Kevin Blasko

Why is it important to make sure your employees feel their work is meaningful? Because they're 160% more likely to stay at your company. https://lnkd.in/gmpJ2bbX Start by asking these questions 👇

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"Can we chat about internal communications?" When Shareen Pathak asked me if I could chat with her about internal comms, I jumped at the opportunity. Internal communications—or, employee communications, as I prefer to call it— is the underappreciated backbone of the comms and marketing team. I'm so glad to see more attention paid to this topic and this vital role. Employee communications can't be an afterthought. It's not a "nice to have" (though it's almost always treated as such, especially in smaller organizations), and it's incredibly strategic. Shout out to my internal communicators! I see you, I know your importance, and I will keep singing your praises as long as I have breath in my lungs. Check out this Toolkits.com article for more.👇 ## Does your company have a dedicated employee comms team, or is it part of another role (aka an afterthought)?

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❓ Jordan Zaslav: How can internal comms advocate for resources they need? 🧠 Deisha Barnett: Communications people have to be business people first. That means knowing what the business needs, making tough decisions, and also being a little creative to get your people what they need. 👇 Hear more of Deisha's advice, linked in the first comment below.

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This💡Ragan Communications and PR Daily article deserves to be shared. There are excellent insights here. 👏🏼This quote from Caitlin Hayden is particularly resonating with me this morning. “Your “brand” is not something that lives off to the side as a set of creative assets and colors. It’s everything about how you show up in the market, which means that comms needs to be a part of any activity or decision that could impact the way stakeholders perceive your company. How your employees talk about their experience = brand. Where you invest your CSR dollars = brand. How your facilities look, feel, and function = brand. How ethically you behave = brand. I could go on…”

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My book "WOKE: A Cultural Competence Guide for Communicators" includes A BASIC GUIDE TO PUBLIC RELATIONS, a useful guide for those considering a career in PR. "In our modern world, effective communications are key. As organizations and individuals navigate the dynamic landscapes of our interconnected lives, public relations have become a critical element that helps shape perceptions, nurture relationships, and drive visibility, leading to success. Public Relations is the art and craft of managing internal and external communications between an organization, its stakeholders, and the media. A well-crafted and executed public relations plan can establish credibility, build trust, and maintain a positive reputation. Early in my career, I became aware of the incredible power of public relations to shape public perceptions. It was also clear to me that portrayals of Latinos in mainstream media were overwhelmingly negative. Therefore, I chose a career in public relations to play my part in transforming America’s perception of Latinos and to educate the public about the many positive contributions of Hispanics to the United States. I launched my agency, Reyes Entertainment (www.reyesentertainment.com), in Los Angeles, one of the largest bilingual media markets and Latino communities in the U.S. In addition, Los Angeles is home to Hollywood’s entertainment industry, one of the largest purveyors of media images seen by millions worldwide. https://lnkd.in/gDvjeppU

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From internal agency structures in corporate settings to the agency mindset and agency hires … In this episode of the Communications Business Advisor podcast we’re addressing “The agency impact in corporate communications.” Just one more episode in season one. Listen in on your favorite podcast player, then tell me which episode resonated most, or which one helped you learn something new. Oh, and I’m sourcing topics for season two now. Got something to share? Send a DM. #communications #corporatecommunications #publicrelations #internalcommunications

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Quick story from 20 years in comms: Minutes before a big keynote presentation, an executive asks a room full of folks if they should change their outfit (*holds up said replacement outfit*). Room says "nooo you look great!" I, on the other hand, told them to change. I knew their goals, their insecurities and what message they wanted to send about themself and about our brand. They changed and they rocked it--and I'm sure they would have either way...but sometimes being a trusted counsel in comms means saying things no one else will say and what your client may not want to hear. But that's how you nail the relationship and build trust. #pr #executivecomms Check out the rest of the 5 things I wish I knew over at The PR Girl Manifesto https://lnkd.in/dcsfUN6G

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Corporate Communications is most effective when all work starts from the business goals.    That’s it. That’s the post.

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Did you know that 350 Supplier diversity leaders were surveyed to uncover how they’re addressing executive demands, data accuracy, ESG coordination, and political and economic pressures? Learn what trends are shaping programs and how leaders are planning for the future. 🔗https://lnkd.in/g_bJX-tK #ESG #DiversityLeadership

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Last month, we gathered our team from across the country for our annual summit—a time to reflect, learn, and strategize for the year ahead. I was excited to present on a topic crucial to our work: critical thinking in PR. Critical thinking may seem straightforward, but it reveals its depth as you delve deeper. Every interaction, from managing client expectations to crafting appropriate responses in crises, demands a fresh perspective and strategic insight. Embracing this approach not only enhances your understanding of a successful PR campaign but also solidifies your role as an integral partner in your clients’ journeys, propelling them toward greater success. In this context, ROI becomes a vital consideration for any brand investing in PR, yet true impact extends beyond conventional metrics. By critically assessing broader business goals, you can ensure that your strategies align with and accelerate your clients' overall objectives, fostering partnerships that drive lasting results. This alignment transforms the way you measure success, emphasizing the importance of long-term growth over short-term gains. As we look to the future, it’s clear that AI will continue to play a significant role in our industry. However, its effectiveness depends on the human insights that shape it. There’s no substitute for the personal touch and critical thinking you bring to the table, which ultimately creates real value for your clients. By blending technology with human expertise, you can elevate your work and drive impactful results that resonate well beyond traditional metrics. Witnessing our team engage in these discussions reaffirmed our shared commitment to excellence and raising the bar as we close out 2024 and look ahead to 2025. Here’s to continued growth, innovation, and strategic wins! #CriticalThinking #PR #ClientServices #TeamSummit #CrowePR #ReflectLearnStrategize #ROI #AI #raisethebar Crowe PR

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With corporate mergers, restructuring, revenue declines and AI becoming the new normal, the focus for many workers in PR and comms has shifted from furthering careers to just being able to keep on making a good living. Here are some pointers for handling that instability -- Jane Genova https://odwpr.us/3OTpFcM

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A new survey from PR measurement platform Memo is a feel-good story for chief communications officers and their teams, but there is a catch. The survey highlights a 34% increase in communications teams reporting directly to the CEO versus last year and a 26% decrease in comms reporting to marketing. In today’s complex, politicized, multi-stakeholder world, getting communications pitch perfect is mission critical for every organization. That’s more likely to happen when comms teams have the CEO’s ear. BUT: The more separation there is between comms and marketing functions, the greater the risk of strategic dissonance between earned and paid media. Blending them creates powerful synergy. Here are 8 ways to do it, starting today: 1. Align your messaging across earned and paid channels for cohesive brand storytelling. 2. Amplify earned media coverage using paid to reach audiences who don’t consume through traditional channels. 3. Boost press coverage with paid media to enhance credibility and trust. 4. Extend the lifespan of strategically relevant earned media using engaging paid formats that keep the story alive. 5. Ensure a well-rounded narrative by promoting owned content that fills gaps in your brand story not sufficiently covered by the media. 6. Redirect key earned media storylines to specific audience segments (e.g., investors, future talent) by leveraging niche paid targeting. 7. Transform earned media outcomes into compelling multimedia formats — animations, videos, or carousels — to enhance your storytelling. 8. Report results holistically by showing exec teams how earned and paid media can work together to create greater impact. A well-rounded, cohesive media strategy is essential for breaking through the clutter. Separate reporting lines and bifurcated budgets shouldn't stand in the way. ♻️ Repost if you find this helpful or add to my list of tips. How do you integrate earned and paid media? #CommsStrategy #EarnedMedia #PaidMedia

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#MediaMentions Hey internal comms peeps, pros, and practitioners, how valuable are media mentions to colleagues? (I mean, all employees.) I know which teams need to know about media mentions, and I know that some specific media mentions will delight (or horrify) colleagues across the org, but how valuable is it to publish all media mentions internally? #InternalComms #EmployeeComms #intranet #PR #MR #MediaRelations

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We made it! Today is the final day of Vanguard Communications 10 Day #DEI Bootcamp for Communicators email series. Our bonus content covers how to create a DEI style guide for your organization to represent identity-based communities with accurate, respectful and inclusive terms. Don’t forget to register for our closing webinar! Details below. #diversityequityandinclusion #training #webinar #deistyleguide #communications #media #government #nonprofit #association #foundation #socialjustice #identity #leadership #publicrelations #diversity #equity #inclusion

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Question: Can Comms pros jump across different industries, MarComms disciplines and geographies? Or are they more effective when choosing one focus area and sticking with it? To me, Comms foundations are broadly transferable, if you apply strategically and have the right overarching experience/training. Some hiring managers and prospective clients think differently. Editor's note: I've intentionally diversified my career path - in-house/agency/consultancy, international placements, multiple industries, most Comms disciplines. But interested in your views. Thoughts?

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SAN FRANCISCO

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Daniel Méndez Aróstica, MBA (AKA Mr. #CommsJobs) has an excellent point: professional isolation is unduly common for #Comms professionals and can be an absolute killer of effectiveness, motivation, and inspiration. Here are some opportunities to get better connected outside of your own organization: IABC - leading international association for #commspros The Centre for Strategic Communication Excellence - world class training and development #WeLeadComms - a daily recognition program raising the visibility of communication pros for our collective courage, initiative and leadership GossipGurus - an online community for comms leaders The Curious Route - an online community focusing on internal communication

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No cap, this goated research is sigma! No Fanum tax for reading, ya rizzlers! (Translation: Seriously, this is excellent research! And it's free to read, my charismatic friends!) The latest survey from WE Communications, “Alpha Intelligence,” outlines our findings findings about the next critical consumer cohort. We surveyed both Generation Alpha kids (ages 10-14) and their parents to understand the influence of Gen Alpha and what influences them, including the role of technology and AI in shaping their daily lives. I'm raising 3 Gen Alphas at home (8, 11, 13) and this DEFINITELY resonates with me. Brands need to be ready for this cohort that is super tech-savvy, highly skeptical, and equipped with access to information no previous generation had at their age. Check out the survey findings: https://lnkd.in/dGMeQufv.​   #GenerationAlpha #GenAlpha #WEAlphaIntelligence

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During Workhuman's episode of the #HowWeWorkPodcast, Dan Heath details his perspective on #RTO. His take: #collaboration is not only the key to successful #teamwork, but also a compelling reason for #employees to return to the office voluntarily. Listen to the full #PodcastEpisode here: https://lnkd.in/eVzWb4vw

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