Max Garrett, MBAITM

Explore the rapidly evolving landscape of B2B marketing with these five key trends that MarTech claims are reshaping the field. While some have been in the making for a while, they're now gaining more momentum. https://bit.ly/3Bmbaub

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Higher education marketing teams face a critical challenge: adapting to how learners now discover and explore educational programs. From the first touchpoint to application completion, marketers must ensure a seamless experience for prospective students and maintain their presence throughout the enrollment funnel. This makes recruitment SEO more important now than ever before. Read more. https://ow.ly/kozm50SwauO

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Tired of siloed data hindering your ABM efforts? The merger of DemandScience and Terminus is a game-changer for marketers like you. Mike Pastore's article dives into how this powerhouse union creates a single source of truth for your ABM campaigns, giving marketers: -Unified buyer targeting & engagement. -Seamless ABM & syndication activation. -Consolidated reporting across all channels. Ready to break down data walls and boost your ABM success? Read the full story here: https://lnkd.in/eRpXiAfP #marketing #abm #b2bmarketing #demandscience #terminus #datadrivenmarketing #abx

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Marketing Ops & Marketers: Trust Issues with B2B Tech Vendors? Ever feel like your B2B tech vendor is promising the moon & delivering...well, less? Mike Pastore's article dives DEEP into the trust gap between marketers and tech vendors. Learn how to: 💡Spot red flags before you sign on the dotted line 💡Ask the RIGHT questions to uncover hidden costs ️‍ 💡Build a strong foundation for a successful partnership Stop the frustration & start building trust! Click the link & let's chat in the comments #MarketingOps #B2BMarketing #MarTech #TrustIssues https://lnkd.in/eeNDHkPf

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Feeling overloaded & behind on projects? Discover proven strategies for effective task delegation & project management in marketing in Justin Sharaf's latest article for MarTech. Learn how to: 🔸 Free up your time for strategic initiatives 🔸 Boost team productivity & morale Deliver projects on time & within budget 🔸 Stop drowning in tasks! Empower your team & achieve marketing goals – Click the link below to claim your competitive edge 👇 https://lnkd.in/eN9_7PuH #MarketingOperations #ProjectManagement #Teamwork #MarketingProductivity #marketing #mops

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Attention marketing pros! 📊🔍Want to make your content work harder? Search analytics might be your secret weapon. C. David Minifie's article on MarTech reveals how diving into search data can supercharge your messaging and boost performance. You'll learn: • How to uncover audience intent • Ways to tailor content to search behaviors • Tips for optimizing across the funnel Stop guessing what your audience wants. Let the data do the talking and watch your metrics soar! Check it out and level up your content strategy. #MarketingTips #ContentStrategy #SearchAnalytics https://lnkd.in/egQHe_zp

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Some interesting points in this article. Effectively measuring success in account-based marketing isn't just about tracking traditional metrics like website traffic or lead volume; true ABM success is gauged by deeper engagement with target accounts and real business impact. https://ow.ly/5qB050SJzUb #ABM #B2BGTM #MarTech

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Struggling to Balance Attribution, MMM, and Testing? We’ve Got Answers. 📊 The marketing world has shifted, and so have the methodologies you use to measure success. But how do you know which tools to use—and when? Join us for an expert panel webinar on October 22nd at 2 PM ET, where Ron Jacobson, Jim Gianoglio, and Matt Bahr will break down how Multi-Touch Attribution (MTA), Marketing Mix Modeling (MMM), and incrementality testing can work together for a more holistic approach to measurement. During the discussion, we’ll answer critical questions: -Where does MTA still provide the most value, and where are its limitations? -What brands or scenarios are ideal for MMM? -How can testing validate campaign impact and enhance attribution efforts? 💡 Don’t miss your chance to unlock a unified view of marketing performance. Grab your spot: https://lnkd.in/g-Ptkcsu #Marketing #Attribution #MMM #Testing #MarketingStrategy #Rockerbox #Fairing #Webinar

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You know what's truly scary? 👻 Not having a measurement framework that enables you to visualize campaign performance and optimize your approach in real time. Marketers face a number of hurdles when it comes to accurately measuring and demonstrating their ABM performance. While some of these challenges stem from inherent complexities with pinpointing and attributing the success of marketing campaign initiatives to specific high-value accounts, others relate to more general obstacles impacting the B2B marketing space. Given the challenges B2B marketers face today, including tight budgets and shifting market dynamics, it’s critical to be agile, logical, and data-driven to maximize results. The solution? A unified, multi-channel account-based marketing (ABM) strategy that provides a comprehensive view of account progression through the buyer’s journey. With this approach, it’s easier to spot trends, adapt strategies, and make data-driven decisions that enhance campaign effectiveness—avoiding last-minute scares. Head to the blog for a deeper look at nine best practices that will empower you to optimize your campaigns effectively and enhance your measurement strategies: https://hubs.li/Q02WvcSQ0 #abm #marketing #b2b #b2bmarketing #measurement #roi #kpi #success #optimize

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Unleash your marketing powers with #ProfessorMsAcademy by Marvel Marketers. Whether you're a seasoned pro or just starting out, our expert-led courses in Marketo, Salesforce, and more will give you the edge you need to succeed. https://okt.to/EqnZmD #ProfessorMsAcademy #MarketoCertification #MarvelMarketers #OnlineTraining

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In the dynamic world of marketing, quality data is the key to unlocking competitive advantages in ABM. Learn why accuracy and timeliness are crucial, and explore strategies to fortify your ABM campaigns against data pitfalls. https://lnkd.in/dHcF-KeM #marketing #abmcampaign #qualitydata #accountbasedmarketing #customerexperience #personalization

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Marketers, are you drowning in email open rates and click-throughs that tell you nada? There's a better way to measure success. MarTech dives into the world of long-tail email tracking, the gold mine of hidden insights you've been missing. Let Kath Pay show you: Why vanity metrics can steer you wrong ❌ How long-tail tracking reveals the real impact of your emails A data-driven case study that proves its worth Ready to finally understand what's driving sales and engagement? Read now: https://lnkd.in/enPsKzvE #b2bmarketing #marketingoperations #emailmarketing #longtailtracking

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You've invested a lot in your martech stack and need your CDP to succeed. We understand – and we're here to help. Our new infographic, "How to Avoid a Failed CDP Project," offers: 👉 Top CDP challenges and solutions 👉 Proven success strategies 👉 Essential steps for smooth implementation Don't let pitfalls derail your CDP. Check out the infographic now! ⤵️ https://lnkd.in/gM9pUetg #CDP #CustomerData #DigitalIdentity #DataAnalytics #Inforgraphic

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#ga4 has benchmarking data! And Performance Marketing Manager Shelby Hedges has a list of reasons that's a pretty big deal. 🔢 Read Shelby's favorite use cases (and some caveats) in our newest post on the JDM blog! #competitordata #adsbenchmarking

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New SEO Case Study: Fiveable! 📚 Discover how this AP prep platform unlocked over 1.3 MILLION monthly visits — in just 6 months! 📈 Hint: Fresh content was the 1st step. 🍏 Explore the doc below to see just how they did it. 👀 And don't forget to head over to the *comments* for all the details in the full article. 👇 #SEOCaseStudy #AIOSEOTrends *Link in Comments*

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Reaching millennials requires a fresh approach. This guide explores key marketing strategies to connect with this influential generation and turn them into brand loyalists. Learn about creating authentic content, mobile-first optimization and leveraging user-generated content. https://hubs.la/Q02BBm_V0

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