Lougan Bishop

Search Influence and UPCEA announced their co-authored Higher Ed Marketing Metrics Research Report. The study establishes industry-first benchmarks for marketing cost metrics at online and professional continuing education schools and reveals major gaps in metric tracking among institutions. The study highlighted the urgent need for institutions to adapt their digital engagement strategies to remain competitive. UPCEA Chief Research Officer Jim Fong added, “As new generations of students favor non-traditional higher education pathways and the demographics of the ‘adult learner’ evolve, institutions must adapt the programs they offer accordingly." Read more and download the study. https://ow.ly/giZf50SQ59E

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Ed tech and transitioning teachers/educators, here's a job board that you should be checking regularly for great roles in the ed tech sector.

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Digital Promise has released a new report, “The Promise of Micro-credentials and Learning and Employment Record Technologies for Youth and K-12 Schools,” which helps district leaders and technology sector leaders understand the conditions necessary to successfully implement competency-based, learner-centered micro-credentials and learning and employment record (LER) technologies in K-12 schools.  https://lnkd.in/eT_pc6eB

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Discover the key findings of the 2024 eLearning Index Report! Our analysis highlights emerging programs with strong completion rates, growth potential, and alignment with high-demand job markets. See how your institution can benefit from these insights by downloading the full report today at https://lnkd.in/egHTuRWN #highereducation #highereducationmarketing #higheredmarketing #studentmarketing #enrollmentmanagement #digitalmarketing #marketingagency

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Modernizing your institution comes with challenges, but in this checklist, see how easy it is to get started when you have the right partner. #InsightPublicSector #IPSHigherEducation #PartnersInEducation

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🎓 Higher education institutions are evolving their social media strategies, but who’s leading the charge? Our new Higher Ed Social Media Engagement Report highlights the top performers and analyzes what’s working best. From content types to platforms, this report covers the key trends driving engagement. Whether you’re in higher ed marketing or interested in the latest digital trends, this report provides valuable insights to boost your social media presence. https://lnkd.in/gQt22wC

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A helpful new report from InsideTrack outlines how campuses can implement in-house student success programs, and how to implement the change management required to enhance a student-focused culture. The report, which quotes CCA President Yolanda Watson Spiva, Ph.D., BCC, includes a step-by-step toolkit.

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Haven't you heard yet? 📣 Registration is officially OPEN for our free virtual conference, AI and the Future of Education: Disruptive Teaching and Learning Models. You don't want this to pass you by! Register: https://ow.ly/pTih30sCNGP #AI #ArtificialIntelligence

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Life on campus moves quickly, and dealing with external forces can feel overwhelming. Crafting press releases, managing social media channels and engaging with the media are all crucial efforts for #HigherEd marketers and communicators. In our latest blog post, Morgan Aguilar, MPA makes the case for internal communications and highlights three reasons colleges and universities should also invest in communicating with their own audiences. Read on: https://lnkd.in/gXKAEMvz

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How can institutions ensure their academic programs are built for student success?🚀 Augusta University Online’s AVP for Online Education, Corey Vigdor, recently took part in an expert panel during the WICHE Cooperative for Educational Technologies (WCET) Webcast to share insights on optimizing program alignment, academic standards, and student outcomes. Explore practical strategies, from course mapping to aligning learning objectives with assessments, that save time and drive excellence in education. 🎓✨ 📺 Don’t miss this engaging discussion—watch the full webcast here: https://lnkd.in/eU2B2GBu

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Camp registration opens soon!!

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Elevate your institution's success with Navigate360, the leading student CRM for 850+ colleges. Bowling Green State University saw a 3.1% increase in four-year graduation rates from implementing Navigate360 alerts. See if the solution can work for your institution: https://bit.ly/3FwtoIt #StudentSuccess #AcademicAdvising #HigherEd #EdTech #NAV360Stories

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Identifying prospective transfer and graduate students at the intent stage can be challenging! That’s why Capture’s marketing automation allows institutions to identify website visitors from other higher education institutions (e.g., your regional competitor, your local community college, a university from which you draw many grad students) and deliver actionable transfer- or graduate-specific messaging to them. Read more about it in this blog. 👉 https://lnkd.in/equBjk2z

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This Educause article resonates. Tech leaders are no longer in the back server rooms keeping the network humming. We are valuable thought leaders offering unique strategic solutions to rebuild trust in higher education. “The 2025 EDUCAUSE Top 10 emphasizes how higher education technology and data leaders and professionals will help address higher education's great challenge: restoring trust in our sector.”

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Curious about the power of storytelling in marketing? Our latest insight reveals the strategy behind leveraging storytelling in higher education. Learn how your institution's stories can connect, engage, and resonate with your audience. https://lnkd.in/eEpBzdxv

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Wisconsin’s WISEdata system modernizes education data. By replacing outdated systems, it enables real-time data sharing, simplifies compliance, and reduces manual work. This innovative approach helps schools focus on delivering quality education. Learn more about how WiSEdata is transforming education data! https://lnkd.in/gCgY8Qge

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"Listen to your community members who are historians, even if they don't work for the local archive" As this article from Education Week highlights, oral history projects offer a powerful way for schools to engage students with complex social studies topics in a localized, meaningful way. The Memphis 13 curriculum is a great model, having students investigate the stories and experiences of community members who lived through school desegregation in their own city. "Really consider the context," says Anna Falkner, a co-developer of the curriculum. "What are the specifics that can help students understand their Southern context or the context wherever they are and what that means in relation to the larger experience. It's not just focusing on that national narrative...but really thinking about, what did this look like in my backyard? What did it look like for my family members or my community members?" The key takeaways: Work with local historians, archives, and community groups to identify relevant social studies topics with a strong local connection Provide teachers training on the historical context as well as strategies for documenting oral histories Have students make connections between the history and current issues in their community "One of the lessons...is just the power of listening to your community members who are historians, even if they don't work for the local archive," Falkner notes. Read the full article for more insights on using oral history projects to bring complex topics to life for students: https://ow.ly/Oz1g50RmzVT Looking for more thought-provoking social studies content? Check out the Social Studies Network - a one-stop shop for blogs, webinars, articles, and resources from leading voices in the field. Explore it today at https://lnkd.in/gGN_XzMe

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