick O'Mara's latest article on Convenience Store News, "Uncovering Hidden Pain Points in C-Store Pricing & Promotions." See how convenience stores can optimize their pricing strategies and promotions for better profitability. Don't miss these actionable insights!

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Tying together Retail Media, Transparency and the Digital landscape should be a fun session given how hard it has been for some of the larger Ad Tech players to provide this service to their retail partner or the buyers (CPG, etc). There will be a lot of eyes wide open as buyers understand how Match Rate is not the same as Reach Rate. There is power in transparency! See you all at Ad Week in NYC. #transparency #programmatic #Adweek #reachrate #1Pdata

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🎙️NEW EPISODE (https://lnkd.in/gWv_GbXi) on The CPG Guys is with Contentful's Jonathan Phillips. We discuss content governance in this clip, but there's so much more in this episode.

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Circana’s Mid-Year 2024 Food & Beverage Market Outlook is here, and it confirms our earlier predictions—2024 is seeing modest growth, with a strong 2025 on the horizon! Check out the full scoop: https://bit.ly/3MlYS7s

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Looking forward to attending MediaPost's Brand Insider #CPG Summit in Santa Barbara on November 17th. The event will dive into how brands can stay agile, adapt to changing consumer habits, and drive personalization despite data challenges. I’m also excited to discuss the unique value Claravine brings to leading global CPG brands in ensuring data consistency and unlocking insights for growth. #datastandards #datagovernance #CPGmarketing #bigdata #digitalmarketing #brandinsidersummit #MediaPostInsiderSummits #Claravine

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I’ve always been intrigued by what sets certain retailers apart, especially in today’s unpredictable market. That’s why I’ll be taking a closer look at quarterly earnings to explore the strategies driving success in the retail space. To uncover #HowTheySucceed? One great example is Walmart. With recent market shifts, Walmart’s approach offers key insights for anyone in retail, especially grocery and supermarkets. While discount stores like Dollar Tree see their share prices drop by 20%, Walmart is raising its sales forecasts for the rest of the fiscal year from 3.0-4.0% to 3.75-4.75%. They’ve also seen consolidated revenue increase by 4.8% to $169.3 billion, with eCommerce growing by 22% and EPS rising by 9.8%. So, what’s driving this success? - Walmart saw a 3.8% rise in sales during FY25 Q1, driven by a 3.8% increase in transactions. More people are choosing Walmart, even though average order values are steady. Consumers are spending, but they’re more discerning, and Walmart’s laser focus on the value-convenience proposition is working. - After 11 quarters of decline, the general merchandise category finally grew, thanks to a 60% expanded assortment in Mexico and marketing targeted at higher-income shoppers. Despite poor performance for almost three FYs, Walmart stuck to its bets on general merchandise—increasing assortment by 60% in Mexico and shifting marketing to higher-income shoppers—and it’s starting to pay off. - Walmart’s ability to ship 4.4 billion units for same-day or next-day delivery, with 44% of orders arriving within four hours, strengthens its eCommerce position. They're nailing the end-to-end ecommerce experience. - Walmart uses Generative AI to enhance search and auto-populate product descriptions, maintaining efficiency with its expanding product range.  If you’re curious about how this tech can also elevate your business, check out our Generative AI solution for CX, Sirius AI. 😉 > https://bit.ly/3ZDqzAL Walmart’s approach highlights the power of technology and strategic adaptation in a challenging market. What are your thoughts on Walmart’s strategy?

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Who will cheers to this? All generations of shopper preferences are unique. Recent data shows that Gen Z shoppers who recently used a coupon in the last three months have increased to 76% in 2024. Up 10% compared to last year. Make sure your customer experience and promotion strategy is aligned with your target generation.    #InmarJourney #ConsumerBehavior #CustomerExperience #AdultBev https://lnkd.in/gM2fij9G

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Digital shelf insights + smart media execution = efficient spending and better results. Profitero's Andrew Pearl breaks down this formula for success, and more, in this #RetailMediaThursdays episode: https://okt.to/0PbW7D

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Q3 Books! How Leaders Learn Former YUM Brands! CEO David Novak started his career in advertising ( I love that! ) and worked his way to CEO. He believes today’s most critical skill for success is having a mentality of “propensity to learn” and gives examples of how “active learners” learn and lead. I agree with having an “always be learning” mentality, especially with AI's impact and the tectonic shifts occurring. You’ll read about personal reflections on his life and career, plus insights and practical wisdom from some of the most accomplished leaders in sports, government, and business, like Warren Buffet. One of my favorite quotes was, “It’s difficult to have a lean perspective of the world without developing a practice on reflection” pg. 112 Data Smart I learned about this book from reading “Data Head” earlier this year. The author suggested this read, and I like to piggyback books when I read something I like, BUT I wish I had known it was textbook-like. One of my favorite points the author makes is: “You get more bang for your buck spending your time on selecting good data and features than models” pg. 248 The WOMEN GREAT historical fiction novel about an Army nurse in Vietnam; she goes from country club west coast living to the jungles of Vietnam in pursuit of ( I can’t tell you .. read the book! ). I walked away with a new perspective on the Vietnam War and an entire generation. This was one of Bill Gates' summer readings. 30-Day Digital Dopamine Detox You can implement daily practical actions to help minimize or eliminate the unhealthy “quick dopamine hits ” of online consumption. I implemented most of the author’s advice. I learned there is such a thing as having a “stock addiction.” Your Face Belongs To Us “The dystopian future portrayed in some science-fiction movies is already upon us.” - Kashmir Hill’s book is a good read! You’ll learn how a New York Times tech reporter followed an anonymous tip about a mysterious APP called Clearview AI. She captivates you with her account of how she tracks down who is behind the APP, and you learn how facial recognition technology has grown more and more powerful over the past decades. The Journey Home Create Self-Awareness - If you like personality tests, learning about the Enneagram nine personality types formally systemized by Oscar Ichazo, a Bolivian-born philosopher, is something you will enjoy. I learned about the Enneagram from my friend JoAnn Gama, she kept telling me on and off that I was an “eight” … an Enneagram ..eight”. So, I looked into it! I took an online test, borrowed one of her books, and bought this book to learn how to implement my personality type into relationships.

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Incredible gathering of some of Southern California’s brightest marketing and e-commerce minds. Finding time to connect without any formal agenda, making new introductions to locals in the same industry, and brainstorming on some amazing ideas (insert Monarch Bay golf outing here). Great times Nick Lamothe with Crocs, Inc., Michael Grasewicz with Pattern Brands, Lindsey Breeden the Mayor of City of El Segundo, Matthew L. with Strand Marketing, and Willy Green with Keynes Digital #friends #relationshipsmatter #itsnotwork #socal #siliconbeach #ecommerce #digitalmarketing #growthmarketing #paidmedia #retention #acquisition #retentionmarketing #acquisitionmarketing #ctv #ctvadvertising #performancetv

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