Lisa Franklin, MBA

FleishmanHillard’s #sustainability media landscape research can help brands stay ahead as they finalize communication plans for 2025. We embrace opportunities to discuss insights for reaching our client's priority audiences. Our Responsible Business and Global Impact practice is fueled by our proprietary #research, #strategy and strong internal culture. Every day we are working as an extension of our client teams to help them innovate and create a more equitable and sustainable world. Earlier this year, we analyzed top-tier global media coverage over six months of 2024. This research demonstrated that companies with solid stories to share should feel comfortable pitching stories and can be reassured that top-tier outlets trend toward positive coverage. Read more in the executive summary here: https://lnkd.in/ebdvC82i #FHEmployee #mediarelations #clientstrategy

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Global comms teams are increasingly leaning into data to manage their corporate #reputation. Understanding your exposure to #risks across your stakeholders is critical today's connected world. Drop us a line if you want to discuss.

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Mega-mergers like Omnicom and Interpublic should raise serious concerns for companies navigating sensitive public policy and PR challenges. When a single corporate conglomerate owns agencies representing BOTH SIDES of a conflict, how can you be sure your strategy stays protected? Conflicts of interest and blurred lines seem inevitable. In the high-stakes world of public affairs and PR, discretion and loyalty are non-negotiable. That’s why so many organizations turn to independent firms like Sachs Media for: ✔️ Conflict-free representation ✔️ Strict confidentiality with no shared parent company ✔️ Direct, senior-level attention without competing priorities In a world where influence is everything, your voice should never be just another account on a balance sheet. Choose partners working only for YOU.

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Jounce Media's newly published State of the Open Internet Report explains the industry’s chronic bidstream congestion issue and how to address it. This latest research highlights the trend toward consolidation we are seeing on the supply side and is a must-read.

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Politicians in PR Consultancy Does news of Nikki Haley making the transition into PR consultancy seem surprising or does it makes perfect sense? Politicians spend their careers considering public opinion, crafting messages, and managing crises—skills that are directly transferable to the world of public relations. During their time in office, politicians deal with managing press conferences, handling difficult interviews and building relationships with journalists. Their experience equips them to understand the nuances of media narratives, as well as how to shape and shift them to benefit their clients. A powerful asset former politicians bring to the PR world is their extensive networks. Their ability to open doors, provide introductions, and connect clients with key decision-makers is significant. While this may be a 4 year pause while she sits this term out, her transition from politics to PR consultancy may be logical, but let's watch and see if it raises any ethical questions. 

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The pendulum is swinging, and we're rapidly approaching a model where demonstrating impact and value is table stakes, while flexibility, speed, and bespoke solutions are paramount. Having been on three sides of this equation- large, midsized, in-house, and now boutique - I can confidently say, long gone are the days of an "annual plan". Brands need an agency (and team) deeply immersed in the partnership, with an 'always-on' approach to pivoting, proving value, and adapting to the ever-changing human landscape.

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Are you ready for it? The 2024 US Election further accelerated a media shift that's been coming - one that's a game changer for brands and organizations. Our Earned Media Innovation Lead Brad Burke explains more in PRWeek.

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A new survey from PR measurement platform Memo is a feel-good story for chief communications officers and their teams, but there is a catch. The survey highlights a 34% increase in communications teams reporting directly to the CEO versus last year and a 26% decrease in comms reporting to marketing. In today’s complex, politicized, multi-stakeholder world, getting communications pitch perfect is mission critical for every organization. That’s more likely to happen when comms teams have the CEO’s ear. BUT: The more separation there is between comms and marketing functions, the greater the risk of strategic dissonance between earned and paid media. Blending them creates powerful synergy. Here are 8 ways to do it, starting today: 1. Align your messaging across earned and paid channels for cohesive brand storytelling. 2. Amplify earned media coverage using paid to reach audiences who don’t consume through traditional channels. 3. Boost press coverage with paid media to enhance credibility and trust. 4. Extend the lifespan of strategically relevant earned media using engaging paid formats that keep the story alive. 5. Ensure a well-rounded narrative by promoting owned content that fills gaps in your brand story not sufficiently covered by the media. 6. Redirect key earned media storylines to specific audience segments (e.g., investors, future talent) by leveraging niche paid targeting. 7. Transform earned media outcomes into compelling multimedia formats — animations, videos, or carousels — to enhance your storytelling. 8. Report results holistically by showing exec teams how earned and paid media can work together to create greater impact. A well-rounded, cohesive media strategy is essential for breaking through the clutter. Separate reporting lines and bifurcated budgets shouldn't stand in the way. ♻️ Repost if you find this helpful or add to my list of tips. How do you integrate earned and paid media? #CommsStrategy #EarnedMedia #PaidMedia

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With the political winds shifting yet again, CLYDE is helping our clients navigate the regulatory and political changes coming out of the new Congress and the next administration. Check out my thoughts in PRWeek about how #PublicAffairs communicators are preparing for January.

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A new Nielsen report sheds light on the fastest-growing consumer demographic in the U.S. According to Jackie Liu of The Pollack Group, Asian American and Native Hawaiian/Pacific Islander audiences are a diverse powerhouse influencing culture and commerce. The report reinforces that understanding AANHPI communities requires nuanced insights beyond surface-level generalizations through data-backed trends and unique media habits. Jackie shares top takeaways on communicating authentically to diverse Asian audiences. Discover proven strategies for success by exploring the full report at the link below. 👇

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No one likes missing episode one of a cracking series, but if you missed part one of our Global CMO Report, fear not. Part two went live today. In this episode, we explore the strategies that global marketing leaders are using to overcome tomorrow's challenges today. Here's a sneak peek: 👀 Customer experience matters - short-term gratification is a smokescreen 💰 CMOs are taking a leaf out of the CFO playbook - spend must deliver ROI 👑 Robust content strategies are Kings and Queens of planning Sign up for six more weeks of insights, and download part 2 here ▶️ https://lnkd.in/euM8Bea5

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Steering a company through an IPO is a high-stakes endeavor that puts communications at the heart of success. I recently had a candid conversation with long-time client Michela Stribling, Chief Communications Officer of Tenable, reflecting on the critical role comms plays leading up to, during, and after going public. Michela's acumen, honed at the helm of communications giants like Google and IBM before Tenable, reminds us that the key to a successful IPO transcends the trading floor. It lies in authentic, strategic communication that aligns and energizes every team member towards a shared vision. Here are some distilled insights from our chat: 🎯 Team alignment is everything: An invested, informed, and inspired team is the cornerstone of IPO success. 🔄 Cultural shifts are required: Transitioning to a public company requires a strategic shift in internal communication and culture. 💬 Internal comms can't be an afterthought: Employee communication should be as deliberate and strategic as external PR. 📅Prepare, prepare, prepare: Start IPO prep early, with a detailed plan that includes crisis management and executive involvement. 🏃‍♂️ Endurance is required beyond IPO day: The work intensifies after the IPO, with the first quarter of results setting the tone. During our time working side-by-side as Tenable approached its IPO, Michela's perspective was instrumental in shaping our strategy. For a deeper dive into our conversation and more key takeaways, check out the full blog post. https://lnkd.in/gav-UXpf #IPO #PublicRelations #MissionNorth #CorporateCommunications

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As election season peaks, it’s fair to ask whether or not CEOs and other C-Suite executives should share their thoughts and ideas on candidates or their platforms on social media. Well, as always it depends on many factors. But what I can say for sure is that doing so requires great care and a clear understanding of the terrain that lies ahead before pressing “Post”. In this year's "Social In The C-Suite" report, data showed that most leaders are opting for a "wait-and-see" approach, as social media posts on elections ranked in just the 20th percentile of content related to critical issues. It was outpaced by other topics like international conflicts, artificial intelligence and DEI/racial justice. So, if a CEO does post about the election, what can they expect? ⚠ Likes, shares, and criticisms: Our research showed that negative comments outshined positive comments on a 25:1 basis. CEO social posts on the election generated the second-highest negative sentiment rate, ranked behind comments made about the war in Palestine and Ukraine. ⬆ A Bigger Social Spotlight Elections are timely and relevant, making them lightning rods for visibility. Any online mention of a candidate or their policies is likely going to put a spotlight on leaders, so expect a lift in impressions. A simple social media post can (and will) make its way into traditional media coverage, multiplying the social post impact. Our research showed that 66% of visibility on CEO statements critical issues came from online posts. 👀 Friends, Foes and Followers: Swaying into public policy topics will put leaders in conversations possibly unrelated to their business, thus inspiring a group of new stakeholders to keep a watchful eye on public content from the CEO. Before posting on the election, leaders should ask themselves if the people having similar conversations online are also stakeholders that can boost or deflate a leader's reputation, and if so, is that leader prepared to speak to that audience beyond this one moment? Lots more to be considered, but feel free to download our #SocialInTheCSuite report for more insights on how CEOs are using social media to address the election. https://lnkd.in/gpA6PgAx

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With today's news that Waystar is aiming to raise up to $1B through its IPO, we took a look at what its S-1 can tell us from a communications perspective. Read the takeaways here: https://lnkd.in/ekEpVic2

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What VALUE are you contributing? Check out the piece below by Josh Gilbert and share your thoughts.

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Consolidation continues! CNET sells to Ziff Davis for $100M. ZD has a really stout set of media brands under its control now, I hope each thrives. For PR people, think about how each of the ZD brands can help your product rollout or reviews strategy. Advertising seamlessly across these platforms will likely be something ZD offers in short order; marketing teams and PR people should be aligning on how spending vs earned work on these media properties can be executed. Edits: spelling

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Press releases are evolving, but how are PR pros adapting? Our 2024 State of the Press Release Report is here with insights on: ✅ The use of gen AI in press release creation ✅ Crafting engaging headlines ✅ Why including multimedia is critical Download the report now to get the latest trends and tips. #PR #PressRelease #Comms #StateOfThePressRelease

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