Malika Kamboj

Stellantis has seen a sharp drop in its U.S. market share, plummeting from 12% to 6%. Dealers are struggling as vehicle models are being discontinued without timely replacements, leaving gaps in the product lineup, especially in key segments like midsize SUVs. Dave Kelleher, President of David Auto Group, joins us today on Inside Automotive to shed light on the challenges facing the brand and its dealers. Full episode here: https://lnkd.in/eUkXqw-s

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There’s a big opportunity in the car market. Volatility of car prices is at all-time highs. The industry has never witnessed fluctuations like this. And it’s not over yet - With MSRPs getting slashed left and right, dealers (and consumers) and being left holding the bag. Opportunity: Offer an insurance product or systematic way for dealers to hedge against this price volatility.

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Members of the ARA benefit from cutting-edge industry data, market trends, and insights that are crucial for staying competitive in the fast-paced automotive remarketing sector. These resources help you make informed decisions and stay ahead of the curve. Join today. https://lnkd.in/gfh8_Usx #automotive #automotiveremarketing #autoremarketing #automotiveremarketer

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🚗 Myth Busted: There's a common belief that F&I pricing should never be shared online to avoid being rate-shopped. However, the reality is that dealers can confidently provide rates and payments while staying competitive. Platforms like DealerTrack and RouteOne create a marketplace that fosters competition, resulting in direct-to-consumer lender programs offering more favorable terms for dealer-arranged financing. This means dealerships can quote rates, including participation, and still effectively compete with direct-to-consumer loan options. The outcome? Greater transparency for consumers, improved finance penetration, and increased profitability for dealers—a win-win for all. Learn more: https://bit.ly/3zeuoBm

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Gather is proud to partner with Aura! Now dealers can eliminate consumer fears of identity theft in the dealership and elevate their "Why Buy Here" value proposition - all while getting the essential identity and insurance verification they need to enhance business operations. #AutoDealers #FraudPrevention #InsuranceVerification #IdentityVerification #FraudPreventionMeasures #AutoIndustry #FraudPreventionSolutions

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SEO (search engine optimization) is a crucial aspect of automotive marketing in the modern digital world. Effective SEO marketing improves your site’s organic visibility in search engine results, reaches local shoppers, and attracts site traffic and leads. These six SEO tips for auto dealers will help your dealership’s website reach as many potential customers organically as possible. Here are some more reasons why each of these tips is helpful to your SEO marketing efforts: 1. Videos are another great way to make your inventory visible online and, when posted on sites like YouTube and Facebook, create more external links to your website. Video content is also a valuable resource for potential customers to visualize your inventory. 2. Technical issues on your website can cause SEO problems if pages are unavailable or not addressed properly. Using a tool to monitor potential issues is an easy way to prevent these problems. 3. Detailed product pages not only answer potential customers’ questions about your inventory without extra research, but they also offer more content and keywords that search engine algorithms can pick up. 4. The Google Vehicles for Sale tab brings your available inventory and all the relevant product information right to a potential customer’s Google search results page so they don’t have to look far to find the vehicle they’re searching for. 5. Mobile search is becoming increasingly dominant, with almost 60% of all website traffic coming from mobile phones as of March 2024. Curating a solid mobile experience for your website will keep mobile users on your site for longer. 6. Internal links facilitate smooth navigation on your website. Considering the complicated structure of auto dealership sites, it is particularly important to have an organized and detailed internal linking strategy to make your site more approachable to shoppers. The TapOverdrive team can help you create efficient and creative marketing strategies to help your auto dealership with SEO. Our partnerships with major search platform companies like Google and Microsoft make us excellent partners for any dealership looking to expand its digital presence. #tapclassifieds #tapoverdrive #digitalmarketing #marketing #automotive #autodealers #autodealerships #dealership #success #genai #ai #artificialintelligence #google #microsoft #SEO #vehiclesforsale #analytics #mobilesearch #onlineshopping #onlinepresence #visibility

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We empower dealerships with a unified platform for comprehensive reporting and data-driven insights: · Accounting: Consolidate financial reports for easy access and drill down into the details with ease. · Variable Operations: Get detailed insights. Analyze sales, PVRs, F&I performance, and more to fuel smarter growth strategies. · Fixed Operations: Optimize service efficiency with dynamic reporting. Identify profit gaps, monitor productivity, and automate the process of finding the most profitable repair order combinations. Unlock the power of data https://viz-auto.com/ #VizAuto #DealershipManagement #BusinessIntelligence #DataDrivenDecisions

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Decision-making based on inaccurate or incomplete data can cost dealerships thousands. From inventory management to pricing strategies, guessing leads to missed opportunities. How are you ensuring your data is reliable? The DealerOps platform updates your data as fast as every 15 minutes so your reports are always up to date. #automotive #data #analytics #automotivereporting #GSD

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CDK's latest study reveals something surprising(!) Even with plenty of inventory, only 60% of consumers find price negotiation and trade-ins easy. But David Thomas from CDK Global mentions a strategy that boosts satisfaction to 93%. Could dealers rethinking their approach in this way be the key? Stream the full episode now: cdgpodcast.com

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Earlier this year at #NADA2024, Dealer eProcess’ CMO Eliana Raggio went live to share insights with #dealers from the biggest names in Automotive. When we asked Tyson Jominy, VP at JD Power, for his opinion on what dealers should focus on in 2024, he stressed the importance of getting back to selling cars. 🗨️ Catch the full conversation through the link below! https://bit.ly/3QfRRrg

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Old habits die hard? Not when you use the tactics in this eBook. Many dealers make the common mistakes of not sourcing enough cars, acquiring too many or simply stocking the wrong car mix for their markets. With our ideal inventory eBook, you can learn how to avoid these issues altogether. Get actionable insights to take a more market-focused approach to every acquisition. And, learn how to use an ROI-minded appraisal strategy to get the most value from every vehicle. Download the eBook for free here: https://cox.auto/uhvvP #vAuto #carbusiness #automotive #car #dealers #automotivesales

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📊 Ready to Maximize Your Dealership's Profit Potential? 🚗💰 Our latest blog dives into essential strategies every dealership can use to boost profitability. From optimizing cash flow to leveraging CRM and managing inventory—these insights, paired with powerful tools like ELVA DMS, can transform your financial operations and build a path to sustained growth. 🌟 Discover how data-driven decisions can drive efficiency and enhance customer loyalty. 📈 ➡️ Read the full article and start shaping your financial strategy today! #DealershipSuccess #FinancialStrategy #InventoryManagement #CustomerLoyalty #BusinessGrowth #AutoIndustry #DealershipManagement #ELVADMS #Profitability 🔗 https://lnkd.in/dFHTgnyd

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Digital ad fraud is costing automotive dealerships millions. Is your marketing budget at risk? Learn how to identify suspicious activity, implement effective safeguards, and optimize your digital ad spend. Discover practical strategies to protect your dealership's online investments and maximize ROI. Click through for insights that could save your bottom line. #DigitalMarketing #Marketing #DigitalAdvertising #Automotive https://lnkd.in/gwH-6kqh

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