Kendal Austin

You've planned your budget by channel and started spending for 2H, now you're being asked to report on that ROI. Can you do it cleanly and is everyone aligned? Do you have an understanding of your current attribution model and have you invested resources if you don't? Often attribution is the last mile any Marketing team wants to tackle, but it's critical in building the data models that support the ROI reporting you need. Thankfully, we've got a POV and we think it might help YOU: https://lnkd.in/e-8XTizc

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Time 👏 is 👏 your 👏 most 👏 valuable 👏 resource 👏 That's why WTF News episodes are QUICK. We want to pack as much value in as little time as possible. Webinar audiences stay super engaged until ~30 minutes. 💡 PRO TIP: Ideally, your webinar lasts 28 minutes. Don't waste good content when you don't have attention. Don't waste anyone's time (including your own).

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With the rapid changes in consumer and market behavior, OK-performing promotions performance isn't good enough. If tough to take the risk and do something different, but you can't wait around anymore. You need to get ahead of it and be able to make intelligent (and better) choices in your pricing & promotions. https://lnkd.in/gtc-VVF7

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The marketing landscape is evolving rapidly! 🚀 Wunderkind's newly enhanced Identity solution is here, and it's a game-changer for marketers and brands alike. Why does this matter? In a world where third-party cookies are diminishing in value, we're empowering marketers to collect first-party data responsibly and deliver personalized experiences at scale. The results? Our clients are seeing incredible outcomes: • Over $5 billion in digital revenue generated annually • Recognition of 9 billion consumer devices and 1 billion consumer profiles each year • AI-powered personalization that drives effective campaigns across channels Want to learn more about how we're revolutionizing performance marketing? Join our virtual event on October 9th! Drop a comment if you're interested, and I'll share the details. #PerformanceMarketing #FirstPartyData #MarTech #AIMarketing https://lnkd.in/da-brYQt

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Looking forward to this webinar that will showcase shifting trends in how consumers are discovering and hiring local service providers!

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Feeling overwhelmed by countless Martech options? 🤯 Cella's new ebook, Solving the Martech Mystery, breaks it down with clear strategies to help you choose the right tools and avoid costly mistakes. It’s a must-read for anyone looking to optimize their Martech stack! Start making strategic decisions with your Martech investments today. https://bit.ly/3TrCCNA #Martech #Ebook #DigitalTransformation #Cella #RandstadDigital

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Reality vs LinkedIn Reality: Hey ya'll I just posted a new blog, would love if you could check it out! LinkedIn: Is Your Marketing Strategy Missing a Key Component? Did you know that when digital marketing and Revenue Operations work hand-in-hand, the results can be transformative. But often we see missed opportunities when these areas operate in silos. In my latest blog, I explore how integrating RevOps with your Digital Marketing efforts can help you track performance more effectively, streamline processes, and ultimately drive better results. Take a look and let me know if you have any questions! Sometimes, it would be nice to post the reality! 😂 Either way, I did just publish a new blog about the benefits of Digital Marketing and RevOps working together. Take a look and let me know what you think! https://lnkd.in/eVQjE-Jf

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Anyone interested in how best to scale Customer Success teams should check out this webinar. It’s guaranteed to offer wisdom and practical guidance if Wayne McCulloch is involved.

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Struggling with sales and marketing alignment? 🤔 You're not alone. John Eitel, our CSO, and Kelly Hopping, our CMO, have teamed up to address this critical issue in their 📚 new book, "Yes, It's Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth." In a recent Demand Gen Report article, John and Kelly share insights from the book, exploring the origins of misalignment and practical steps to foster collaboration. Read the article today to hear what they had to share: https://bit.ly/45Vqnh3 📘 For even more insights get your copy on Amazon: https://amzn.to/3VjikG3

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Gearing up for 2025 and want to make the most of your social efforts? Registration is now open for our Q4 Breaking Ground event! This is your go-to for maximizing your social marketing workflows. Learn about the newest Sprout Social, Inc. releases, explore our suite of social-first AI and see what’s on the horizon for 2025. If social media is central to your business, this event is a must. Register today and prepare to supercharge your social strategy!

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HubSpot Customers - Paul F. Weston has some hot stats for you on what your customers expect from you when it comes to Support. Check out the vid in the comments!

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You've likely done it in your email outreach, but are you maximizing your SMS strategy with sequences? Save time after set up ✅ Create efficiency at scale ✅ Boost engagement and response ✅ TextUs can help! Looking to drive customer engagement and boost responses? 🤔 We've got you covered with FREE SMS drip campaign examples!!! 🙌 Learn how to create a text message autoresponder in your marketing, sales, and recruiting efforts. Save time while being responsive. 📱 #textus #businesstexting #sequences #smstemplate #salestips #marketingstrategy #marcomm #recruitingtips #SMS #dripcampaign #marketingtactics #marketingcampaign #salesfunnel

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Syndigo's SVP of Product Benny Blum was recently on The eCommerce Edge’s podcast. He and host Jason Greenwood dive deep into the intricacies of integrating tech stacks and the evolution of the product data lifecycle. 👉 Check out the episode on YouTube: https://ow.ly/Xw8w30sFipW Listen to discover valuable insights on #PIM and #MDM solutions, and learn how Syndigo’s innovative data management strategies can transform your business to deliver exceptional customer experiences. #Podcast #TechTalk #DataManagement

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Big news! The Forrester Wave™: Cross-Channel Marketing Hubs, Q4 2024 is out, and it’s packed with some fascinating insights for marketers. Forrester calls out some big challenges marketers face today:  👉 Legacy systems slowing them down.  👉 The need for innovation and flexibility to keep up with customer expectations. And here’s where MoEngage shines! Forrester says, “MoEngage suits marketers looking for a collaborative working relationship with an agile partner to help them implement their CCMH environment.” Simply put, we’re committed to growing alongside our customers every step of the way. With 5/5 ratings in Innovation, Roadmap, and Business Experience Optimization, we’re helping over 1,350 brands create connected, personalized customer journeys. If you’re planning your 2025 cross-channel marketing strategy, this report is a must-read. Grab your copy and see how we’re shaping the future of customer engagement! https://hubs.ly/Q02Ykdmx0

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📌 Tomorrow's the day 📌 Be sure to register for this informative session with Braeden Flaherty, Barry Privette and I. We'll discuss the importance of optimizing your direct booking funnel and what tools are driving higher conversion rates and revenue for our clients. Register here: https://lnkd.in/eW_WufQZ Aidaptive | The Cottages on the Key | Katie Keyser | RealTech Webmasters #realresults #directbookings #vacationrentals #builtonrelationships

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I can't help but ooze with pride about this Trends in Partner Selling report that my team delivered for anyone wanting to get a better pulse on what's truly going on in the partner space. Our team surveyed 5,500 sales leaders and sellers to uncover the vital role partners play in today's business landscape - for most teams across most industries. Dive into insights on AI, enablement, and more to make the most of your tech stack for partner selling needs. https://lnkd.in/erAfb9yU #Partnerships #TechTrends 📊🔍 Jeffrey Steen Paul Bookstaber ✍ Benjamin James Kanan Garg Emily (Laskodi) Diserens

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Did you know that 53% of gamers play for longer because they get rewards?💡To help you boost retention and revenue, Adjust's guide covers everything you need to know about rewarded video ads. Pause to read!

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Interesting 2023 report from 6sense. Perspectives on the B2B buyer journey. Net/net know where your buyers are getting information and be there or influence that source or better yet - be the source they go to. https://lnkd.in/etMRdcAV

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