Kevin Allen

Using #AI in your #contentcreationstrategy amplifies your creativity and emphasizes your scalability. Learn more about how written copy, videos, and podcasts benefit from AI. #productivity https://ow.ly/3rih50SmmVQ

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We have dropped 💣 a new short for all of our digital marketers out there! It is time to review your bid strategies! Take a look here and let us know what you think! 👀 https://lnkd.in/euGXWyVx

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Is Your Measurement Strategy Future-Ready? 📊 Our partner, Felicia Nugroho discovers how the AMEC Integrated Evaluation Framework (IEF) moves beyond vanity metrics to focus on outcomes that matter. Learn how to elevate your measurement approach for real impact in today’s multi-channel world, here: https://lnkd.in/gimxPiDX #GlobalMeasurementMonth #MeasureWhatMatters #AMECMM2024

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👀 Check out this session on navigating the evolving terrain of generative AI in Market Research with Forrester’s Thought Leader and Industry Leaders from buzzback and Quadrant Strategies. Discover how AI can align with your #qualitativeresearch objectives leading to practical applications that will help you gain next-gen #insights and save dozens of hours per project and thousands of dollars. 📹 Watch Now: https://lnkd.in/ghKdcHu3 #MarketResearch #QualReserach #GenAI #GenerativeAI #ResearchAgency #MRXAgency

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Join us live with Conductor as we explore data from top SEOs and digital marketers on the priorities and challenges for 2025. Gain insights, strategies, and expert tips to plan next year’s strategy today. https://hubs.li/Q02XCxmb0 #webinar #SEO #digitalmarketing

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AI and predictive analytics can help you identify the most ready and capable donors. Just as important, actionable data helps you plan and direct resources - which can greatly determine your campaign success. Great insights from Andy Canada and Paul Erbes CFRE, CFRM at CASE V - VI!

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Why is video the future of #B2B marketing? 📈 Sonya Hand and other execs reveal how video is helping brands break through the noise and connect with decision-makers in new ways. Explore the full discussion in The Drum: https://ow.ly/ERxU50ThL3N

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Want to measure press release ROI? Discover how Newswire Analytics lets you instantly access the data you need to evaluate the impact of your storytelling. Learn more: https://ow.ly/XUc250Rgmjg #PublicRelations #PR #PRMeasurement #Newswire

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CMA Members, the Ask a Marketer Anything SERIES FINALE kicks off at 4:20 pm ET TOMORROW! In this session, we'll discuss establishing and maintaining relationships with media, strategies for increasing media visibility, and more. Save your spot now: https://hubs.la/Q02GznN_0

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Most senior marketing leaders who are opposed to #AI think it might render them obsolete, or simply misunderstand what AI really entails. We're here to clear that right up AND make the case for why AI is here to stay...so ya better get started: https://bit.ly/4aOoTr6

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Basis Technologies Improves Planning Capabilities for Advertisers Through AI-Powered Media Automation Platform https://ow.ly/9jNX50Sq7N6 #marketing #martech #technology #BasisTechnologies #Automation

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There’s a consensus that marketers and digital professionals aren’t making the most of MarTech solutions, but there’s debate about why that’s the case. https://ow.ly/CMaN50SEb3C Amperity #marketing #martech #technology

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Setting up successful #digitaladvertising campaigns requires a deep understanding of tools like #CM360. This article covers strategies for effective, efficient, and goal-oriented results by managing and optimizing campaigns. Click to read more how you can avoid the pitfalls in campaign setups: bit.ly/4daK1bB #DigitalMarketing #CM360 #MarketingStrategy #Advertising

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More data, more problems ❓ 📊 Marketers have access to more data than ever before, yet still struggle with when and how to use that data to prove marketing ROI. It's about finding the right ways to use the abundance of data we have available. If you're looking to illustrate the impact outstanding campaigns have on real closed business, it can pay to invest in measurement. Learn more about how B2B marketing leaders can better measure success: https://lnkd.in/gbiFygak

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Get the facts and details on programmatic ad buys, how they work and what to avoid. #programmatic #digitaladvertising #thirdpartydigital #localmediasales https://ow.ly/P6FU50QRE2x

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Are Traditional SEO Tactics Effective for AI Overviews? 🤔💡 Find out from Phase2's Jason Hamrick, Principal Strategist of Data & Insights, in the clip below! For deeper insights and actionable strategies on AI Overviews and how healthcare marketers can stay ahead, watch full webinar with Phase2 and our partner Yext that also features Taylor Lavery, Global Campaigns Manager, and Aaron Watkins, Senior Director of Internet Strategy at Johns Hopkins Medicine. 📺 View it here: https://hubs.la/Q02G3tdT0 #AIOverviews #SEOTactics #HealthcareMarketing #DigitalStrategy #Webinar #MarketingInsights

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