Margo Black

Staying ahead in business isn't about hopping on every trend—it's about understanding your customers deeply. This article breaks down why prioritizing customer insights is the game-changer you need.

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Bad odors drive shoppers away, period 76% of consumers said they would not return a business if they noticed an unpleasant smell. In contrast, a pleasant smell can increase their linger time by 18%! DM (or email: [email protected]) to learn about how we resolve odor issues for your local shopping malls in Hong Kong. #ScentAir #HomeFragrance # #ScentMarketing #OdorNeutralizing #OlfactoryInfluence

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As previously mentioned, I'll be a speaker at the Industrial Marketing Summit in February. Let me know if you're planning to attend so that we can connect! If you'd like to attend (AND save some $$), use the promo code "fletcher100" for $100 off of your registration! #IndustrialMarketing #B2BMarketing #MarTech #IMSummit

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For any and all marketers - there's valuable consumer research in our state of direct mail report that will enhance your omnichannel strategy. Register now for the webinar tomorrow!

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Want to learn how one of our customers caught 40 failures/defects ahead of UAT? Join us for our session with Kohler Co. on Wednesday, May 15, at 3pm. Plan a meeting with us to learn more – we're ready to align with your schedule! https://lnkd.in/di_TnKmX  #ICON2024 #testautomation #softwaretesting #TaaS

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A guest post for Smart Insights - Applying a strategic framework creates a system to make your plans easier to understand and gives a way to assign specific metrics to monitor, manage and measure the performance of your integrated marketing strategy.

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Selling to Global 500 companies? Check out out latest Toyota Org Chart & Sales Intelligence blog post. It has all of the insights you need to ramp up and start selling today without hours of research time. Happy selling. Scroll through the slides here: https://lnkd.in/ep_zHfG5 #b2bmarketing #b2bsales #b2bmarketingstrategy #techmarketing #techsales #saasmarketing #abm #accountbasedmarketing

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Federal and state governments provide programs, services, and information to over 400 million people, businesses and organizations every year. Learn how your agency can assess where it is in its digital transformation journey. #government #vteam

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#YouTubers and #Influencers are more than just video posters… They create networks, communities, connections, awareness, and in the words of Gardner Business Media, Inc. Rick Kline, Sr. they #DoGood. #community #ourfuture #nextgen #manufacturingtechnology

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Per the September Paychex Small Business Employment Watch, national #SmallBusiness job growth moderated slightly last month but has shown modest growth so far in 2024. Want to learn more about this month’s findings? Let’s connect to discuss what this means for your #SmallBusiness. https://dy.si/savGLS

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I am looking at you INBOUND attendees and followers of The Marketing Millennials -- which has been the best-added education you have found? (except conferences/attending events) Was it a certificate in a certain program---a degree in a certain field---a webinar/podcast series you follow, anything!? What do you feel you gained the most knowledge from that you would suggest to other Marketers? Drop a link in the comments below if it applies :) TIA!

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Curious to know what you are doing to overcome this political season with high interest rates? I have a few idea's and we will see which dealerships use this time as an opportunity. #Automotive #Dealership #Marketing #Sales

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Innovation plus fundamentals equals success. That’s one of the lessons brands can learn from Dunkin’s Hall of Fame-worthy OOH strategy.

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Boost your direct mail campaigns by partnering with Taylor! Our expertise in postal optimization and intelligent inserting, combined with our extensive print network, helps cut costs and maximize ROI. Contact us for more information about our direct mail programs! #DirectMail #Marketing #ROI #PostalOptimization

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In honor of #ManufacturingMonth, let's talk about an often-overlooked challenge for rapidly growing manufacturers—culture. As your company scales, the very culture that helped you grow can start to feel like a bottleneck. Growing pains show up as communication breakdowns, inconsistencies in decision-making, or even a dip in employee engagement. The culture you started with was designed for a smaller operation, and now, as your company grows, there’s a need to revisit how culture supports your evolving goals. Growth should be fueled by culture, not limited by it. As manufacturing companies take the lead in shaping the future, let's make sure we are intentional about keeping our culture aligned with our rapid growth.

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