Maria Sipka

The Rise of Fractional CMOs: A New Era in Marketing Leadership https://lnkd.in/gK6xab7n #fractionalcmo #saas #b2bsaas #startups

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AGBA and Triller Merge to Create a $4 Billion Powerhouse, Unleashing a Game-Changing Power in Digital Content and Financial Services https://lnkd.in/gxKNMu7K AGBA TrillerTV Triller

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Learn more about One2Gration and how it plans to transform social media through a community that focuses on person and professional growth.

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After years of growth and evolution, Bobo's faced a challenge we see often: having no clear guideline to uphold brand consistency across every touchpoint. Bobo's came to Barrel for a conversion-focused Shopify website redesign but also needed a cohesive brand book and design system to act as the foundation for the brand moving forward. By creating this single source of truth, we empowered their internal team and partners to align every effort with a unified look and tone, ensuring consistency in everything they do. For brands in growth mode, having a solid brand foundation can make all the difference.

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Just a quick reminder for this week’s webinar! #Ai #nonprofits #Fundraising We’ll share real case studies and explore how AI can boost direct mail, websites, and email campaigns to make a bigger impact. 📈 We’re looking forward to seeing you and your team there! 🙌 🚀Sign up link below 👇 https://lnkd.in/dup594bb #AI #NonprofitInnovation #Fundraising #Webinar #DigitalTransformation #AIForGood #Impact #CaseStudies #Marketing #Nonprofits

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The best—and worst—part about collaborating with small- and medium-sized businesses can be the founder. Present company included. Founders are brilliant, passionate, entrepreneurial, and visionary. And sometimes that can be limiting. Read below how agency owners like myself manage the challenges—and opportunities—that come with working with SMBs. Forbes Councils #partnerships #leadership https://lnkd.in/e-uGiSUF

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Influencer Co-founder Caspar Lee talks to CNBC about why he quit YouTube to pursue entrepreneurship, launching a portfolio of businesses in the creator economy. 🚀 Click the link in the comments to read the full article. #CreatorEconomy #InfluencerMarketing

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Listen to this week's episode of THE INFLUENCE FACTOR, where Max Levine, Co-founder of Amp Studios, discusses the importance of trusting the right partner for your creator business. Tune in to learn all about Max Levine's strategic approach to developing creator-led businesses and creating engaging content! 🤝💸✅ #ContentCreator #CreatorEconomy #AuthenticContent #CreatorBusiness #CreatorEntrepreneurship

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"In web3, community is everything. Community driven marketing relies on transparency and shared purpose, with brands often incentivizing participation through monetary rewards or shared governance." Kelsey McGuire, Shardeum's CGO, shares her insights on the future of web3 marketing, the emerging creator economy, and the shift from traditional, centralized web2 methods toward strategies that prioritize community, decentralization, and meaningful interactions. Read the full article here ⤵️ https://lnkd.in/gTt36gqt

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What if we told you we almost didn't launch TCM? Our co-founder, a creator herself, faced the daily grind of finding brand deals, monetizing content, and navigating the creator economy. Truth is, The Creators Marketplace concept was great but the landscape, competition, and funding were challenging. We dreamed of a platform that truly understood the creator's journey. A platform that didn't just promise, but delivered. Today, TCM is that platform. https://lnkd.in/devS__N9 #thecreatorsmarketplace #marketplace #app #creators #creator #contentcreation #creatortools #creator #startup #tech

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Impact is a key driver for many people entering the workforce. When traditional corporate structures don't support these values-driven workers, the talent looks to the edges for new opportunities. Great chat about emerging markets between Alicia Navarrette and Nathan C on The Glow Up. #np #podcast #impactatwork #socialimpact #values #socialjustice.

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Podcasting is the greatest canvas in media for the free and open exchange of ideas. Adjacent channels like radio, streaming audio, and creator-driven video share this same DNA. All are built on a foundation of trust between creators and their audiences. When that trust extends to brands through authentic personal recommendations, it becomes the most powerful form of advertising. Right now, these channels are undervalued, and brands are underserved. There are too many systemic challenges—particularly around measurement—that prevent many brands from entering these spaces or achieving maximum scale. To unlock the full power of spoken word media, specialized resources are required to turn these platforms into a marketer’s secret weapon. To achieve this, leading contributors who believe in this channel need to unite. I began my career in audio in 2003, and I’ve always believed this is, at its core, a relationship business. Success comes from maximizing trust across the entire supply chain—from audiences to creators, publishers, agencies, brands, and ultimately, customers. Over the past 21 years, I’ve had the privilege to build relationships with, work alongside, and sometimes compete against people whose values I deeply respect. One shining example is the team at Veritone One. Since my earliest days, I’ve learned from leaders like Patrick Lennon, Zeus Peleuses, and Stephen Smyk. I’ve admired the forward-thinking vision of CEO Ryan Steelberg as he introduced solutions a decade ahead of the market. And I’m inspired by the new leadership under Jess Robine and Conor Doyle. For more than a decade, Oxford Road and Veritone One have been separate entities, connected by shared values, high standards, and enduring relationships. Today marks a new chapter. This morning, we announced that Oxford Road and Veritone One are joining forces in partnership with Insignia Capital Group. This union is founded on shared values, and together, we’re poised to activate those values in service of growing our industry—starting with our clients. While the industry faces challenges, the opportunities ahead are far greater. In time, I’ll share more about our vision and strategy. For now, it’s business as usual for both firms, as we remain focused on supporting our clients and preparing for an exciting 2025. As we begin to formalize our plans and harness the combined strengths of both groups, we’ll keep all stakeholders informed. This is a big day for our teams and for the industry. My gratitude goes out to everyone who helped make this union possible and to those who will join us in the important work ahead. More to come. Dan Read more about our vision for the future on Bloomberg:

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#ContentEntrepreneur Spotlight: Josh Spector https://lnkd.in/gzFkKmAS Josh Spector, who led the social team during the Ellen selfie era at the Academy Awards, runs a newsletter-based content business, attracting subscribers and clients called For The Interested. **Our Favorite Actionable Advice** *Launch with a client:* Josh left the Academy of Motion Pictures, where he oversaw social media (in the era of the Ellen selfie that broke Twitter), to launch his business. The Academy was his first consulting client. *Niche down:* Josh started with a vague help-everyone newsletter. He quickly saw the need to focus on a group of people – creators and entrepreneurs. *Charge for value:* Price your content products based on the value they are designed to provide. Define what that value is. For example, if your content helps someone go from point A to point B, you have provided value. *Don’t monetize every content product:* Josh uses his I Want to Know as a vehicle to drive conversions to his revenue-generating products. Read the full story --> https://lnkd.in/gmeVpjCs

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Raise $300K in ONE DAY with This Fundraising Trick! Unlock the secrets of successful fundraising with our 'Test the Waters' strategy! Join Fuzzy Wenzel as they share expert insights on maximizing your campaign's potential—experience a remarkable boost to your funding success and learn how to capture attention and secure backers effectively. #FundraisingTips #TestTheWaters #CrowdfundingSuccess #CampaignStrategy #NonprofitFunding #SpeakerInsights #FinancialGrowth #TrendingCampaign #WeFunder #Fundraising101

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Gain expert marketing guidance at an affordable price with Fractional CMO services from Andrew Exler Marketing. Not every business needs or can afford a full-time Chief Marketing Officer. Andrew Exler will adapt to your needs and create custom solutions, all at a fraction of a full-time CMO’s salary. His years of business experience make him the perfect addition to any marketing team. Gain support in strategic planning, campaign management, performance analysis, and more! Bring your marketing strategy to new heights with Fractional CMO from Andrew Exler Marketing. Click below to learn more. ⬇️

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TL;DR: If you have a mentor (you should) they would tell you to seize every opportunity to public speak—especially when it’s on a topic you’re passionate about and aligns with your expertise. So here’s your chance! 🎤 We are inviting marketers to share their most successful marketing campaigns of 2024 with a room full of like-minded professionals. Opportunities to validate your ideas, exchange insights, and connect with peers in your domain are rare. This is your chance to showcase your work, gain valuable feedback, and build connections. RSVP below 👇🏼 The event is tomorrow! 🚨 #Marketing

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