Luci Ogden

Want to level up your webinars? Here are 🔥 7 tips to stand out and boost conversions in a saturated market: 1️⃣ Segment Like a Pro: Deeply understand your audience and tailor your content to their needs. 2️⃣ Speaker First, Topic Second: Bring in experts and let their knowledge shape the conversation. 3️⃣ Visuals Matter: Strong branding and eye-catching visuals = attention-grabber! 4️⃣ Start a Webinar Series: Dive deeper into topics and keep them coming back for more! 5️⃣ Tailor Content for Funnel Stages: Align your content with where your audience is in the funnel. 6️⃣ Pre-Webinar Engagement: Provide value before the event even starts—build anticipation! 7️⃣ Add Networking Opportunities: Let attendees connect and build relationships. Want to make your webinars unforgettable? Try these and see the difference - https://hubs.la/Q02QnFJ-0 What’s your top webinar strategy? Share in the comments! #WebinarWins #MarketingMagic #LeadGen #BrandingMatters #AudienceEngagement #DigitalStrategy

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🚀 Scale Your ABM Strategy with Precision and Impact 🚀 Discover how Account-Based Marketing at Scale can help marketing leaders lower customer acquisition costs while increasing lifetime value. This guide dives deep into dynamic personalization, actionable insights, and best practices for navigating the complexities of ABM in today's competitive landscape. Stay ahead of the curve and learn how to build scalable, high-impact ABM strategies to unlock greater revenue and customer engagement. Read more to transforming your ABM approach: https://lnkd.in/eXMtYMa4 #ABM #MarketingStrategy #B2BMarketing

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Q4 pipeline panic? One of the challenges we're hearing a lot from customers is getting sales opportunities back from a seemingly great database of companies showing intent. How do you identify the people who will make the buying decision from a list of high intent accounts? MQAs represent buying groups who are in buying mode, but without individual contact engagement, your SDR team can be left staring at a metaphorical map without a compass - where to start? In his latest blogpost, Peter Lundie explores how to provide your sales team with the contacts and context they need tackle this issue and convert these theoretical 'qualified' accounts into actual conversations. https://hubs.li/Q02TdKNZ0 #revtech #demandgeneration #pipeline #intent #b2bmarketing #abm #demandmarketing #sales #conversion

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Q4 pipeline panic? One of the challenges we're hearing a lot from customers is getting sales opportunities back from a seemingly great database of companies showing intent. How do you identify the people who will make the buying decision from a list of high intent accounts? MQAs represent buying groups who are in buying mode, but without individual contact engagement, your SDR team can be left staring at a metaphorical map without a compass - where to start? In his latest blogpost, Peter Lundie explores how to provide your sales team with the contacts and context they need tackle this issue and convert these theoretical 'qualified' accounts into actual conversations. https://hubs.li/Q02TdFbV0 #revtech #demandgeneration #pipeline #intent #b2bmarketing #abm #demandmarketing #sales #conversion

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A competitive analysis report reveals your brand's market position, maps competitors' strengths and weaknesses, and uncovers growth opportunities. In this article, HubSpot outlines the steps for conducting competitor analysis and discovering how to outshine leading brands in your industry. Learn more: https://hubs.ly/Q02Ww5cQ0 #UncleJakeMedia #HubSpotblog #marketing

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Thank you to TalkCMO for covering insights from our latest report, The Marketing Spend Strategy. 📋 Findings reveal that 65% of B2B tech marketers saw budget increases in 2024, yet less than half faced more ambitious KPIs. AI and automation led the way, with 71% of marketers using AI reporting budget gains. Additionally, 54% expanded their teams despite industry downsizing. Learn how these trends are shaping 2025 growth. 📥 Read their article here: https://lnkd.in/gmTVPVMG #B2BMarketing #MarketingStrategy #AI

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Our free ebook, "Account-Based Marketing: Leaping over the Lead-Centric Hurdles," is your ultimate guide to implementing a successful ABM strategy. This ebook is packed with practical insights, best practices, and real-world examples to help you get started with ABM and overcome common hurdles. In this ebook, you'll learn: - The key differences between lead-centric and account-centric marketing approaches - How to identify and prioritize your target account - Best practices for conducting research and creating personalized content - How to develop a targeted ABM campaign that reaches decision-makers at your target accounts - How to measure and optimize your ABM strategy for maximum impact ​Download our free ebook now and start leaping over the lead-centric hurdles today! #ABM #b2bmarketing #Demandgeneration

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Our free ebook, "Account-Based Marketing: Leaping over the Lead-Centric Hurdles," is your ultimate guide to implementing a successful ABM strategy. This ebook is packed with practical insights, best practices, and real-world examples to help you get started with ABM and overcome common hurdles. In this ebook, you'll learn: - The key differences between lead-centric and account-centric marketing approaches - How to identify and prioritize your target account - Best practices for conducting research and creating personalized content - How to develop a targeted ABM campaign that reaches decision-makers at your target accounts - How to measure and optimize your ABM strategy for maximum impact ​Download our free ebook now and start leaping over the lead-centric hurdles today! #ABM #b2bmarketing #Demandgeneration

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Our free ebook, "Account-Based Marketing: Leaping over the Lead-Centric Hurdles," is your ultimate guide to implementing a successful ABM strategy. This ebook is packed with practical insights, best practices, and real-world examples to help you get started with ABM and overcome common hurdles. In this ebook, you'll learn: - The key differences between lead-centric and account-centric marketing approaches - How to identify and prioritize your target account - Best practices for conducting research and creating personalized content - How to develop a targeted ABM campaign that reaches decision-makers at your target accounts - How to measure and optimize your ABM strategy for maximum impact ​Download our free ebook now and start leaping over the lead-centric hurdles today! #ABM #b2bmarketing #Demandgeneration

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How do you effectively evaluate the performance of your ABM program? In this research brief, Forrester shares a process for selecting different classes of metrics to demonstrate the progress of an ABM program💥 You’ll learn: ✅ How to align leaders around key ABM goals and metrics. ✅ The four classes of ABM measures to effectively evaluate performance. ✅ How to work with Marketing Operations to create relevant dashboards. Download: https://bit.ly/3YR3MPv

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How do you effectively evaluate the performance of your ABM program? In this research brief, Forrester shares a process for selecting different classes of metrics to demonstrate the progress of an ABM program💥 You’ll learn: ✅ How to align leaders around key ABM goals and metrics. ✅ The four classes of ABM measures to effectively evaluate performance. ✅ How to work with Marketing Operations to create relevant dashboards. Download: https://bit.ly/3YR3MPv

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How do you effectively evaluate the performance of your ABM program? ⚡ In this research brief, Forrester shares a process for selecting different classes of metrics to demonstrate the progress of an ABM program💥 You’ll learn: ✅ How to align leaders around key ABM goals and metrics. ✅ The four classes of ABM measures to effectively evaluate performance. ✅ How to work with Marketing Operations to create relevant dashboards. Download: https://bit.ly/3YR3MPv

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The funnel is dead. Gone are the days of cold-calling someone who downloaded an eBook. It’s an outdated methodology. This new four-pronged approach gives prospects the choice to engage and convert when they are ready: 🏂 Easier for marketers. 💸 Easier for salespeople. 😊 Easier and more pleasant for customers. 📈 Better for businesses. Discover it here ➡️ https://lnkd.in/e5yHfigi

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Are you a CMO looking to optimize your marketing spend? Our latest guide on the "Cost of Revenue Ratio" offers practical insights and strategies to help you get the most out of your marketing budget. 📉 Learn how to track and improve this critical ratio to drive better results and grow your revenue. Read the full guide for actionable tips! 🎯 #MarketingOptimization #CMO #RevenueGrowth #MarketingBudget #FBDAgency #ROI https://bit.ly/3MvpsLx

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Account-Based Marketing (ABM) is a powerful strategy for targeting high-value accounts, but its success hinges on executing the right tactics at each stage of the funnel. Implementing actionable org charts can significantly enhance your ABM efforts, ensuring precise targeting and effective engagement. Here’s how to achieve ABM success with actionable account maps throughout the funnel: https://bit.ly/4d3qutD orgkonnect.bizkonnect.com https://lnkd.in/d2etuJzE #accountbasedmarketing #accountmaps #abm #actionableorgcharts #orgcharts #abmaccountmaps #actionablesalesintelligence #salesintelligence 

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🚀 A Guide to Target Account Selection for ABM Success 🚀 Effective target account selection is crucial for achieving long-term success with Account-Based Marketing (ABM). By focusing on high-value accounts, you’re not just enhancing efficiency—you’re driving greater ROI, stronger sales-marketing alignment, and long-term growth. Here are some key steps to help you fine-tune your target account selection: 1️⃣ Develop a detailed Ideal Customer Profile (ICP).  2️⃣ Use data-driven insights to identify high-intent accounts.  3️⃣ Prioritise with an account tiering strategy to allocate resources effectively. At Operatix, we specialise in helping businesses streamline their ABM strategies to accelerate pipeline growth. Ready to drive faster results with a tailored approach to target account selection? Read our latest blog to find out more: https://lnkd.in/e2dxZPJv #ABM #SalesStrategy #TargetAccountSelection #B2BMarketing #SalesDevelopment #LeadGeneration

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