Matt Prohaska

Having leaders that understand privacy and data regulation is critical and is going to become increasingly important. But it seems once again, publishers, whose revenues are already stretched thin from changes to the digital ecosystem, are the first in line to get hit with new expenses like this. Data privacy is critical, and so is a thriving open Internet. Thanks to Digiday and Seb Joseph for making sure this topic is top of mind for the industry. https://lnkd.in/eb_y5vMg Jake Abraham Ted Smith Matthew Griffiths Angelina Eng Tina Mulqueen #publishing #openinternet

14

1 Comment

Been thoroughly enjoying the insights and unique perspectives that are shared in this article from Lead Marvels. 5 experts reveal their association’s unique approach to sponsored content. This time around, it’s Mark David with IEEE. This article is a must read for association professionals who are looking for ideas on how to approach sponsored content - in ways that not only grow non-dues revenue, but also adds value to members and aligns with their organizational mission. (If your association approaches sponsored content in a unique way - different from those mentioned in the article - we would love to hear about it! Drop it in the comments, or reach out!) 👇👇👇 #memberengagement #associations #noneduesrevenue #sponsoredcontent #leadgeneration

1

What is SGE, and what does it mean for higher ed marketers? Search Generative Experience employs advanced machine learning techniques to produce organic search results and recommendations that are customized to the unique needs and preferences of each user. SGE "provides 'AI Overviews' in response to certain keyword searches in the form of interactive bubbles above traditional organic search results." Why should we care? Carnegie lays out exactly how higher ed institutions can use this tool to their advantage. #SGE #AI

3

Knowing exactly where to vote is crucial to ensuring a smooth voting experience, avoiding last-minute confusion, and minimizing wait times. https://lnkd.in/e9xunFR7

1

Fundamentally, advertising is akin to financial services. Marketers give agencies a budget just as investors give financial advisors investment dollars. Advertising and Marketing has lost sight of this notion and it's exciting to see events like AdTech Economic Forum address the ROI factor of this industry. mktg.ai is looking forward to seeing Brian Wieser, CFA Madison and Wall and a host of industry leaders. #marketing #advertising

14

In a highly divisive US election year and with AI being used to generate mis- and disinformation at an unprecedented scale, it's critical that nonpolitical advertisers dial up their placement control to protect brand safety. Check out our latest blog on navigating this environment 👇 #DigitalAdvertising #Adtech

2

"Have you seen this report? The Shared Commitments in a Blended Reality thing? Yeah, it’s ambitious, it’s pragmatic—it's got everything you want in a roadmap for the internet of the future. Human rights, data stewardship, sustainability—it’s like a buffet for societal values. They’re trying to balance innovation with ethics! You know, like saying, 'Let’s invent teleportation, but make sure everyone’s wearing their seatbelt.' But here’s the thing—they say the success of this hinges on implementation. Implementation! That’s like saying, 'This parachute works great... as long as you actually pull the cord.' Historically, these multistakeholder efforts have trouble keeping momentum. You’ve got the EU with their GDPR saying, 'Protect all the data!' and the US saying, 'Eh, just take the data, nobody’s looking.' It’s like trying to get a band to play the same song, but everyone’s in a different time zone. And inclusivity? Accessibility? The report nails it—they say the internet’s getting all immersive and spatial. Spatial! What does that even mean? It means that if we don’t invest in infrastructure for underserved regions, the digital divide is gonna turn into the Grand Canyon. You can’t have a 'blended reality' when half the world doesn’t even have Wi-Fi! What are they gonna blend it with? A flip phone? Oh, and sustainability? That’s the big one. Everyone’s talking about XR hardware, data centers, servers humming away 24/7—it’s like they’re building the internet on a treadmill powered by fossil fuels. They’re saying, 'Yeah, we’re advancing humanity, but at the same time, we’re melting the glaciers.' The industry has to work with environmental experts. 'Green technologies,' they say. You ever notice every tech company loves to say they’re going green? Meanwhile, their server farms are drinking electricity like it’s happy hour. So yeah, ambitious report, good ideas—but let’s see if they can pull it off. Because the future of the internet isn’t just about cool tech. It’s about making sure the real world doesn’t fall apart while we’re too busy putting on VR headsets! Read in full here: https://lnkd.in/dZB8zDK3 #virtualreality #extendedreality #bleadedreality #augmentedreality

3

Adoption, Adaptation, and the Snow Ball Effect Simone Schuppan Founder and Managing Director of c2Impact discusses the need to treat sustainability as any other essential business practice; even when applied to private life. For full Epsiodes and to Support our mission... Sustainaics: https://sustainiacs.com/ Sustainiacs is the number one leading podcast for sustainability news and education about industry, public, and NGO efforts in developing sustainability technology, projects, efforts, actions, and legislation. From Industry Leaders, CEO, CSO, and Presidents to Entrepreneurs, Inventors, and Actionists we educate and investigate the latest trends, developments, efforts, and nascent technologies and business surrounding sustainability. The importance of understanding the impacts of logistics and supply chains in creating a circular supply chain and economy cannot be overstated. Learn from professionals and global leaders of industry how we can evolve from a linear economy to a circular and sustainable society.

9

3 Comments

Excited to share insights from the CMO Series podcast, where Brad Vynalek, Jennifer Rupkey, and Ed Lovatt discuss the crucial link between firm leadership and business development. Learn about their collaborative approach driving firm success! #LegalBusinessDevelopment #FirmLeadership #BusinessDevelopmentStrategies

17

Having had the honor of leading an innovations practice at IPG Mediabrands's Initiative for almost eight years, I saw first hand that competition drives new and innovative solutions. Data privacy is critically important. If Google's goal is to help create a more privacy-centric ad experience, the more companies that work to bring that idea to life, the faster we will get to meaningful solutions. Audigent's own Drew Stein highlights a critical point about just that in this short and insightful article in Thomson Reuters by Akash Sriram. Audigent #programmatic Greg Williams Gina Cavallo Ted Smith Chris Meredith Jake Abraham #dataprivacy #data

12

This is how John Wren, CEO of Omnicom, summed up the rationale for combining forces with Interpublic Group (IPG) during an interview on Bloomberg TV. Shocker, the message seems to be "bigger or better." But there's another message around "flexibility and agility." And his third message goes something like this: "Let's leave the creativity to the talented people ... enabling them with the best tools, cutting edge" so they can confidently converse with advertisers. He closes: "It's always changing. Yesterday doesn't exist anymore. Just what's tomorrow. We're the place to come to." That's their story to inspire advertisers to open their checkbooks? P.S. I can't be the only person thinking you've got thousands of PR professionals at your disposal. Did you consider media training -- even a quick refresher -- before stepping on set with Bloomberg's Caroline Hyde?

39

9 Comments

Two very different perspectives -- I too grew up without a dishwasher - True Asian Habits As an adult, I still wash and dry pots and pans as I cook, and the family or guests use the dishwasher for service. https://lnkd.in/eZ72rTzn Rory Sutherland: Why You Should Buy 2 Dishwashers Similar concept to how you sell an Eskimo a refrigerator: to keep food and beverage from freezing. https://lnkd.in/eE_yZATJ

2

Today, Scott Belsky's latest insights in the Implications newsletter resonated deeply with me. He discusses a future of brands increasingly deploying AI agents as the primary interface, potentially leading to a landscape of disparate self-serving experiences, each thirsty for your data. This raises an important question about the emergence of platform-level agents, personalized to negotiate on behalf of individuals based on their unique data and preferences. Several years ago at Spring Studio, we explored a similar concept for the banking sector, envisioning a future where a chatbot evolves into an AI-enabled ‘companion’. Dubbed the ‘self-driving bank account’, this tool could autonomously manage funds to prevent overdrafts, optimize bill payments, and even advise on optimal timing for major purchases. This evolution in digital interfaces could profoundly impact consumers, brands, and developers. As we navigate this shift, it’s crucial to consider how such innovations could redefine the customer journey, focusing on privacy, trust, loyalty, transparency, and interoperability. What do you think the future holds for customer-brand interactions in an AI-mediated landscape? https://lnkd.in/g9-S-TUJ #AIBranding #CustomerExperience #DigitalBanking #FutureOfAI #BrandInnovation #TechTrends #AICompanions

7

Separating fact from fiction and substance from hype is imperative to successful #AIadoption.

1

This one's juicy ... and totally expected. Allison Schiff gives us the latest from the FTC's assessment of online privacy across some of the largest social media and video streaming platforms. "Data hoarding, including information from data brokers; indefinite data retention policies; a lack of control or oversight for data handling; an inadequate approach to data minimization; a tendency not to fully comply with user data deletion requests; a reliance on 'privacy-invasive tracking technologies, such as pixels'; using algorithms for analytics with no easy way for people to opt out .... We need real protections for people’s data .… No one has time to read those policies, and choice is illusory in many of these markets.” The tides are changing. Reading articles like this one from AdExchanger highlight warning shots from the FTC. Enforcement is likely next. And whether you're motivated by risk or by opportunity, 74% of consumers say they’ll share their data with brands they trust will protect their data. This is why my colleagues and I at Symitri believe that privacy is a competitive advantage. In the end, the good guys will win.

38

4 Comments