Marshall Williams

Earlier this month, I wrote this piece for Edelman highlighting the tremendous value Latinos contribute to the cultural and economic fabric of the U.S. and reinforcing how crucial it is for institutions—especially businesses—to understand, build trust, and invest in uplift our communities beyond Hispanic Heritage Month. The future growth of this country – and next generations - depends on it. While my piece calls on businesses and institutions to act, I also believe in the incredible power of Latinos to drive lasting change through unity and strength. As I share my article, I urge us all to do our part by voting! I’m a proud immigrant from Colombia who initially came as an international student and it took me years to become a citizen, so I deeply value the privilege to for the second time be able to vote in a U.S. presidential election! As harmful and divisive rhetoric continues to surface against our communities, it’s more critical than ever for brands to take a stand—not just for justice, but for their future. And for us to rise above misinformation and recognize that, despite our diversity of perspectives, we can unite in standing against hate and narratives that seek to divide and marginalize us. Our voice matters. Our vote matters. There’s still time to make a difference. Let’s come together, stand up, and make sure our voices are heard. #LatinoPower #Unidos #Vote #SocialJustice #DiversityAndInclusion #HispanicHeritage #DEI #BusinessGrowth #LatinoLeaders #StandUp #FutureGenerations #Trust

114

7 Comments

"Markacy uses an approach it calls finance-based marketing, an in-house process working with a client’s leadership to integrate profit-and-loss forecasts, inventory and margin goals into the media planning/buying and growth strategies." Nice Digiday piece from last week. Give it a read. https://lnkd.in/ga9-ASsE

4

1 Comment

This work score incredibly highly with IPSOS. Message me, if you are not measuring your message, or want to know how to create messages beyond your category norms. #marketing #effectivemarketing #advertising #brunner

11

1 Comment

Good article by my colleague Michael Roca for ADWEEK. Unfortunately, most advertisers can't distinguish between reaching the Hispanic consumer and connecting with the Hispanic consumer. That's why they seem satisfied when most of their media efforts reach Hispanics via spillover media buys targeted non-Hispanics, the famous (and failed) "total market" approach. Reorienting its media KPIs around Hispanic media plans is a great starting point for each client. This involves dissecting the GRPs, Reach, and Frequency to Hispanics, distinguishing between spillover from general market media efforts that come with a generic message and intentional targeting with culturally relevant messages. By doing so, agencies can tap into the immense potential of the Hispanic market.

28

9 Comments

Read this article before you decide how much of a hurry Paramount is in to re-up with Nielsen.

32

14 Comments

Centriply couldn't agree with you more #AlisonLevin! We've been "doing" targeted, advanced audience TV buying for 25 years. And heck, we've been measuring and optimizing all those campaigns too! Bring us your in-market, intent, behavioral or same audience data you use for digital channels, and we'll give you TV solutions that you never knew existed. Today. h/t to AdExchanger for the article/podcast: "Talking Advanced Audiences With NBCU’s Alison Levin" https://hubs.ly/Q02PzPx90

4

1 Comment

Frisco, TX - Prime Pitch Podcast Network Inc.(PPPN) is a full-service podcast curation and production company focused on amplifying the unique visions of brands and individuals by transforming their stories into compelling audio content. Our goal is not merely to produce podcasts but to empower our clients to break through the saturated digital vide and audio space with distinct, purpose-driven content that captivates and connects with audiences. Through customized production services, tailored marketing strategies, and innovative technology, PPPN offers end-to-end solutions that allow creators to focus on their passion while we handle the technical and creative aspects of podcasting. Mission Statement: At Prime Pitch Podcast Network Inc., we believe every voice has a purpose, and our mission is to turn that purpose into power. We help our clients rise above the noise by crafting podcasts that don’t just inform but ignite passion, creating revolutionary content that stands out in today’s crowded media landscape. Eric Rush - Building Purpose Driven Alliances Prime Pitch Podcast Network Inc. | Transforming Purpose Into Power

2

I was delighted to chat with David Alexander – CMO of Everbridge and Executive Professor at Texas A&M University -- who has deep experience and killer insights for marketers, especially B2B marketers, seeking to effectively reach corporate decision-makers. Check out our new interview! #marketing #ai #datavisibility #criticalevents

79

2 Comments

Since its debut in late 2022, Temu has been making significant strides in the retail sector, boasting 50 million monthly active users in the U.S. alone! Keep an eye out for our forthcoming #FutureTitansofAdvertising report, which will explore Temu’s daring and highly successful advertising approach. From record-setting Super Bowl commercials to substantial investment in paid social, Temu has utilized digital media like no other. Be sure to follow MediaRadar, Inc. and enable notifications! #MediaRadar #Temu #AdvertisingIntelligence #AdTech #RetailIndustry

2

Everything Gavin Bridge says here about the opportunity for FAST (Free Ad Supported Streaming TV, eg Tubi) is why streaming platforms are a partnership and ultimately exit opportunity for MakeLoveNotPorn, because our 'human curation layer on top of the internet' offering represents the partner/investor Holy Grail - how to monetize sex, safely: 'FAST services shouldn’t shun brand extensions from adult brands, especially given the interest in the genre and their higher than average adoption of FAST. .. At the end of the day, capitalism will ultimately see that the most money to be made is made, and it is for reasons like this that I think what’s outlined here will happen sooner than later.' https://lnkd.in/etq9KYJe

9

2 Comments

Today's report from Madison and Wall on IPG's results contains an interesting comment. Noting that IPG is behind Omnicom and Publicis in principal-based trading (aka Inventory or Proprietary Media), M&W states the following: "...because essentially all large clients by now accept that their agencies participate in these activities, additional growth opportunities will surely follow". Brian Wieser, CFA and his team are nearly always on the money but this time I'm not sure they are right. It is possible that all large clients know that their agency groups do this, but this is not the same as agreeing to do it. There are big advertisers who don't agree with the principle and practice of principal -based trading and do not allow it. The recent study by Association of National Advertisers showed that understanding of it is far from universal (although this wasn't only 'large' advertisers). Principal-based trading delivers very little advantage to advertisers compared to the benefits to the agency groups, and advertisers need to jump through many hoops if they agree to it but with limited upside. It is interesting that Publicis and WPP have engaged in trading blows over their reliance on this. It is far from certain that Principal-based media is the panacea it appears to be for the big groups. Steve Boehler

34

12 Comments

A final #canneslions takeaway recap to close out the week, focused on #media convergence, the 'unsocial' media networks, #retailmedia vs. #commerce, #womenssports and #ai Check out my thoughts on the Wpromote blog and let me know what you think!

25

2 Comments

𝗠𝘆 𝗙𝗿𝗶𝗱𝗮𝘆’𝘀 𝗙𝗶𝘃𝗲 𝗮𝘁 𝟱𝗽𝗺 - This week's top stories that sparked my interest. 𝟭. 𝗠𝗶𝗸𝗲 𝗧𝘆𝘀𝗼𝗻 𝘃𝘀. 𝗝𝗮𝗸𝗲 𝗣𝗮𝘂𝗹 𝗘𝘅𝗵𝗶𝗯𝗶𝘁𝗶𝗼𝗻 𝗠𝗮𝘁𝗰𝗵 𝗦𝘁𝗿𝗲𝗮𝗺𝘀 𝗼𝗻 𝗡𝗲𝘁𝗳𝗹𝗶𝘅 Tonight, boxing legend Mike Tyson takes on internet sensation Jake Paul in an exhibition match streaming on Netflix. This unusual pairing has sparked significant interest, blending the old-school skill of Tyson with the social media draw of Paul. It’s a must-watch for fans of both boxing and social media drama. --> https://bbc.in/40Ql7Lq 𝟮. 𝗔𝗺𝗮𝘇𝗼𝗻 𝘁𝗼 𝗦𝗵𝘂𝘁 𝗗𝗼𝘄𝗻 𝗙𝗿𝗲𝗲𝘃𝗲𝗲, 𝗠𝗲𝗿𝗴𝗶𝗻𝗴 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝘄𝗶𝘁𝗵 𝗣𝗿𝗶𝗺𝗲 𝗩𝗶𝗱𝗲𝗼 Amazon announced it's planning to close down its Freevee streaming platform, with its content moving exclusively to Prime Video. This strategic move aims to consolidate Amazon’s streaming offerings and streamline its service, making Prime Video a one-stop destination for its subscribers. It's an interesting shift in the crowded streaming space. --> https://lnkd.in/dw87vHJ8 𝟯. 𝗔𝗽𝗽𝗹𝗲 𝗣𝗿𝗲𝗽𝗮𝗿𝗲𝘀 𝗔𝗜-𝗣𝗼𝘄𝗲𝗿𝗲𝗱 𝗦𝗺𝗮𝗿𝘁 𝗛𝗼𝗺𝗲 𝗧𝗮𝗯𝗹𝗲𝘁 Apple is rumored to be working on an AI-powered smart home tablet, with capabilities that could rival other major players in the smart home market. Designed to serve as a centralized control hub, this device would seamlessly integrate with other Apple products, allowing users to manage their homes with ease. This could be Apple’s answer to Google Nest and Amazon Echo. --> https://lnkd.in/deaWUm_B 𝟰. 𝗔𝗱-𝗦𝘂𝗽𝗽𝗼𝗿𝘁𝗲𝗱 𝗦𝘁𝗿𝗲𝗮𝗺𝗶𝗻𝗴 𝗣𝗹𝗮𝘁𝗳𝗼𝗿𝗺𝘀 𝗚𝗮𝗶𝗻 𝗣𝗼𝗽𝘂𝗹𝗮𝗿𝗶𝘁𝘆 𝗳𝗼𝗿 𝗟𝗶𝘃𝗲 𝗦𝗽𝗼𝗿𝘁𝘀 As viewers turn to streaming platforms for live sports, ad-supported services are gaining traction. Platforms like Peacock and Paramount+ have found a new niche, offering affordable options for sports fans looking to catch games without the high costs of traditional cable. The rise of live sports on ad-supported streaming could shift how we watch our favourite games. --> https://lnkd.in/dRSyvxNf 𝟱. 𝗦𝗼𝗻𝘆’𝘀 𝗙𝗶𝗿𝘀𝘁 𝗜𝗻-𝗚𝗮𝗺𝗲 𝗔𝗱 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻: 𝗟𝗲𝗮𝗿𝗻𝗶𝗻𝗴 𝘁𝗵𝗲 𝗥𝗼𝗽𝗲𝘀 Sony recently launched its first in-game ad campaign but even this tech giant needed some guidance. As the gaming industry explores ways to incorporate ads without disrupting gameplay, Sony’s journey highlights the challenges and opportunities in creating engaging in-game advertising. This campaign may set the tone for future in-game advertising standards. --> https://shorturl.at/AP9bf #TysonVsPaul #BoxingOnNetflix #MustWatch #AmazonPrime #StreamingWars #Freevee #InGameAds #SonyGaming #AdTech #StreamingSports #LiveSports #AdSupportedStreaming #AppleSmartHome #AIInnovation #HomeAutomation

1

What I appreciate about this interview with Fabiola Torres is how concise and no-nonsense the answers are. Very little marketingspeak. All killer, no filler. What that does for perception is reveal a company that's very focused and moving in sync to a clear, easy-to-grasp vision. That, in turn, instills confidence with shareholders, analysts, and consumers that this recent run of form for the company is actually sustainable and capable of producing growth. So you know. Exec comms like this matter.

12

1 Comment

Experiences move business, insights determine how far. That’s why we do the research and analysis to help you better connect with your audience.

4

Our VML teams dive into what the West can learn from the East’s frictionless, mobile-first consumer journeys. Read the article on LBBonline - Little Black Book. #WeAreVML

3

1 Comment

It can be hard to decide where to allocate your marketing budget - especially when you're advertising on multiple media channels. This latest blog from #TestPilotCreative looks at the things you should consider when deciding where to place your advertising dollars.

3