Kimberly Gross

🌍 Today, the IPA (Institute of Practitioners in Advertising) released "Agents of Change: The Expert View," a groundbreaking blueprint for sustainable action in our industry. Led by our very own Tom Firth, founder and CEO at M&C Saatchi LIFE, and contributed to by Pamela Noakes, our global sustainability director, this report offers practical advice and best practices from industry specialists. We're thrilled to lead the charge towards more sustainable business and encourage other agencies to join us on this crucial journey. Read the full report here:  https://lnkd.in/ePmiVi5Z #mcsaatchi #Sustainability #Advertising #AgentsOfChange

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I'm deeply saddened to hear of the purging of creative talent at a company where several brilliant people I know worked. There's a disheartening belief at some companies that thoughtful, creative, strategic thinking isn't as valuable in an AI and data-driven marketing landscape. Nothing could be further from the truth. My strongest desire is to secure a role as a creative leader at a forward-thinking startup or entrepreneurial-minded growing company that needs exceptional, passionate, inquisitive minds to expand its brand, engage its community, and propel its marketing and creative efforts. If that happens, I could bring a team of people who fit that bill perfectly and immediately transform an in-house creative/marketing team. If you're looking for creative talent — ranging from brand management, design, content development, digital marketing, creative leadership, video marketing, data storytelling, and/or social media marketing, message me. I can direct you to a wide range of talent seeking immediate employment. And I can provide you with the highest recommendation and vouch for their tremendous capabilities.

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Find out how Noah Brier is helping companies like EY, Amazon, and Omnicom rethink their approach to GenAI. Here's a hint: It's NOT about content generation. In this #SuperHuddle panel, moderated by The Imaginarium’s Scott Stedman, Noah will share how his groundbreaking tools are transforming workflows—and why content generation isn’t the answer everyone thinks it is. Join us to discover what really works when it comes to AI-driven marketing innovation. 🔗 Register now and be part of this game-changing conversation! #CMOHuddles #GenAI #MarketingInnovation #AITransformation

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For brands, the highest honor, and greatest reward, is irrational love. The benefits are many. People are more likely to forgive you, pay more for your products, stay loyal when new competitors emerge and they'll instantly want your product...no. matter. what. As we dream up the next INNOCEAN USA, building and measuring irrational love for brands is critical to our mission. And the person at the heart of this is Cindy Scott, author of the Ad Age article below.

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Ad Age is putting a spotlight on LGBTQ+ leaders in advertising, and this feature focuses on our amazing colleague Amy M. Litt, VP, Communications Planning. Read 3 ways to be a LGBTQ+ advocate at work, what this looks like here at CMI, and why the pharma industry is perfectly poised to lead in inclusive media in the article here: https://lnkd.in/eHpnuqY4

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Wise words from M13 partner W. Christine Choi: "Life is too short for a**holes.” Christine is not your typical venture capitalist. A veteran of both the corporate and nonprofit worlds, she’s mastered the art of translating the scrappy startup mentality into any environment—be it boardrooms or space hangars. With a reputation for building deep, authentic networks that turn even weak ties into formidable connections, her playbook focuses on the humans at the center of every story. Below she shares her thoughts on a few rapid-fire questions about brand communications and storytelling. 🌟 A storytelling tip founders might not have heard before: Underdogs have a lot more fun! When you're obscure or not the incumbent, there are more ways for you to be creative and flex your freshness—and not fall back on safe corporate speak. 🌟 Something she learned from her time in the commercial space industry: In new tech movements—like commercial space, AI, or blockchain—there’s inspiration in uncovering the stories of people building industries and adoption that may not yet exist. Spark trust and understanding with fresh voices and authentic stories from “the hangar floor." 🌟 A comms trend she doesn't like right now: Quantity over quality. You may have raised a lot of capital, but a movement is energized by the right people. 🌟 How she's thinking about AI and community right now: AI is a reminder to flex our humanness. In a time when we are trying to seek even greater efficiencies and answers with the help of AI, I love that people are seeking out other people more than ever. We’re seeking humans to curate experiences, ideas, and information. Get more of Christine's tips for crisis comms, storytelling, and true authenticity at https://lnkd.in/dF32CiUv #AI #Authenticity #BrandComms #Community #Startups #VentureCapital

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In today’s world, collaboration and innovation are the driving force of a successful organization and culture. The ability to pivot on a dime and react to challenges in real time is imperative. DDB leverages technology to elevate your teams, deliver true value to your clients and eliminate the non-value add in your business process. Through the adoption of technology, we help you define your digital strategy. One that will prepare you for growth and scale. #DigitalTransformation #RenewableEnergy #BusinessInnovation #SmartsheetExperts #TechLeaders #ProcessOptimization #DigitalStrategy #BusinessClarity

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The word on the whole branded content world’s lips these days is ‘distribution.’ It’s not any different at the Los Angeles Times. But Kristin Berke, Vice President of National Advertising and Branded Content is thinking about distribution though the lens of emotional impact. While traditional metrics like clicks and views still dominate the conversation, Berke believes that emotional resonance could actually hold the most value for brands, and could maybe be the lynchpin for brands to embrace film as a medium. Have a listen and chime in if you’re doing anything to measure the impact of your distribution strategy. https://lnkd.in/gu-RpW-W

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Axios Communicator reports that brands are grappling with AI’s influence. As consumers’ and professionals’ search habits evolve to rely on LLMs, like ChatGPT or Google’s Gemini, to get information, the answers delivered by AI systems become an essential part of the public conversation. This week’s advancements by OpenAI and Google show the rapid pace of innovation and the growing role of AI in brand and personal reputation. Staying on the pulse of these new technologies is critical to success in today’s media environment. As a company, our Generative AI Framework guides the practical and ethical use of AI tools. It encourages our team members to sharpen their AI skills while considering security and privacy best practices. Check out our Generative AI Framework in the comments! 🤖💼 https://lnkd.in/gezHY3dq

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Last week at Google, at my team's (Agency Data, Measurement, and Analytics) onsite, I had the distinct privilege of moderating a fireside chat with my client (and friend!) Helen Lin, Chief Digital Officer at Publicis, who is a total industry powerhouse. Helen brought immense inspiration to the conversation and dialogue on change, staying agile, and how to best collaborate with clients. My three favorite lessons below - 🚀 Be introspective and iterate - Take time to be thoughtful about reorganizations and new titles because it’s all about aperture. Give each other grace for the discovery phase because that takes time, and it’s not simple. Messy means opportunity! 🚀 Change is hard - Swing change like a "sledgehammer" and push through noise. When you’re transforming quietly, you have the opportunity to come out strong. Play to win! 🚀 Become client’s trusted advisor - Truly understand clients’ problems and have no preconceived expectations on the solutions. Spend more time listening and understanding their aspirations, absorb it, and then reflect with ideas.  Even when we don’t have the answer, we can always provide a perspective! Thank you Marta Martinez Christina Mohebbi Nadia ✨ Carta for your support and Ada Rice for being my partner in crime!! 🙏🏽 #stayingagile #change #trustedadvisor #data #measurement #analytics #agency

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With less than 80 days until Super Bowl LIX, the race is on for brands to produce creative that scores big with audiences. From emotional storytelling to laugh-out-loud humor, we’re sharing key lessons learned from past Super Bowl ads to help you craft a game-winning strategy. Read the full story: https://hubs.li/Q02Z3CZc0

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Why should a brand hire your agency vs. one of your competitors? How does your agency stand out among the 14,000 agencies in the United States? WORKSHOP: Finding Your Authentic Point of Difference Led by Rishad Tobaccowala, former Global Chief Growth Officer, Publicis Groupe, and acclaimed author, speaker, and advisor dedicated to inspiring new perspectives on personal, team and business growth. Interested to learn more? DM me. #AgencyGrowth #CMO #Workshop #NewBusiness #BusinessDevelopment #CreativeAgency 

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If you haven’t read the new OUTFRONT Advertising Trends Report yet, here’s a sampler of the media trends covered in the report.

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The math is mathing, and it’s adding up to a whole lot of attention. New research reveals how the right kind of attention can unlock big outcomes for brands and help make every dollar of your media strategy work harder. Learn more ➡ https://lnkd.in/gHuSAQVx

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A common struggle for women in their 50s and 60s can be self-doubt and a changing sense of identity. Award-winning photographer and brand strategist Leslie Gomez discusses how her empowering photography sessions can help women rediscover confidence, authenticity, and purpose. Leslie’s inspiring journey from nursing to entrepreneurship reveals valuable insights on overcoming life transitions, embracing self-image, and thriving in new ventures. Listen here: https://nfg.link/47SN0E6

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