Laura Levitan

Only retailers that truly deliver value to both shoppers and advertisers will be able to maintain sustainable growth. Mars United Commerce's Michele Roney offers eight changes we see taking place over the next five years that every hopeful network needs to consider going forward: https://lnkd.in/gDXpss9W #retailmedia #trends #retailmedianetworks

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https://lnkd.in/gSNGxFQp The Spencer Stuart annual CMO Tenure Study offers compelling insights into the evolving role and stability of CMOs, particularly noting the tenure stabilization at 4.2 years for Fortune 500 CMOs. It's intriguing that B2B CMOs tend to have longer tenures compared to their B2C counterparts, with 4.5 years versus 4.0 years respectively. This difference likely reflects the distinct challenges and market dynamics each sector faces. The study also highlights the increasing trend of CMOs taking on broader responsibilities and the significant number of first-time CMOs being promoted internally, suggesting a strong emphasis on leadership development and succession planning within organizations. It is great to see that women now represent half of Fortune 500 CMOs. I believe it's important now for companies to turn their attention to improving development and support systems for diverse high-potential leaders. #CMOtenure #B2BMarketing #Leadership #WomeninMarketing

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If your customers have a pulse, then they have emotions. This article is almost 9 years old, yet it still holds the key to what’s holding a lot of companies back. “Our research across hundreds of brands in dozens of categories shows that it’s possible to rigorously measure and strategically target the feelings that drive customers’ behavior. We call them ‘emotional motivators.’ They provide a BETTER gauge of customers’ future value to a firm than ANY OTHER metric, including brand awareness and customer satisfaction, and can be an important new source of growth and profitability.” It’s not “new” any longer. A shift is happening. #brand #creative #customerexperience #emotions #beyondthebot https://lnkd.in/euwMST4u

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The clean room future is no longer on the horizon – it’s here. And for leading companies in every industry, clean rooms are transforming marketing strategies. 80% of advertisers spending over $1B on media are already using them. But here's the thing – most brands are only scratching the surface. While many are using clean rooms for audience insights, only a third are leveraging advanced measurement like attribution and ROAS. And broader collaboration across partners and complementary brands offers even greater potential. Modern clean rooms are now fully interoperable, breaking down silos between brands, retailers, and media partners. In talking with companies across industries, I constantly hear their desire to get started, but also recognize that this represents unexplored territory for many. To help companies navigate the complexity, LiveRamp has put together a playbook of some of the most common tactics, and I've attached a link here. Happy reading!

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The marketplace will look a lot different in five years. Mars United's Michele Roney offers 8 trends every hopeful network needs to consider in this new report. Check it out here: https://lnkd.in/gFNQnU-h

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Are you ready to dive into the world of specialized digital marketing careers? Cella's latest blog explores unique roles that can elevate your career to new heights! From SEO strategists to content marketing mavens, discover the paths that can make you stand out in the industry. ✨ 🔍 Learn about: The importance of niche roles In-demand skills for 2024 How to chart your career path 📖 Read more today! bit.ly/3VwvY9K #DigitalMarketing #CareerGrowth #Cella #RandstadDigital

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Check out this report from Mars United Commerce to see the latest happenings at 9 leading retailer networks! Get the updates here: https://lnkd.in/g3FJBYFx And stay tuned to learn how these updates will inform the network assessments presented in our upcoming Retail Media Report Card! #retailmedia #insights #ecommerce #commercemarketing #retailmedianetworks

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Here's the schedule of conversations for our #ColleaguetoColleague series with VML, which will start next week, talking all things #Ad Strategy! With so many impactful executives doing extraordinary work, we know there are valuable insights for everyone in this series. Click the links below to RSVP to each conversation or sign up for more at boldctoc.com. Please share this with a colleague, and let's learn together!

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Target audiences on browsers/devices that do not accept 3P cookies. These are large audiences of voters in swing states that are harder to reach and not getting enough attention. Great article by Eric Wheeler 33Across Inc. as he dives into the new opportunity political campaigns have to reach voters in cookieless environments. #Political #ProgrammaticMedia #Identity #Lexicon #33Across

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Brands are shifting their investment in marketing from social media to in-store retail media platforms. This change is driven by the need to capture interactions and influence consumers in the final stages of the purchase journey. As a result, the ability to deliver targeted and effective messaging at the point of sale has become critical. Stay ahead of the curve by investing in in-store retail media platforms to reach your audience in a more impactful way. #marketing #retailmedia #InStoreAdvertising #sirl

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Multiculturalism isn't just a trend—it's the new norm shaping our economy. With the US on track to become a majority-minority country, embracing diversity isn't a choice; it's our reality. Leaders who adapt to this shift will steer the new economy's course, while those lagging behind risk missing out on crucial opportunities. Latinos lead America's multicultural growth, accounting for half of the population increase from 2010 to 2020. By 2060, 1 in 4 Americans will be Latino. Yet, businesses are slow to adjust, allocating less than 2% of ad budgets to reach minority audiences, overlooking key consumer segments and falling short of market potential. Understanding multicultural consumers is key. Black consumers are digitally savvy and brand-conscious, while Latinos prioritize cost efficiency. To thrive in this evolving landscape, companies must shift their strategies to resonate with diverse populations, not as a risk but as a mainstream business imperative. It's time to pivot and embrace the multicultural mindset for sustained success in the new economy. #multiculturalmarketing #thenewgeneralmarket

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Kroger introduces a new media measurement model aligning with IAB standards to assess retail media effectiveness, utilizing first-party customer data for enhanced insights on media ROI and full-funnel impact analysis. #retailmedia #measurement Check it out here: https://lnkd.in/gMkp6M56

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Two very different perspectives -- I too grew up without a dishwasher - True Asian Habits As an adult, I still wash and dry pots and pans as I cook, and the family or guests use the dishwasher for service. https://lnkd.in/eZ72rTzn Rory Sutherland: Why You Should Buy 2 Dishwashers Similar concept to how you sell an Eskimo a refrigerator: to keep food and beverage from freezing. https://lnkd.in/eE_yZATJ

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Turn data into decisions with BRIDGE's intuitive visual reporting platform. From real-time updates to on-demand sharing, get everything you need to drive results https://bit.ly/3NQDmZl #peoplebasedmarketing #firstpartydata #campaignreporting #adtransparency

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Folks, we have an exciting webinar TODAY on the hottest topic in the media industry right now: Retail Media or Commerce Media. We have an outstanding panelist lined up, and you definitely don't want to miss it. If you're a CPG marketer, this topic is a must for you. I assure you that you'll walk away with actionable insights to bring back to your organization. Click the link below to register. Looking forward to seeing you there!

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“A Practical Playbook for Marketers. In Multicultural Mainstream, Tagliani not only challenges corporate misconceptions but also provides actionable strategies for brands to succeed in the Hispanic market.” Thank you Hispanic PR Blog for their thoughtful review of my new book and for recognizing the work! #multiculturalmainstream #hispanics #latinos #culturallyrelevant

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🎁 How’s your holiday shopping—or buying—coming along? As Kevin Dunn highlights in the latest episode of Here’s the Deal… every interaction we have with brands and retailers during the holiday season is an opportunity for valuable insights. What companies do with that consented data can make all the difference—turning those insights into better experiences for customers and stronger results for businesses. Highly recommend taking 3 minutes to watch! And share it with the retail marketers in your network!

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Today’s modern consumers – especially women – are more multifaceted than ever before. How can brands break through? According to Cristina Wells, SVP Marketing, Subway, it's about delivering content and engaging guests in a much more meaningful way. "Consumer needs must be at the center of everything we do." For more insights check out the full webinar, Women Leaders Redefining Restaurant Marketing: https://okt.to/htPMeG #restaurantmarketing #subway #womeninleadership

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OOH advertising offers a physical, personalized, and impactful way to engage with consumers in their everyday lives, driving real-world outcomes for your brand. To make a lasting impression, elevate your marketing strategy with these four tactics: Audience Targeting, Dynamic Creativity, Proximity Targeting, and Measurement. Whether you're in QSR, retail, hospitality, or any other industry, there are many ways to harness the power of OOH advertising to connect with your audience and boost brand awareness and sales. #OOH #SalesTactics #Advertising

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