Mary-Clare Brennan

B6 - 2-0 - 3-0 Carolina Pass to Middle - U20 M Good full ice passing and scoring drill. https://lnkd.in/gXDepwPF... https://lnkd.in/gXaBhEP7

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$200 million per year… 6x growth compared to the last WNBA Deal…. More details included in this article…. Reexamine after 3 years into the 11 year deal for the WNBA… all positive signs as Toronto WNBA Team enters the league in 2 years. Check out the full details

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This partnership between #MajorLeagueBaseball and #Mastercard highlights the connection food has with baseball and sports overall, from traditional items like hot dogs, popcorn, ice cream, and peanuts to unique choices such as fried chicken donuts at #CitiField and the Mac Bat at #TropicanaField, a cone filled with Mac n Cheese. Utilizing the connection with culinary in your market can also bring the rewards of engaging both inside and outside your venue. Minor League Baseball and "Home Run Foods" Minor League Baseball (MiLB) partnered with local eateries to offer "Home Run Foods," delivering stadium favorites to fans' doorsteps. This initiative boosted fan engagement during the pandemic, achieving a 20% increase in merchandise sales tied to food orders. ECHL Inc. and "Fan Feast" The ECHL's "Fan Feast" program, launched in collaboration with regional food vendors, provided fans with team-branded meal kits. This initiative saw a 15% increase in online fan engagement and helped sustain local businesses. Local Quick Service Restaurant (#QSR) partnerships are crucial for community connections. They provide unique, regional flavors that resonate with local fans, enhancing the authenticity of the at-home experience. These collaborations also support local businesses, fostering community goodwill and creating a mutually beneficial relationship. ❇ Tips for Finding Local QSR Partners 1. Identify Popular Local Eateries: Look for restaurants with a strong local following or reflect the community. 2. Evaluate Brand Alignment: Ensure the QSR’s brand connects with your team’s values and fanbase preferences. 3. Leverage Existing Relationships: Utilize existing sponsorships or vendor relationships for potential partnerships. 4. Consider Logistics: Choose partners capable of handling high volumes and maintaining food quality during delivery. Building Community and Revenue Implementing these food delivery programs creates a strong community connection, and loyalty and generates new revenue streams. A simple, easy-to-activate idea is to collaborate with a popular local food provider to offer team-branded meals for delivery during home and away matches. This enhances the fan experience and supports local businesses, driving engagement and sales. Consider what your local culinary providers might offer your fans. #Sportsbiz #FanEngagment #Partnerships #Community #Baseball #Food #Concessions

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Total Player Value continues to see social audience, engagement and brand return growing. This chart shows the current reach of athletes and official accounts by conference. Commercial and philanthropic opportunities for athletes to use their platforms are growing across the board, particularly in athletic departments and teams that provide education and facilitate opportunities. As the market continues to mature, both opportunities and the importance of a strong, long-term strategy will show results.

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This is so unique, access to experts on the ground in sports. In Tech, we always had access to industry analysts to guide our business decisions. However, in sports many analyst groups I used to rely on like Gartner, IDC, don't cover an industry that contributes around 1% to the GDP (yet). Not to mention that sports technology is 🔥 Private Equity are heavily investing, so are large brands. I bet they all have lots of questions. I know a group who just might have some answers ! #sports

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🚀 Exciting times for the golf industry! 🌟 The National Golf Foundation’s recent article highlights the significant impact women and girls are having on golf’s growth. With increasing participation, leadership roles, and influence, it’s clear that the future of golf is bright and inclusive. Read more about how women and girls are fueling the sport’s growth 👇

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In episode one of our new Excellent Leadership podcast, Mark Donovan, President of the Kansas City Chiefs, talks about the interconnectedness between the business side of the house and football operations and how this creates a rich culture that fuels engagement and retention! Enjoy this really interesting conversation by clicking here: https://lnkd.in/eKmAFKKR

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Some thoughts in our Quarterly Newsletter on the continued relevance of the Summer Olympics from a fan interest perspective, even prior to the recently concluded, superlative-filled Paris Games! 99% of sports/disciplines see a marked increase in interest during the Games and for 78% of the participating sports/disciplines, the Summer Games represent the pinnacle of interest in their sport! General Sports Worldwide #FanData #OlympicInsights #Paris2024 International Olympic Committee – IOC

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This report illustrates the gaps that are often found between "policy" and "implementation." We see examples of this in in other areas including anti-doping and safe sport. One of the solutions is greater accountability. Policies are just words on a page that are ineffective without robust accountability frameworks to affect real change. #sportpolicy #accountability

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KNOWLEDGE is power... The management team said we wanted to make sure all our teammates are well trained at DICK'S Sporting Goods in Grand Island. Each day we spend time giving our teammates a new piece of knowledge and then we practice. Find time to invest in your team and teach your leaders to do the same. How do you continue to grow and develop your team? #training #salestraining #knowledge

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I've talked about the impact that the AIQ.team has in the NFL, but our value transcends beyond just the sport of football - we have a significant presence in basketball, baseball, hockey, soccer and more. With the National Basketball Association (NBA) Finals & Draft right around the corner, our team is looking at this past year's rookie class and the signals the AIQ picked up between the players cognitive scores & performance on the court. 🏀 I wanted to share one in particular: the NBA All-Rookie team outperformed all of the other 2023 NBA prospects in the area of Learning Efficiency (LE). LE is one of the 15 data points the AIQ measures and affects a player's ability to learn technique, strategy, reports, etc. and recall this information readily when needed. Teams that use the AIQ for scouting & talent selection know that LE is a crucial indicator in a prospect's ability to learn the playbook more quickly than their peers and adjust to the speed of the game better than other draftees. As sports evolve to rely heavily on analytics and measuring "between the ears", we continue to provide insights & correlations to our teams to help them select the right talent, develop players properly, and ultimately take the right step to a championship caliber team. #Linkedinsports #NBA #CognitiveAssessment

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Has your sport organization successfully recruited independent board or committee members from outside the sport sector? I am interested in hearing your strategies and tactics! Share your experiences with me, leave a comment or DM. #Governance #NonProfit #SportsLeadership

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Exactly one week out from the NFL draft! 🏈 Teams across different sports are putting greater weight on an athlete's cognitive ability during player selection. Here's a nice article coming out of Denver, CO highlighting how the AIQ.team helps organizations make these important decisions and the direction that the NFL is going in. #linkedinsports #NFL https://lnkd.in/eTE8XAiS

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Top 5 Stories To Follow Going Into ADCC Reid and Trey break down the top five stories they are following going into the ADCC World Championships. https://lnkd.in/gMJgc92m

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"We want to be a leader in the game and we want to be on the front foot." - Ali Curtis, MLS SVP of Sporting Development. MLS and MLS NEXT Pro are doing just that, as evidenced by the rules we have implemented to increase focus on player health and safety and to decrease time wasting. Today's article gives a great look at the rules and their impact. Take a look: https://lnkd.in/eJwPhtTq

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We talk about the power of sports on a daily basis, but the results of the latest Sports Events & Tourism Association State of the Industry Report, sponsored by Northstar Meetings Group and produced by Tourism Economics make the case with real numbers. And they are the strongest numbers ever recorded. Among the highlights: ⚽ 63 percent of cities that responded said sports are the top room-night generator in their communities. 💵 The sports-events industry had a direct economic impact of $52.2 billion in 2023 and $128 billion overall factoring all spending. ✈ More than 200 million people traveled to youth and adult amateur sports, as well as collegiate championships in 2023. 🛌 Sports-related travel generated more than 73 million room nights in 2023. Thank you to John David, STS and Sports ETA for the chance to support this important research. If your destination or organization is not investing in sports-related travel, it is time to look at the power this market holds for the future. And our events, including the TEAMS Conference & Expo, the EsportsTravel Summit and TEAMS Europe, as well as our channels through SportsTravel Magazine can help position you for success.

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As we bask in the aftermath of the Masters Tournament, it's thrilling to see how vibrant the golf scene has become. The latest findings from The Pulse of the Golf Consumer report reveal a significant upswing in golf's popularity. 📊 Key Insights: ⛳️123 million Americans engaged with golf last year in various forms, marking a 14% increase over five years. ⛳️An impressive 95% of core golfers are planning to play as much or more in 2024. ⛳️The female golf segment is showing particularly strong growth, with a 25% increase in participation over the last four years. ⛳️Social media continues to be a powerful platform for golf, with over 50 million Americans consuming golf-related content. The momentum in the golf industry is undeniable, and it’s exciting to see such enthusiasm and participation across the board. Whether it’s playing, watching, or discussing, the game is reaching more people than ever. Let's keep this momentum going!

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