Lisa Hawks

👇📢 PR and communication pros: **DO NOT write anything YOU wouldn’t read.** ☝💯 That advice came up in a webinar yesterday. I think it’s spot on. Even when writing about subjects that might not personally interest us, we can ensure that our copy is: - Clear - Lively - Informative - Neither too long nor too short If it’s painful or boring for you to read what you wrote, odds are your audience will feel the same way. That's a great signal to edit what you're working on. Or maybe even throw it out and do something else! #writing #communications #pr #publicrelations

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🚨👇𝐍𝐄𝐖 𝐀𝐑𝐓𝐈𝐂𝐋𝐄: **CCOs are getting a seat at the C-suite table** Elevating the role of communicators is something many of us have been focused on for years. As Dustin Siggins shares in this article that has been happening more frequently, which is a very good thing. However, elevating the role of chief communication officers also comes with new expectations for how those leaders operate within an organization and deliver results. I added my perspective on this topic along with Stephanie Roberts, Jeremy Tunis, Jeff Berkowitz and Nick Lagalante, MPS. Check it out! #communications #pr

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I've been in the PR, comms., and policy advocacy space for more than 20 years... here are some non negotiable factors for success: 1) Writing ability: Persuasiveness, clarity, organization, and yes, speed. These things take time but if you don't like and want to get really good at writing, this biz is REALLY not for you. 2) Resilience: There’s lots of ups and downs. Pitching clients, media, lobbying elected officials, urgent deadlines, late nights, early mornings. Frequent rejection, changes in media landscape, content consumption habits and technology. Reputation crises outside of your control. Budget cuts. Tough skin and old school grit are imperative. 3) News Junkie: If you don't love and closely follow current events particularly in the sectors you work in, you're at a massive disadvantage to others that do. 4) Self Awareness: Understanding of how others perceive you, your work and values. Willingness to absorb feedback. 5) Sense of Humor: Yup, I said it. I’ve literally never met anyone successful in this world who couldn’t elicit a good chuckle. - - - - - - - - - - - - - - - - - - - - - Any big ones you’d add, put them in comments.

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Acronyms 👀 BRB, IMO, FWIW, BTW…and the list goes on. What are some industry-specific ones that you love or hate? There are so many, sometimes I forget what some mean 😬 #PR #Comms #Marketing

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Having worked in Communications and Marketing for over 22 years, I've seen firsthand the importance of effective internal communications. In this month's Forbes Communications Council article, they explore 16 proven strategies to ensure your organization's messages are not only heard but also trusted, engaged with, and capable of building brand ambassadors. While some of these strategies may seem familiar, their effectiveness is undeniable, especially when coupled with leadership support and investment. Read on and discover how these timeless tactics can transform your internal communications. Quick takeaways: - Deliver Binge-Worthy Content: Make your communications engaging and personalized to capture employees' attention. While you don't need a Hollywood scriptwriter, creativity and personalization can make a significant difference. -Get to Know Employee Preferences: Understand how employees prefer to receive information and tailor your communications accordingly. Utilizing analytics from employee surveys can help ensure that your messages reach employees efficiently. -Make Messaging Relevant, Timely, Clear, and Concise: Focus on delivering messages that are relevant, timely, clear, and concise. Avoid sending messages just for the sake of using communication tools and aim to solve problems or answer important questions to increase engagement and understanding. #internalcommunications #organizationalcommunications #communicationsmatters #buildingengagedemployees

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Question for my fellow #Marketing #Communications and #PublicRelations pros out there: How do you feel about #MarCom employees being in the story -- quoted in #pressreleases, shown in #pictures, appearing #oncamera? Personally, I prefer to be in the background. The #stories I tell are never about me. But, I often see colleagues in #photos and #videos from events and other activities. Maybe it's the #newspaper #reporter in me; I never want to be on camera. What are your thoughts?

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As practitioners and organizations, we must understand that equitable healthcare access and outcomes are key to fostering a healthier society. The HEIOM survey provides valuable insights on the inherent biases that exist in healthcare and highlights the importance of embedding equity within organizational structures on a base level. Data from surveys like this one can be used to drive collaboration throughout the healthcare industry and create positive change in improving health equity for all. You can find the full survey reports here: https://lnkd.in/dfvsaVJR #HealthEquity #OrganizedMedicine #HEIOM

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At Vizient, we pride ourselves on having the best data, insights and expertise in healthcare. Period. But we also understand that in healthcare, every piece of data represents a person in some way. And I think that’s what makes Vizient truly special - that common understanding that providers rely on us for that best-in-class insight and expertise so they can create healthier communities. It’s not about data, it’s about people. Byron captures that well here, take a minute to read.

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Great tips from Kate about how journaling can help regulate emotions, lower anxiety, and more. #MentalHealthAwarenessMonth

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Calling all healthcare communications professionals! 📢 The MikeWorldWide MWW Health team wants to hear what you think! If you take our survey you will be entered to win a free pair of Apple Airpod Max 🎧. How do you perceive AI, Social Media, Cybersecurity, Crisis Communications, and more? Take this quick 3-minute survey to participate and contribute to your peers across the industry. Your insights matter! #healthcare #communications #AI #SocialMedia #CyberSecurity #CrisisCommunications #survey

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CALIFORNIA

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⁉ Why do people like working in communications/PR? 👇 This movie quote always comes to mind: "For me, 𝐭𝐡𝐞 𝐚𝐜𝐭𝐢𝐨𝐧 is the juice." I think most communicators would answer in the same way. Days are often unpredictable. You have to move fast most of the time - often with less information than you need. It's good to embrace the "action" of the job, because that's what keeps the work exciting. ✋🔥But that action can also be a recipe for burnout. Understanding when to dial things down and focus on self-care, team development and long-term planning is critical. Doing both is possible, but requires self-awareness and intention. #communications #pr #publicrelaitons

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📊 This in-depth report from McKinsey & Company and Lean In about women in the workforce made me want to both fist-pump and bang my head on my desk (repeatedly.) It will take "nearly 50 years to achieve gender parity for all women." That's in mid-2074, and I'm not that patient. We can do better. 🚺 #hirewomen #womeninworkplace #womenswork "Over the past decade, women have made important gains at every level of the corporate pipeline (especially in senior leadership). Yet progress is surprisingly fragile -- especially for women of color -- who continue to be underrepresented at every level and who view gender and race as obstacles to their advancement. In many instances, we also see that women’s outlook and day-to-day experiences are not much different, or are even worse, than they were nearly a decade ago." https://lnkd.in/eMZSw4gX

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🧁 How to turnaround burnout and staff shortages? Bringing cupcakes may help, but we need federal funding, simplified #HIT & year-round meaningful recognition for #caregivers. Thanks to Newsweek & our CEO for shining a light on this important issue & the amzing work of The DAISY Foundation

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PRovoke Media recently published its 2024 Comms Index report. While the study focused on senior in-house communications leaders in APAC, the findings apply to what we have seen in North America: Lead generation has emerged as the key business priority, as companies increasingly expect the comms function to demonstrate its value and impact. Of note: ℹ️ Lead generation has moved up to fourth place in business priorities. ℹ️ ESG has dropped to fifth place (social impact) and seventh place (environmental/climate) ℹ️ AI is rapidly gaining ground. Usage and familiarity have increased significantly. ℹ️ The budget for communication is contracting, and the perceived value of communication functions has decreased. ℹ️ Measurement and metrics remain challenging, as higher-value metrics like awareness and behavior change still rank behind media clippings. The findings also remind me of something I recently read from Gartner: 50% of marketing leaders cannot prove marketing's value to their enterprise due to skepticism and traditional beliefs. The precarious macroeconomic environment and the high expectations placed on marketing and communications will continue to be challenging. For agency and client leaders, we need to internalize these dependencies and their potential impact on our work to better guide and support our clients. Thank you, PRovoke Media, for your work. Paul Holmes Arun Sudhaman Diana Marszalek Maja Pawinska Sims Institute for Public Relations #agency #publicrelations #PR

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Thinking about what I love most about my industry. Depends on what/who/where but usually it’s Integrated Strategy Corporate Communications. Creating a unified voice and consistent brand message across all channels. Especially when it comes with a compelling story driven from what’s happening within an organization, and it’s all linked together…totally my jam!!! Such an opportunity for growth, stakeholder relationship building, and brand reputation. What’s your biggest #corporatecommunications love? #IntegratedStrategicCorporateCommunications #BusinessCommunication #BrandConsistency

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Many facets of Communications in healthcare: Effective Communications: Effective communication in healthcare is foundational to delivering quality care and fostering trust between patients and providers. Clear, compassionate communication empowers patients to make informed decisions, improves adherence to treatment plans, and enhances overall patient satisfaction. It also reduces the likelihood of misunderstandings, which can lead to medical errors and compromised care. In the healthcare setting, communication goes beyond verbal exchanges; it encompasses written information, non-verbal cues, and digital interactions. With the growing reliance on telemedicine and digital health records, clear communication is essential for seamless information sharing among providers and between providers and patients. This helps to ensure continuity of care, particularly in complex cases involving multiple specialists. Moreover, cultural sensitivity and language inclusivity are critical. As patient populations become increasingly diverse, healthcare providers must adopt communication practices that respect different cultural backgrounds and linguistic needs. Training healthcare staff in these skills enhances patient engagement and trust. The integration of effective communication practices can significantly improve health outcomes, build patient loyalty, and create a more efficient healthcare system. Ultimately, strong communication skills within healthcare not only improve the patient experience but also contribute to a more effective, safe, and compassionate healthcare environment.

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Candid and insightful conversation yesterday in our latest webinar, "The Role of Vulnerability." https://lnkd.in/gPzyRusf to watch! #bringsmiles #deltadentalofiowa #greenroom

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