Kimberley Goode

A new survey from PR measurement platform Memo is a feel-good story for chief communications officers and their teams, but there is a catch. The survey highlights a 34% increase in communications teams reporting directly to the CEO versus last year and a 26% decrease in comms reporting to marketing. In today’s complex, politicized, multi-stakeholder world, getting communications pitch perfect is mission critical for every organization. That’s more likely to happen when comms teams have the CEO’s ear. BUT: The more separation there is between comms and marketing functions, the greater the risk of strategic dissonance between earned and paid media. Blending them creates powerful synergy. Here are 8 ways to do it, starting today: 1. Align your messaging across earned and paid channels for cohesive brand storytelling. 2. Amplify earned media coverage using paid to reach audiences who don’t consume through traditional channels. 3. Boost press coverage with paid media to enhance credibility and trust. 4. Extend the lifespan of strategically relevant earned media using engaging paid formats that keep the story alive. 5. Ensure a well-rounded narrative by promoting owned content that fills gaps in your brand story not sufficiently covered by the media. 6. Redirect key earned media storylines to specific audience segments (e.g., investors, future talent) by leveraging niche paid targeting. 7. Transform earned media outcomes into compelling multimedia formats — animations, videos, or carousels — to enhance your storytelling. 8. Report results holistically by showing exec teams how earned and paid media can work together to create greater impact. A well-rounded, cohesive media strategy is essential for breaking through the clutter. Separate reporting lines and bifurcated budgets shouldn't stand in the way. ♻️ Repost if you find this helpful or add to my list of tips. How do you integrate earned and paid media? #CommsStrategy #EarnedMedia #PaidMedia

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As evidenced by the dynamics of the presidential election, women continue to be held to a different, much stricter standard than men. In my book "WOKE: A Cultural Competence Guide for Communicators, I delve into why and how women continue to struggle for equality and representation. "Women’s quest for equality is the longest-running struggle in the history of the world. Men have ruled over humanity for millennia, and nowhere has their dominance been more pronounced than over the lives and bodies of women. Although women have made great strides toward equality in the last few decades, they continue to be held to a different standard than men, and society holds many unconscious and deeply rooted biases against them. Nevertheless, women continue challenging traditional gender norms, advocating for equal rights, and reshaping female empowerment narratives." https://lnkd.in/gsTAMAbc

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REMOTE

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The October monthly episode of our For Immediate Release podcast explores critical communication trends. Shel Holtz, SCMP, and I discuss six compelling topics, including Reddit's potential for crisis comms, the state of blogging in 2024, ethical concerns in celebrity news coverage, workplace connection challenges, and AI's impact across industries. In a blog post, I've set out some key takeaways that present opportunities for communicators, including leveraging Reddit for stakeholder engagement and preparing to guide organisations through AI adoption. Read more and listen now for valuable perspectives and insights on navigating today's complex communication landscape. https://lnkd.in/e5_CcMR2

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More than 310,000 women are expected to be diagnosed with breast cancer this year alone. I'm proud to be part of the team working to provide and expand access to resources, fund lifesaving research, and above all – end breast cancer as we know it, for everyone. View the full Breast Cancer Facts & Figures 2024 report at cancer.org/breast-cff-2024

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As the first anniversary of Oct. 7 approaches, how have your #ERG programs evolved over the past year? Is there more space or structure at work for interfaith dialogue and inclusive, intersectional comms? Please share this with your comms people doing the work and let me know if you're comfortable sharing your efforts for an upcoming Ragan Communications and PR Daily story. [email protected]

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Here's added support for the claim that comms pros are taking their rightful seat at the "strategy" table. Why? Because brand building and reputation management are strategic pillars for businesses. Memo's new "Evolving Role of Comms" report shows: 💡 A 34% increase in comms teams reporting directly to CEOs. 💡 A 26% decrease in reporting to marketing since 2023. 💡 An expanding role for comms, beyond earned media. 50% say they now own executive comms, internal comms, and marketing campaigns. CEOs experienced the value of comms during the pandemic and other challenging events of the early 2020s. These data suggest the C-suite is taking a serious look at a range of reputational risks, including: 🚨 Misinformation and disinformation due to AI. 🚨 Cybercrime, cybersecurity, and customer privacy. 🚨 Activist investors, including those pushing back against ESG policies. 🚨 Macroeconomic uncertainty, geopolitical, and climate events. The report also underscores the power that comes from: ⚡ Sharing executive perspectives to promote understanding of corporate values and ethics. ⚡ Having an aligned workforce. Empowered employees are your best advocates. The most interesting tension in this report is the question of priorities. Gaining competitive share-of-voice (SOV), raising awareness, and amplifying key messages top the to-do list more frequently than, say, managing disinformation or changing perceptions. It's a tightly-knit group of priorities, however. And that speaks to the complexities of modern communications. Comms folks drive clarity about purpose and values. They also understand the importance of closing the gaps between corporate stories and actions. Shout out to the comms folks out there who are claiming more space. Check out the full report in the link below. #Comms #PR #StrategicCommunications

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Tomorrow, on The Art 2 Aging, a conversation with one of the world's foremost experts on demographic shifts in the world today, Bradley Schurman. Listen in as Bradley discusses how our aging societies are disrupting everything from healthcare and social security to the workforce and what it's going to mean for all of us going forward.

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When people have asked me what my book is about, I have struggled to answer. That's because the project started more than 12 years ago in a series of eulogies I delivered over the course of a single, very difficult summer. I recently got the chance to write about the connection between the eulogy as a form of nonfiction and other writing that blends biography, journalism, and memoir. That essay--my first attempt to explain what I'm doing in my forthcoming book and to address some of the other books that guided me--is out now in Public Books. https://lnkd.in/e7XPkTvB

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"In the U.S., a study of more than 180,000 people from five ethnic groups in Hawaii and California found that lower socioeconomic status was associated with a higher risk of death in every group — even after accounting for age and behaviors like diet, exercise, and smoking." The relationship between socioeconomic status and health outcomes is a critical lens through which we must view the disparities and inequities that persist in our society. By addressing the social determinants of health, we will be able to dismantle systemic barriers and create a more equitable and inclusive healthcare system that prioritizes the health outcomes of all individuals, regardless of their background or socioeconomic status. #HealthDisparities #SocialDeterminantsOfHealth #Inclusion #Diversity

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Did you know that 350 Supplier diversity leaders were surveyed to uncover how they’re addressing executive demands, data accuracy, ESG coordination, and political and economic pressures? Learn what trends are shaping programs and how leaders are planning for the future. 🔗https://lnkd.in/g_bJX-tK #ESG #DiversityLeadership

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Authenticity is key for senior executives to be influential on LinkedIn, but not every leader finds it easy to engage genuinely. 🔸In episode 342 of our For Immediate Release podcast, Shel Holtz, SCMP, and I explore how communicators can help executives craft authentic online personas and build influence and trust, focused on LinkedIn, with practical examples. I also dive into this topic in a new blog post published today, arguing that authenticity opens the door to success. Communicators must guide leaders who struggle with authenticity, identifying formats or mediums that play to their strengths. Take a read and listen to our discussion ⬇️ #Authenticity #Communication #LinkedIn #FIRPodcast https://lnkd.in/eMu9D48j

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Small and medium-sized business (SMB) lending has undergone a transformation in recent years, thanks in large part to advancements in technology. 

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As a Gen Xer writing about and interacting with different generations personally and professionally, I am more than up for learning Gen Z lingo! Education and open communication are key to avoiding disconnection and misunderstanding.

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Embracing a Growth Mindset: My Journey to Unlocking Potential I remember a time when failure felt like a personal indictment. I'd measure myself against others, convinced that success was a fixed destination reserved for the inherently talented. It was a limiting belief that held me back for far too long. Then, something shifted. I began to realize that my abilities weren't cast in stone. With dedication and hard work, I could grow, learn, and achieve more than I ever imagined. This was the birth of my growth mindset. It's more than just a buzzword. A growth mindset is a philosophy of life. It's about seeing challenges as opportunities, setbacks as stepping stones, and learning as a lifelong adventure. It's about valuing effort over innate talent and believing in your capacity to improve. I've discovered different facets of a growth mindset: Learning-oriented: I'm constantly seeking new knowledge and skills, even when it's uncomfortable. Effort-oriented: I understand that consistent hard work is the key to unlocking potential. Challenge-oriented: I relish obstacles as opportunities to learn and grow. Challenger mindset: I thrive in competitive environments, always pushing myself to improve. Entrepreneurial mindset: I embrace innovation and risk-taking to create new opportunities. Embracing a growth mindset has transformed my life. It's given me the courage to step outside my comfort zone, the resilience to bounce back from failures, and the determination to pursue my dreams. Where are you on your growth mindset journey? I would like you to reflect on your beliefs about your abilities. Are you holding yourself back with a fixed mindset, or are you ready to unlock your full potential with a growth mindset? Let's inspire each other to learn, grow, and achieve greatness together! #GrowthMindset #PersonalGrowth #MindsetMatters #ContinuousImprovement #UnlockPotential #EmbraceChallenges #Resilience #LifelongLearning #ChallengerMindset #EntrepreneurialMindset https://lnkd.in/gZb9zuUV

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From internal agency structures in corporate settings to the agency mindset and agency hires … In this episode of the Communications Business Advisor podcast we’re addressing “The agency impact in corporate communications.” Just one more episode in season one. Listen in on your favorite podcast player, then tell me which episode resonated most, or which one helped you learn something new. Oh, and I’m sourcing topics for season two now. Got something to share? Send a DM. #communications #corporatecommunications #publicrelations #internalcommunications

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With corporate mergers, restructuring, revenue declines and AI becoming the new normal, the focus for many workers in PR and comms has shifted from furthering careers to just being able to keep on making a good living. Here are some pointers for handling that instability -- Jane Genova https://odwpr.us/3OTpFcM

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The dynamics on Capitol Hill are changing, and new communications strategies are needed to make sure your priorities are on the minds of lawmakers. Communications must be clear, targeted, and timely. Download this roadmap I created to help you create urgency and build new champions for your cause. Digital education campaigns are one of the most effective methods of reaching lawmakers and key decision makers in the Beltway. These strategies offer an ideal combination of messaging and data strategy to ensure priorities and initiatives are top-of-mind at the right time and with the right decisionmakers. https://lnkd.in/esJ9pdvW

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