About
Larry Pruss has 25+ years of financial services experience as a trusted adviser…
Articles by Larry
Contributions
Activity
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The Lab Consulting knows your bank or credit union inside out. Our databases of industry best practice future state workflows, automation and AI use…
The Lab Consulting knows your bank or credit union inside out. Our databases of industry best practice future state workflows, automation and AI use…
Liked by Larry Pruss
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What a great group and conversation at last night's Dev.Pro CTO Dinner in San Francisco at John's Grill! Participating execs joined us from such…
What a great group and conversation at last night's Dev.Pro CTO Dinner in San Francisco at John's Grill! Participating execs joined us from such…
Liked by Larry Pruss
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cybersec events eat culture before culture eats strategy. small, large, mid size CUs. Cybersecurity is a true no-win situation. Best you can…
cybersec events eat culture before culture eats strategy. small, large, mid size CUs. Cybersecurity is a true no-win situation. Best you can…
Liked by Larry Pruss
Publications
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Due Diligence Matters with Digital Assets Partnerships
Finopotamus
Federal regulators continue to advise on how credit unions conduct due diligence for digital assets solution providers. A lapse in vetting could expose CUs to an array of risks, ranging from reputational impact to non-compliance with government sanctions and BSA requirements.
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Digital Asset Regulation, Enforcement, and Compliance
Strategic Resource Management
Digital asset regulation, enforcement, and compliance from a state, national, and international viewpoint.
Other authorsSee publication -
Binghamton University Forum Members Get an Education in Cryptocurrency
Fox 40 WICZ
For many, cryptocurrency can be a confusing subject. But as it grows in popularity, the Managing Director of Digital Asset Advisory Services for Strategic Resource Management (SRM), Larry Pruss, visited the Holiday Inn in Downtown Binghamton to help the Binghamton University Forum better understand digital currency.
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Beyond Bitcoin - Beyond Scams - Larry Pruss
CUContent
Discuss cryptocurrency, illicit transaction, frauds, and scams,
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Crypto Currents Webinar | Security Considerations for Crypto & Digital Assets
SRM's Larry Pruss provides high level insights on the types of fraud and scams that are prevalent in the world of digital assets.
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Crypto Currents Webinar | Diving Into Stablecoins
Strategic Resource Management
In the second part of our webinar series, SRM's Larry Pruss dives into the background on and various types of stablecoins. Larry talks about the implications for financial institutions and the current regulatory environment. Originally presented on December 12, 2021. More at srmcorp.com
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Crypto Currents Webinar | Recapping the Year in Crypto and DeFi
Strategic Resource Management
SRM reviews the year in crypto in 2021, highlighting the developments that matter most to financial institutions.
Presented by SRM's crypto leaders Larry Pruss, Patti Wubbels, and Keith Ash, on January 25, 2022, this presentation also looks ahead to 2022 and the latest market trends and predictions for speed of adoption and new solutions.Other authorsSee publication -
Crypto Currents Webinar | The Basics of Cryptocurrency and Decentralized Finance
Strategic Resource Management
SRM presents the first in a series of webinars on the evolving cryptocurrency space. SVP and Crypto Lead Larry Pruss delivers a 101 understanding of the space and specific opportunities available to banks and credit unions to gain first mover advantage and prevent revenue losses.
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Crypto Fireside Chat | Manolo Sanchez & Larry Pruss
Strategic Resource Management
Larry Pruss, SRM's Crypto Lead, and Manolo Sanchez, former chairman and CEO of BBVA Compass Bank, discuss the latest trends in the cryptocurrency landscape and the implications for banks and credit unions heading into 2022.
Other authorsSee publication -
Opportunities in crypto for banks, FIs
The Buzz
As interest and investment in cryptocurrency spikes this year, banks and financial institutions (FIs) must decide whether and how to become involved, or potentially lose revenue and customers if they opt out. This is the message from Lawrence Pruss, senior vice president at Memphis, Tenn.-based Strategic Resource Management (SRM) in this week's episode of "The Buzz" podcast. SRM is a consulting firm for FIs and others in areas such as digital transformation, operational efficiency and payment…
As interest and investment in cryptocurrency spikes this year, banks and financial institutions (FIs) must decide whether and how to become involved, or potentially lose revenue and customers if they opt out. This is the message from Lawrence Pruss, senior vice president at Memphis, Tenn.-based Strategic Resource Management (SRM) in this week's episode of "The Buzz" podcast. SRM is a consulting firm for FIs and others in areas such as digital transformation, operational efficiency and payment technology.
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NAFCU Town Hall | Changes in Consumer Behavior
The credit union landscape is changing faster and more drastically than ever due to evolving consumer needs during the COVID-19 crisis. Interchange volume has taken a sharp 25% (in many cases greater) decline. The adoption of contactless payment methods and other digital solutions continues to grow rapidly. Join our Town Hall discussion to hear from NAFCU President and CEO Dan Berger and other industry leaders on what these changes in consumer behavior mean for your credit union.
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Lights, Camera, Corporate Selfie?
Lawrence Pruss
Videos are becoming a critical part of the online identities for many companies. For financial institutions (FIs), the questions of the day are both “could” or “should” they make use of online videos.
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Shift Happens (EMV is Here - Are You Ready?)
Lawrence Pruss (Strategic Resource Management)
EMV: how it works, what to expect going forward, and where the change is going to affect your business.
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What two years of working in Canada taught me about Canadian Banking
Strategic Resource Management
The article highlights some of the differences between Canadian and U.S. banking.
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The Mobile Wallet Space: it's crowded but some clear leaders are emerging
Larry Pruss
Overview of mobile wallet providers.
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8 Simple Rules to Maximize Your Card Portfolio
Profit Insight
Today, card companies are operating in an unprecedented environment. The economy is contracting, new regulations are in place, and consumers are retrenching. Today’s customers expect greater product variety and customization, more sophisticated product features, and better service.
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Balance Growth in Uncertain Times
Profit Insight
Today’s consumer lending marketplace is complicated by significant changes in the business including new products, better informed customers, international competition, an increasingly restrictive regulatory environment, as well as advancements in analytics. With the complexity of these challenges, companies may overlook simple approaches that can set them apart from their competition in terms of balance growth and retaining profitable customers.
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Behavioral Economics: A Primer for Banking Executives
Profit Insight
Understanding and utilizing principles of Behavioral Economics will help you remain competitive and be more profitable because your competitors are currently using Behavioral Economic concepts to take your customers.
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Crypto for CUs in 2022 – What to Expect and How to Win
NAFCU
In this episode we're joined by Larry Pruss and Patti Wubbels from SRM to talk all things cryptocurrency. We cover how crypto has evolved since 2020, the latest regulatory trends to be aware of, and how credit unions are getting involved. Plus, hear ideas about the future of consumer adoption and credit unions' role in this emerging space.
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Defending the Use of Transactional Data
Profit Insight
Transactional data, acknowledged as inputs into credit scoring models, has received recent unwanted attention from the media as more customers experience financial stress due to the economic downturn. As credit has tightened and traditionally low risk customers experience the inability to pay their debts, more people are starting to question the effectiveness and legitimacy of scoring models and their components.
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Listen: Opportunities in crypto for banks, FIs
Bank Automation News
As interest and investment in cryptocurrency spikes this year, banks and financial institutions (FIs) must decide whether and how to become involved, or potentially lose revenue and customers if they opt out. This is the message from Lawrence Pruss, senior vice president at Memphis, Tenn.-based Strategic Resource Management (SRM) in this episode of "The Buzz"
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Making the Decision for Platform Conversion
Profit Insight
In recent years banking, and in particular the card industry, has experienced many changes: increased consolidation, new products and forms of payments, the use of teaser rates, the growth of co-branding, and mounting legislative pressures. As such, banks are increasingly finding themselves in need of upgrading their payment processing capabilities.
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Measuring Marketing Effectiveness
Profit Insight
In an intensely competitive, multi-channel environment, advertising can be the key to business survival. But you also have to be sure that your investments yield a true competitive advantage and generate the best possible marketing ROI.
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PART 1: What Credit Unions Should Know About Cryptocurrencies in 2021
NAFCU
There have been substantial developments in cryptocurrencies lately, but what does it all mean for your credit union? We’re talking with Larry Pruss, Senior Vice President at SRM, on recent news, trends, and policy events on cryptocurrencies, and specific use cases emerging around crypto integrations in financial services.
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Price Optimization - Game On!
Profit Insight
Pricing is one of the most effective ways to manage a credit card portfolio. It can drive new accounts and card usage, help control losses, retains or drives away customers, and impacts yields and balance growth. But pricing is much more than simply deciding whether to offer cards at 11.99% or 13.99%. Optimizing pricing for a prescribed goal or set of goals, such as revenue or balance growth, requires a cross-functional/multi-disciplinary view across multiple business areas.
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Relationship Pricing: Using Price to a Competitive Advantage
Profit Insight
Relationship pricing is not without challenges. Businesses are often managed at the product level or line of business - placing customers into different silos and treating each piece of the total customer’s relationship as a separate entity – when in fact the customer expects that they will be seen as one entity. Even when banks say they conduct business at the customer, rather than account level; they still differentiate that treatment at the product level - understanding when a customer has…
Relationship pricing is not without challenges. Businesses are often managed at the product level or line of business - placing customers into different silos and treating each piece of the total customer’s relationship as a separate entity – when in fact the customer expects that they will be seen as one entity. Even when banks say they conduct business at the customer, rather than account level; they still differentiate that treatment at the product level - understanding when a customer has multiple credit cards or checking relationships, but missing customers that have multiple products like a credit card, checking account, and investment account.
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SRM's response to the Fed, FDIC, and OCC's joint statement concerning risks to financial institutions working in the digital assets space
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Watch SRM (Strategic Resource Management) Larry Pruss share his take on the Fed, FDIC, and OCC's Joint Statement regarding their concerns with financial institutions Working in digital assets space.
Other authors -
The 2009 Credit Card Act & How it Affects Your Business
Profit Insight
Profit Insights’ review of the 2009 Credit Card Act. We have highlighted the changes and outlined the impact to both customers AND credit card issuers.
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The Impact of Social Media on Banking
Profit Insight
Is Social Media catching banker’s attention? It should be.
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Will Machines Do All of Our Jobs?
Western Bankers Association
Discuss the risks and opportunities of Artificial Intelligence
Languages
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English
Native or bilingual proficiency
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French
Elementary proficiency
Organizations
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US Faster Payments Council
Member of the Digital Assets Work Group
- PresentThe Faster Payments Council (FPC) is an industry-led membership organization whose vision is a world-class payment system where Americans can safely and securely pay anyone, anywhere, at any time and with near-immediate funds availability. By design, the FPC encourages a diverse range of perspectives and is open to all stakeholders in the U.S. payment system. Guided by principles of fairness, inclusiveness, flexibility and transparency, the FPC uses collaborative, problem-solving approaches to…
The Faster Payments Council (FPC) is an industry-led membership organization whose vision is a world-class payment system where Americans can safely and securely pay anyone, anywhere, at any time and with near-immediate funds availability. By design, the FPC encourages a diverse range of perspectives and is open to all stakeholders in the U.S. payment system. Guided by principles of fairness, inclusiveness, flexibility and transparency, the FPC uses collaborative, problem-solving approaches to resolve the issues that are inhibiting broad faster payments adoption in this country.
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Digital Euro Association
Fellow
- PresentFellows are digital money enthusiasts who are part of the Digital Euro Association community to learn, build knowledge, and participate in discussions about the digital euro and other forms of digital money. Learn more about the work of the DEA and become a fellow yourself: https://home.digital-euro-association.de/en
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Global Women’s Leadership Network (GWLN)
Member/alliance
- PresentGlobal Women’s Leadership Network (https://cuwomen.org/) is a leading organization providing women, and men, the opportunity and resources to make a measurable difference in the lives of each other, in the lives of credit union members and in their communities. - Share resources and expertise. - Work together toward narrowing the inequality gaps for women, - Grow the pipeline of leaders and engage with colleagues to address issues that are locally, nationally and globally impacting women. -…
Global Women’s Leadership Network (https://cuwomen.org/) is a leading organization providing women, and men, the opportunity and resources to make a measurable difference in the lives of each other, in the lives of credit union members and in their communities. - Share resources and expertise. - Work together toward narrowing the inequality gaps for women, - Grow the pipeline of leaders and engage with colleagues to address issues that are locally, nationally and globally impacting women. - Mentor talent and foster members' professional development, - Support and develop the leadership potential and career advancing skills needed to drive the global credit union industry. - Provide an opportunity to connect with GWLN membership globally through 160 Sister Societies on six continents (virtually and in person).
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Central Region Emergency Strike Team (CREST)
Volunteer, Communications
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St John Rescue
Emergency Responder
-http://www.stjohnrescue.com/
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Join now to viewMore activity by Larry
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Bankrate unveiled their Best Banks of 2025 awards, and I couldn't be happier to see Ally leading the pack - both in number of awards and as the ‘best…
Bankrate unveiled their Best Banks of 2025 awards, and I couldn't be happier to see Ally leading the pack - both in number of awards and as the ‘best…
Liked by Larry Pruss
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Kindness is contagious… Always be kind, life's not about how many people you can knock down, it's about how many people you can lift up. Let us…
Kindness is contagious… Always be kind, life's not about how many people you can knock down, it's about how many people you can lift up. Let us…
Liked by Larry Pruss
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Riveting drama in financial markets as no one knows where we are headed. The Federal Reserve has, let's face it, almost an impossible job. They…
Riveting drama in financial markets as no one knows where we are headed. The Federal Reserve has, let's face it, almost an impossible job. They…
Liked by Larry Pruss
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Throwback to a tremendous VentureTech and an engaging podcast with Jonathan Taylor, MBA. Eye-opening commentary regarding instant payment…
Throwback to a tremendous VentureTech and an engaging podcast with Jonathan Taylor, MBA. Eye-opening commentary regarding instant payment…
Liked by Larry Pruss
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