Larry Magid

Great article by Fabio Sonnati in Streaming Media Magazine outlining the increasingly complex nature of measuring perceived video quality. Traditional metrics, like VMAF, may serve well for a narrow set of use cases but quickly show their limits with modern codecs and AI enhancements. For instance, when assessing scenarios involving film grain synthesis or AI-based super-resolution, VMAF falls short, misinterpreting enhancements that align well with creative intent as degradation.   However, unlike VMAF, IMAX’s XVS metric rewards grain retention, lack of banding, and retention of detail, offering more consistent, perceptually aligned evaluations.    As someone who’s spent 18 years studying video quality, I’m excited to see our metric continue to evolve, ensuring accurate, actionable insights for the next era of video technology.   #VideoQuality #Innovation #AI IMAX Streaming and Consumer Technology

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Backed by solid research we believe in traditional marketing strategies mixes w digital. Here is why.

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iconectiv sounds warning on election year scams to steal donor money, identity and more, MWC Podcast "There’s no question that AI is a weapon for the fraudster," says Chris Drake of iconectiv. AI enables fakes that are more realistic, personal, and convincing. State players and private parties engage in fraudulent practices to influence political outcomes. But politically based cams can also be a way to defraud people out of money. A simple appeal to donate or register to vote might be a bait trap.   We also learn how the wider problem with phone call scams can create brand damage and impair an organization’s communication ability. Lynnie Hastings Rebekah Johnson Keith Buell Cloud Communications Alliance Andy Abramson Jeff Pulver Clark Peterson Charlene Ignacio Donna Renee Stephanie Benzik Kevin L. https://lnkd.in/gTMn4TA3  

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Radio ad demand is shrinking • How the major radio groups are privately dealing with declining advertising. • What market managers are doing to save the day (and their jobs). • The non-radio solutions being teed up by radio groups. • What some radio groups have turned to quarter by quarter to offset ad revenue declines with artificial cash infusions. • Typical market manager response to shrinking ad demand. https://lnkd.in/eXGHPhTM

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As I start thinking about long-term communications planning, this article from Sean Gibbons and Tristan Mohabir is energizing and motivating. It's time (frankly, it has been for a while) to move away from broadcast models and towards targeted community building. I'm looking forward to more from this series of articles from The Communications Network! https://lnkd.in/eVgS6raH

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My early takeaway from PRSA Oregon #CommCon2024 is that the public is facing a real trust issue when it comes to innovations like AI and other emerging tech (and in general). Which raises the question: how do we address the trust crisis in a way that is both authentic and effective? #communications #publicrelations

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For today's Wide Shot newsletter, we return to the question of whether streaming is a good business and, more precisely, for whom? We address cable giant John Malone's recent assessment (categorically "no") and take a look at the state of Netflix, Disney, Paramount and others who participated in the streaming war. Who's winning? Who's still losing money? What's the next stage of the streaming business? (Oh, we also get into JOKER 2's box office travesty). #entertainmentbusiness #hollywood #streaming

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Bravo to the Museum of Public Relations for hosting this discussion. https://lnkd.in/g_Nec7Xp Register for this free Zoom event on May 9th, 6 pm ET. - https://bit.ly/3UfxPhK Appreciation to Shelley Spector, Barry Spector, Aaron Kwittken, Mark Weitzman, Rachel S. Kovacs, Daniel Roberti, Dr. Charles A. Small, Ronit Herzfeld The PRMuseum plans to investigate how communication has been used throughout history and is used today to instigate acts of hatred and how communicators might effectively respond. Upcoming programs include Xenophobia: Fear of the “Other” (Islamophobia, Asian Hate, Racism); Weaponized Language: When Words Become Triggers of Divisiveness; What to Do When the Public Square Becomes A Battleground; and Transphobia: the Growing Fault Line in Sexual Politics. We believe the "Language of Hate" series is the first-ever in the PR industry.

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TV and video platforms thrive on content and channels. Historically, carriage agreements for cable and satellite operators involved substantial licensing deals worth millions, with technical delivery fees being a minor part of the deal. Today, however, streaming TV and broadcast media face a stark contrast: ad-funded monetization now consists of 90% technology fees and only 10% revenue for content sources. So, what went wrong? https://lnkd.in/ermaN9BC

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Without a streamlined solution to manage digital rights, you'll never be able to scale your marketing operations. Learn why your DRM and DAM solution should be one and the same.

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Folks, If you wondering how to get your CI program started, then join Fouad Benyoub - his session will start shortly! You can also catch it later on via simulcast. join us free - https://vcapax.vfairs.com #competitiveintelligence

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You've read Adrian Bridgwater's articles in ComputerWeekly.com, Forbes, Techzine and Techstrong Group. What's he looking for in a story? And what comes off as crass? Watch him share his thoughts with Bospar's Eric Chemi!

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Integrating AI-driven tools requires publishers to navigate privacy laws, intellectual property issues, and bias prevention strategies. “Publishers should start by examining state AI laws in the U.S.—particularly in Colorado, Utah, and California—to see if these laws apply to them directly,” advises Myriah Jaworski Esq., CIPP/E, CIPP/US, a Data Privacy attorney at Clark Hill Law. https://lnkd.in/getBQknB For instance, California’s Privacy Protection Agency is developing rules focused on automated decision-making tools, including AI for ad targeting, which will directly impact publishers. These regulations may require publishers to offer consumer disclosures about how AI tools are used and may even involve transparency measures like AI watermarking or access to AI detection tools. To address AI-related bias, publishers must regularly test and monitor algorithms to prevent discriminatory outcomes. “Businesses should consider conducting bias assessments for their AI tools, similar to processes outlined by New York Local Law 144,” Jaworski notes. This involves assessing for fairness pre-deployment, annually, or whenever publishers make major modifications to ensure compliance and maintain ethical standards. Transparency and accountability are essential. Jaworski explains, “Clear disclosures, whether standalone or embedded in privacy policies, are key.” IP considerations are also crucial, especially in AI-generated content. For copyright protection, publishers must ensure substantial human involvement in AI-assisted creations. “IP standards are still being clarified, but publishers should work closely with counsel to navigate these emerging issues,” she emphasizes. Incorporating AI technologies allows publishers to engage audiences in new ways, streamline ad operations, and develop tailored content. As they maneuver complex regulatory and ethical considerations, publishers are finding the balance between AI-driven efficiencies and the creativity and depth that define quality journalism. Through strategic partnerships, robust AI tools, and adherence to privacy and bias regulations, publishers are enhancing audience experiences and setting new standards for responsible AI use in media.

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Very insightful article shedding light on the interplay between SVOD and FAST services. Some consumers are shifting from subscriptions to FAST platforms, while others are finding new programs and subscribing to services. The hope is for both types of services to become more complimentary in the future. Great read!

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