Laurie Gallien Miller

Ever wonder why some brands can charge a premium while others get commoditized? Our new Blueprint for Brand Growth report sheds light on just that. Our analysis of 6.5 billion attitudinal and shopper data points found that brands that reach “meaningfully different” status, addressing a spectrum of practical and emotional needs in unique ways that competitors don't, have much greater pricing power, higher brand equity and much faster growth. Learn more about how brands can extend their identity and become more differentiated in this @MediaPost article: https://lnkd.in/gHRSmHgw

5

I wasn't able to justify the trip over to Dallas for this conference, but as ever with Quirk's Media it looks like they put on a good show. This article details four main take-outs that you might be interested in, if you are leader in a market research and insight agency. And in the meantime, I will be at Quirks London on the 8th and 9th May...huzzah! If you are going, and need someone to chat to or stand alongside, as you manage your conference networking nerves, then let me know - I'd love to catch up! #mrx #insights #marketresearch #marketingresearch

10

4 Comments

Hub's latest study on bundling is out! The results suggest Comcast's new streaming bundle is likely to get a warm reception: 𝟏) 𝐂𝐨𝐧𝐬𝐮𝐦𝐞𝐫𝐬 𝐰𝐚𝐧𝐭 𝐜𝐫𝐨𝐬𝐬-𝐜𝐚𝐭𝐞𝐠𝐨𝐫𝐲 𝐛𝐮𝐧𝐝𝐥𝐞𝐬: The average household consumes entertainment content from 13 different sources. Fewer than half of those are video. Consumers want a bundle that simplifies all of it. 𝟮) 𝗣𝗲𝗼𝗽𝗹𝗲 𝘁𝗵𝗶𝗻𝗸 𝗡𝗲𝘁𝗳𝗹𝗶𝘅 𝘄𝗼𝘂𝗹𝗱 𝗯𝘂𝗶𝗹𝗱 𝗮 𝗴𝗿𝗲𝗮𝘁 𝗯𝘂𝗻𝗱𝗹𝗲:  despite no history as an aggregator, more people said they'd sign up for a bundle from Netflix than any other brand. Netflix's brand is so strong that people assume they'll be good at anything 𝟯) 𝗕𝘂𝗻𝗱𝗹𝗶𝗻𝗴 𝗶𝘀 𝗮 𝗵𝘂𝗴𝗲 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝘆 𝗳𝗼𝗿 𝗠𝗩𝗣𝗗𝘀:  none of the 4 cable/telco providers in our survey (Xfinity, AT&T, Spectrum and Verizon) beat Netflix. But collectively they were chosen by twice as many. These companies are poised to benefit from their familiarity as aggregators. For more on this study, read the story in Media Play News and sign up for the Hub Intel newsletter to get more analysis https://lnkd.in/epAu5bwv

27

1 Comment

Private Label appeal is ubiquitous. We have new data that confirms it.

1

If you’re thinking about what your Qual strategy looks like in 2025 and beyond, this new webinar with our own Liz White and Karen Lynch from Greenbook is a must see! Don’t miss it!

5

In CPG, researchers often use scanner and panel data, with existing share estimates that make even minor share shifts significant. I just wrote a list of issues in understanding choices in CPG and the unique challenges compared to other categories, including… 1. Measuring Volume In CPG, understanding both the choice of product and the quantity purchased is crucial. However, standard methods for including quantity in choice models often fall short. 2. Multiple Sizes and Pack Counts CPG products come in a variety of sizes and counts, driven by marketing strategies. This variety affects patterns of competition and cannibalization, as well as price sensitivity measurement. 3. Multiple Categories CPG products are usually bought alongside others, unlike one-off purchases like cars. This raises the question of whether choices in one category are related to choices in another. 4. Choice of Where to Buy The decision of what to buy can depend on where it is purchased—whether it’s an outlet, an aisle, or online. CPG products are often available both in-store and online, adding another layer of complexity to modeling choices. A simpler approach works well for one-time, single-unit, same size purchases, but CPG products are purchased repeatedly, in different sizes and counts, and for different occasions. Therefore, CPG choice modeling involves not only the selection of a brand but also the choice of package size, count, price, and affordability, which are interdependent and affect consumer decisions For the full list of key issues in CPG research, check out the guide linked in the comments. #cpg #choicemodeling

22

5 Comments

Exciting news! For the General Merchandise sector, Circana now offers access to: 1. a full-service custom research team 2. an array of custom, advanced survey capabilities Here’s a quick survey tip: Mastering various survey methods from the outset of the product lifecycle is key for accurately capturing the voice of your consumer. Kickstart your strategy with: 🔍 Brand Health Tracking 📊 Attitude & Usage 👥 Customer Segmentations 🛒 Shopper Journey Analysis (includes Path-to-Purchase, New Trier Satisfaction & more) Before launch, run your product concept and in-market messaging by your target audience with: ✔ Concept Screening & Evaluation ✔ Marketing Messaging Testing DM me to learn more or get in touch with us here: https://lnkd.in/eybkZFba

11

Context is essential to the core of brand and customer experience. Join our webinar on June 26th to see how we at Ipsos and our clients integrate context into all parts of the brand.

9

See below for the latest from Radius on how human-centered AI research bridges the duality between data and insight. #AI #Insights #HumanCentered

2

One of the areas clients are trying to understand is generational spend and importance of different cohorts. NielsenIQ has released our global GenZ SpendZ report providing insights into this cohort's attitudes and behaviours including implications for spend. # #NIQandGfK #TheFullView #MovingMeasurementForward #NIQ #GFK #nielseniq #retailanalytics #retailinsights #cpg #cpgindustry #retail #groceryretail #convenience #beverageindustry #quickcommerce #collaboration #future #business #manufacturing #collaboration #connectedcollaboration #media #investments #onlineadvertising #sales #retail #growth #grocery #retailing #technology #sustainability #techanddurables #generalmerch #computing #electronics #devices #IoT #PrivateLabel #ownedBrands #telco #AI #GenAI #AskArthur

6

What we've learned about brand podcasts in this first ever benchmark report for branded podcasts.

31

2 Comments

Sponsorships can work great, but they're not a slam dunk. The key to success is proper measurement - check out our latest ROI Genome report which includes best practices and guidance for more successful sponsorships!

10

Want to boost innovation and increase revenue? DEI initiatives are key! 🔑 Learn how inclusive advertising not only reflects the real world but also drives brand success.

9

1 Comment

Quality in, quality out. It's a simple principle that fuels data-driven decision making. We'll be diving into this at next week's Observe Summit. Hope to see you there! #ObserveSummit #DataQuality #AI

23

1 Comment

Marketers need to move away from static brand growth models towards more dynamic contextual brand choice models that respond to the ever-changing context in which brands and their consumers live. Read why... https://lnkd.in/gMzfrhvY

1

1 Comment

Have you heard of QualBoard's latest featire, Query AI? Effortlessly analyze qualitative data, from participant videos to focus group sessions and anything in between. Get real-time answers straight from your data – simple, intuitive, and included with every project. Learn more about Query AI: https://bit.ly/3zS6OLc #AIAnalytics #QualitativeResearch #MarketResearch #DataInsights

2

If your customer journey map is missing critical insights, it might be time to rethink your approach. A truly effective customer journey map integrates key research elements, including in-store surveys, qualitative research, and online shopping behaviors. These components provide a comprehensive view, capturing everything from the initial store visit to post-purchase behavior at home. By leveraging end-to-end quantitative data, you can track, predict, and improve each stage of the customer journey, ensuring that no detail is overlooked. If you're ready to elevate your customer journey mapping, explore our expertise at Gold Research Inc. Learn more: https://lnkd.in/dwQ4UmUQ #shopperinsights #insights #consumerinsights #consumerresearch #customerinsights #customerjourney #consumerjourney #pathtopurchase #customerjourneymapping #journeymap #CX #P2P #marketresearch #b2bresearch #b2cresearch #personas #cxinsights #cx #customerexperience

1

Just when you think Numerator can't deliver any fresher insights - they do it again - with our Gen Alpha report. Perfect timing for back-to-school Shawn Paustian 😉 Exciting insights I found... 1) Gen Alpha chooses their own snacks (most of the time) and Cookie/Gingerbread Kits pop to the top 2) Gen Alpha is much more likely to be born to parents born outside of the US and their taste preference shows with over-indexes towards Hello Panda and Glicko Pocky 3) Their digital behavior and influences are different from prior generations and will evolve, but seeing something in-store or hearing about it from a friend remains the #1 reason to ask a parent for a product. Read the full report here: https://lnkd.in/gdUBUWca

13