Lori Koogler

Medical marketers must choose healthcare marketing words that distill complex information for an audience that doesn’t always understand the terms. Success can lead to better health outcomes, but it requires communications expertise in both marketing and healthcare. Learn more about effective healthcare communication: https://bit.ly/3L4IXK1 #HealthLiteracy #HealthcareMarketing #GoLegato

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Want to know where your healthcare marketing team excels and where there's room for growth? Take this survey (by MERGE) and gain valuable insights into your organization's innovation strengths and weaknesses. 💪 https://bit.ly/3x1AZOx

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Want to know where your healthcare marketing team excels and where there's room for growth? Take this survey (by MERGE) and gain valuable insights into your organization's innovation strengths and weaknesses. 💪 https://bit.ly/3x1AZOx

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Mapping is a powerful exercise for any healthcare marketer looking for measurable marketing and communications results. Here, we discuss three of the most impactful mapping tools available: https://hubs.ly/Q02Sl8VK0

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It's vital to put patients first when developing your healthcare marketing strategy. 🏥 Here are our 7 tips: https://bit.ly/4dmHpIb

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Great post, so often we hear about journey mapping and most organizations have completed multiples. Adding on the expectations mapping and the context mapping is game changing. Remember, start small, choose one or two strategic service lines to start with, document impact and then rollout to other pathways such as employee!

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#PracticeManagement: Email reminders and other automated marketing campaigns are a great way to motivate #Patient behavior. Learn about the common trends in automated #Healthcare marketing here: https://bit.ly/3RJkIVt

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Achieve Next-Level Brand Impact: https://ow.ly/B5Ix50Tqbpa A strong customer engagement strategy is table stakes for your brand to survive. But how customer engagement is improved and optimized for the myriad of healthcare stakeholders is critical for your brand to achieve next-level impact. Join us for a breakout session during Frontiers Health titled "Greater Business Impact, Script Lift and Brand Value: Next-Level Strategies for Customer Engagement," where Justin Chase, EVP of Media, will talk with experts from EVERSANA, Corcept Therapeutics, Sanofi and MENARINI Group about four key areas to level up your customer engagement strategy and drive greater business impact, script lift and brand value. Discover how to create a competitive advantage for your business and brand by advancing customer engagement. #CustomerEngagement #Customerexperience #CX #Breakout #FH24 #Innovation

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With Clear Point Health’s Medical Journey Maps, define what matters to your HCP customers and create experiences that exceed their expectations. Elevate your business by aligning your strategies with the needs of healthcare professionals. #CustomerJourney https://bit.ly/49jjeHt

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Learn how our Drive Scheduling Calendar Controls are solving complex logistical challenges and maximizing donor engagement. Learn more about the future of blood drive management in our latest blog: https://buff.ly/47QKI8l #BloodDonation #HealthcareInnovation

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“As patients become more consumer minded, marketing leaders are embracing technological and data-driven solutions that prioritize patient experience. Embracing these digital tools means first considering their overall efficacy, ROI and questions around patient data ownership,” according to the introduction to a new paper that provides a recap of a discussion among health system marketing leaders at the 2023 Society for Health Care Strategy & Market Development (SHSMD) annual conference. Here are five key takeaways from the discussion about getting ROI from #patientengagement programs https://hubs.li/Q02tGfgF0

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How does your healthcare business communicate with its target audience? Automated marketing can help encourage healthy behavior among patients. We explain: https://ow.ly/ZJOo50SS2XW ​ #MarketingAutomation #HealthcareMarketing ​

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We've seen a lot of changes in the healthcare marketing this year: AI for personalization, video for engagement, and the growing importance of meticulous reputation management. Check out other trends: https://hubs.ly/Q02GfD3g0 #HealthcareMarketing

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Does your healthcare business personalize messages to communicate with patients?​ ddm's Marketing Automation Manager Erik Michal explains how automated healthcare marketing can encourage action like updating prescriptions and booking annual check-ups: https://ow.ly/XX0B50SS2En​ #MarketingAutomation #HealthcareMarketing ​

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A virtual speaker program should aim to provide all the hallmarks of an in-person HCP event. Learn 3 levels of production to scale your virtual programs to fit your objectives, audience, and budget without sacrificing HCP engagement and retention: https://lnkd.in/gaGCseVN #speakerprograms #medcomm #hcp

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Meaningful connections between healthcare providers and beneficiaries are the cornerstone of exceptional care. Effective communication builds trust and understanding, ensuring patients feel connected and valued. Education empowers patients to make informed decisions about their health, leading to better outcomes. And when providers prioritize these connections, it boosts patient retention by fostering loyalty and satisfaction. Let's continue to nurture these relationships for healthier communities! I welcome discussions about PatientPoint and how our service is being used by our #VeteransAdministration customers and making a difference in #VHA facilities across the country. Let's talk. #DHA #VA

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