Wayne Kurtzman

Botco.ai Publishes Findings from Latest Report and Points to the Transformative Impact of GenAI in Enterprise Marketing https://ow.ly/iB8b50TkV5A #marketing #martech #technology #Botcoai

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Botco.ai has released its annual report on the State of GenAI in Enterprise Marketing. Detailing how generative AI (GenAI) is reshaping marketing strategies across industries, findings point to significant return on investment for enterprises leveraging GenAI in their marketing. The report reveals that 52.4% of enterprises are now leveraging GenAI tools, resulting in improved efficiency, engagement, and innovation. Read the full article by MarTech Series. #researchreport #genAIforenterprise

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Data privacy regulations have renewed interest in aggregate #MMMs. Current methods conflate linear and time-varying models that have very different implications for resource allocation. This MSI working paper can help marketers choose the right model: https://ow.ly/ZtaW50TEwBy

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Are you a marketer wondering how to get the most out of #GenAI? Here is a quick read from Forbes and SAS CMO Jenn Chase with ideas on using GenAI to increase productivity. http://2.sas.com/6044qy3lq

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Interesting take on the role of AI in cybersecurity. “It can also be used to attack and disrupt, with bad actors already manipulating AI technology… To prepare, leaders should face into the benefits and the risks this new technology poses and understand at a deep level how this technology might be put to work to enhance their cybersecurity operations” -- Jeff Hoyle   There is little doubt that AI’s ability to analyze large amounts of data in real time, identifying threat patterns and adapting protection, can be a powerful defense against cyberattacks. That said, there are widespread reports of prompt injection attacks and data poisoning being used to corrupt content integrity through AI. So, what to do? There’s a meme that says “modern problems require modern solutions.” But sometimes, modern problems require some old-fashion strategy. In this case, the old-fashion strategy is human oversight. Employing the power of AI with eyes wide open to the newly introduced threats with human experts monitoring quality and ethical usage. Anyway, that's what I think. What about you? What role should AI play in cybersecurity? How would it impact your industry?

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Press Release: Study finds generative AI’s large language models (LLMs) may not directly replicate human preferences but offer valuable insights. The authors studied whether LLMs can accurately mimic human responses on consumer preference surveys. [INFORMS journal Marketing Science] https://hubs.ly/Q02JDNM20 #INFORMS #analytics #datascience #orms #ML #AI #optimization #simulation #news #media #journalists #press #research #marketingscience #happiness

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💫 More validation from the experts that WalkMe™ is the only AI-powered #DAP for the enterprise. 🌟 https://lnkd.in/eXTBTMqM #ForresterWave #DigitalAdoption #GenAI

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Subscription pricing must evolve to include tech-supported consumption-based pricing, the ISG Subscription Management Buyers Guides say. Enterprises want to leverage #ERP and #CRM systems with applications to add new revenue without interrupting #CX. https://dy.si/uXoN3X2

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🕒 Tomorrow, join us to attend an exclusive webinar with Forrester's VP Mike Gaultieri and Domino Data Lab's Kjell Carlsson, Ph.D. What does it take to lead #AI initiatives and navigate the evolving landscape? Register now: https://lnkd.in/gAThxu_b #AILeadership #DigitalTransformation #leadership #GenerativeAI #GenAI #ResponsibleAI #datascience #machinelearning #ml #mlops #EnterpriseAI #AIatscale

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NEW EXECUTIVE INSIGHTS: This article on Open Source MMM and Internalization clarifies many of the questions and confusion executives have. It also provides best practices for establishing a Unified Marketing Measurement capability. https://bit.ly/3zK506h #MMM #marketingmixmodeling #digitalmarketing #IpsosMMA

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According to Gartner, one of the key action steps for CMOs in 2024 is to build AI-enabled marketing teams. Leverage more CMO insights in Gartner for Marketing & Communications' latest leadership Vision eBook. #GartnerMKTG #Marketing #CMO

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This week on the CX Cast, Angelina Gennis and I talk to Forrester VP, Principal Analyst J. P. Gownder about how front line employees can make or break #cx. How can CX leaders ensure customer-facing employees are set up for success through tools, training and culture? And inevitably, because its 2024, how will #generativeAI impact front-line employees? Thanks to producers Julia Swerdlow and Eleanor Theriault.

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With various types of AI moving through the Hype Cycle, we’re now seeing some of the most talked about and used among them, including GenAI, enter the trough of disillusionment. In this episode of Top of Mind, Gartner Global Chief of Research Chris Howard explores how to understand the increasingly complex nature of managing AI — from budgeting, to rollout, to measuring performance — and how this can lead to reaching the plateau of productivity. Build a value-driving AI strategy: https://gtnr.it/4chbKqa  #AI #GenAI #AIStrategy

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Have you registered? Our webinar on October 15th, "AI in Action: Transforming Qualitative Research for More Powerful Insights," is part of Insight Platforms Analytics & Reporting Summit. Host Dana Cassady, Recollective’s VP of Business Insights and Change, will be sharing: - How AI is transforming qualitative research for faster, more efficient insights - Real-world applications, including a case study with PA Consulting  - A sneak peek into future AI innovations from Recollective Don’t miss this chance to see how AI can elevate your research projects. Register today! 👉 https://lnkd.in/dTrBm7YK #QualitativeResearch #AI #MarketResearch #MRX #QualitativeResearch #Webinar #Insights

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C-Suite Confused by Your Marketing Data? They're Not Alone Is your boss constantly asking "Can you explain this in English?" In Mike Ruff's first piece for MarTech, he reveals the culprit: a data literacy deficit. Learn how to bridge the gap, build trust, and finally get buy-in for your data-driven campaigns. Get the details 👉 https://lnkd.in/eUBvtpsd P.S. Want to know the secret handshake for "statistically significant"? We got you covered. #marketing #datadrivenmarketing #marketinganalytics #dataliteracy

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GenAI is still in a nascent stage, where organizations would be best served using strategic consulting services to map their GenAI future. Upcoming #ISGProviderLens reports will assess #GenAI consulting, development and deployment #serviceproviders. https://dy.si/qHMa8c

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Validating and calibrating your GC for Retention Index with n-alkanes? Analyze your GC/MS runs in minutes instead of hours. Cerno Bioscience software technology works with your own libraries, Wiley, and National Institute of Standards and Technology (NIST). https://lnkd.in/eqTR662z or register for a Cerno Bioscience demo today https://lnkd.in/eukuSdwZ Choosing vendor-neutral technology is key to not only freeing your time but also ensuring accurate results faster. #spectralaccuracy #software #gcid #alkane #gcms

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