Marisa Vallbona, APR, Fellow PRSA

Check out my interview with Jordan Iseral. An excellent discussion. 1. Jordan's A+. 2. We covered my favorite topics: leadership, Comms, personal brand, authenticity, trust, and much more. (PS: Excuse my shaky WiFI connection.)

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🚀 Crafting the Perfect Subject Line for Media Pitches 🚀 In today’s Association Insights, I’m zeroing in on a crucial element of PR success: the subject line of your media pitch. Why is it so critical? Here’s what you need to know: 1️⃣ Clarity and Relevance: Ensure your subject line is a direct reflection of your email's content. A straightforward subject makes it immediately apparent to reporters that your pitch aligns with their interests. 2️⃣ Brevity is Key: Keep subject lines to 1-5 words. This conciseness is not only effective for visibility on mobile devices but also respects the reporter's need for efficiency. 3️⃣ Convey Urgency and Value: Use impactful words like 'introducing,' 'new,' or 'exclusive' to grab attention and highlight the importance of your content. 4️⃣ Continuously Test and Refine: Employ A/B testing to discover which subject lines perform best, allowing you to enhance your media outreach strategies. A compelling subject line can make the difference between an opened email and one that slips through the cracks. It's your pitch's first impression—make it impactful! 💌 What are your top tips for writing effective subject lines? Share your insights below! #MediaPitching #PRtips #AssociationInsights #OnWrdUpWrd #PublicRelations #CommunicationsStrategy

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Newsletter Drop Don’t forget to check your email for today’s newsletter! What’s on tap: ➡ We have methods and principles ➡ New surprises for the toolbox 🧰 ➡ Donuts and burritos are in the news 🍩🌯 ➡ Meet Samson 🐶 www.attnseek.com/subscribe #attnseek #attentionseeker #PRMethods #communications  It makes my day when you reshare! 

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🔮 Prediction: The recent progress made by Castro under its new owner signals a promising future for the popular podcasting platform. My Commentary: • With the evolution of Castro under new leadership, we can anticipate exciting developments and enhancements in both user experience and podcast content • This transformation may lead to increased listenership and engagement within the podcast community, positioning Castro as a leading platform in the industry Looking ahead: • The growing momentum of Castro highlights the bright prospects for the podcasting landscape, offering innovative opportunities for creators and listeners alike • As the industry continues to evolve, platforms like Castro play a crucial role in shaping the future of podcasting and driving creativity and engagement Embrace the Podcast Revolution! 🚀 Command Your Brand

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Are you starting a business or wanting to scale an existing one in 2024? Click the link below to learn how any entrepreneur can create an effective strategy for success. https://loom.ly/u76O8N8 #entrepreneurship #strategy

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While Whitney Radley and I were gearing up for a PRSA Houston presentation on the future of PR, OpenAI decided to drop a bomb that has major implications for SEO and Google. Think about it: when you Google something, you’re looking for answers, not websites. Those website clicks have been the backbone of SEO and SEM. But now, ChatGPT lets you search the internet directly—no ads, fewer clicks, and more comprehensive answers. This “little” update is actually a big deal. What can you as a marketing and pr professional think about? Dan Sanchez broke it down like this: 1. Optimize for AI-driven search by getting your brand mentioned in trusted media—not just through backlinks. 2. Media mentions (think podcasts, videos, articles) are key for ranking in AI-based search. 3. Bottom-of-funnel keywords still matter, as these help you land in AI-powered “best of” lists that impact customer decisions. 4. Instead of just going for clicks, create content that’s engaging across platforms, because users are interacting with the info AI provides. Check out Dan's blog > https://lnkd.in/eRyn_VcV

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Trade Shows: The Global Investment Attraction Group is a small group of consultants who provide cost-effective, customized services to economic development organizations. We gather the contact information of 2-3 key executives in the companies exhibiting and run campaigns ahead of the trade show to secure appointments in advance and ensure meaningful engagement with those key decision-makers. In addition, for some trade shows, we have a pretty good idea of what companies may be attending. Using aerospace as an example, we know that sub-suppliers to aircraft manufacturers will most likely be attending. Anticipating which companies, such as aerospace sub-suppliers, will be attending further improves your odds of securing meaningful meetings. Global Investment Attraction Group Robert (Don) Flor President & CEO 📞 619-203-9170 ✉ [email protected] 🌐 Website: giagroupinc.com #edc #econdev #economicdevelopment #globalinvestment #targetindustryanalysis #targetindustrystudy 

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Watch the video below for practical advice on using social media to market your book. #bookmarketing #bookpublicity https://loom.ly/KY8-5y8

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MSR Communications celebrates its 25th anniversary with an infographic that looks back on what’s changed in the last four years—from the pandemic to shifting consumer behavior and a greater emphasis on authenticity and combatting misinformation; PR pros have much to navigate. Looking to the future, we must be agile and strategic, leveraging a mix of secured media coverage and integrated activities from all media types to tell compelling stories that connect with consumers and prospective buyers on a much deeper level.  Full infographic here https://bit.ly/3ZoQfPv #PR #PublicRelations

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Let’s dive into this week’s Association Insights video, tackling one of the evergreen questions association communicators always have: How do I get more reporters to attend our event? 🎤 Make It Newsworthy: Highlight unique angles, exclusive access or significant industry developments that resonate with your audience. The more relevant your event, the more likely reporters will see value in attending. 📧 Personalize Your Outreach: Skip the generic press releases. Tailor your invitations to individual reporters, referencing their past work and explaining why your event is relevant to them. ⏰ Time It Right: Send out invitations well in advance, but not too early. Follow up closer to the event with additional details or exclusive opportunities. 🎁 Offer Unique Incentives: Consider one-on-one interviews with key speakers, access to exclusive content or behind-the-scenes tours. Unique offerings can make your event more appealing. 🤝 Build Relationships: Share valuable insights and be a reliable resource year-round. Strong relationships increase the likelihood that reporters will prioritize your event. By focusing on these strategies, you can boost your chances of getting reporters to attend and cover your event. 💬 How do you get reporters to attend your events? Share your tips in the comments! #AssociationInsights #EventPR #MediaRelations #OnWrdUpWrd #Communications

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Make this the year you create your just-in-case, peace of mind, comprehensive crisis communications plan. Don't know where to start? Give me a shout. #communications #publicrelations #crisiscommunications

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Later this afternoon, I'll host my second live stream, #YCOfficeHours, on Instagram. Join me for this 15-minute stream to discuss anything related to #corporatecommunications. Have a question? Submit via DM, comment below, or mention it during the live stream using the hashtag #YCOfficeHours. #publicrelations #communications #livestreaming #brands #storytelling #ycommunicate #media #socialmedia #qanda

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Truth matters every day, especially during a crisis. Join Karen Swim, APR and me as we talk all about it in this week's edition of That Solo Life. #podcast #prpodcast

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If you or your clients/contacts are thinking of writing a business or thought leadership book, here is some news you might be able to use: My agency Gotham Ghostwriters and three partner firms just released the results of the first ever large-scale study of the return on investment for business book authors. The key takeaways from the in-depth survey we conducted with 300+ authors: — 64 percent of the authors with books out for 6 months or more reported making a profit outside of book sales, with a median gross profit of $11,000 — Almost 20 percent of authors with books out for 6 months or more generated a profit of $250,000 or more — 9 out of 10 authors were happy with the results and said they would do it again -- Books that used a ghostwriter were FOUR TIMES as profitable as others You can learn more about the study and download the full report here: https://authorroi.com/ Thanks to our terrific research leader Josh Bernoff and our partners: Thought Leadership Leverage, Amplify Publishing Group, and Smith Publicity, Inc.

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WOW! Honored and blushing. Starting a business isn't easy, but it has been the journey of a lifetime. Thanks Valiant CEO Magazine & #WealthDefined for the feature. "In a world where everyone pays a ton of money to advertise and is active on social media, how do you cut through the clutter and reach your clients/customers in a succinct and appealing way?" . . . [Read more - link to the article below] #PublicRelations #PR #BusinessJourney #Leadership #MediaCoverage

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A must read: I discuss effective marketing strategies for business book authors below. https://loom.ly/5n3kdJ

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Is your company or client exhibiting at a trade show? Why not set up meetings with reporters and editors who are attending the show? Here’s how: ➡️ If you’re paying to exhibit, you can ask for what is known as the pre-registered press list. This includes publications that are sending editors to the event. ➡️ Then, you can review the list and contact relevant publications to schedule brief meetings with your spokesperson in your booth at the show. It’s a great way to meet face-to-face – which helps build relationships. You can chat about what’s new at your company, what you have coming up and how it might fit into what they’re covering in their publication. I do this often when working with my manufacturing PR clients, and it really does help you get to know each other. This means editors may be more likely to remember your company when they have story opportunities that may be a fit. #manufacturingPR #PRTips #B2BPR #publicrelations

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