Lee Anne Forbes

What is one effective strategy to motivate seasoned tenured salespeople to learn, adopt and sell new technology or service offerings that are new to them and potentially their client base? One question, two answers, four minutes with Vector Firm's Chris Peterson and Dave Sweeney from Advantech | A Division of The Cook & Boardman Group, LLC. Watch the video to see their answers. #sales #securityindustry #salestraining

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Top 10 Marketing Automation Platforms for #Associations: "Are you looking for the best marketing automation platforms for your association? These tools can help you streamline and optimize member communication, event promotion, and overall engagement. The right platform can make a huge difference in your association’s efficiency and effectiveness."  https://lnkd.in/gKuqXDxT MemberClicks by Personify #assnchat

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#ICYMI 91% of marketers with print marketing programs are embracing strategic integration of print and digital channels in 2024. How? By taking advantage of technologies like AI, QR codes, and more to bridge the gap between multiple channels. #multichannelmarketing #digitaltransformation #martech #marketing #personalization https://hubs.ly/Q02wKGMp0

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Time may be consumers’ most precious resource. Understanding time cost neglect and how to overcome it helps companies improve their products and services, according to this MSI working paper: https://ow.ly/aKLj50SBTs9 #marketingresearch #business #productdevelopment

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In today’s competitive sales environment, customers expect more than a quick pitch; they want genuine solutions to their unique challenges. This is where consultative selling shines! In this video, Co-Founder Steve Gruber dives deep into the principles and techniques of consultative selling, showing you how to become a trusted advisor to your clients, not just another salesperson. #ConsultativeSelling #SalesTips #ClientRelationships #SalesTraining #B2BSales

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Learn about #distributor #incentive program best practices and how to use data to adapt programs to your target audience’s needs. https://bit.ly/4c2V19F #ChannelIncentives #ITAGroup

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Do you need to purchase an ABM platform before you launch your ABM pilot project? If you are a small team, buying a whole ABM platform can be a big lift. But ForgeX breaks down how you can stay scrappy with a bit of homework and some soul-search on just you want ABM to do for you: https://lnkd.in/e9iu-y-7 #Propensity #ABM #smallteams #marketingstrategy

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👏 To express our appreciation during #NationalManufacturingWeek, SyncShow is offering a free chapter for download from Chris Peer's book "The Great 8 Pillars: ROI-Driven Marketing for Manufacturing Companies." The chapter included in this download is "Pillar 2: Value Proposition, Messaging, and Branding." Learn why a well-articulated and differentiated #ValueProposition is essential for achieving #ROI from marketing spend. 📙 https://lnkd.in/ezJAU_RV #B2Bmarketing #digitalmarketing #manufacturing

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How do you measure success in indirect sales? Join Vaughn Mordecai from Mindmatrix, Chip LeBlanc, and David Canavan from BD Methods, LLC as they dive into the importance of KPIs, channel productivity, and partner satisfaction. Discover best practices and tools to keep your channel partners engaged and thriving. Watch the full webinar here - https://lnkd.in/drzm46f7 #IndirectSales #ChannelProductivity #PartnerSatisfaction #Mindmatrix #BDMethod

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To keep your Demand Gen skills sharp, continual learning is key. To see the newest info on the top Demand Gen topics, subscribe to the Bython blog: https://bit.ly/4byCHFN #DemandGeneration #DemandGenerationStrategy #DemandGenerationMarketing

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Is your sales approach stuck in the past, leaving you disconnected from today's empowered buyers? Get a free chapter of one of our most recent Sandler book releases, "How to Sell to the Modern Buyer" and discover 52 updated sales rules for success. Download here: https://hubs.la/Q02ww7rG0 #Sandler #SalesSuccess

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Have you signed up for tomorrow's 6sense webinar yet? Don't miss out on this incredible opportunity to gain valuable insights from top ABM leaders. Join us as our very own CivicPlus Marketing Operations Manager, Jordan Rochester, takes the panel, alongside other experts, to discuss the transformative journey from lead-based to account-based strategies. In this webinar, you'll: 1. Hear why ABM leaders made the switch to account-based strategies and the challenges they overcame. 2. Learn about the benefits and business impact of an account-based approach. 3. Understand how marketing leaders influenced their organizations to adopt this innovative strategy. 4. Engage in a lively Q&A session with our ABM experts. Secure your spot now for a session packed with knowledge and actionable insights. Click the link to sign up and join this transformative conversation: https://bit.ly/46qS5Ta #6sense #CivicPlus #GovernmentSolutions #Innovation #DigitalOptimization #DigitalTransformation

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New Blog Post Alert 🚨 With the launch of Gemini, the AI tool from Google, learn how to effectively use AI for content marketing and things to avoid with AI for content. Click the link below to learn more! https://lnkd.in/exH6xuFW #321WebMarketing #CEO #DigitalMarketing #NorthernVirginiaAgency

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How can an outbound sales strategy boost your direct-to-film business, and when is the best time to hire a dedicated salesperson? Kevin offers insights on these questions in the Direct-to-Sales webinar. Watch the full discussion here 👉 https://lnkd.in/gJ9au7Ck #printlife #webinar #sales #smallbusiness #growth

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By optimizing direct mail with digital elements, you can create a truly immersive experience that drives engagement and conversions. https://lnkd.in/eYN74atA #analyticmarketingpartners #directmail #ampanalytic #directmarketing #DataAnalytics #digitalmarketing

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