Marc Meyer

Headed to Future Pharma? Don’t miss Acxiom's VP Sales and Strategy Anthony Passarelli on June 26 at 4 p.m. as he joins the mainstage panel discussing how data can foster a collaborative environment and improve patient outcomes. Learn how Acxiom helps pharma brands reach healthcare providers and keep them informed of products and services that can enhance patient care:

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Read more about the marketing use cases for research, brainstorming, audience targeting, and content reuse that I’ve seen success with in using AI tools.

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Does your business struggle to access the right audiences when conducting market research, especially when your audiences are niche? Steps to Success: 5 Ways to Find Niche Audiences explores how to access the audiences you need with Cint. https://ow.ly/qMZA50Sin8J

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"Scaled Content" rules could impact your AI-written content strategy. Are you ready? #digitalmarketing #SEO @Google Moz #contentmarketing #contentstrategy #aicontent https://lnkd.in/gQcpHCd5

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🚨 Attention Radiology Marketers 🚨 Are you ready for RSNA? If you’re still in planning mode, you won’t want to miss out on our next HCP Marketers Webinar session. Watch a pre-recorded discussion with Kelley Howard and myself as we discuss Unlocking RSNA Conference Success The discussion will focus on specific digital and video tactics to amplify your actions before, during, and after RSNA: ✔️ NPI # Digital Advertising Before, During, and Post ✔️ Digital Out of Home (DOOH) ✔️ Video Strategies To Grow Adoption & Education ✔️ Increase booth traffic and post-conference follow-up 🗓️ Date/Time: October 10th - 10a PT/1p ET ⚡️Click to Attend: https://lnkd.in/gZrzh9HF #radiologymarketing #RSNA #RSNA24 #conferencemarketing

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Explore the strategic advantages of scientific email testing with Jeanne Jennings on our latest podcast. Discover how meticulous testing can lead to a significant increase in ROI and why it's a critical practice for any email marketing professional looking to enhance their campaign results. 𝐋𝐢𝐬𝐭𝐞𝐧 𝐭𝐨 𝐭𝐡𝐞 𝐭𝐡𝐞 𝐟𝐮𝐥𝐥 𝐩𝐨𝐝𝐜𝐚𝐬𝐭 𝐞𝐩𝐢𝐬𝐨𝐝𝐞: https://lnkd.in/gM2uxWvY #EmailMarketing #BusinessStrategy #ROIEnhancement

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Explore the strategic advantages of scientific email testing with Jeanne Jennings on our latest podcast. Discover how meticulous testing can lead to a significant increase in ROI and why it's a critical practice for any email marketing professional looking to enhance their campaign results. 𝐋𝐢𝐬𝐭𝐞𝐧 𝐭𝐨 𝐭𝐡𝐞 𝐭𝐡𝐞 𝐟𝐮𝐥𝐥 𝐩𝐨𝐝𝐜𝐚𝐬𝐭 𝐞𝐩𝐢𝐬𝐨𝐝𝐞: https://lnkd.in/gM2uxWvY #EmailMarketing #BusinessStrategy #ROIEnhancement

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Navigating a busy exhibit hall can be overwhelming. But hearing feedback like this from visitors to our booth? That’s what it’s all about. If you’re looking for an agency partner who truly drives results and brings clarity to healthcare marketing, visit us at #HCIC24! We’d love to connect and explore how we can help your organization thrive. #HCIC24 #UnlockHealth #HealthcareMarketing #HealthcareStrategy #AgencyPartner

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The Marketing AI Institute has been a helpful resource as I continue to learn about AI and its potential for marketing professionals. For anyone looking to get up to speed on generative AI technologies and their impact on marketing tasks, check out this free seminar!

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Reposting this article for those who missed it first time. It's time to face facts - prescription drug TV advertising is bad for our collective health. Data tells a damning story. Maybe this time ad agencies will be smarter if (dare I say when) TV advertising for prescription drugs is banned. Maybe ad agencies will do better than when cigarette TV advertising was banned in the 1970s. Maybe this time, ad agencies will lean into what is good for "Judy Consumer." A special shout-out to health media platforms who are ahead of the curve... BranchLab - Josh Walsh Watzan - charles benaiah To the agencies affected. You can thrive even if TV advertising is banned. You can thrive by using new data classes to understand how to help consumers get and stay healthy. Amit Edelstein John Battelle Henry Blaufox Hannah Kranich Harrison Wise Howard Luks MD Cyan Banister Chris Mirabile Ivel De Freitas, MD Ilan Kasan Michael J. Bender Stephen Sharpe Stephen Hornyak Dr. Renée Baker, DBA, RCC™️Rebecca Brown Rafael (Raf) Cosentino Lara O'Reilly Johnson & Johnson Jim Downing Derrick Horner Lauren Johnson Mark Frauenfelder Matt Prohaska Benjamin Shapiro Ann Gould Rubin Questions anyone - just ping me. https://lnkd.in/eGaQ22Vn

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Learn about one of the many dynamics on the #AISearch / #Searchengine front regarding which we believe #marketers have to #dancetowhatis right now! https://lnkd.in/ebaxHv85 #SEO #searcheningeoptimization #Reddit #Quora #discussionforums

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Since email marketing first hit the scene a few decades ago, it has waxed and waned in popularity among marketers. When email marketing first became available, it was seen as a great way for a marketer to reach an audience at an extremely low cost when compared to the alternative of direct mail. This cost advantage and the lack of proper data to accurately segment an audience caused inboxes to be flooded by irrelevant emails and ultimately caused the tactic of email marketing to become less effective and fall out of favor. Fast forward to today, email marketing is seeing an increase in ROI and once again becoming an effective tool in a marketer's utility belt, but it has to be done correctly. AI, and better tools to segment an audience, make this possible. Salesforce has a great article about how AI can help us create better emails and increase effectiveness and ROI. Are you using AI in your email marketing? If so I would love to hear about it. Have a great rest of the day! https://lnkd.in/eKyhRZix

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