Kirk Wakefield

Kirk Wakefield

Waco, Texas, United States
6K followers 500+ connections

About

With over two decades at Baylor University, my tenure as the Executive Director of S3E…

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Experience

  • Baylor University Graphic

    Baylor University

    Waco, Texas Area

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    Waco, Texas Area

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    Caen, Normandy, France

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    Baylor University

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    Dallas/Fort Worth Area

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    Greater Memphis Area

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    Decatur, Illinois Area

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    Greater St. Louis Area

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Education

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Publications

Courses

  • Learn SQL: Code Academy

    1

  • Microsoft Dynamics Training

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Honors & Awards

  • Distinguished Career Contributions to the Scientific Understanding of Sports Business Award

    American Marketing Association

    The group's highest recognition for lifetime achievement and contribution to the field is awarded by the American Marketing Association's Sport & Sponsorship-Linked Marketing Special Interest Group (SIG). "Wakefield has authored dozens of influential publications in prestigious journals such as the Journal of Marketing, Journal of Consumer Research, Journal of Retailing, Journal of Advertising, and the Journal of the Academy of Marketing Science. In addition, as Executive director of the Center…

    The group's highest recognition for lifetime achievement and contribution to the field is awarded by the American Marketing Association's Sport & Sponsorship-Linked Marketing Special Interest Group (SIG). "Wakefield has authored dozens of influential publications in prestigious journals such as the Journal of Marketing, Journal of Consumer Research, Journal of Retailing, Journal of Advertising, and the Journal of the Academy of Marketing Science. In addition, as Executive director of the Center for Sports Sponsorship & Sales (S3), Wakefield has worked extensively with a number of high profile industry partners, including the Dallas Cowboys, Cleveland Browns, San Diego Padres, and many others. Wakefield joins a select group of only nine individuals who have been afforded this honor."

  • 2013 Outstanding Professor for Scholarship

    Baylor University

    Received the university's outstanding professor award for scholarship in recognition of publications in the Journal of Marketing (2010), Journal of Consumer Research (2010), Journal of Advertising (2010), and Journal of the Academy of Marketing Science (2012), among others, and research supported by the MIT Sloan Sports Analytics Conference (2012) and the Wharton WCAI (2013).

  • Thomas Frist Award for Outstanding Service to Students

    University of Mississippi

Organizations

  • American Marketing Association

    Sports Sales Sig Leader

    - Present

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