Larry Pruss

Larry Pruss

Tyrone, Pennsylvania, United States
3K followers 500+ connections

About

Larry Pruss has 25+ years of financial services experience as a trusted adviser…

Articles by Larry

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Publications

  • Due Diligence Matters with Digital Assets Partnerships

    Finopotamus

    Federal regulators continue to advise on how credit unions conduct due diligence for digital assets solution providers. A lapse in vetting could expose CUs to an array of risks, ranging from reputational impact to non-compliance with government sanctions and BSA requirements.

    See publication
  • Digital Asset Regulation, Enforcement, and Compliance

    Strategic Resource Management

    Digital asset regulation, enforcement, and compliance from a state, national, and international viewpoint.

    Other authors
    See publication
  • Binghamton University Forum Members Get an Education in Cryptocurrency

    Fox 40 WICZ

    For many, cryptocurrency can be a confusing subject. But as it grows in popularity, the Managing Director of Digital Asset Advisory Services for Strategic Resource Management (SRM), Larry Pruss, visited the Holiday Inn in Downtown Binghamton to help the Binghamton University Forum better understand digital currency.

    See publication
  • Beyond Bitcoin - Beyond Scams - Larry Pruss

    CUContent

    Discuss cryptocurrency, illicit transaction, frauds, and scams,

    See publication
  • Crypto Currents Webinar | Security Considerations for Crypto & Digital Assets

    SRM's Larry Pruss provides high level insights on the types of fraud and scams that are prevalent in the world of digital assets.

    See publication
  • Crypto Currents Webinar | Diving Into Stablecoins

    Strategic Resource Management

    In the second part of our webinar series, SRM's Larry Pruss dives into the background on and various types of stablecoins. Larry talks about the implications for financial institutions and the current regulatory environment. Originally presented on December 12, 2021. More at srmcorp.com

    See publication
  • Crypto Currents Webinar | Recapping the Year in Crypto and DeFi

    Strategic Resource Management

    SRM reviews the year in crypto in 2021, highlighting the developments that matter most to financial institutions.

    Presented by SRM's crypto leaders Larry Pruss, Patti Wubbels, and Keith Ash, on January 25, 2022, this presentation also looks ahead to 2022 and the latest market trends and predictions for speed of adoption and new solutions.

    Other authors
    See publication
  • Crypto Currents Webinar | The Basics of Cryptocurrency and Decentralized Finance

    Strategic Resource Management

    SRM presents the first in a series of webinars on the evolving cryptocurrency space. SVP and Crypto Lead Larry Pruss delivers a 101 understanding of the space and specific opportunities available to banks and credit unions to gain first mover advantage and prevent revenue losses.

    See publication
  • Crypto Fireside Chat | Manolo Sanchez & Larry Pruss

    Strategic Resource Management

    Larry Pruss, SRM's Crypto Lead, and Manolo Sanchez, former chairman and CEO of BBVA Compass Bank, discuss the latest trends in the cryptocurrency landscape and the implications for banks and credit unions heading into 2022.

    Other authors
    See publication
  • Opportunities in crypto for banks, FIs

    The Buzz

    As interest and investment in cryptocurrency spikes this year, banks and financial institutions (FIs) must decide whether and how to become involved, or potentially lose revenue and customers if they opt out. This is the message from Lawrence Pruss, senior vice president at Memphis, Tenn.-based Strategic Resource Management (SRM) in this week's episode of "The Buzz" podcast. SRM is a consulting firm for FIs and others in areas such as digital transformation, operational efficiency and payment…

    As interest and investment in cryptocurrency spikes this year, banks and financial institutions (FIs) must decide whether and how to become involved, or potentially lose revenue and customers if they opt out. This is the message from Lawrence Pruss, senior vice president at Memphis, Tenn.-based Strategic Resource Management (SRM) in this week's episode of "The Buzz" podcast. SRM is a consulting firm for FIs and others in areas such as digital transformation, operational efficiency and payment technology.

    See publication
  • NAFCU Town Hall | Changes in Consumer Behavior

    The credit union landscape is changing faster and more drastically than ever due to evolving consumer needs during the COVID-19 crisis. Interchange volume has taken a sharp 25% (in many cases greater) decline. The adoption of contactless payment methods and other digital solutions continues to grow rapidly. Join our Town Hall discussion to hear from NAFCU President and CEO Dan Berger and other industry leaders on what these changes in consumer behavior mean for your credit union.

    See publication
  • Lights, Camera, Corporate Selfie?

    Lawrence Pruss

    Videos are becoming a critical part of the online identities for many companies. For financial institutions (FIs), the questions of the day are both “could” or “should” they make use of online videos.

    See publication
  • Shift Happens (EMV is Here - Are You Ready?)

    Lawrence Pruss (Strategic Resource Management)

    EMV: how it works, what to expect going forward, and where the change is going to affect your business.

    See publication
  • What two years of working in Canada taught me about Canadian Banking

    Strategic Resource Management

    The article highlights some of the differences between Canadian and U.S. banking.

    See publication
  • The Mobile Wallet Space: it's crowded but some clear leaders are emerging

    Larry Pruss

    Overview of mobile wallet providers.

    See publication
  • 8 Simple Rules to Maximize Your Card Portfolio

    Profit Insight

    Today, card companies are operating in an unprecedented environment. The economy is contracting, new regulations are in place, and consumers are retrenching. Today’s customers expect greater product variety and customization, more sophisticated product features, and better service.

    See publication
  • Balance Growth in Uncertain Times

    Profit Insight

    Today’s consumer lending marketplace is complicated by significant changes in the business including new products, better informed customers, international competition, an increasingly restrictive regulatory environment, as well as advancements in analytics. With the complexity of these challenges, companies may overlook simple approaches that can set them apart from their competition in terms of balance growth and retaining profitable customers.

    See publication
  • Behavioral Economics: A Primer for Banking Executives

    Profit Insight

    Understanding and utilizing principles of Behavioral Economics will help you remain competitive and be more profitable because your competitors are currently using Behavioral Economic concepts to take your customers.

    See publication
  • Crypto for CUs in 2022 – What to Expect and How to Win

    NAFCU

    In this episode we're joined by Larry Pruss and Patti Wubbels from SRM to talk all things cryptocurrency. We cover how crypto has evolved since 2020, the latest regulatory trends to be aware of, and how credit unions are getting involved. Plus, hear ideas about the future of consumer adoption and credit unions' role in this emerging space.

    See publication
  • Defending the Use of Transactional Data

    Profit Insight

    Transactional data, acknowledged as inputs into credit scoring models, has received recent unwanted attention from the media as more customers experience financial stress due to the economic downturn. As credit has tightened and traditionally low risk customers experience the inability to pay their debts, more people are starting to question the effectiveness and legitimacy of scoring models and their components.

    See publication
  • Listen: Opportunities in crypto for banks, FIs

    Bank Automation News

    As interest and investment in cryptocurrency spikes this year, banks and financial institutions (FIs) must decide whether and how to become involved, or potentially lose revenue and customers if they opt out. This is the message from Lawrence Pruss, senior vice president at Memphis, Tenn.-based Strategic Resource Management (SRM) in this episode of "The Buzz"

    See publication
  • Making the Decision for Platform Conversion

    Profit Insight

    In recent years banking, and in particular the card industry, has experienced many changes: increased consolidation, new products and forms of payments, the use of teaser rates, the growth of co-branding, and mounting legislative pressures. As such, banks are increasingly finding themselves in need of upgrading their payment processing capabilities.

    See publication
  • Measuring Marketing Effectiveness

    Profit Insight

    In an intensely competitive, multi-channel environment, advertising can be the key to business survival. But you also have to be sure that your investments yield a true competitive advantage and generate the best possible marketing ROI.

    See publication
  • PART 1: What Credit Unions Should Know About Cryptocurrencies in 2021

    NAFCU

    There have been substantial developments in cryptocurrencies lately, but what does it all mean for your credit union? We’re talking with Larry Pruss, Senior Vice President at SRM, on recent news, trends, and policy events on cryptocurrencies, and specific use cases emerging around crypto integrations in financial services.

    See publication
  • Price Optimization - Game On!

    Profit Insight

    Pricing is one of the most effective ways to manage a credit card portfolio. It can drive new accounts and card usage, help control losses, retains or drives away customers, and impacts yields and balance growth. But pricing is much more than simply deciding whether to offer cards at 11.99% or 13.99%. Optimizing pricing for a prescribed goal or set of goals, such as revenue or balance growth, requires a cross-functional/multi-disciplinary view across multiple business areas.

    See publication
  • Relationship Pricing: Using Price to a Competitive Advantage

    Profit Insight

    Relationship pricing is not without challenges. Businesses are often managed at the product level or line of business - placing customers into different silos and treating each piece of the total customer’s relationship as a separate entity – when in fact the customer expects that they will be seen as one entity. Even when banks say they conduct business at the customer, rather than account level; they still differentiate that treatment at the product level - understanding when a customer has…

    Relationship pricing is not without challenges. Businesses are often managed at the product level or line of business - placing customers into different silos and treating each piece of the total customer’s relationship as a separate entity – when in fact the customer expects that they will be seen as one entity. Even when banks say they conduct business at the customer, rather than account level; they still differentiate that treatment at the product level - understanding when a customer has multiple credit cards or checking relationships, but missing customers that have multiple products like a credit card, checking account, and investment account.

    See publication
  • SRM's response to the Fed, FDIC, and OCC's joint statement concerning risks to financial institutions working in the digital assets space

    -

    Watch SRM (Strategic Resource Management) Larry Pruss share his take on the Fed, FDIC, and OCC's Joint Statement regarding their concerns with financial institutions Working in digital assets space.

    Other authors
    • https://www.cubroadcast.com/
    • michaellawson14
    See publication
  • The 2009 Credit Card Act & How it Affects Your Business

    Profit Insight

    Profit Insights’ review of the 2009 Credit Card Act. We have highlighted the changes and outlined the impact to both customers AND credit card issuers.

    See publication
  • The Impact of Social Media on Banking

    Profit Insight

    Is Social Media catching banker’s attention? It should be.

    See publication
  • Various Articles

    Strategic Resource Management

  • Will Machines Do All of Our Jobs?

    Western Bankers Association

    Discuss the risks and opportunities of Artificial Intelligence

    See publication

Languages

  • English

    Native or bilingual proficiency

  • French

    Elementary proficiency

Organizations

  • US Faster Payments Council

    Member of the Digital Assets Work Group

    - Present

    The Faster Payments Council (FPC) is an industry-led membership organization whose vision is a world-class payment system where Americans can safely and securely pay anyone, anywhere, at any time and with near-immediate funds availability. By design, the FPC encourages a diverse range of perspectives and is open to all stakeholders in the U.S. payment system. Guided by principles of fairness, inclusiveness, flexibility and transparency, the FPC uses collaborative, problem-solving approaches to…

    The Faster Payments Council (FPC) is an industry-led membership organization whose vision is a world-class payment system where Americans can safely and securely pay anyone, anywhere, at any time and with near-immediate funds availability. By design, the FPC encourages a diverse range of perspectives and is open to all stakeholders in the U.S. payment system. Guided by principles of fairness, inclusiveness, flexibility and transparency, the FPC uses collaborative, problem-solving approaches to resolve the issues that are inhibiting broad faster payments adoption in this country.

  • Digital Euro Association

    Fellow

    - Present

    Fellows are digital money enthusiasts who are part of the Digital Euro Association community to learn, build knowledge, and participate in discussions about the digital euro and other forms of digital money. Learn more about the work of the DEA and become a fellow yourself: https://home.digital-euro-association.de/en

  • Global Women’s Leadership Network (GWLN)

    Member/alliance

    - Present

    Global Women’s Leadership Network (https://cuwomen.org/) is a leading organization providing women, and men, the opportunity and resources to make a measurable difference in the lives of each other, in the lives of credit union members and in their communities. - Share resources and expertise. - Work together toward narrowing the inequality gaps for women, - Grow the pipeline of leaders and engage with colleagues to address issues that are locally, nationally and globally impacting women. -…

    Global Women’s Leadership Network (https://cuwomen.org/) is a leading organization providing women, and men, the opportunity and resources to make a measurable difference in the lives of each other, in the lives of credit union members and in their communities. - Share resources and expertise. - Work together toward narrowing the inequality gaps for women, - Grow the pipeline of leaders and engage with colleagues to address issues that are locally, nationally and globally impacting women. - Mentor talent and foster members' professional development, - Support and develop the leadership potential and career advancing skills needed to drive the global credit union industry. - Provide an opportunity to connect with GWLN membership globally through 160 Sister Societies on six continents (virtually and in person).

  • Central Region Emergency Strike Team (CREST)

    Volunteer, Communications

    - Present
  • St John Rescue

    Emergency Responder

    -

    http://www.stjohnrescue.com/

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