Matt Plapp 🎥 🎤 🍴 📚

After over 25 years in the promotional products industry, I've spotted the one crucial factor for success: speed of execution. In this industry, extending deadlines is rarely an option. Slow execution triggers a chain reaction of negative consequences: it questions your reliability, makes your customer look bad in front of their clients, and disrupts partnership dynamics. Speed doesn't mean cutting corners. It means having efficient processes, a proactive mindset, and a dedicated team ready to tackle challenges head-on. It means anticipating potential roadblocks and having contingency plans in place. Think fast, execute faster.

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We've compiled a list of gifts to give based on Enneagram Types. There are nine enneagram/personality types. Read more: https://buff.ly/3xuNEKb #promotionalproducts #promoproducts #branding

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Clarifying your message is the number one way to sell more sponsorships. When brands are deciding who to invest with, they will most often choose the option that is easiest to understand… not necessarily the best. When you clearly articulate the problem, you solve or the opportunity you create, brands see you as the solution—not just another option. Ready to clarify your message? Let's get after it. #SponsorshipSales #RevenueGrowth #SportsMarketing #ClearPitch

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Check out these low-cost highly effective marketing tactics perfect for a small business with limited resources.

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Franchise lead generation comes with its own unique set of challenges. Lately, we’ve been working with several franchise clients, including Marigold Academy to help them find savvy, financially qualified individuals interested in becoming franchisees. The key? Leveraging lookalike audiences, third-party data, remarketing, and smart creative to narrow down the pool. One thing that often gets overlooked in this process is the importance of a high-quality landing page. For Marigold Academy, having a landing page that not only looks great but converts is critical. It serves as the first point of contact for potential franchisees, making the difference between an inquiry and a missed opportunity. Franchise growth is all about quality over quantity, and finding the right fit requires precision. If your lead generation isn't yielding the caliber of leads you need, it might be time to rethink your strategy. I'll be speaking about this in more in the upcoming NY Franchisor Forum in NY. #FranchiseGrowth #LeadGeneration #DigitalMarketing #SmartCreative #Franchising #SiteHub #MarketingStrategy #LookalikeAudiences

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Check out this new podcast episode from the Lewisville-Clemmons Chamber of Commerce Podcast featuring Samantha McKinney! In this episode, we explore the 'Science of Success' and the 'Art of Fulfillment.' Discover how mastering these principles and formulas can elevate your career, enrich your life, and help your business soar. Don't miss this inspiring conversation about consistency, measurements, accountability, and goals! To listen to this podcast, visit https://loom.ly/Tz8OnyQ today! #podcast #chamberofcommerce #interview #success #fulfillment #socialmedia #marketing #goals #business #smallbusiness #smallbusinesssuccess #businessgoals #digitalmarketing #marketingtips

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Why LocaliQ when making your marketing decisions? Check out Jim’s comments below.

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Okay, when someone in the audience promotes your group better than you do, it's time for a change. We had another great Buffalo HubSpot User Group (HUG) meetup yesterday. The group shared use cases, ideas, inspiration, complaints, everything. And we had great food, drink and hosts. Near the end, Rachael Brown, MBA told me, "CJ, we don't even need to have a formal agenda every time. Just getting together with other people using the same tools with similar goals is valuable enough." As the HUG leader I know that: 1. We need to have more events, and 2. We need to promote them more, and 3. We need more HubSpot users to connect with one another. But in order to host an event we need a location, topic or theme, presenters, a date and time, etc. Those are hard things to wrangle for me as a busy founder. But it's important. I have some more support on The Gist side to make it easier to plan and promote these events. And the demand is undeniable. So we're going to be stepping our game up, effective now. Thanks to everyone that attended yesterday. If you're interested in following along, go join our LinkedIn group where you can connect with others and be the first to learn about future events: https://lnkd.in/g-TVDRnu

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Are you a Visionary or an Integrator? Visionaries say, "Go west" Integrators say, "Go through SLC to get to SF and watch out for..." Visionaires are all offense Integrators are partial offense but mostly defense and follow through I consider myself both a visionary and an integrator After 6.5 years of managing My Amazon Guy I am for the first time bringing in an integrator. Ken Z. is on week 5 and he's already taken some follow through off my plate. God bless. To learn more about the concept of Visionary vs Integrator read these books: Traction Rocket Fuel I also find the 5 Dysfunctions of a Team to be complimentary, especially when re-orging an exec team. What are you? A visionary or an integrator?

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Did you know that 70% of consumers prefer to support local small businesses? That's part of the reason why corporations acquire them and don't change their name. If you need help getting your business noticed, Tag Marketing can help. Start here - https://ow.ly/KLWU50Rm91B #supportlocal #supportsmallbusiness #tagmarketing

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Join us tomorrow at 1pm for a CES webinar led by our strategic leader, Travis Stanton. Travis has accumulated valuable data and ideas that will revolutionize the way you exhibit. This webinar is a must-attend for anyone seeking innovative ideas to enhance their current space, insights into industry trends, and data-backed strategies for success. Don't miss out on this opportunity to elevate your exhibition game. See you there! #Innovativeideas #technologytrends #exhibits #webinar

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Why Advertise on Amazon Prime for my Dealership? ·     Amazon Prime Video isn’t just a streaming service—it’s a powerhouse platform that offers advertisers the opportunity to engage with audiences like never before. With a global footprint and a loyal subscriber base, Prime Video is redefining how brands can reach and resonate with today’s consumers. Here’s why Amazon Prime Video should be a major part of your media strategy: ·     Unmatched Audience Loyalty: With over 200 million Prime members worldwide, your ads have the potential to reach a diverse and engaged audience that has chosen Amazon as their go-to entertainment destination. ·     Premium Content, Premium Viewers: Prime Video is home to award-winning original series, blockbuster movies, and exclusive sports events. This premium content attracts a viewer base that’s highly invested and attentive—making it the perfect environment for your brand to shine. ·     Sophisticated Targeting: Leverage Amazon’s rich ecosystem of first-party data to connect with the right people at the right time. With targeting based on purchase behavior, viewing habits, and more, your message is always delivered with precision. ·     Ad Experiences That Resonate: Amazon Prime Video’s ad offerings go beyond traditional pre-rolls. With options like sponsored content and interactive ads, you can create experiences that captivate and inspire action—no matter where your audience is watching. ·     A Seamless Brand Experience: Whether it’s reaching a sports enthusiast watching Thursday Night Football or connecting with fans of the latest hit series, Prime Video allows you to position your brand in front of an engaged audience that values both content and the experience. As streaming continues to rise, there’s no better platform than Amazon Prime Video to capture attention and drive real impact.

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