Luke Creger

Hey marketers... That cart pop-up you're considering? It might be killing your conversions. After analyzing hundreds of A/B tests for top brands, I've got some hard truths for you. Here's the typical hypothesis with cart pop-ups: ✅ Implement a cart drawer pop-up instead of a slide-out cart  ✅ Expect an increase in Average Revenue Per User (ARPU)  ✅ Assume it's less disruptive and requires less cognitive effort We put this to the test ourselves. The results were eye-opening: → -1.8% decrease in ARPU overall  → -3.2% decrease for desktop users  → -3.1% decrease for new users So what's the REAL takeaway? Cart pop-ups aren't always the answer. Here's why: 1️⃣ Focus matters Pop-ups may not be perceived as a distinct element, reducing focus on cart contents. 2️⃣ Clarity is key Without an overlay, users might struggle to differentiate the pop-up from other page elements. 3️⃣ Control is crucial Users can't manually close the pop-up, potentially leading to a sense of lost control. 4️⃣ Effort counts Focusing on products in a pop-up might require more effort than in a slide-out cart. 5️⃣ Familiarity wins Users might find pop-ups annoying, with an ingrained urge to close them immediately. So remember: Stop following "best practices" blindly. Start testing rigorously. What works for others might tank your conversions. And vice versa. In fact... I've compiled 94 data-driven optimization ideas based on our analysis of 2,500+ A/B tests. Comment "CART" below, and I'll DM you the full list.

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Lara Acosta thinks You should stop making videos... ...if all you want is growth and lead gen How's that for clickbait? The crazy thing though: She ain't wrong See, we've worked with dozens of businesses Most of our clients want 3 things: → More money → More customers → Really fast cars k, jokes on the last one But here's the truth: Video isn't always the answer. Lara Acosta (196k followers now) nails it: "Are you good at video? Do you even like it?" The best creators have another reason (beyond growth and leads) Because video is humbling and time-consuming: ↳ Camera setup ↳ Lighting ↳ Scripting ↳ Multiple takes Side note: Our new LinkedIn Personal Branding Video offer makes this easy for founders DM me if you're curious But if you're gonna start doing video You gotta know your 'why' beyond lead gen: ↳ Clarify your message? ↳ Show a different side of you? ↳ Connect with your audience? It's working great for us. It can for you, too. Want to see the full interview? Check it out here: https://bit.ly/3U4dCMK PS -Want 3-5 actionable video tips/week? Follow along as I build in public.

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Too many 7-9 figure DTC brands becomes victims of ‘black magic’ forecasting. Most of the time It’s at no fault of their own. Black magic forecasting is when either brand or agency are pulling numbers out of nowhere. They give out projections based on: - Complete BS - What sounds sexy to close the client - What sounds sexy to please the company That said - I’m not anti-benchmarks. It’s helpful to know them. However, when we talk about project planning outside the advertising world: In real estate In doing a home build In construction management The emphasis is on making decisions based on solid and realistic numbers. Not fake fairy tail ones that sound really awesome. If the real projections aren’t hitting certain standards: - Cost - ROI - Profitability Then the project doesn’t go through. No way. And it should be the same in advertising. If the financial benchmarks that we care about: - ROAS - CAC - Gross Margin Aren’t hitting our benchmarks, there’s no reason the project should commence.

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$25,000 in extra attributed email revenue with simple subject line tweaks: (Yes, SUBJECT line tweaks.) A DTC sunglasses brand was struggling with low open rates. Their emails were getting lost in crowded inboxes, and their engagement was at an all-time low. The Problem: - Generic, uninspiring subject lines. - Lack of personalization or curiosity in the messaging. Here’s what I did: - Subject Line Testing: We ran A/B tests with different subject line styles—questions, curiosity, and direct benefits. - Personalization: Added customer names and dynamic content that made the email feel more relevant. -Curiosity Hooks: Used open-ended phrases that sparked interest without giving everything away. The Results: - 40% increase in email open rates. - Higher click-through rates across all campaigns. - Increased overall engagement, driving more conversions. - A bit surprisingly, 15% higher order values. Your subject lines are the gateway to engagement. Make them count. #EmailMarketing #CaseStudy #SubjectLines #EmailOptimization #CustomerEngagement #DTC #DigitalMarketing Read this post and more on my Typeshare Social Blog: https://lnkd.in/e6zRVnVv

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Are you ready to unlock massive revenue opportunities with TikTok Shop? Check out the Ultimate TikTok Shop Playbook from adQuadrant! This comprehensive guide, featuring insights from industry leaders like Linnworks, Yotpo, ShipBob, AfterShip, and Insense | TikTok & Meta Partner will transform your ecommerce strategy and help you dominate TikTok Shop. Inside the playbook, you’ll learn: ➡ Effortless Integration: Seamlessly connect your business with TikTok Shop. ➡ Advanced Marketing Tactics: Utilize cutting-edge strategies to enhance product visibility and boost sales. ➡ Enhanced User Engagement: Harness user-generated content and influencer partnerships to build trust and drive conversions. ➡ Streamlined Operations: Optimize fulfillment and logistics for a smooth customer experience. See how brands are generating millions in revenue each month on TikTok Shop. Download the ebook now and start mastering TikTok Shop today! https://lnkd.in/gytRvuxr #ecommerce #tiktok #tiktokshop

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If you’re running an agency and want to hit $2M+ fast, here’s the play: automate, leverage AI, and keep your margins high. Most agencies waste time and money on bloated teams and outdated processes. But the ones scaling fast? They’re using tools like Make and Zapier to replace traditional roles with seamless automation. Profit margins of 40%+ aren’t a dream—they’re a result of smart operations. Add AI into the mix, and you’ve got a powerhouse. AI can ideate, design, and even build—whether it’s content, apps, or websites—at a fraction of the cost. It’s not about replacing talent, but enhancing it. The takeaway? Scale smarter, not harder. We’re running an accelerator for agency owners who want to multiply their valuation by 2x in 3-6 months. Sign up here: agenciesx.com #AgencyGrowth #Automation #AIForBusiness #Entrepreneurship #BusinessScaling

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D2C and eCom operators book me on MentorPass to understand how to grow their D2C businesses. The most frequently asked question I get is: "What category would you go after if you had to start from scratch in D2C? - and what attributes would you look for?" In the clip below I answer that question :) (Watch the clip at 1.5x the speed as I talk too slowly)

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When it’s time to ditch your agency: They’re not analyzing marginal return or incrementality. Your agency should be able to give you data that shows the point at which conversions will stop being profitable. If not, they’re charging you fees to burn up your budget. Check out the full list to get other clues that it's time to move on—see the link in the comments.

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I’ve done 8 Retention Audits for DTC brands last week. Here’s the 3 top mistakes we find in the following 3 sections: → Email Foundations → Branding & Value → Data & Distribution Let’s break them down. 1) Email Foundations Email foundations are what you likely see plastered all over social media. The great looking Klaviyo dashboard, good-looking metrics etc. But this is surface-level for those who truly understand retention. The most common errors we find here are: → Bad email triggers. People enter numerous email journeys simultaneously → Missing half of the post-purchase journey when it comes to automations → Emerging deliverability issues (The brand owner was not aware each time) → Thinking their click-rates are doing well (since last week, it’s mostly bots) → Using a very offer-driven strategy that has adverse long-term consequences Aside from the right metrics that indicate success, the main lens we look at this through is: “What does a 5 Star customer experience look like for this product category?” When we frame the question this way, we look beyond metrics. 2) Branding & Value This part focuses on ‘what’ you are sending in your email content. The biggest mistakes we see here are: → Lack of focus on email anatomy and design (Yes, it’s important) → Solely offer-driven content with no regard for the wider issue → Emails don’t match the branding. Incredible website, sub-par emails → Little to no education on product usage and how-to’s → Little content on the wider problem at hand If all you do is sell the solution, you’re not clearing enough grey-matter in your customers’ mind. You know your product better than anyone else. And if all you do is shill the product, people still lack information on the problem itself. 3) Data & Distribution Retention has evolved far, far beyond the action of sending out emails. Now, here’s where the issues come in: → There is no insight distribution. Ad teams and email teams are siloed in their own corners → There are no key qualitative questions being asked at core parts of the customer journey → There is no way to actually process the data being collected → There is little to no big-picture thinking on how to use the email channel for other objectives → Guided acquisition through retention is not occurring at all Picture this - Your email team has access to your entire customer base. Every email that’s sent out gives you data on how your already-paying customers and prospects respond to your messaging. Some of that messaging is going to do extremely well. You already have the answers in your retention channel. But if everyone is working in a siloed manner - you will suffer from a disjointed team. What else would you add when it comes to brands being blind on what’s holding back their DTC growth?

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This is one of the best ads the DTC market has ever seen. Why is it so awesome? Because it has helped Lume Deodorant scale from $1.5M to over $50M in sales. And why did it work so well? Because it’s a direct-response marketing masterclass paired with great & entertaining storytelling. It follows the typical DR ad structure: 👉 Introducing a problem 👉 Agitating the problem 👉 Showing the bad alternatives 👉 Introducing the product 👉 Benefits of the product 👉 Showing the product in use on different occasions 👉 Social Proof through Reviews & Testimonials 👉 Multiple CTAs 👉 Money Back Guarantee That would all have been irrelevant though if it wasn’t for one thing: The main reason why this ad worked so well is because of its relevance to Lume's ICP. Lume knows that most customers buy a deodorant from the store which is exactly how the ad starts. It addresses the current situation of the potential buyer. Only if your ad is relevant will your ICP watch it until the end or at least until the point of product introduction. Humor allowed Lume to explain dry scientific facts in an engaging & entertaining way without losing the attention of the viewer. Brilliant marketing.

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🚀 TikTok Shop's Q4 Incentives Are Mind-Blowing! 🤯 Prominent brands are offering creators jaw-dropping rewards: 🏎️ Lamborghinis 🏢 Luxury Condos in Miami This isn't just a marketplace; it's a revolution in social commerce! Don't let your brand miss out on this explosive opportunity. Secure your spot in the TikTok Shop ecosystem NOW to maximize your Q4 potential. 💡 Key Takeaway: TikTok Shop isn't just a trend—it's the future of e-commerce. The platform's growth and these incredible incentives prove its staying power. 🔥 Act Fast: Launch your brand on TikTok Shop ASAP to ride the wave of Q4 success. #TikTokShop #EcommerceStrategy #Q4Planning #eCommerce #AmazonSeller What are your thoughts on TikTok Shop's impact on the e-commerce landscape? Share in the comments below! 👇

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Simple = Conversions. Don't overcomplicate your brand. This is a lesson we've learned the hard way when launching. Keep the messaging clear. The product offering is straight-forward. Make it SUPER easy to understand how you're different.

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I helped blow up this ecom store's revenue. Over $41k in 30 days. Here are 3 overlooked things I did to help maximize revenue with their list: 1. Optimized subject lines and preview texts Many say these aren’t the most important. But if someone doesn’t open your email, there’s no chance they’ll buy. It is something you need to put a lot of emphasis on. Why? It impacts many other things too. Such as landing in spam. You need to be on your A game with this, otherwise your deliverability will take a hit. 2. Sending to engaged subscribers Once again, another thing that impacts deliverability. Sending to people who don’t open messes up your deliverability. You’re priming yourself to get fewer opens if you send it to your whole newsletter. DO NOT OVERLOOK THIS. 3. Making your emails mobile friendly We know most people open emails on their phones. So you need to optimize for it. Make sure the size of the text and buttons is readable. If you have to squint to read something, you need to adjust the size. If you're an info product/ecom brand owner looking to get similar results from email, DM the word “AUDIT” to get a FREE audit on your current email setup.

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Here's the reason why you're losing Gen Z and Millennial buyers on your B2B eComm platform. There's something they want, and you need to give it to them. Listen & subscribe to Around The Horn in Wholesale Distribution wherever you get your podcasts. #B2Bsales #b2bSaaS #AiForBusiness

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The problem: your product VIDEO ADS don’t get enough engagement on TikTok and Instagram. Maybe you haven’t defined for your audience whether your product entertains or solves a problem? When ecom brands clarify this, they scale much faster with ads. ↘ Here’s my approach: Identify your product’s core purpose: Is it to entertain or solve a problem? ↗ If it is to entertain - show fun and excitement - bank on emotions. ↗ If it solves a problem, then show a transformation - the before and after. Make the viewers feel the pain of not having your product. Clear message in your video creative helps optimizing ACoS. Don’t let your money go down the drain with the wrong messaging. Need help refining your content strategy? Let’s connect. #ecommerce #videomarketing #contentmarketing #digitalmarketing __________ Follow me for more insights on video production and content marketing.

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Before: Making decisions based on CTR & CPC Launching 5%-7% LAL Stacks Launching 15 new audiences Having $5 ad sets Now: Making decisions based on spend Looking for impact on NCPA 1 Campaign & 1 Ad Set 1 Audience How things evolved

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