Lee Densmer

Great blog from Sterling Sky on Citations! 🌟 💡 How many citations does a small business really need? 👉 "While citations may impact organic results, they might not influence local rankings as much as we once thought." ✅ Clean, consistent citations are key, especially across major platforms, but don’t get lost in the weeds expecting a massive SEO boost! Check out Whitespark Inc. for an excellent citation solution!🌟 https://lnkd.in/eycJGSCM #Citations #SEO #MapPack #Google #Smallbusiness

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Should I Switch From CMS Hub to Content Hub? - Considering switching from CMS Hub to Content Hub? Explore the benefits and features of HubSpot's latest offering, and see if the upgrade is right for you. https://hubs.la/Q02Bxb-M0

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We do love pumpkin spice at Mojenta, but our websites are far from basic. 💅🏼 Questions about our website process? Web projects are my favorite. I’ve got answers. #mojenta #websites #seasonalmarketingmoment

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If you know me (or don't), you still probably know I am passionate about #content. 🔥 But did you know that #Bobit isn't just editorial content? We have ALL the content bases covered. 🎇 The Bobit Custom Content Studio is here to help you engage your brand voice and drive a call to action. Contact me for more info, or check out the link below! Want more right now? https://lnkd.in/gT_qWi3R  #contentmatters #customcontent #onlyatbobit

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If you have fewer resources (time, money, or people) available to allocate to your content marketing efforts, here are some ways to scale down effectively until you can return to normal: Learn more: https://lttr.ai/AVwGY #ContentStrategy #ContentMarketing

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Be weary of CRO services marketing agencies offer. Often times, it’s not what they claim it is. They will lump CRO into channels and ROI-immediate tactics. The definition is building a growth function based on a comprehensive and strategic process that collects and activates insights through research and iterative testing to measurably drive growth. A great way for you to differentiate is to look at what activities are conducted and how they all fit in the puzzle. A lot of feedback that I hear is based on them doing individual activities and calling it a day - building a landing page in Unbounce, Instapage, etc. - a site audit that is not even backed with Heuristics - testing that is done with no supporting research and no articulated test plan They will skip the research in favor of speed to delivery and may not optimize that landing page once it goes live. You can recognize it’s incomplete by the fact it’s missing a continuous improvement cycle. It’s also not customer-focused and clearly all stems from an internal database they have, regardless of your audience and the issues that prevent your users from converting. Any testing that is not robustly structured around test plans and supported with research is probably the same template they apply to all their clients. Be weary of them, because regardless of price point, they are selling something tactical that is most likely to not drive significant impact for the business. Marketing agencies very rarely have the skillsets and competencies to build an optimization program. There are no silver bullets. There aren't any one time quick fixes for scaling a business. There are no universal truths for what works and there isn’t a single test that is always going to win. Most tests don’t even win even when they are backed with research. Be weary, be skeptical. I encourage you to trust agencies when their talk track focuses on their process involved for optimization, and their customer-focused approach. It’s easier to sell a promise of results than to sell a process.

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📩 B2B email marketing What it is: Fostering connections with an audience of professionals and industry experts that could lead to long-term partnerships. What it isn't: Email campaigns to get the sale. #emailmarketing #marketing #b2b

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Ditch the me-centric messaging! In B2B content marketing, communicating an understanding of the challenges your target audience faces is key. Hear why from content-marketing expert, Wendy Jacobson. I'll be publishing the entire interview with Wendy later this week. #b2b #b2bmarketing #contentmarketing #buyersjourney

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Don't be a Dorothy for your business Inflated expectations led to disappointment when Dorothy met The Great and Powerful Oz. In the comments for a look behind the curtain... NO surprises NO misleading offers NO Unmet Goals NO Wasted Resources NO Damaged Morale YES Localization Branding YES The Right High Value Consumers YES Multiple Points of Contacts YES To Informing Consumers YES To Gaining Trust and Credibility YES To CONTENT AND YES To Becoming a Household Name Don't miss this opportunity to transform your business' trajectory, find 15 minutes to learn why (even though there is no kitchen sink), there is no better value ANYWHERE contact us today! https://lnkd.in/eD9vgHUy #BrandSuccess #WMediaGroup #DigitalMarketing #BusinessGrowth #BrandVisibility #EffectiveStrategies #TransformYourBusiness #ElevateYourBrand #InnovativeMarketing #BusinessSuccess

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Struggling with email marketing? The Email Marketing Handbook is your go-to resource for mastering the art of email campaigns. Learn to craft compelling emails, grow your subscriber list, and boost your business. Get your free copy now! https://ow.ly/kXHO50SLOan #EmailMarketingTips #SmallBusinessEmail #DigitalMarketing

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I don't know who needs to hear this, but EVERYONE can see your email subscription names. I can't tell you how many HubSpot portals we get into that have subscription names like "Nurturing Emails" or "Bob's Leads." 🤦‍♀️ These settings are not just an internal naming convention. They're to help your subscribers pick which types of messages they do (and don't) want to receive on the "manage preferences" page. And I can guarantee you, no one wants to subscribe to emails from Bob. 😂

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Effective keyword selection can significantly impact your book's success. Learn the techniques to optimize your book's discoverability in the newest "Advice for Writers" article from Atmosphere Press. Enhance your marketing strategy today! [https://hubs.la/Q02LCkJY0]

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