Marcus Sheridan

15 Important Features & Benefits of using HubSpot CMS https://hubs.li/Q02CqXwF0

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How do you decide where to place internal links on a product page without disrupting conversions? In this episode, Peter discussed strategies for balancing SEO with user experience. The conversation covered the benefits of placing links higher in the content and how tools like heat maps can help analyze user behavior. We also explored how AI can assist in optimizing internal linking decisions by offering insights into user interactions and improving overall performance. Watch Full Video:- bit.ly/3NmcG29 #EcommerceSEO #InternalLinking #DigitalMarketing #UserExperience #SEOOptimization #D2CStrategies #ConversionRate #AIinMarketing #ContentStrategy #Heatmaps

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Are you struggling to create compelling content to push to your potential clients in between follow-ups? Look no further! At https://hubs.la/Q02G4TZ90, we have a team of degreed engineers who write articles to help you attract and engage with your audience. Don't let the lack of a marketing partner hold you back - let us help you showcase your expertise and grow your business. Contact us today to learn more! #ContentMarketing #Engineering #MFGTribe #Industrial #Manufacturing #Content

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Instagram looks at 3️⃣ key criteria when ranking for keyword search… And one is #Hashtags I chatted with Instagram Expert Jenn Herman’s, and her tips were GOLD! And if you want more hot tips on #InstagramStrategies listen to the rest of the episode. 👇 I’ll put access below to make it easy! #InstagramTipsAndTricks #Podcasting #PodcastingTips #TipsForInstagramMarketing #SocialMediaTipsForBusiness

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🚀 Small Business Owners & CMOs: Elevate Your Marketing! 🚀 Did you know that businesses with optimized SEO see an average of 14.6% conversion rate? At Creative Options Marketing, we specialize in: 🔍 SEO & Local Optimization 📱 Social Media Strategy 📝 Content Creation 💻 Website Design & Development 💰 Paid Advertising Achieve more customers, higher ROI, and enhanced brand visibility with our performance-driven strategies. ✨ Success Story: We recently helped a local retailer boost their online sales by 30% through targeted social media campaigns. Imagine what we could do for your business! 💡 Tip: Regularly updating your website content can improve SEO and keep your audience engaged. 👉 Discover how we can boost your ROI today! Visit our website at: https://lnkd.in/g_kWrpUF What’s your biggest marketing challenge right now? Let’s discuss how we can overcome it together! #SmallBusiness #Marketing #SEO #SocialMedia #ContentMarketing #WebDesign #ROI #CreativeOptionsMarketing

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Like most marketing agency owners, you probably haven't spent a ton of time on your exit strategy. After all, there's plenty to juggle today—thinking about the "TBD" future can wait. But... as your #1 or #2 financial asset, your agency is too valuable to leave your future to chance. And if you wait too long, you might not be happy with what's left. Fortunately, the first step is relatively small: Consider which Exit Option(s) work best for your goals so you can move toward your ideal outcome. I was recently honored to be asked to write the first-ever guest post for Sakas & Company, covering the various exit options available to marketing agency owners. Check it out and start planning your exit today! https://lnkd.in/gsWyUNeP

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Check out the latest @pdxmindshare mention on @BizJournalTrust: Six expert strategies for crafting effective digital CTAs https://ow.ly/QrFJ50ThNrN #digitalmarketing #CTAs #conversionoptimization

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Image creation - use AI to produce images that are custom-made for the article or email you’re writing, to help elevate your content and help it resonate more with readers. https://bit.ly/4cMNOv3 #socialmediatips #growthhacking #startups #startupecosystem

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Pt2 - Do you need a custom object to track your funnel? Time to tackle bullet point 2 from yesterday's post about needing a custom object to track your funnel. The other benefit of this approach is that it gets rid of the Lead/Contact object issues that are commonly found in reporting. So, how do I know if I need this benefit or not? First off... where are you doing the majority of your funnel reporting. If it's in SFDC, then you're going to have this challenge of Leads/Contacts. But, it may not be that bad. If the majority of your funnel reporting is done outside of SFDC--which if we're being honest here, SFDC is HORRIBLE at funnel reporting--and you're using something like Tableau or PowerBI (or other BI platform) for your funnel reporting, then you can normalize Leads/Contacts inside the BI platform's data layer. Here's the next question... can an MQL be both a Lead and/or a Contact? OR, are Leads MQLs and Contacts are MQCs (or some other stage name)? If Leads and Contacts can both be MQLs, then you need to normalize Leads/Contacts into one object. If Leads and Contacts have separate stages, then you don't really have a problem in need of a solution here. With the answers to the above questions, you can start to see if adding a custom object is going add value. Creating a custom object in SFDC to track your Lifecycle is heavy work. It's not easy. It'll take a lot of time/energy/effort up front. And, it'll take time/energy/effort to maintain. Any changes to your Lifecycle and/or business process, may require changes to the custom object. Because of the amount of time/energy/effort this requires, you have to make sure the juice is worth the squeeze. Are we going to get the appropriate amount of value from this to justify the time/energy/effort. Maybe the answer is an emphatic, "YES". Maybe the answer is a much less emphatic, "Kinda, yeah." Or, maybe the answer is, "I think date fields are going to suffice." Each org is different and has different needs. But, let's not build something complex just to build something complex. Let's make sure it's worth it.

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We all need to monitor our marketing campaigns closely but we don't always check the right thing. Check out the episode below for more information

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Did you know? The Content Marketing Institute (CMI) shares that 65% of B2B marketers struggle to find content partners with relevant topical expertise. Read more 👉 https://lttr.ai/ASqiD #Blogging #ContentMarketing

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ABM step by step in HubSpot! It's detailed, explaining why you implement ABM, when you implement ABM, and exactly how you can utilize HubSpot to implement your company's ABM strategy. A great guide from Kelsey Corcoran Galarza, it's a good one. Let us know what you think about it.

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While CTV and performance often seem like an unlikely pair, FreeWheel has proven otherwise! 🚀 "One of our agency partners leveraged the CPA bidding strategy on CTV inventory, driving a 40% increase in conversions while slashing the cost-per-acquisition by 32% for a national automotive manufacturer." This is a GAME CHANGER! 🔥 #Performance #CTV #ConnectedTV #CPA #Conversions #FreeWheel #Beeswax

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What are your thoughts on AI and SEO?

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Learn how to apply AI in B2B marketing with my new book, "The B2B Marketer's Guide to AI: Strategies, Tactics & Tools for Success." It includes lead scoring, risk management, personalization, and more. On Amazon and designed for Kindle and paperback, get your copy today! https://lnkd.in/eXGyRiqs #B2BMarketing #MarketersGuidetoAI #MarketingTips

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