Kevin O'Neill

Effective omnichannel marketing means harmonizing personalization, precision insights, and tailored content to forge impactful connections with your target audiences and inspire meaningful actions. Privacy compliant personalization, way to go!

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Good take. Another valuable metric to consider is the "Days Since Last Innovation Session". This can help ensure that your team consistently dedicates time to creative thinking and ideation, fostering a culture of continuous innovation.

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Eli Lilly’s retatrutide emerge as a game-changer in obesity treatment? 💊 The investigational triple agonist #retatrutide is set to have a potential phase 3 readout in 2026. Phase 2 data from the American Diabetes Association Scientific Sessions in June 2023 revealed promising results - adults with obesity who received the highest dose of retatrutide lost an average of 24.2% of their body weight at 48 weeks compared with placebo 💊 Moreover, #treatment with retatrutide showed significant improvements in cardiometabolic measures. If these results are confirmed in a larger phase 3 study, it could #revolutionize obesity treatment ---------------------------------------------------------------------------------- Schedule a no-obligation consultation with EOS Intelligence to explore how we can be your partner in delivering strategic insights for a winning obesity treatment strategy Eli Lilly and Company Novo Nordisk #obesity #healthcareinnovation #perspectives #eointelligence

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Check out my BCG colleagues recent report that focuses on improving #healthequity with patient analytics. The research unveils significant disparities in the treatment of Heart Failure with Reduced Ejection Fraction (HFrEF) across the United States. Focusing on areas with notably low engagement, particularly in under-served urban areas. Explore the findings and actionable strategies here: https://lnkd.in/gbMpC9d8

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It's a packed podcast pontification with Matt Lyles! https://lnkd.in/eBSmjrij ---- Steve and I discuss how the use of his “Clarity Fuel Formula” helps communicators break through the noise to quickly grab – and keep – the attention of their audience without creating confusion. Here’s what we discuss: -How anyone can learn to be a simple, effective communicator -A business’s main competitor isn’t another business – it’s noise -Understanding how the brain works is crucial to communicating clearly -Why seconds matter in gaining your audience’s attention -How jargon and too much information shut down the attention center of the brain -Why assuming your audience shares your same level of knowledge is a critical mistake -The importance of defining terms to bring clarity to the conversation -Why storytelling and analogies are brain-friendly communication tools -How poor communication within an organization can lead to a 20% loss in efficiency per week #ClarityWins #GetToThePoint

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Everyone deserves a chance at a healthy life. But who you are, where you were born, or how much you earn, can determine how healthy you are. Data and health technologies like AI are powerful tools that can help address inequities by identifying communities that need better care, guiding healthcare resources toward them, and improving the quality of care received. Partnerships play a pivotal role in bringing the skills and resources of the public and private sectors together to work with communities. To hear more, watch the video from our Head of Global Policy, Advocacy and Health Equity, Stefan Weber. #WHS2024 #HealthEquity #Interconnectedhealth

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🎧 #ICYMI: When Lorece Shaw, PharmD (Director, Prior Authorization) joined us for episode 17 of Astonishing Healthcare, she shared a personal story about a situation where she was prescribed twice the recommended dose of a #medication. Thankfully, she was able to catch the mistake due to her experience and speak with the dispensing #pharmacist, but we all know that the healthcare system can be challenging to navigate, even for experienced consumers. In cases like these, #priorauthorization can help as well! You can listen to the entire episode here: https://okt.to/JhISkm

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Everyday of highschool football practice we had a coach that walked through the locker asking..."Is anyone hurt, tired or thinking about quitting?" I want to ask all of the marketers out there a similar question about omnichannel marketing...."Is anyone frustrated, curious, perhaps tired and thinking you can't do omnichannel marketing at your organization?" You still have time to register for our June 26th, 1pm ET, Unlocking Omnichannel Success dynamic discussion with my colleagues, Julie Granberry, Chief Insights & Strategy Officer, Chelsa Burke, VP of Data Strategy & Insights, and Brian Stack, SVP of Omnichannel Strategy & Activation, who know firsthand how to take strategic plans and activate on them for brand success. If you're unable to attend...give us a shout and we can show a practical way to implementing omnichannel.

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Gratitude is a superpower we often underestimate. As Thanksgiving approaches, I’ve been reflecting on how a simple “Thank you” can transform personal and professional relationships. In the rush of our daily lives, it’s easy to overlook the small, meaningful gestures that strengthen connections and inspire trust. Each month, I prioritize reaching out to two people outside my immediate team—partners, collaborators, or stakeholders who’ve contributed to our success. A short email or a note of thanks—these small actions acknowledge their contributions, deepen our professional relationships, and foster a sense of collaboration. Within my team, I aim to express gratitude consistently. Whether recognizing a milestone achievement or appreciating the day-to-day dedication that keeps us moving forward, I’ve learned that a culture of recognition is critical to building a motivated and engaged workforce. As we celebrate this Thanksgiving with family and friends, I encourage us to look outward. Who in your network, workplace, or community deserves a “Thank you” today? A small gesture of appreciation can create a ripple effect of positivity and connection. I am wishing everyone a warm and grateful Thanksgiving! #Thanksgiving #Gratitude #Leadership #Teamwork #Collaboration #WorkCulture #Appreciation #PositiveImpact #ProfessionalGrowth #ThankYou

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‘If it’s like this, I don’t do it anymore’ (angry stomping) Practicing energy tools for ourselves can sometimes feel that it is failing us. Whether these are for protection, healing, balance, intention setting, realizing our goals etc. it applies to all A/ it is normal, we all go through it, ans some of us are more patient than others. It happened to me many times and that’s then the frustrated and angry Emilie reaction 👆😂 B/ it may not be true that it is failing us, we just don’t see the bigger picture yet. Jeffrey Allen is explaining this very nicely in the below 👇 and giving very helpful tips for when you are in such a situation. Worth watching for those of you that are practicing. Enjoy and keep going! 🌞 #energyhealing #energymanagement #energycoaching

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It's rare nowadays to discuss pharmacy pricing without mentioning #NADAC. It's interesting to think back to when it was mostly a niche topic within Medicaid, and even then, it didn't get much attention. But with the push for more transparency in drug pricing, NADAC has become a hot topic. This is an interesting read for those looking to understand what NADAC is and how it's derived; and for those following it more closely, some insight as to what happened to NADAC pricing in April. #PharmacyBenefits #DrugPricing #Transparency

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2 updates on a previous post on trial terminations - First, I did look at the data by phase. Maybe not shockingly, phase 3 trials had a clearly lower termination rate (just under 14% - though that's still higher than I would have thought). The "slash" trials, phase 1/2 and phase 2/3, were considerably higher, presumably with a number of those terminating at the phase transition, per plan. Second - I tried parsing the data by trial size (target enrolled), but realized that the data is not reliable: some sponsors retain the original estimated enrollment, but others update to the actual enrolled at termination. This is actually the MORE interesting result to me, as it illustrates how these kinds of analyses can go sideways very easily if you're not looking very skeptically at your data*. (*Obligatory Feynman quote: "The first principle is that you must not fool yourself and you are the easiest person to fool.")

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🎙️ Spotlight on Early-Onset Parkinson's: A Patient's Perspective Nichola Gokool recently spoke with Cathy Molohan, diagnosed with early-onset Parkinson's in 2011, now an advocate for the inclusion and, more importantly, understanding of patient experiences in trial design and treatment options. Learn about Cathy's journey being diagnosed at just 38, and how patient voices like hers are shaping the future of clinical research. https://lnkd.in/gmMQ6KyW #ParkinsonsDisease #PatientsFirst #PatientVoice #ParexelBiotech

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Grace Leadership is about inspiring belief in others and turning that belief into reality, which requires grace. The poise of a dancer, the fluid motion of an athlete—true Grace is revealed under pressure, sometimes even fire. Grace is the humble voice that reminds us, "It's not about you." It beckons us toward accountability, responsibility, and action. Indeed, the accountability we seek in others begins with ourselves. When challenges arise and the path ahead is uncertain, grit drives us forward. It's the relentless determination that fortifies us against all odds. Yet, leading others demands more than just grit. Grit answers to grace—the true ruler. In failure, grace reassures us that we will be more than okay—we will improve. In success, grace protects us from arrogance. What matters is our conduct, the legacy we create, and the feelings we evoke in others—our grace. Consider moments of crisis. People observe who panics and who remains composed. They invariably focus on the individual radiating the confidence that 'everything will be okay.' With this in mind, we must contemplate: Are we the ones people look to? Regardless of circumstances, do we possess the grit to remain graceful? Reflecting separately, I recognize that Grace is also a name! My Sunday morning reflections, inspired by my journey and Gary Burnison Book.

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