Madeline Titcomb

There's a better way to close the loop on campaign measurement... if you know, you know: Cuebiq's location data tells countless ad partners and agencies if someone saw an ad and then visited a store. With transactional data powered by Attain, they can see visits that resulted in a purchase, giving a much clearer picture of campaign effectiveness and ROI. Knowing someone visited a store after seeing an ad is valuable, but understanding if they bought something is even more powerful. This allows for more actionable insights. Our partners use this data to see which campaigns drive sales, optimize campaigns on the fly, and tailor strategies for different audiences. Offering transactional data is another strategic move that positions us to deliver even more value to our ad partners and agencies. Because we decided to partner with Attain to provide the transactional data, we know we have North America’s largest opt-in purchase panel that aligns with our industry-leading privacy standard and the volume needed for better insights. You can read more about this new partnership and schedule a call with Cuebiq to learn how to measure your foot traffic and associated sales for your next campaign—the link is in the comments, as always.

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Third-party cookies are becoming a thing of the past. (That’s just the way the cookie crumbles.) As a result, marketers need a new solution for identifying and engaging with their audiences. Learn how identity resolution can help convert more consumers into your marketing funnel by tuning into Wunderkind’s free webinar. Elevated digital marketing could be just one RSVP away.https://https://lnkd.in/e_scQGK2

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Instant commerce is revolutionizing eCommerce by merging digital ads with in-person experiences. Matt Dornfeld from Feedonomics shares how brands can drive foot traffic and enable BOPIS (buy online, pick up in store) with strategies like Google ads and Walmart's Local Finds. This hybrid approach isn’t just convenient—it’s an innovative way to create unexpected brand exposure and loyal customers. Watch the full episode here: groov.co/4epFMsU

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Marketing today can feel like navigating a maze. But what if you had a guide to show you the way? LiveRamp’s eBook “Demystifying Match Rates: Getting to What Really Matters” covers what you need to know to navigate the digital landscape: 💸 Maximize your ad spend 📊 Understand essential metrics beyond just match rates 🤔 Ask the right questions to evaluate data collaboration partners https://bit.ly/3XyhMyJ

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“What if we just stop advertising for one year? We could save millions of dollars!" It is a question I get asked often in non-profit health care marketing, where margins are razor thin and we are frequently asked to prove our value. [Insert thorough and beautifully designed presentation deck with data from brand tracking surveys, marketing mix modeling and attribution metrics - none compelling enough to convince our budget-setting colleagues that marketing is a profit driver, not a cost center.] So, what does the published research tell us about the value of brand advertising? Or the implications of a reduction or hiatus? The Ehrenberg-Bass Institute of Marketing Science conducted a study in 2018 to answer this question: What happens when brand advertising stops? Its findings? The vast majority of brands in the study experienced a decline in market share, with the rate of declined being dependent on a brand's size and prior sales. The average change in sales after stopping advertising for one year was a 16% drop, and 36% after three years. In addition, the rebound period to get back to prior sales trends after advertising is resumed is often longer than the period in which advertising was paused. "The sales of a brand are like the height at which an airplane flies. Advertising spend is like its engines: while the engines are running, everything is fine, but, when the engines stop, the descent eventually starts." - Simon Broadbent #marketingmatters #advertising #profitdriver #marketingspend #marketingmixmodeling #mediamixmodeling #marketingvalue #branding #brandadvertising #factbasedthinking #positioning

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In addition to producing WTF News (the best show ever), keeping our website beautiful, running email, social, paid, SEO, market research, outbound (the list goes on and on...), Hubilo's marketing team pumps out a ton of content, especially blogs! Here are the blogs we've published JUST this month: ✍ 32 Proven Tips to Boost Webinar Registration and Attendance ✍ How Evergreen Webinars Can Boost Your Sales Funnel: A Complete Guide to Effective On-Demand Content ✍ How to Keep Your Audience Hooked: Essential Tips for Webinar Engagement ✍ Webinar Success Blueprint: Crafting the Perfect Webinar Brief for Marketers ✍ Top 6 Marketing FAQs: How to Promote, Schedule, and Measure your Webinar Success ✍ The Complete Guide to Webinar Reminder Emails (including templates + examples!) ✍ How to Craft an Effective Webinar Email Sequence (with examples) ✍ Using a CRM Integration with Webinar Platforms ✍ Engaging Webinar Audience Techniques for Businesses Read all of these and more here: https://lnkd.in/gEjUde7F Pictured: T. Swift and Post Malone in a tornado of our most recently published content 😉

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In today’s fragmented media landscape, Reservoir’s team of experts can help you break through the noise and reach the right audiences. Let’s work together to drive your narrative: https://lnkd.in/eZy_9cf7

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“For more brands to gain favor from Gen Z, they not only need to be honest with their marketing, but they need to ensure they’re making a positive impact on the world.” I couldn’t agree more with Grace Dunlavy’s latest for Ad Age. #Authenticity is a MUST for brands looking to appeal to #GenZ. When deciding where to spend their money, this generation values honesty and accountability. Brands should be asking themselves: ✅ Does this campaign accurately reflect the goods and services we provide? ✅ Aside from the products we offer, how do we contribute to the communities we serve? ✅ Could we be doing more? Authentic marketing doesn’t just help us sleep better at night; it can have a ripple effect of positive change in our communities and demonstrate to our customers that we deserve their trust. https://bit.ly/4crbkOy #AuthenticMarketing #CSR #CorporateSocialResponsibility #MarketingTips #MarketingNews

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🔥 Hot take time! 🔥 This week's hot take comes from my recent conversation with the brilliant Jenny Nicholson... 💡 "AI makes me a better human." She went on to explain how the intentionality she brings to prompts and the hours she spends iterating on her word choices to optimize AI's understanding and output enable her to show up more responsibly, clearly, intentionally, and empathetically in her human interactions. Incredible! My randomized survey of 500 US census-balanced participants confirms Jenny is truly a thought leader with this take... 🚫 67% of people don't believe AI makes them a better human. 👎 55% of people predict that, overall, AI will not have a positive impact on humanity. Do you agree with that, or with these 16 other AI predictions made by me and my Forbes Communications Council community? (Read the full roundup on Forbes via the link in the comments below. 👇) 1. AI Will Enhance The Efficiency Of Persona-Optimized Content Distribution - Stephen Spratley 📈 2. It Will Create More Jobs And Opportunities - Ellen Sluder 3. It Will Evolve Into Fully Autonomous Marketing Ecosystems - Sandra Marchand 4. It Will Democratize And Break Barriers Around Content Creation - Saravana Sivanandham 5. It Will Enhance Creativity Without Exhausting Resources - Jonathan H. Kaufman 6. It Will Improve Content Accessibility - Scott Morris 7. It Will Allow For A Deeper Understanding Of Your Audience - Rekha Thomas 8. It Will Help Brands Produce Interactive And Immersive Experiences - Resha Chheda 9. It Will Raise the Bar For Social Media Content - Rafael Schwarz 10. It Will Help Scale Personalized Interactions - Jorge Lukowski 11. It Will Allow More Human Stories (And Brands) To Stand Out - Tom Treanor 12. It Will Drive A Need For More Human-To-Human Engagement - Niki Hall 13. It Will Adapt To Individual Preferences In Real Time - me! Stephanie Bunnell 14. It Will Help Support Our Planet's Health - Brittany Garlin 15. It Will Lead To A Surge In Content Volume - Clay Tuten 16. It Will Need To Be Balanced With Human Ingenuity - Sherri Schwartz I'm particularly curious to know what Tristan Harris thinks!

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Creative, RMNs and performance are all the rage this week... the COOL company acquires ADventori. CMP and DCO are critical in order to create a vertical stack that serves all of ad tech 😎 Zack Dugow is on a mission! Infillion launches IDVx. Creating shoppable ads across all channels made easy 🎨 FreeWheel launches customized CTV CPA bidding models. All advertisers care about performance, but not all advertisers define performance the same 📈 Grocery TV expands into Pharmacies. RMNs started with on-site, expanded into off-site and are now reaching the inflection point of taking over in store media inventory 🛒 Congrats Marlow Nickell Meta taps direct 3rd party analytics tools integration. Everyone is after advertiser specific conversion data to better optimize models and performance 🎯  GroupM & Pacvue launch integrated Commerce Management Solution. Simplified data, tech and operations tailored to the needs of RMN advertisers 🤝 <Rumor Alert> Criteo may buy Skai - Combining media with digital shelf intelligence is key for RMN advertiser success 🌟 *Sidenote* - Marketecture Media's episode with Mark Mannino did an amazing job explaining the non-media elements of RMNs 🎙️

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🔮 Rewrite the Ad Rules! 🔮 ❒ Who cares about best practices? Craft your own playbook. 📚 ❒ Ads aren't just seen, they're felt. Aim for the heart, not just the eyes. ❤️👀 ❒ Be the noise, not just another voice in the noise. 📢

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Back in my Interbrand days, we used Starbucks as an example of how to create customization with a streamlined product portfolio and naming system. Namer-extraordinaire Caitlin Barrett had put together a great analysis around the optimal amount of choice for customers that helped clients see that simple and robust are not necessarily opposites. Now the common challenge of product proliferation has turned their pursuit of customization into 170K options that are dragging down their business. It's not going to be just about optimizing the line -- gotta go back and optimize the menu. https://lnkd.in/eyFiwdH5 #naming #namingsystems #portfoliooptimization

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United Airlines is one of the most entertaining brands on social media 🎉 In Dash Hudson's latest case study, we uncover how United creates culturally relevant content while elevating the brand and achieving an 85% increase in engagements on Instagram. What are some of the tactics the airline uses? - Strategy rooted in a “creator mindset”  - Commitment to making its followers feel seen - Curated UGC and always-on influencer strategy - Measuring organic content to maximize paid media performance Read the full case study: https://lnkd.in/gw8_F-C7 #socialmediamarketing #socialmediamanager

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