About
Over 30-years of consistently leading some of the best broadcast and streaming technology…
Services
Articles by Ken
Contributions
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You're in need of essential production services. How can you utilize industry contacts to secure discounts?
Bring more than just one 'job' with you. Promise your future business or have some verifiable referral business you can offer. Work out sort of a quantity discount. Also, for production work... if it isn't an immediate need... allow them to schedule the work when they are free, since if they are nit working, they are not earning... and often welcome fill-in-the-gap work at a sub-typical rate.
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Here's how you can use resilience to exceed sales targets as an account manager.
It is important to be flexible to the needs of your specific customer, both in the technology/solution you provide and in the commercial/financial terms. As in any relationship, identifying common goals and agreeing how to get there leads to win-win outcomes.
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Here's how you can successfully scale an innovative product to a larger market.
Expanding into a market adjacent to your primary market, even if with innovative new features perfect for that adjacent market, is still challenging if you don't also modify your Sales and Marketing Outreach. If you keep calling on and marketing to the same market you have always called on... you cannot possibly fully capture the new markets potential. A focused analysis and specific effort must be made to identify the new target audience, and then to market to them. This could/should include hiring or assigning someone specific to own that important task. To not focus S&M, after the R&D investment, is to squander potential. Don't be surprised with 'meh' results from would have been 'wow' revenues, with a little more focus and TLC.
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What are the best ways to use data analysis and visualization tools for competitive analysis?
For the television station market, one thing some stations are doing is deploying Actus Digital AdWatch systems that run a Zero Analysis and Delta Report, telling them which advertisers in their local market are advertising more on competitive stations... the day they start airing ads not on their station. It is a very intelligent competitive analysis system that enables them to increase Ad Revenue by contacting advertisers spending money, at the right time to get their share of that market spend. A very smart way to use technology to their advantage.
Activity
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Welcome to Mike Cronk, our new VP of Strategy at TVU Networks! With over two decades of experience driving innovation in the media industry, Mike…
Welcome to Mike Cronk, our new VP of Strategy at TVU Networks! With over two decades of experience driving innovation in the media industry, Mike…
Liked by Ken Rubin
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📢 Leadership Returns at Telestream 📢 Exciting news! Telestream is thrilled to announce the return of Dan Castles, the founding CEO, and a dynamic…
📢 Leadership Returns at Telestream 📢 Exciting news! Telestream is thrilled to announce the return of Dan Castles, the founding CEO, and a dynamic…
Liked by Ken Rubin
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As my last day aporaches at WBNS 10TV, I am humbled to have the privilege to work with this amazing team. Ryan Y. , Troy Poling , Ted Nekic and…
As my last day aporaches at WBNS 10TV, I am humbled to have the privilege to work with this amazing team. Ryan Y. , Troy Poling , Ted Nekic and…
Liked by Ken Rubin
Experience
Education
Volunteer Experience
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Chapter President
MCA-I (Media Communications Association-International)
- 4 years
Science and Technology
Member and leader of multiple chapters, organizing and promoting creative broadcast-related monthly meetings for the benefit of the local TV stations, broadcasters and communications-related companies.
Publications
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Live from IBC-23 - Ken Rubin from Actus Interviewed about Actus AI, OTT, and Quality Assurance
Cuez - Live from IBC
The special applications that make Actus not only the very best QA Multiviewer and Compliance Logger for television/OTT broadcasters, but also a platform that can provide AI (including new on-premises AI), OTT QoE/QoS Monitoring and Alerting, Clipping/Repurposing, and Remote Video Monitoring for MVPDs.
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Ken Rubin from Actus Interviewed by IABM
IABM
Actus Executives interviewed about why Actus has thrived while others in the same market have fallen by the wayside.
Other authorsSee publication -
New Industry Standard for TV Quality-Monitoring Compliance Smart Loggers
InBroadcast
Article covering how Vela has become the new standard in Logging and Compliance for TV Stations and Broadcasters.
Vela Encompass and Luna Smart Loggers were deployed by 450 broadcasters in the past year (doubling all other brands) becoming the #1 Volicon-replacement worldwide.
These solutions provide money-saving Engineering capabilities with exclusive features for Sales, News, Research and Management. -
DCA Introduction of Services - with interview of Ken Rubin of Grass Valley at 00:12:09
DCA The Digital Convergence Alliance Center for PBS Stations
Grass Valley, a Belden Brand is extremely proud of DCA's implementation of our iTX Integrated Playout Platform. In the interview starting at 12:09, Ken Rubin describes some of the features and benefits using iTX provides to DCA's many participating PBS stations that represent just some of the 17.5 million hours of television played out from iTX systems by thousands of channels last year, including some of the most important broadcasts such as the Oscars.
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Ken Rubin showing off Grass Valley GV Director at InfoComm 2015
RAVE Media
Short video of Ken Rubin giving a brief introduction of Grass Valley's popular entry-level Switcher/integrated nonlinear live-production system, GV Director, during InfoComm 2015... https://youtu.be/lYerlxkf-fI
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Ken Rubin Moves to Grass Valley as Regional Account Manager
Tecnologia Profesional
Brief announcement (in Spanish) of Ken Rubin leaving Volicon after almost 10 years, to join Grass Valley, A Belden Brand.
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Ken Rubin de Volicon: En Expo Cine, Video y Televisión 2013 demostraremos ventajas de Observer
Produ
Volicon estará presente en Expo Cine, Video y Televisión 2013, en conjunto con la empresa Excelencia en Comunicaciones y Tecnología, donde realizará diversas demostraciones del desarrollo Observer 7.0, sistema de registro y monitoreo de flujo de transporte TS MPEG, informó Ken Rubin, director de Ventas de Volicon para EE UU y Latinoamérica.
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Ken Rubin de Volicon: NET de Brasil amplía la utilización del sistema Observer RPM
Produ Magazine
El cableoperador brasileño NET extendió su sistema Observer Remote Program Monitor (RPM) de Volicon para monitoreo en tiempo real y solución de problemas en su headend de São Paulo y en otros hubs en seis ciudades.
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Ken Rubin de Volicon: Sociedad con fabricante brasileño nos permite bajar costos
Produ
Article from Magazine that appeared as a newsletter also. Ken Rubin is quoted here saying,"We anticipate strong growth in sales and customer satisfaction as a result of this new approach to the delivery and support of the Observer, and we are already seeing success in this regard. Consumers are quickly realizing that they can enjoy the robust functionality and Observer system performance, while saving up to 40% in total costs. "
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Ken Rubin a el SET Broadcast & Cable 2012 volvió a confirmar su importancia para LatAm
Prensario International
Photograph of Ken Rubin and Brazilian Business Partners, after striking deal to start manufacturing Volicon systems inside of Brazil. The move by Ken and Volicon led to much better prices for Brazilian customers not having to pay import fees, as well as better support since hardware is now swapped out (if needed) from inside the border - removing customs from the mean-time-to-repair calculation.
Projects
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Brazil Broadcast Technology Sales
- Present
Have advised and sold to the top TV/Networks (Globo, Record, BAND, and SBT) and Cable Companies (NET) in Brazil... working with them closely to determine and meet their needs for broadcast monitoring, media logging, and compliance.
Languages
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English
Native or bilingual proficiency
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Spanish
Full professional proficiency
Recommendations received
90 people have recommended Ken
Join now to viewMore activity by Ken
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It…is…alive!!! ⚡ Our new Grass Valley Kayenne switcher is up and running in the control room! Shout out to our amazing System Integrations team for…
It…is…alive!!! ⚡ Our new Grass Valley Kayenne switcher is up and running in the control room! Shout out to our amazing System Integrations team for…
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Have you ever met someone, and minutes later they are a completely different person? This is a photo I found of one of my favorite dentists I use…
Have you ever met someone, and minutes later they are a completely different person? This is a photo I found of one of my favorite dentists I use…
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𝐆𝐫𝐚𝐲 𝐀𝐧𝐧𝐨𝐮𝐧𝐜𝐞𝐬 𝐓𝐰𝐨 𝐆𝐞𝐧𝐞𝐫𝐚𝐥 𝐌𝐚𝐧𝐚𝐠𝐞𝐫 𝐑𝐞𝐭𝐢𝐫𝐞𝐦𝐞𝐧𝐭𝐬 Gray Media today announced the upcoming retirements of two…
𝐆𝐫𝐚𝐲 𝐀𝐧𝐧𝐨𝐮𝐧𝐜𝐞𝐬 𝐓𝐰𝐨 𝐆𝐞𝐧𝐞𝐫𝐚𝐥 𝐌𝐚𝐧𝐚𝐠𝐞𝐫 𝐑𝐞𝐭𝐢𝐫𝐞𝐦𝐞𝐧𝐭𝐬 Gray Media today announced the upcoming retirements of two…
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🌟 Monday Meet: Say Hello to Mike! 🌟 We’re thrilled to welcome Mike Wright to Appear as our SVP Sales, North America! With over 20 years of…
🌟 Monday Meet: Say Hello to Mike! 🌟 We’re thrilled to welcome Mike Wright to Appear as our SVP Sales, North America! With over 20 years of…
Liked by Ken Rubin
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We're looking for a Supervisor in our Network Operations Center in Clearwater, FL. Come lead one of the teams overseeing 17 24/7 playlists, both OTA…
We're looking for a Supervisor in our Network Operations Center in Clearwater, FL. Come lead one of the teams overseeing 17 24/7 playlists, both OTA…
Liked by Ken Rubin
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We had an incredible time connecting with industry professionals, engineers, and content creators at the SMPTE event this last week! 🎥 From…
We had an incredible time connecting with industry professionals, engineers, and content creators at the SMPTE event this last week! 🎥 From…
Liked by Ken Rubin
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Monitor Smarter... Not Harder! Actus Digital's mixed-input, affordable, SW-based multiviewers are accessible anytime, anywhere, directly from any…
Monitor Smarter... Not Harder! Actus Digital's mixed-input, affordable, SW-based multiviewers are accessible anytime, anywhere, directly from any…
Liked by Ken Rubin
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Monitor Smarter... Not Harder! Actus Digital's mixed-input, affordable, SW-based multiviewers are accessible anytime, anywhere, directly from any…
Monitor Smarter... Not Harder! Actus Digital's mixed-input, affordable, SW-based multiviewers are accessible anytime, anywhere, directly from any…
Shared by Ken Rubin
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Monitor Smarter, Not Harder Why settle for outdated multiviewers? Actus Digital’s software-based multiviewer delivers real-time insights and…
Monitor Smarter, Not Harder Why settle for outdated multiviewers? Actus Digital’s software-based multiviewer delivers real-time insights and…
Liked by Ken Rubin
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Exciting Opportunity for Broadcast Engineers! Comcast Technology Solutions Comcast We are expanding our team in Denver and are looking for talented…
Exciting Opportunity for Broadcast Engineers! Comcast Technology Solutions Comcast We are expanding our team in Denver and are looking for talented…
Liked by Ken Rubin
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Looking forward to SVG in NYC next week... Let's make sure we connect!
Looking forward to SVG in NYC next week... Let's make sure we connect!
Liked by Ken Rubin
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