Leo Hernandez

🔔 📊 New Study Alert A recent study of 564 California dealership websites exposes concerning gaps in EV representation, with 33% lacking crucial battery warranty information. And that's not all - view the full infographic to find out all 5 data points about dealership website EV representation https://lnkd.in/g3-5vAGU #EVStudy #ElectricVehicles #DataAnalysis #EVRepresentation #BatteryWarranty #InfographicInsights

5

Green Line does social media better! 🚀 Enhance your dealership presence with our strategic approach to social media - our strategy seamlessly integrates with platforms such as Facebook, Instagram, TikTok, and X, to drive qualified traffic to your automotive website. 📍Intelligent Location Targeting 📈 Advanced Audience Data 🚙 Automated Inventory Feeds Learn more about transforming your social media presence into a robust lead generation engine with Green Line Automotive: https://lnkd.in/gniARJMM #MarketingTips #SocialMedia #DealershipMarketing #DigitalStrategies #AutomotiveMarketing

10

As California's car culture thrives, the importance of integrity in every transaction can’t be stressed enough. Considering the FTC’s introduction of the Combating Auto Retail Scams (CARS) rule, certain levels of transparency are now mandated. Not sure what this means or how this impacts your dealership? We do! We specialize in automotive law and can help you navigate these complicated regulations. #KolarAssociates #Kolar #KolarAndAssociates #AutomotiveLitigation #LawFirm #AutoLaw #AutoDealershipDefense #Dealership #CarDealer #AutoDealership

7

When reviewing an automotive loan application, lenders consider a mix of: 🧍🏻‍♀️customer + 🚙 collateral + 💰deal structure Of these three things, the primary variable dealerships can control is collateral (aka vehicles). That means a dealership needs a sourcing strategy for used vehicles. Service lane. Lifecycle marketing. Wholesale auctions. In absence of this human driven effort, we are passively participating in the market. Proactive > Passive People > Everything ✌️ ❤️ 🔥

16

2 Comments

In case you missed it, Dealership Video Academy makes you the best there is. This online community is here to help you master everything automotive video.

2

1 Comment

We surveyed over 1,000 automotive dealers to uncover what matters most in today’s challenging market. From increasing marketing efficiency to managing aging inventory and generating quality leads, our executive summary provides critical insights to help dealers thrive. 🚗 Key Takeaways: • Optimize ad spend and marketing efforts • Strategies for moving aging inventory • Boosting lead quality and retention rates 📈 Ready to navigate the competitive landscape with tailored strategies? Book a free consultation with our experts and learn how we can help your dealership succeed. 👉 https://lnkd.in/gDhTEPYs #AutomotiveMarketing #DealershipGrowth #MarketingStrategy #LeadGeneration #ForceMarketing

10

🚗 Driving Sales with TikTok: The New Frontier for Car Dealers 🚗 Car dealerships are shifting gears in digital marketing by leveraging TikTok's dynamic platform. With a significant portion of TikTok's users actively considering buying or leasing a vehicle, the video-sharing app is changing the game for auto dealers. Check out Automotive News's latest insights on how car dealers are using TikTok to drive sales and engage with potential customers. From test-drive reviews to behind-the-scenes content, TikTok offers a wealth of opportunities for creative and interactive marketing. 📈 💡 Key takeaways: Focus on engaging content: Jump on hot topics like test-drives, new models, and tech features! Be creative: Embrace storytelling, trends, and influencer collaborations. Maximize ROI: Lower ad costs and higher engagement rates make TikTok a smart choice for dealerships. Ready to rev up your marketing strategy? Dive into the full article to learn more about how TikTok can transform your dealership's approach! #CarMarketing #TikTokForBusiness #DigitalMarketing #AutomotiveNews https://buff.ly/3SlnKzv

2

🚗💬 Elevate Your Dealership Game with ChatGPT! 🎉 Hey Dealership Dynamos! 🌟 Looking to turbocharge your sales game and rev up customer satisfaction? Say hello to your newest secret weapon: ChatGPT! 🚀 📧 **Email Excellence**: Tired of sending out cookie-cutter emails that get lost in the junk folder? Let ChatGPT revamp your email game! From crafting personalized responses to nurturing leads with engaging content, ChatGPT ensures every email hits the inbox and drives results. 📞 **Phone Powerhouse**: Say goodbye to awkward silences and hello to smooth sales conversations! With ChatGPT on your team, your phone scripts will be as polished as a showroom floor. From handling objections like a pro to building rapport with customers, ChatGPT helps you close deals with confidence. 🤝 **Contact Connection**: Building relationships with customers has never been easier! ChatGPT is your trusty sidekick in reaching out to leads and staying connected. Whether it's following up on inquiries or scheduling appointments, ChatGPT ensures every interaction is seamless and personalized. Ready to take your dealership to the next level? 🏎️💨 Let ChatGPT be your driving force toward success! Drop a 🚀 in the comments if you're ready to rev up your sales game! #ChatGPT #DealershipDynamo #GameChanger

1

Let's get real: Outdated and inconsistent inventory feeds quickly erodes trust and causes lost sales opportunities. We see it all the time! Tell me, can you relate? Dealerships often struggle with disconnected, delayed, or inaccurate listings across online platforms, leading to a poor customer experience and missed revenue. That’s where LiftKit comes in. Finally, you have access to a seamless, reliable, and customizable inventory syndication platform. With LiftKit you can: - Eliminate vehicle data errors quickly to ensure feed counts reflect active units - Import and Export unlimited data feeds with no tiered pricing - Manage unlimited vehicles - Customize how vehicle data is mapped and fed - Power your vehicle ad catalogs - and much more! We're eliminating the headache and inventory mess, and guess what... Without any contracts. Just $249/mo (per rooftop) on a month-to-month term. Check it out here: https://lnkd.in/g6-c_6-a Setup is frictionless and easy. Michael Cirillo Emer Sanabria, MSM, MBA Dan Collingridge LiftKit

10

Summer is around the corner, and so is a competitive #automotive atomsphere. #Dealers, read our recent blog that discusses 👇 🧠 Capturing consumer attention 🏅 Major events and their impact on advertising 📈 Strategies for maximizing ROI 🚗 Preparing for the holiday season and beyond Reach out here 👉 bit.ly/3OpjNHo to talk about how iFrog can help your dealership prepare for the upcoming summer market and beyond.

6

Dealers, it's time to rethink your marketing strategy. If every ad looks the same, you're missing the mark, simply swapping vehicle names, prices, and terms. A Tundra buyer isn't the same as a Camry or Corolla buyer. Each group has different preferences and needs. Capturing their attention requires tailored ads that speak directly to their interests. Stop funneling everyone through the same cattle stall and start making your ads stand out. Learn how to create effective, attention-grabbing advertising that resonates with specific buyer segments - https://zurl.co/bvzD #AutomotiveAdvertising #DigitalMarketing #CustomerEngagement #DealershipSuccess #DealerAlchemist

4

What do you think when you hear your ads can be customized to you and your particular dealership? Copy & Paste? Not in our vocabulary! Listen to LaToni Thomas explain how we at CBC make everything customized to you! #marketing #automotivemarketing

14