Marnie Nathanson

Launching a successful entertainment business requires strategic planning and creativity. Explore our comprehensive guide with actionable tips across music, film, gaming, theater, and digital content creation to turn your vision into a thriving venture. Learn about market research, networking, legal considerations, branding, and more to achieve your business goals.

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Go Forward! 🌟 First #NABSHOW 2024 panel done! "Staying Ahead of The Curve: Producing Great Content with Emerging Media Technology" Honored to represent to TV academy with good pals (and former and current govenors) Lori H. Schwartz & Christina Lee Storm and new pals Faryar Ghazanfari & Nikki Tomaino. Even though we all hit different areas of entertainment/tech, we all agreed that there has never been a better set of tools out there as producer of the arts. You can do so much more with less. 🔥 My hot take with Gen AI? Learn the tools. You as an artist and producer are not a policy maker, they will figure that out. The tools and tech are here to stay (they may be recalibrated but they're here). So your job is to learn them and be the most productive and optimized artist and producer you can be.

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Check out these New #Podcast Releases 14Aug24 BlkPodNews by the Black Podcasters Association

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🎙️ Calling all business owners! Ready to amplify your brand's voice? Our state-of-the-art podcast studio is designed with you in mind. Whether you’re looking to share industry insights, host interviews, or build a loyal audience, we’ve got the perfect setup to make it happen. With top-tier equipment, a comfortable environment, and expert support, you can focus on delivering quality content without the hassle. Your podcast deserves a professional touch—let’s make it happen together! 💼 Elevate your brand’s presence and connect with your audience like never before. Book your session today! #PodcastStudio #BusinessGrowth #BrandBuilding #BlueBoxDigital

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The White House recently hosted its first #Creator Economy Conference, underscoring the massive impact digital content creators have on the future of communication. President Biden highlighted that creators are "the new possibilities," driving innovation in how we connect and share stories. As the content creation industry continues to grow, with projections reaching $480 billion by 2027, there's a wealth of opportunity for those ready to make their mark. For #Singapore's creative community, this global momentum is a reminder that it's never too late to step into the creator economy. Whether you're already a seasoned professional or just starting out, the evolving digital landscape offers countless opportunities to influence, innovate, and inspire. Let's continue to harness our creativity, embrace new technologies, and amplify our voices on the global stage. https://lnkd.in/gvhAifb5 #CreatorEconomy #SingaporeCreators #DigitalInnovation #ContentCreation #InfluenceWithImpact #FutureOfWork #SGCreators

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Why is creative media production so expensive? Let me break down the costs of an "basic" production from a production company's standpoint based on my experience: Equipment: - CAMERAS: $60,000 - $200,000 - MEMORY CARDS/SSD's: $1,500 - $5,000 - LENSES x4: $15,000 - LIGHTING: $30,000 - EDITING COMPUTER: $10,000 - STUDIO SPACE: $1,000/Day (These costs are usually built into a studio's rate) Crew: - DIRECTOR: $500-$1,000/day - DP: $500-$1,500/day - Photographer: $1,000/day - HMUA: $800-$1,000/day - EDITOR: $500-$1,000/day - PA: $250-$500/day - GAFFER: $500-750/day (These costs are also usually built into a studio's rate) Misc: - ACTORS: $100-$300/hour - LOCATIONS: $100-$300/hour - PROPS: $500 - $1,000 - WARDROBE: $500 - $1,000 (These costs are also usually built into a studio's rate or like us we just charge the client as cost - no markup) There are many ways to make things cheaper of course, and while I probably miss a few other costs I think it's good for people to understand on average what's "under the hood" of a production when considering media production services. If you want quality work, you want/need quality equipment, a quality team of creatives, and quality support for your ideas and vision. Have an idea, a campaign, or any media needs reach out to us at SíPo Studios!

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Check out these New #Podcast Releases 07Aug24 BlkPodNews by the Black Podcasters Association

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Some 🤖 🚕 news below 👀 Excited to talk with Tekedra N. Mawakana at CES in January about Waymo, autonomous driving and commercial robotaxi. As always, welcome your questions and ideas.

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Now that NBCU can focus on Peacock as the primary outlet for its content, the company can lead with news and sports and push penetration and usage into Netflix territory by 2030. https://lnkd.in/gvXwq_eE

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Spotify Will Pay Video Creators to Compete Directly with YouTube. For more on, check out my summary below. Spotify will begin paying creators for video content based on engagement from paid subscribers, starting January 2, 2025, in the US, UK, Australia, and Canada. Automated ad breaks in video podcasts will be turned off for paid subscribers to encourage more viewing and listening. This move positions Spotify as a direct competitor to YouTube, which already shares billions of dollars in ad revenue with its creators. A move Instagram and TikTok Since launching video podcasts in 2022, the number of video creators on Spotify has more than doubled each year, reaching over 300,000 as of late 2024. ☝️Fun fact: Video consumption hours on Spotify have grown faster than audio-only consumption year-over-year. Creators will have access to a "Spotify for Creators" hub, allowing them to check payout eligibility, view breakdowns, and access advanced analytics. The platform will include the ability for creators to upload short, vertical video clips to enhance their content. This should allow content re-use from other shorts platforms as well Spotify's video payout model is based on consumption by paid subscribers, designed to incentivize creators similarly to existing platforms but with potential differences in payment structure. However, in the usual platform fashion Spotify has not disclosed the exact payment calculation methods, it assures creators that the payouts will be competitive with other platforms. 🤔 With Spotify now paying video creators based on engagement, do you think this move will disrupt the dominance of YouTube and trigger Instagram and TikTok to follow suit? #creators #music #sporify

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Processing AP weekly gives us a clear snapshot of our agency’s impact on brand services, as our payments to creator partners directly reflect the quality and type of talent involved in our unique programs. Lately, we've seen a high concentration of new creators joining us, particularly in areas like: 1️⃣ UGC content creation 2️⃣ Short-form video across Instagram Reels, TikTok Shop, and YouTube Shorts (social commerce is a major driver) 3️⃣ Affiliate-focused creators While the average deal value is smaller, the performance impact is significantly higher. Some insights from over $1.1M in transactions processed this week: - 500 unique creator payments - 150 first-time creator partners (30% are new to our programs) Investing in creator incubation, discovery, and retention is a challenge many brands and agencies face. Finding consistent, high-performing creators who drive value is no easy feat. Have you also seen a surge in content creators as valuable partners, and how is it shaping your business? #CreatorEconomy #InfluencerMarketing #ContentCreation #SocialCommerce #APProcessing #CreatorPartnerships

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10 hard truths about press releases 1️⃣ If there's no news there shouldn't be a press release. Announcing news is part of the deal. Lots of companies think the act of issuing a press release keeps them relevant. Those companies quickly lose credibility because they make noise for the sake of making noise. 2️⃣ You don't need a press release to get news coverage. Anyone who tells you otherwise is lying to you. What you need is a well-crafted pitch that's sent to the appropriate targeted media. Then please refer to point number 1. You also need actual news. 3️⃣ Press releases don't generate news coverage. A good pitch is all you need to secure media coverage. A press release can be a useful tool to use as support, but media relations is where stories come from. 4️⃣ There are lots of reasons to issue a press release over the wire; news coverage isn't one of them. Public companies may issue release over the wire to keep their ticker symbol's news feed updated. There may be competitive or political reasons to memorialize an announcement. There also may be SEO value in doing so. Unless there's a sound strategic purpose, issuing your release over the wire is a waste of money. 5️⃣ The headline needs some real punch. Don't just announce that something happened; offer context. Why is it important? What does it enable? How does it change the game? That context matters and it’s the ‘why’ that makes it news. 6️⃣ Every word of the quote needs substance. The person being quoted should be someone in a position of authority with a strong analytical perspective. They must add context and flavor to the news. A lazy quote is a waste of space ("We're honored / thrilled / overjoyed..." 🤮). Dispense with the fluff and jump right into what the announcement means, how it changes things, why it's important, etc. 7️⃣ Don't skimp on billable time. It takes billable hours for your PR agency to craft the press release, but that's who should be doing it. Avi Hyman explains why: “giving me a pre-written press release ties my hands. I need to be at one with the story and tailor it from the start - to entice journalists.” 8️⃣ Tell your story, but don't drag it out. Nobody wants to trudge through an overly long press release. As Parry Headrick points out, brevity = empathy for your audience. 9️⃣ Jargon ruins everything. Everyone hates jargon. Tell your story using real words. Jargon reeks of self-importance and confuses matters. 🔟 Writing well takes time. Writing succinctly takes even more time. French philosopher and mathematician Blaise Pascal famously wrote, "I would have written a shorter letter, but I did not have the time." If you're going to spend the time to develop a press release, give it the time it needs to be crafted meaningfully. BONUS TRUTH: 🤩 PR stands for public relations, not press release. Please stop doing that!

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https://lnkd.in/g36DD8M2 "According to the Wall Street Journal, Sony and private equity firm Apollo Global Management have submitted a $26 billion, all-cash offer to buy Paramount. Rather crucially, the deal would take the company private, whereas it currently exists as a publicly traded company. As a result, it would be a major change beyond combining two of the biggest studios in Hollywood under one roof, so there is much to consider here." Read More: https://lnkd.in/g36DD8M2

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Bloomberg reported on the wins Jordan, CEO of Hampton, has got from MoneyWise, a show we produce. These results are not unique, so today we're launching Authority, a new podcast service for CEOs that earns loyal attention with as little as 3 hours of your time per week. If you're a founder or CEO you know that your personal brand is a key leverage point for your company's growth. But how do you stand out from all the other content out there, and how do you do that without a ton of spare time you just don't have? We've done this for Sam Parr and the CEO of his company, Hampton, Jordan DiPietro. Their show has reached hundreds of thousands of listeners in the first 6 months and has resulted in a ton of signups to their high ticket community. We've done it for many others as well. So Jackie, the producer on Hampton's podcast told me we 𝗵𝗮𝗱 to create a dedicated service for founders who want a show like MoneyWise. She told me there are a ton of people out there who are desperate for this. So she's decided to give away her entire approach to making the best shows, and built out a service and team to create more video podcasts that actually get listeners but without it being an insane time suck to the hosts. We're serious about quality, though. We're scaling this carefully and so right now are only onboarding 2 new clients per month for the Authority service. If you're interested, hit Jackie up, or find out more on the website Authority dot fm. This is new for us and I'm hungry for feedback, so hit me up with questions.

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📣 Entrepreneurs, Today's Business Question! Roku is the preferred streaming TV platform in the United States. More than 100 billion hours were streamed on the platform in 2023. iDefine TV is included in those streaming hours! 🥳 #motivation #keytosuccess #idefinetv #entrepreneurship #successtips #entrepreneurmindset #dailyquotes #successquotes #Roku #contentcreators #streamingtv #TrueOrFalse

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