Marko Hurst

AI is driving a much-needed transformation in the world of academic publishing. Episode 1 of Wiley’s The Conversations series looks at how AI tools can make research more accessible and transparent, potentially moving us past the PDF era. Worth a watch!

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With all the recent hype around agentive AI, what it is, what it is not, and how to design with and for it, I recommend first studying this prescient 2017 book by Christopher Noessel as a foundation for understanding. #agentivetech #agentiveAI

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🚀 Is your marketing team ready for AI in 2025? 🚀 I created the AI Marketing Strategy Framework for 2025 to help brands assess their AI maturity across five stages, from content creation to full integration. As AI reshapes marketing, many teams are unsure how to adopt it effectively, and this self-evaluation tool offers a flexible roadmap to guide them. This framework isn’t a linear checklist but a flexible roadmap to prioritize AI investments and optimize budgets. It’s about asking the right questions: How much of your work is replaced by AI? How much of your performance is optimized by AI? At Publicis, we’ve seen real productivity uplift with hands-on AI training. Once teams experience the power of AI tools, they quickly shift habits and unlock new efficiencies. 🔗 Read more in my latest Medium article: https://lnkd.in/gWQ-skAM #AI2025 #MarketingInnovation #DigitalTransformation #PublicisChina #AIMaturity #FutureOfMarketing

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With #Claude's new feature "Artifacts," Top 12 AI Ecosystem Pioneer Anthropic is redefining the Human + #AI dynamic. Tune in to Acceleration Economy's Kieron Allen for a breakdown of Claude's #Chatbot Upgrade and why "interfaces" may be the new frontier for organizations competing in the #AIEcosystem. https://lnkd.in/gZb-NgWw For more insights into the top 12 AI companies shaping the future of business, follow https://lnkd.in/gzYXtXmq #CloudWars #LLM #AI

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Thoroughly enjoyed hearing from at Whitney Meer, applied AI product manager with NICE, on generative AI's implications for knowledge management--and I think you will too! Tune in to Metrigy's latest podcast episode for her great insight: https://lnkd.in/gkdd9W-f #podcast #knowledgemanagement #AI

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Phenomenal work, Karley! This AI-driven media analysis is what happens when we empower our domain experts with the resources they need to do great things. Successful organizational change for generative AI--I mean deep rewiring to accomplish meaningful, impactful innovations--isn't just a matter of licensing a tool or issuing top-down mandates; it's about tapping into the intrapreneurship and ingenuity of subject matter experts who know what good looks like. It's what makes me stoked to work with Karley, Abigail, and my other Skunkworks colleagues, and a perfect example of how people across Real Chemistry are pushing boundaries and making a real impact, every day.

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Check out our own Rachel Horton’s blog post breaking down takeaways from the ML Ops World – Gen AI Summit in Austin, where AI and machine learning innovators from around the world explore the latest breakthroughs in a fast-evolving landscape. From advanced multimodal large language models (LLMs) to the rise of MegaGPU clusters, speakers shared insights on the tools, techniques, and strategies that are propelling the industry forward. Greg Loughnane of AI Makerspace opened the event, urging attendees to collaborate, connect, and leverage the ML Ops community to learn best practices. Denys Linkov, Head of ML at Voiceflow, walked through some of 2024’s most groundbreaking advancements, such as the fusion of vision and audio in new LLMs like Gemini Pro and GPT-4.0. He also highlighted powerful, open-source tools like PaliGem and CoPali, which are raising the bar in data interaction. Read the full post to learn more: https://hubs.ly/Q02Xs9z-0 #MLOps2024 #GenAISummit #Innovation #AI #ML #Innovation

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Don't get caught with your fly down when releasing Custom GPTs. 😳 Jason Cormier and Debi Davis invited me to speak at the AI Marketing Forum a couple of weeks ago where I shared how to use Anthropic's Workbench to generate synthetic data to test you Projects and CustomGPT's before going to "production." Debi Davis was kind enough to write a guide based on the presentation, which you can find here: https://lnkd.in/gURC2Uz7

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This is a fantastic introduction to understanding what #AI is and how we are seeing it utilized. We often look at this technology as a brand new tool that is changing he world. While it isn’t entirely untrue, there is far more to it. Follow this series to get a better idea of what we are seeing with AI and what we can expect from a world class technology futureist, Tamara McCleary.

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Are you part of a team working on strategy for an AI roll out in your company / agency? Alisa Scharf's approach was counter-intuitive for me - do the hard things at an enterprise-wide roll out level. Do the things that have a track record of impacting revenue, margins, client NPS, then let individuals do the easy things on their own (with training and support). Our chat challenged me, made me think about how she was rolling this out at our company. She had her reasons and I trust her and she made a good case. If you give it a read you might find that it challenges some of your thinking & approaches too. https://lnkd.in/ebZvyEsk

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Are you familiar with #semantic #data? If you're an advertiser or publisher you should be. Quo Vadis interviewed Luke McGuinness, one of the founders of Above Data, the leader in the semantic data space. They know a thing or two about data... they built LiveRamp's data marketplace. A semantic data layer translates data that is unusable for marketing purposes and makes it usable. That's a big deal. Check out the interview here: https://lnkd.in/d-CPvSAn

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Attention consumer marketers and consultants - watch this helpful guide on how to go from question to insights in a few quick steps using Prodege, LLC ‘s Pollfish Inc platform. Combining an easy to use platform with best quality audience and instant insights is our answer to the biggest pain points in #marketresearch : speed, Quality and cost #mrx And we are not done yet. Our relentless pursuit of perfection continues - stay tuned for our upcoming new product announcements

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My latest diginomica missive, audio version of our live discussion: Workshopping gen AI creativity III - with Barb Mosher Zinck. I think we actually got somewhere in this series, in terms of where the pitfalls and opportunities lie etc. More on what you will hear: In the final segment (for now) of our Workshopping Generative AI creativity series, Barb Mosher Zinck joins the show to reveal what she sees as a practioner - and as diginomica's lead digital marketing writer. This is Zinck's first time appearing on Jon's show, but the two have debated content strategy for years, resulting in Jon's longer dbook on informed B2B buyers (which Zinck edited). Today, Zinck joins the live show to elaborate on her notable blog post, "Is content creation the best use for generative AI in marketing?" After discovering that Twitter/X borked the live stream, Jon breaks down what he's learned on gen AI and creativity to date, and a discussion of the lessons behind Barb's blog post ensues. You can see the post at: https://lnkd.in/e4itnGQr.

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This is a good, plain English explanation of how AI agents can work within an organization. (I'll post Part 2 in the comments. Smart from Babak Hodjat, CTO for AI at Cognizant.

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Check out Quantum Metric's latest benchmark report. In collaboration with Brad Douglas, we implemented Spline and GSAP to creative a more interactive scroll experience. We were able to create a visual treat packed with excellent data sourced from the talented Lori Niquette. The Fall of Peak, digs into the why behind these habits and what they mean for peak strategies for the holidays and into 2025. So, what did we uncover? Check out the entire report here: https://lnkd.in/g2P2Kbcr

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This is smart and was unexpected: https://lnkd.in/eSVy7jzh Adobe is integrating other companies' generative AI tools into Premiere Pro, including—they say—OpenAI's Sora. This is the first we've learned of how a wider market might get access to Sora. With this, plus features like incorporating provenance tracking for AI-sourced material, Premiere Pro could become the front end for generative video work, regardless of who provides the models.

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Here's a nice perspective piece from InfoWorld on combining large generalist LLMs and fine-tuned specialist LLMs for various #genAI applications, and the emerging use of "counsels of specialists" (i.e., SMoE models) to improve the accuracy, speed, and efficiency of #generativeAI systems. https://lnkd.in/gEN-WJ6w Author: Jignesh Patel Image: DALL-E #transformation #strategyconsulting

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Quick News Note: Adobe keeps rolling out the new with the #Firefly family of AI models. This time: video. Here's the scoop on the announcement: - Text to Video and Image to Video capabilities available later in 2024 - Expect camera controls like angle, motion and zoom to finetune videos. Also noted: use referencing images to generate B-Roll - Adobe extending promise of commercial safety: ONLY trained on content Adobe has permission to use (Note: in the announcement, Adobe reinforced that it does NOT train models on Adobe customer creations. The emphasis here is on permission.) - The Adobe Firefly Video Model was previewed earlier in the year, and will join the other Firefly family of generative AI models -- Image Model, Vector Model and Design Model To learn more and join the waitlist for the beta: https://lnkd.in/gn57u9vP And yes...there IS a video: https://lnkd.in/gZKdFkZ3

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