“Maria Rosala is an exceptional UX researcher whose expertise and dedication made a significant impact on the projects she worked on for Brookfield Residential. Her comprehensive approach to both discovery and evaluative UX research yielded substantial improvements in UX metrics, making a positive impact on the overall user experience. Maria's personable nature makes her a joy to work with. She effectively communicates user insights, and provides actionable, well-organized and beautifully designed reports which our team referenced often during the design and development process. Maria's expertise at research design and execution have uncovered valuable insights about our users, leading to very successful improvements in user experience and business outcomes. I have also had the privilege of taking courses taught by Maria as a UX instructor at the Nielsen Norman Group. If you have the opportunity to collaborate with Maria, I am confident that you will be as impressed as I am with her exceptional skills and contributions to the field of UX research.”
Maria Rosala
New Haven, Connecticut, United States
5K followers
500+ connections
About
I am an expert UX researcher, with deep-rooted expertise in qualitative methodologies…
Experience
Education
Licenses & Certifications
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Prince2 Foundation and Practitioner
AXELOS Global Best Practice
Issued ExpiresCredential ID P2R/572281
Volunteer Experience
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Non-Physician Scientist Member, Institutional Review Board
University of Michigan
- 5 years 5 months
Health
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Digital Service Awards 2022 and 2023 Judge
GovTech Singapore
- 1 year 4 months
Science and Technology
https://www.digitalservicesawards.gov.sg/judges/
Publications
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Discovery: Study Guide
Unsure where to start? Use this collection of links to our articles and videos to learn how to run successful discovery efforts in your UX-design process.
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Why Research Repositories Fail and How to Get Them Right
Create a successful repository by choosing the right tool, formulating a plan, having an owner, and being willing to iterate.
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Research Repositories 101
Research repositories organize user research in a central place, making research-related documentation easy to access and consume.
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Synthetic Users: If, When, and How to Use AI-Generated “Research”
Synthetic users are fake users generated by AI. While there may be a few use cases for them, user research needs real users.
Other authorsSee publication -
The Wizard of Oz Method in UX
The Wizard of Oz is a user-research method where a user interacts with a mock interface controlled, to some degree, by a person.
Other authorsSee publication -
Planning Research with Generative AI
With the proper context, prompts, and scrutiny, AI chatbots can be used to create a successful user-research plan.
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User Interviews 101
User interviews help you learn who your users are, what their experiences are like, and what they need, value, and desire.
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5 Common Ethical Dilemmas
In this article we discuss best practices when researching with vulnerable participants, tackling sensitive topics, using deception, and lack of confidentiality in user research studies.
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6 Tips for Better Participant Engagement in Diary Studies
Keeping participants engaged and providing good-quality entries in diary studies can be challenging; recruit the right people, incentivize them appropriately, and keep recording entries simple.
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It’s Time We Addressed Time-Zone Selectors
Users often struggle to find their time zone from a time-zone selector. Where possible, locate users’ time zones for them, organize time zones alphabetically in a dropdown, and allow users to search by city and country.
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The Funnel Technique in Qualitative User Research
The funnel technique is used in user interviews and usability tests and ensures you get rich insights while not compromising validity.
Other authorsSee publication -
6 Mistakes When Crafting Interview Questions
How you ask questions in a user interview impacts the reliability and utility of the data you collect. Here are 6 ways you can improve your interview questions.
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