Linsey Loy

Can't stop, won't stop talking about the untapped potential of #projectionmapping for #retail. The team at Bravo Media certainly enjoyed projecting across the entire facade of NYC's Gansevoort Hotel but when it comes to pure bang for the buck we know nothing beats delightfully illusive small-scale projections. Here we transform #sneakers into a stop-and-stare display immediately increasing dwell time and social shares. Want to chat more about projection mapping and #visualmerchandising? Me too!

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"Confidence, Creativity, and Golf Shoes: Oakley's Masterclass in Brand Differentiation" Ever wonder why some brands effortlessly dominate their industries while others fade into obscurity? At Nemo Design, we think about this daily, and Oakley's new Edge Icon golf shoe is a perfect case study in game-changing strategy. I am excited to see Oakley taking a play from Jim Jannard's innovative leadership style and constant pursuit of excellence and originality. Nemo didn’t work on this so it’s not a plug for the shop. Let's break down how the Oakley Edge Icon golf footwear embodies the five laws of extraordinary brands: 1. Give Value, Get Value: The Edge Icon isn't just a shoe; it's a conversation starter, a performance enhancer, and a fashion statement rolled into one. By delivering unique value to golfers who crave distinction, Oakley's poised for a profitable victory. 2. Confidence Trumps Cleverness: This isn't a shoe that whispers—it roars. Oakley's confidence in challenging golf fashion norms speaks volumes, inspiring customers to step out of their comfort zones too. 3. Differentiate, Don't Compete: Instead of battling in the crowded space of traditional golf footwear, Oakley created its own playing field. The Edge Icon doesn't compete; it stands alone. 4. Actions Speak Louder Than Words: Oakley didn't just talk about innovation; they brought it to life. The Edge Icon's design and functionality are a physical manifestation of the brand's commitment to pushing boundaries. It feels like something Oakley would create. 5. Embrace the Fun Factor: Let's face it—these shoes are fun! They inject comfort and personality into a sport often perceived as staid. Oakley reminds us that effective strategies can (and should) be pleasurable. As brand strategists, we're fans of brands pushing innovation. Oakley core value is to "ignite the imagination through the fusion of art and science". The Edge Icon isn't just a product launch; it's a masterclass in brand differentiation and strategic thinking. The true test, will the market reward the effort? So, here's my challenge: How can you apply these principles to your brand or career? Are you giving unique value? Are your actions aligned with your strategy? Are you differentiating or just competing? And most importantly, are you having fun with it? Share your thoughts below. Let's start a conversation about how we can all bring a bit of that Oakley boldness into our strategic playbooks. #StrategicBranding #InnovationInAction #DaretoDifferentiate #BrandConfidence #oakleygolf

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Check out my latest article on @BizJournalTrust: Six effective strategies for marketing luxury brands in a post-AI world https://ow.ly/mGiN50TaWYE #branding #luxurymarketing #digitalmarketing

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New York Ave’s brand strategy is thought up and designed by humans, not A.I. We begin by getting to know your customers, industry, and mission. Then, our team builds a roadmap that guides our continuing work to disseminate branded content among your audience. Lastly, there are several steps in the process to ensure that every message is infused with strategy that traces back to your primary objectives. This is not a B2C, B2B, or B2B2C process…it’s P2P, person-to-person. Partnering with New York Ave means talking with people who understand people and thus, have the unique ability to formulate messaging so that it clicks. Let’s talk: https://buff.ly/4cPQM28 #NewYorkAve #FullService #MarketingAgency #DigitalMarketing #CentralFlorida #BrandDevelopment #WebsiteDesign #SocialMediaManagement #EmailMarketing #MediaProduction #SEO #SearchEngineOptimization #ManagedMarketing #OutsourcedMarketing #MarketingServices

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Listen to my thoughts about how #b2bmarketing can help build brand trust...read more here: https://lnkd.in/enPgcgyA

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Check out my latest article on @BizJournalTrust: Six effective strategies for marketing luxury brands in a post-AI world https://ow.ly/tvpW50U3n3Z #branding #luxurymarketing #digitalmarketing

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Over the past year, GMR data collectors attended 840+ individual brand experiences across 101 live events—gathering insights from activations involving 573 distinct brands. Now we answer the question of which brands are creating the most memorable experiences for their audiences. We’re excited to present the top 25 performing brands. Click the link below to download the full report and learn more. https://lnkd.in/gdSw7mtR #GBEI #ExperientialMarketing #DataScience #BrandExperience #SOLEScience

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Squeezing the value: This article from Forrester suggests B2B CMO's aren't really expecting much in the way of budget increases next year. https://shorturl.at/FfVks, so getting the biggest bang for your marketing bucks is more crucial than ever. 💲 When KoalaB2B launched back in April, we did so because we believe in the power of #intent #data and its ability to shine a light on early buying behavior. 💳 Intent data is proving valuable to many. ZoomInfo's customer impact report suggests 62% of marketers engage more in-market accounts through intent. https://shorturl.at/4k4TR and plenty of others are achieving increased pipeline results. 🈺 So, if you're looking to maximise your budget and drive targeted leads through intent data then come check out www.koalab2b.com 🐨

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Thank you Tatiana Nery Lindenberg and Andrew Martschenko and our research partners NewtonX for these timely and critical insights as M&A starts to heat up again. The impact of the deal only BEGINS the moment the deal is done. Long term success depends on how the business and brand transformation is managed post deal. Let's talk!

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As we delve into the trends that emerged from NeoCon 2024, it becomes clear that this year’s offerings were a perfect blend of contemporary creativity and sustainable design. https://hubs.ly/Q02CBt8Z0

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💰Capitalism is complicated 🤑 It’s expanded economic opportunity for a variety of groups, but it also serves a system of oppression in itself. Now, more than ever before in capitalist history, consumer buying power is more diverse as communities of color are looking to engage with brands that make them feel seen, heard and valued. And they are ready to intentionally make choices of where NOT to spend their money when they don’t see themselves included in a brand's marketing. Whatever you believe the role of government should be in supporting communities, corporations do have a place and responsibility to the constituents, customers, stakeholders and importantly the employees they serve. Corporations that prioritize #culturalcompetency, not just diversity, will lead financial performance, consumer loyalty, employee satisfaction and corporate brand reputation. ++++++ Hi 👋🏽 I’m Mariam, founder of Chatterbox Consulting, an #inclusivemarketing and communications consultancy for brands who won’t keep quiet. I specialize in helping brands create business impact, build communities and drive engagement by authentically centering, celebrating, and serving the needs of underrepresented audiences. 💌Reach out & #LetsChat about how to evaluate and create culturally competent content and campaigns for your brand.

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The AI Marketers Guild (AIMG) asked me join David Berkowitz to moderate a session in their regular series. The session topic is Authentic Brand Building with Gen-Z in the Gen AI Era. The format is a virtual roundtable on this hot topic. You can check it out here: https://lnkd.in/dif4ACss This is an invite only session for one hour the first week of October. If you work at a brand or agency please request to join. #aimarketing, #virtualevent, #brandbuilding, #GenZ

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How often you can collaborate with one of the best #creative minds in the world? Thanks, Karan Dang, CEO of DANG for joining the season finale of The Digital Fix, which was recorded live at the Advertising Week New York. #AWNewYork2024 Making business impacts through #CustomerCentricity approaches will be the new wave of #Marketing and #Advertising. https://lnkd.in/e3fTrE_C

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This is backward thinking. Of course, brands and marketers should seek to avoid backlash, but not by incentivizing persons of influence to stay "apolitical." What kind of society are we advancing if political ideas cannot be shared on free and open platforms? I submit that our goal should not be to keep brands away from political discussion but to require that those discussions be civil and responsible if brands are to be present. This is measurable, enforceable, and healthy for democracy. Brands don't suffer backlash because of adjacency to topics or opinions. They suffer backlash when those opinions are delivered in hateful ways or by hateful people. Remove the personal attack and you'll remove the controversy. It's really that simple to address brand safety for brands around political content. Let's help brands reward and celebrate responsible creators who help audiences better understand the most important issues of our day.

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As Election Day nears, the outcome of key races could set the stage for U.S. AI policy in ways that may soon hit advertisers and agencies close to home. With copyright, category-specific ad disclosures, and content provenance emerging as focal issues, AI regulation is looming for the industry. Will we see a patchwork of state laws or a unified federal approach? As the political landscape shifts, agencies should be prepared for a new wave of policy changes with potential implications for innovation and compliance. Explore the nuances here with an expert POV from Alison Pepper https://lnkd.in/gWVzv49d

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Your digital advertising just got a privacy reboot 🔒 Discover how data clean rooms enable brands and publishers to securely collaborate on audience insights while protecting customer data. LiveRamp's new guide explores 12 ways that top marketers: ✨ Build richer profiles from data locked in silos 🎯 Optimize targeting and frequency across walled gardens 📊 Measure granular ROAS and incrementality metrics Learn how smart marketers are turning signal loss into business wins: https://lnkd.in/d-xFJP_q #datacollaboration #dataprivacy #measurement

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Crafting a compelling brand story isn't just about selling products or services—it's about connecting deeply with your audience. Research shows that 92% of consumers prefer ads that tell a story rather than just pushing products, proving storytelling's impact in boosting customer loyalty and engagement. Think of Apple, not just selling gadgets but sparking a revolution in how we interact with technology, or TOMS Shoes, whose story of giving back resonates beyond their products. Stories stick because they're memorable—people remember narratives 22% better than plain facts, especially when they stir emotions. Whether it's through ads, social media, blogs, or podcasts, don't neglect the power of storytelling for long-term success. #Storytelling #Marketing #BrandIdentity

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